I open a bookstore in the human world

Knowing that everything in the shadow bookstore Shan'an is normal, Song Lan didn't stay long, and went to Nantian City two days later.

This time Song Lan didn't put on a disguise, she would be recognized anyway, so it's better to come here openly.But what I didn't expect was that he didn't prepare anything here, and after entering the store for 10 minutes, no one discovered that he was the big boss of the bookstore.

It’s okay to say that the clerks don’t know him, almost all the clerks who went to work today are new faces, probably the clerks hired later, but why didn’t even Xiao Dan and Mao Shi find him?It stands to reason that ghosts should be more sensitive to the breath of other creatures.

After inquiring, I found out that Xiao Dan took the children to sketch in the park, while Mao Shi went to work in a printing factory in other places.It was said that there was some problem with a batch of goods, and the quantity was not small, so Mao Shi personally negotiated with the other party.

The clerk whom Song Lan asked was a part-time college student. He blushed and explained the situation to Song Lan. During the period, he kept sneaking glances at Song Lan: This man is really good-looking, even more handsome than her male colleagues.

However, why does he look familiar... The girl tilted her head in doubt, and carefully searched for Song Lan's information in her mind.

Song Lan naturally didn't know what the other party was thinking. After learning that Xiao Dan and Mao Shi were not in the store, he thanked the clerk and went straight to the children's area, wanting to see what he cared about the most. How about the area.

By the way, she finally remembered why that handsome guy looked familiar, she had seen it on the company's website!The girl's eyes widened, her pupils shrank slightly, and she looked shocked.When she finally realized, Song Lan had disappeared.

That's the big boss!The girl patted her head in frustration, and then showed an obsessed expression: Sure enough, as rumored, their bookstore is full of beauties from the boss to the employees.

Song Lan wandered around the children's reading area for a week. The children were either reading seriously or drawing under the graffiti wall. The order was very good. Occasionally, children who made a lot of noise were persuaded by the staff in time, and the parents were very cooperative.Although there are children inside, the noise is not very loud.

Song Lan also felt relieved, what he missed most was this place, and now that he saw this scene with his own eyes, he felt relieved.

"Brother Song." A soft voice sounded beside him, and Song Lan happened to know such a soft-spoken girl.

"Xiao Dan, are you back?" Song Lan turned around, "I heard that you took the children to sketch?"

"Well, it's in a small park nearby," Xiao Dan smiled shyly, and there seemed to be something wrong in his smile, but he couldn't explain it.She seemed a little nervous, twisting the corner of her clothes with her fingers, "Song, Brother Song, is it okay for me to do this?"

"No problem," Song Lan smiled kindly, "Just make sure the children don't have any accidents. I think, with you here, they won't have any accidents."

Being praised by Song Lan, Song Lan shyly lowered her eyes slightly, unable to hold back a word for a long time, but Song Lan took the lead in asking: "I heard from the people in the store that Mao Shi went to Wuji Printing Factory, and they said there was a batch of There is something wrong with the goods? What is it, is it serious?"

Xiao Dan's fine eyebrows were slightly raised, and his expression became a little dignified: "Brother Song, it's the magazines we printed."

"Is it "Shadow Paradise"?" Song Lan was startled, frowned and looked around, "Go, go to your office, there are so many people here, it's not convenient to talk."

***

The publication plan of "Shadow Paradise" magazine was proposed by Xiao Dan a few months ago, and the process of forming this plan has to be discussed from the beginning.

With the development and growth of the Shadow Bookstore Nantian Store, this emerging bookstore is becoming more and more accepted and loved by Nantian citizens, especially those parents with children. They always like to bring their children here to sit and read paintings and calligraphy on weekends and holidays. It is also pleasant to paint or drink the famous flower and fruit tea.

Not only parents like to bring their children to the bookstore, but even some kindergartens in the city have reached an agreement with the bookstore to bring children to visit the shadow bookstore during outdoor experience classes.

It can be said that in the hearts of the children in Nantian City, the Shadow Bookstore can be regarded as their favorite place after the amusement park.

Generally speaking, it is enough for a bookstore to develop to this extent, but with a leader full of ambition like Song Lan, the ghosts will not just be content with this.

