I open a bookstore in the human world

Lin Se is mainly responsible for the decoration of Huafang Bookstore. Song Lan is not worried about any mistakes. Currently, his main focus is on the construction of the shadow network.

As I said before, Song Lan will first set up a large-scale book shopping mall similar to Dangdang.com and China Books.com, but the previous conditions are not mature enough, so he put it on hold for the time being.Now it seems that it is time.

The funds have been put in place, the main technical personnel are also guaranteed, coupled with the growing reputation of the Shadow Bookstore, the establishment of the Shadow.com has been put on the agenda.

Chi Zhou, a talented young man, was involved in the early stage of online construction, and Song Lan later recruited programmers, artists, copywriters and other professionals to form a quite capable team.The technical matters were left to them, and the results they made did not disappoint in the end. It looked quite tall, but the functions were still a little less.But it doesn't matter, this is just the beginning, and it can be gradually improved later.

More importantly, publicity, it is not an easy task to attract potential customers to try and accept this website.After all, there are a certain number of people who are used to buying books on the Internet. They all have their own fixed book-buying websites. It takes a lot of brainpower to grab customers from those mature book-buying websites.

This first involves a very basic question: Why do netizens choose to buy books online?

Nothing more than two reasons: cheap, convenient.

Convenience is mainly based on logistics, and some shopping websites even have special express delivery, which Shadow Bookstore can't do for the time being, so they can only choose existing express delivery for cooperation.Therefore, we can only focus on "cheap".

Promotion is the simplest and most effective method of publicity. It is said that if you can get what you want with less money, who would not want it?

But there is still a problem, those online bookbuyers often do some activities with discounts and discounts, and the discounts they give are really exciting. If you want to win with price, you have to be cheaper than them. discount.

This is a bit entangled. If you don’t make a lot of money in the first place, if you keep the price down, not only will you not be able to make a profit, you may have to put money in it.But if there are no activities, no one will come to the website to buy books. Even if the website is barely established, it will not have much future...

Song Lan really wants to run Shadow.com well. For the sake of long-term consideration, of course, he can't take the petty profits in front of him seriously. He gritted his teeth and made up his mind: "Discounts, price reductions, we must ensure that our website's activities are the largest in the entire network. !"

Lin Se, who is in charge of finance, took a deep breath: "The lowest in the whole network?! Brother Song, you should think clearly, so we may have to post a lot of money. The ex-factory price of the books we take is itself higher than Those book buying websites are more expensive, if the selling price is lower than theirs, I'm afraid..."

Before Lin Se could finish speaking, Song Lan waved his hand proudly and interrupted him: "Don't be afraid, I'll take care of the sky if it falls. If you don't have enough money, go to the bank for a loan. With our current ability, we can borrow up to no more Little money."

Seeing Song Lan's firm attitude, Lin Se didn't say anything, and followed his orders.

Next, Song Lan went to meet another advertiser to discuss advertising for Shadow.com.Advertising is a very important thing. If no one knows about the website, even if all the books on the website are given away for free, it will not attract customers.

In addition to the advertising itself having a certain influence (brainwashing effect), the channels for advertising must also be carefully considered. There are many advertising platforms for traditional media, Internet advertising, or outdoor advertising. Each platform targets different customer groups. All the same, the fees are also different. Naturally, we must choose the platform that best suits our own characteristics to launch, and maximize the benefits as much as possible.

After a preliminary agreement, Song Lan chose several different platforms to place advertisements: bus body, video network, and social media platforms such as Weibo and forums.

Don't underestimate those marketing software. In the Internet age, there are many companies that rely on software to grow bigger and stronger. Although some people dismiss such marketing methods, they have to admit that in this In the era when the smell of wine is also afraid of deep alleys, soft marketing is an indispensable part.

Just when Song Lan was concentrating on the shadow net, Xie Daonian, who was far away in Jiang Sedu, seemed to be preparing for something.

Not long ago, Xie Daonian called Song Lan and said that he wanted to invite Tang Chi to Shanghai.

Huafang Bookstore was still being renovated, and the shop on the other side of the old street was about to close. Tang Chi would be fine if he stayed in Xingzhou, so Song Lan readily agreed.

Of course, Song Lan couldn't help asking why Xie Daonian was looking for Tang Chi.

Xie Daonian's tone on the other end of the phone was flat: "I plan to launch some new products in Yingcha, and I need Tang Chi to come and guide me."

"Oh, I want to introduce a new product... Wait! Isn't Ying Tea selling flower and fruit tea? Why are you asking Tang Chi for a new product? His craftsmanship is good, but his understanding of tea and beverages is not as good as yours .” Song Lan came to his senses after a while.

Xie Daonian explained, and Song Lan finally understood.It turned out that Xie Daonian wanted to expand the business of Ying Tea, not only selling flower and fruit tea, but also selling desserts.

"Why do you suddenly want to change?" Song Lan asked inexplicably, "I think the business in the flower and fruit tea shop is very good, there is no need to be so troublesome."

