Cultivation in the city

"Zhou Siying, is that person on TV really you?" The girl in the pink leather suit asked Zhou Siying's arm.

The girl who asked the question was a child from Zhou Siying's neighbor's family. She was a few years older than her. When they were young, they knew each other quite well, but when they grew up, they each had their own circles and they didn't have much contact with each other.

"What TV?" Zhou Siying pretended to be confused.

"Oh, it's the candy that won't make you fat!" The girl in the pink leather suit waved her hand, "By the way, how did you get the commercial? Do they still need new actors? What do you think of me?"

The girl in the leather suit finished speaking and posed a POSS, but it's a pity that the short stature and thick legs make this look nondescript.

"It was recommended by a friend. They don't have any plans for filming recently, and I have to return to my studies." Zhou Siying declined with a smile. Not to mention that she couldn't recommend it, even if she could, she couldn't find a reason to recommend her. ah.

There is neither an outstanding appearance nor any unusual traits, and even his character can only be regarded as so-so.Just with longing and anticipation for a glamorous life, they dive in headlong, but they don't know that besides bleak careers, there is also tremendous pressure that they cannot bear.

The girl in the pink leather jacket was not stupid. Knowing that Zhou Siying didn't want to bring her into the circle, she was a little unhappy, so she snorted and walked away.

Zhou Siying smiled wryly, not to mention anything else, this temperament alone is not suitable for the entertainment industry.

Things like this happen frequently recently, not only her, but also Ding Le and Shen Meng have encountered quite a few.

Some people want to enter that circle through them, some people are out of curiosity to inquire about the situation inside, some people are jealous because they don't want to see their excellence...

Zhou Siying is a person who is more rational than emotional. When she had a star dream, she imagined many possibilities: support and opposition from family members, understanding and rejection from friends, conflicts between studies and acting career, specific directions for future work, and The criticisms and difficulties that may be encountered, etc.

Even so, the sudden popularity still made her a little uncomfortable.

Some people supported her to shoot commercials, but some people couldn't understand why she, who had excellent grades, suddenly ran away to "do nothing."Even the head teacher who has always been very optimistic about her called her to the office after knowing that she was going to shoot an advertisement, and had a long talk with her for nearly an hour.

What makes her most incomprehensible is that some friends who had made good friends gradually drifted away, while some people who had nothing to do with each other came forward.Her entire social circle has changed dramatically because of this-it has become narrower and narrower.

Fortunately, her really good friend did not leave. Zhou Siying immediately returned to her old life after going through the initial trough.She also finally understood why there is a word called "willing to give up" - only when there is "giving up" can there be "get".

On the big screen in the commercial street, an advertisement for the taste of dreams is playing.

The female high school student played by Zhou Siying is sitting at the desk concentrating on her homework, and the screen jumps. Like other students, she is listening to the teacher's lecture seriously.

Test papers, test after test, and night battles with lights up again and again are displayed in front of the audience in a montage way, and the stressful study life of female high school students is fully reflected so far.

The audience can't help but feel that the female high school students in the advertisement are really pitiful, and when they think of their own children, do they also have such a lot of pressure?Many parents have begun to worry about whether to buy ribs or pork belly on weekends. They cannot share the pressure of study, but it is still possible to give their children some good food to nourish their bodies.

The female high school student in the ad is frowning day by day, and the expression on her face has also changed from a calm smile at the beginning to a heavy depression now, which makes people feel depressed unconsciously.

At the end of another exam, the female high school student lay down on the table and let out a long sigh, as if to say: When will you be tall these days?

Then she immersed herself in packing her schoolbag, but accidentally pulled out a bag of candy from the table.She picked up the candy that fell to the ground, and on it was written a line of small words on a pink post-it note: For your dream, let's work harder today!There is also a simple smiling face drawn on the back.

The camera switches back to the female high school student again. She unwrapped the package, took out a candy and stuffed it into her mouth, then showed a shallow but happy smile.

The logo and name of Mengzhiwei appeared on the screen, and at the same time, a lovely voice-over sounded: Mengzhiwei Slimming Candy, candy that won’t make you fat!

The advertisement didn't end here, and time went back to the past. When Zhou Siying was handing in her homework, she accidentally bumped into a classmate, and a bag of dreamy candies fell out of the other's pocket.

The advertisement stops here abruptly, as if a story has not been told. The advertising mode that leaves suspense in this way is usually a series of stories. After watching, the audience will continue to pay attention to the brand because they are looking forward to the following content.

However, this scale must be grasped well. First of all, we must distinguish between the primary and the secondary. We must not ignore the product in order to leave suspense. Secondly, we must not keep the suspense for too long. A story that once impressed him deeply.