As the store manager of the Shadow Bookstore Nantian Store, Xiao Dan consciously shoulders the responsibility of developing the store. After careful consideration, she submits an application letter to Song Lan for publishing a children's magazine.

According to Xiao Dan’s understanding, some large chain bookstores in China are currently trying to run their own magazines and use magazines to expand the bookstore’s popularity. For example, the magazine "Lewen" is issued by Lewen Bookstore, and now it has become a golden signboard of the bookstore.

The procedures for publishing a magazine are not complicated, and the cost is also within an acceptable range. It can also improve the bookstore's reputation, which kills two birds with one stone.Therefore, Xiao Dan made this suggestion.

Although it is not difficult to run a magazine, what is difficult is the sales volume after the magazine is released.At present, there are countless magazines on the market. New magazines appear every day, and old magazines disappear quietly. This industry seems to have a low threshold, but it is not easy to survive. Who can guarantee that these magazines will be able to What about being liked?

What Xiao Dan means is that at present, the parents and children of the Shadow Bookstore Nantian store are the best consumer group.Nowadays, parents attach great importance to their children's education. They may think twice about buying a piece of clothing for themselves, but they definitely don't blink when buying books for their children.

The magazines issued by the shadow bookstore want to open up the market, and the focus is still on these parents.This is Xiao Dan's plan. The first issue of the magazine after its release will be a free gift event. It is stipulated that a magazine will be given away if the store spends XX yuan.Because money is not required, most people will naturally accept it, even if they have no children, they will give it to relatives and friends.

At the same time, these magazines will be placed in the most conspicuous positions in the children's reading area of ​​each shadow bookstore for people to browse for free, which will further increase the number of magazines viewed and thus expand the customer base.

In addition, the bookstore also intends to donate some magazines to local kindergartens and elementary schools, presumably the school will not refuse this offer.

If you want people to accept a magazine, it is far from enough to just rely on publicity, and what is more important is that the content can attract people.There is no doubt that the quality of the magazine must be good.Especially the first issue of the magazine. This first issue can be said to determine the fate of the next few issues. If the first issue is not satisfactory, naturally not many people are willing to pay for the next few issues, and vice versa.

Xiao Dan's release plan surprised Song Lan. He didn't expect this timid and introverted girl to have her own ideas.

Song Lan was relieved and readily approved her application.One is to encourage and encourage Xiao Dan, and the other is to test the waters. If "Shadow Paradise" can succeed, maybe Song Lan will consider starting other magazines in the future.

After Song Lan approved Xiao Dan's plan, she devoted herself wholeheartedly to the project.

The cover of the magazine was jointly designed by her and Zuiyue, and she also asked some senior people in the industry for their opinions through the relationship of "South China Sea Life Monthly" reporter Yuan Mengyin.

General magazines are mainly based on text, but children's magazines are different.Because the main target group is children aged 5 to 13, considering that they are not too literate and like bright and bright things, the illustrations of the magazine are also a very important part.But there is no need to worry too much about this. Xiao Dan is an excellent painter herself, and her paintings happen to be the type that children like.At the same time, the postcard drawing contest regularly held by Shadow Bookstore also collected a lot of excellent drawings. At least in the previous issues of the magazine, there was no need to worry about the drawings.

As for the text of the magazine, there are several ways to solicit manuscripts.One is to solicit manuscripts from professional children's writers, the other is to solicit manuscripts from the general public, and the third is to solicit manuscripts from children.The first two points can improve the quality of the magazine, and the third point can stimulate the audience's activity and stickiness. If a child's manuscript is published in the magazine, they will naturally be full of favor for this magazine, and many parents will be proud of it. I bought several magazines and distributed them to relatives and friends as souvenirs.

I still ask Yuan Mengyin for help in soliciting papers. She is considered an industry professional. Although she is not engaged in children's magazines, she also knows many people in related industries and has interviewed children's writers.Through her matchmaking, the bookstore really solicited some excellent manuscripts.

After several months of busy work by Xiao Dan, everything was ready, just waiting for the last step, sending things to the printing factory for printing.

Unexpectedly, everything was fine before, but there seems to be a problem in this last step.