"Desserts can make money." Xie Daonian's tone was somewhat teasing, "Didn't you say that part-time jobs are no big deal, as long as they can make money."

"Hey, when did I say that..." Song Lan scratched her head, "Well, if you don't mind the trouble, you might as well give it a try, anyway, the store is ready-made, if it sells well, maybe it will be returned in the future. It can be developed into a dessert shop."

Compared with flower and fruit tea shops, dessert shops are naturally on a higher level.

"It's not just a dessert shop." Xie Dao said in a young voice.

"What did you say?" Song Lan didn't hear clearly.

"It's nothing," Xie Daonian changed the subject, "By the way, how is the progress of Shadow.com? I heard that a lot of money needs to be invested in the early stage. I still have some money here, or—"

"No, no, I can get the money. You should keep the money you earn yourself. There are quite a few places where Ying Cha needs money."

The two held the phone and chatted for a few more words, until Daodao and Meigan came to find Song Lan, and then hung up the phone.

"I read the weather forecast, and the temperature is about to cool down. You remember to wear more clothes, don't catch cold, and take care of yourself." Song Lan finally confessed.

"Okay." The ending sound rose, obviously the speaker was in a good mood, "Don't be too tired, pay attention to your body."

"Okay, okay, I'm a majestic ghost, I'm not afraid of these things. If I have something to do, I'll hang up first." Song Lan's eyes and brows were full of smiles, and her tone was three parts helpless and seven parts gentle. She shook her head slightly and hung up the phone .

"Ahem," Song Lan cleared his throat, looked up at the knife and prunes, "Are you here? Please sit down."

As soon as Daodao and Meigan entered the door, they heard their boss on the phone, and the tone seemed quite tender.They were used to Song Lan's resolute actions. This was the first time they saw Song Lan's tender side. They couldn't help being a little curious and wanted to know who he was talking on the phone with.

"I was just talking about something with you brother Xie." Seeing the two ghosts' inquiring expressions, Song Lan explained.

It's Xie Daonian?Daodao and Meigan's heart moved, they glanced at each other, their faces trembled, but they didn't say anything.

Everyone has lived for so long, so they naturally know what to say and what not to say.Gossip or something depends on the occasion.

"I came to you mainly to talk about a treasure store." Song Lan didn't know what the two ghosts were thinking, and quickly got to the point, "I think Lin Se has already told you that the shadow network will be launched soon. , I want to transfer you all to the website as customer service.”

When it comes to work, Dao Dao put aside his thoughts of gossip for the time being, and said seriously: "Well, Lin Se told us the details. However, I personally have a doubt."

"You want to ask why you are asked to work as customer service on the website instead of staying in a certain treasure store?" Song Lan raised her eyebrows.

Daodao nodded: "Mei Gan and I have been working as customer service of a certain treasure store. Now that two people have left suddenly, I'm afraid the other customer service staff will be overwhelmed."

"You don't have to worry about that, I think a certain treasure store won't need so many customer service in the future." Song Lan said lightly.

"Why?" Daodao and Meigan said in unison.

"Didn't Lin Se tell you?" Song Lan said slowly, "In the future, the focus of online sales will be mainly on Yingying.com. As for a certain treasure store, although the store is still there, I plan to reduce the scale. In the future, we will The focus of online sales is on Yingying.com, not a treasure store.”

"But will everyone buy it?" Mei Gan frowned and said, "After all, most people are more comfortable with a certain treasure. It may not be that simple to change these people to shopping software."

Song Lan smiled: "It's not easy, but if they know that they can get a discount when shopping on Yingying.com, I think most people will be willing to give it a try." , the temptation to the potential customer base is still quite large.

"Brother Song, you mean to hold promotional activities on Shadow Online to attract customers?" Dao Dao somewhat understood Song Lan's intentions.

Song Lan nodded: "For the same thing, you can get a discount if you buy it from Yingying.com, but you can buy it at the original price from a treasure store. Which one do you think customers will choose?"

"This can indeed attract some users, but it's not a long-term solution, right?" Mei Gan frowned and analyzed, "Shadow.com can't keep discounting, even if it can attract some users in the early stage, they can see that it's not cheap." Occupy, maybe give up the shadow network again."

"So, it is very important to increase user stickiness, but this is a matter for the future. The most important thing is to let everyone know that there is such a website." Song Lan said with a smile, "When you go back, remember to contact the artist to make pictures, Put an advertisement in the store, telling everyone that it is cheaper to buy things on the shadow network, what we need to do now is to transfer the users of a certain treasure to the shadow network.”

"Is this... useful?" Dao Dao hesitated.

"How will you know if it's useful if you don't try it?" Song Lan smiled, her tone was quite confident, "Isn't it just a matter of downloading a website app, I think there are still many people who are willing to save this money."

After seeing Daodao and Meigan away, Song Lan didn't take a break because of this, and turned around to call the advertiser to inquire about the placement of the advertisement.

There are still many things to do, and every minute and every second cannot be wasted.

The author has something to say:

It's the end of the month, please ask for a nutrient liquid duck =v=