Fortunately, the advertising company the Duan family found did a good job in this regard. After Zhou Siying's advertisement, the follow-up films of Shen Meng and Ding Le appeared in major media one after another, continuously deepening the audience's impression of the brand of Dream Taste, and finally achieved Huge response.

The female high school student played by Ding Le is a girl who pays special attention to her figure because she is slightly fat. She likes to eat candy very much, but she dare not eat more because she is worried about gaining weight. Finally able to enjoy sweets unscrupulously.

Ding Le also showed a happy smile when she ate the candy with the taste of dream, but compared to Zhou Siying, she smiled brighter, which also showed the different personalities of the characters.

At this time, the lovely voice-over sounded again: "Dream Flavor Slimming Candy, candy that won't make you fat!"

As soon as the screen turned, another kind of packaged dream flavor candy appeared on the screen. This time, the voice-over changed: eat it with a small amount of tooth-healthy candy, and it can also prevent moths!

At the end of the ad, she collided with a classmate, and the candy in the classmate’s pocket fell out. At the same time, the same post-it note on the candy packaging bag as the previous ad was also displayed in front of the audience. Viewers will find that although the words on the two post-it notes are the same, the handwriting is different, and this also leaves another suspense for the second ad.

Shen Meng's commercial was the last one to appear. She played the role of a beautiful high school student with few friends. She went to school alone and went home alone. When other students were discussing with each other, she could only pick up the textbooks and use high school Cold to hide his loneliness.

This situation lasted until she collided with Zhou Siying, and the Dream Flavor Candy that fell on the ground became an opportunity for them to get acquainted, because the two girls who also love Dream Flavor quickly became friends, and together Study, study together, talk about your ideals with each other, and give each other the most sincere encouragement.

A post-it note with encouraging words is pasted on the packaging bag of the taste of dreams, which is a testimony of their friendship.

Then, the screen switched to the encounter between Ding Le and Shen Meng, the similar collision, the same Dream Flavor candy that fell on the ground, but this time there was a post-it note pasted by Zhou Siying on the packaging of Dream Flavor, and the advertisement was broadcast to Here, all the answers have been revealed.

The suspense was broken, and the three girls who met because of the taste of dreams became good friends.

At the end of the ad, the three girls are sitting on the grass in the park, reading books, listening to music, and eating dreamy candies. All three of them have happy smiles on their faces.

The voice-over sounded: the taste of dreams, sweet in the mouth, happy in the heart.

The three advertisements and three characters fully demonstrated the functions of Mengzhiwei candy to prevent fat and prevent moths, and the last advertisement sublimated the brand of Mengzhiwei.

A good advertisement is not only to impress the audience, but more importantly, to show the characteristics of the product. If there is anything more important than the characteristics of the product, it is undoubtedly the brand image.

Mengzhiwei is the most emerging brand. Although its candies have amazing characteristics, as far as its own brand is concerned, it does not have a very prominent characteristic.When people mention it, the first thing that comes to mind is the candies with two functions: slimming sugar and anti-moth sugar.

And if a brand wants to develop and grow, how can it be possible to rely solely on these two products?What Duan Yiqing wants is to take advantage of the broadcast of the advertisement to start the brand of Dream Taste.

His plan was very successful. For a long time after the advertisement was launched, people eating Dream Candy could be seen everywhere, and the reports given by the sales department became better and better each time.

In addition to Mengzhiwei, the three sisters who were affected by this series of advertisements were the three sisters who shot the advertisements.

Zhou Siying was the first to become famous. At that time, because Ding Le and Shen Meng's advertisement had not yet been launched, the two were really envious for a while.When their advertisements were put on the market, the two of them discovered that being a "popular person" is not an easy task.

The kind reminders from the school teachers, the worries and reminders from the parents, the admiration and jealousy from the classmates...

After Ding Le refused an invitation from a classmate he didn't know very well on the grounds that he was going to a cram school on weekends, he slumped down on the stool without any image.

Shen Meng frightened her slightly, and said: "What does it look like, can you tell me about the image?"

Ding Le sat up a little bit, and she said a little sluggishly: "I used to think it was good to be a star, but now I haven't really become a star, I'm so tired..."

Zhou Siying brushed the exercises aside, and said without raising her head: "You also know that you are not a star yet, and there is still time to change your ideal."

Ding Lejue said, "I don't want it."

After a while, she added: "If I give up now, wouldn't it be a disappointment to Lou Lou's heart?"

Zhou Siying couldn't help but find it funny when she saw Duan Xiaolou's ostrich behavior that she was obviously unwilling to give up but used Duan Xiaolou as an excuse. She looked at Shen Meng and Ding Le seriously with a smile on her face, and said, "I want to live up to Duan Xiaolou!" Lou, just reward him with your college entrance examination results."

The author has something to say: no detailed review, check it tomorrow, good night~