"What's wrong with the printing?" Song Lan looked at Xiao Dan nervously. He knew how hard this girl had been working hard to prepare this magazine. Now that something happened, she must feel bad.No wonder he felt something was wrong when he saw Xiao Dan just now, it turned out to be the reason.

Xiao Dan seemed to be trying to force a smile, but failed.There was a trace of grievance in her voice: "There is a problem with that batch of paper..."

It turned out that in order to save costs, Xiao Dan did not choose those big printing houses, but contacted a small printing house named Wuji.At the beginning of the negotiation, the price offered by the printing factory was very low, and the person in charge of the other party swears that he will definitely satisfy the shadow bookstore. The magazine was delivered, and the problem was exposed——

The paper used by the magazine is very poor, yellowish, thin, rough to the touch, and the ink is printed in thick and thin, it looks like a pirated book sold at a street stall, or even worse.

Obviously, the printing factory has done something wrong.

Naturally, such a batch of poor-quality printed materials cannot be sold, otherwise the good reputation that the Shadow Bookstore has just established will be at least half destroyed.

After receiving the magazine, Mao Shi was so angry that he set off to the county where Wuji Printing Factory is located, intending to seek an explanation from the other party.

After listening to Xiao Dan's narration, Song Lan couldn't laugh or cry, stared at Xiao Dan for a long time, and smiled helplessly: "You, you, you will suffer big losses if you are greedy for petty gains."

"Brother Song, I'm sorry, what happened this time is all my fault, please punish me and scold me." Xiao Dan's head was almost lowered to his chest, judging from her constantly shaking shoulders and the crying in her voice, this girl should be It is already pear blossoms with rain.

Song Lan has never been able to do anything about the girl's tears. The scene in front of him reminded him of the fear of being dominated by Xiao Dan's tears in those days, and he immediately thought of Xie Daonian who seemed to have a way to deal with Xiao Dan. For the first time in his heart, he longed for Xie Daonian to be here by myself.

However, Xie Daonian was still thousands of miles away in the magic capital, and it was impossible for Song Lan to call to disturb his work, so he had to solve the matter by himself.

"Xiao Dan, don't worry. No one wants this kind of thing to happen, and it's not your fault alone. I am also responsible. I have been busy with the opening of the new store before, and I have no time to care about your work. We can all see how much effort you have put into this matter. It can be said that you are the biggest contributor. Not only should I not scold you, but I should also reward you. Okay, okay, stop crying, put on your makeup and cry It doesn't look good if you spend it, even if you are naturally beautiful." Song Lan patted Xiao Dan's back stiffly, racking his brains to search for comforting words in his mind.There is no way, even if he is eloquent, he really doesn't know how to deal with the situation in front of him.

It was quite successful, the last half sentence made Xiao Dan laugh out of tears, quickly raised a pair of big wet eyes to look at Song Lan, and said vaguely: "Brother Song, you are making fun of him again."

Seeing that she finally stopped crying, Song Lan breathed a sigh of relief, and said again: "You are the person in charge of the magazine, the most urgent thing is not to cry but to calm down and consider what remedial measures should be taken next. You can't let this kind of Negative emotions affect normal life and work."

Xiao Dan nodded seriously and clenched his fists: "I know Brother Song, I will try my best to adjust my mood."

Song Lan nodded, he knew that Xiao Dan had done a good job.If this was the coward in the past, he really didn’t know what to do except cry and blame himself when encountering such a thing. Now Xiao Dan can at least work normally. Even if he is troubled in his heart, he has not forgotten the task of the painting class. Take the kids to sketch.

"Brother Song, I heard you're here." The two were talking, when the door of Xiao Dan's office was pushed open, and it was Mao Shi who had arrived.

"Big Mao, what's the matter, what did the other factory say?" Seeing Mao Shi, Xiao Dan didn't care about other things, he walked forward with nervousness and anticipation, and asked excitedly.

Mao Shi's complexion was not very good, obviously this trip to the printing factory was not very successful.He clenched his hands into fists and slammed on the wall, saying in a rough voice, "I'm so mad, the owner of the factory has run away!"

"What?!" Xiao Dan and Song Lan said in unison.

"What's going on specifically, Da Mao, please tell me carefully." Song Lan said seriously.