Hype is risky, especially in today's age of cybersnapshots.
Bai Zhan didn't want to advertise the store directly, but he was so lucky that his dog accidentally sent it to the trending searches. The name of Dongling Antique Store was clearly listed on the trending searches .
Originally, this was also a good opportunity to expand the popularity, but who made the items sold in his shop special, just like Bai Yong worried, and soon attracted a group of grumpy black people.
Plus some unscrupulous bloggers.
After a day of joyful complaints, a Weibo blogger named "Brother Zhishuang" posted an article titled "There is no lower limit for hype to attract attention, and morality is ruined?"Social cancer? "'s long article, the protagonist of the content is Tanglin Antique Shop.
The meaning expressed throughout the long article is very obvious, and the entire antique shop has been criticized with both voice and emotion from top to bottom, from left to right.
With sharp words and a bad tone, he not only denounced the illogical hype of antique shops, but also went to eat feudal superstitious steamed buns in order to attract attention.
There is also the pricing of the products in the store, which is extremely unreasonable. A piece of fake crystal souvenirs that only cost a few dollars has a minimum price of no less than 5000 yuan!Excessive packaging marketing disrupts the market.
At the end, Brother Zhishuang also said, "...For such unreasonable pricing in this store, I have reported it to the Consumer Association, thank you!"
This blogger is an old account. It has been in business since the beginning of Weibo. The Weibo content is dedicated to commenting on and raving about major events happening on the Internet, whether it is celebrity gossip, social news, or other... his shadow.
Although the words are sharp and impolite every time, the people's comments and madness are basically correct. In addition, he became famous early, has many fans, and the ones who provoke are easier to bully, so he has not overturned.
In the end, his popularity on the Internet was very good, and he also won the reputation of "Brother Straightforward".
Because of this, anyone who is targeted by Brother Zhishuang will inevitably end up in trouble and hate him so much.
The background of Tanglin Antique Store is currently only quietly spread among wealthy families. In the eyes of the outside world, this store is just a small store with no background and no reputation.
For Brother Zhishuang, who has always been popular by relying on his popularity, isn't he the best target to attack?
Under the influence of Brother Zhishuang, the trend of comments on Tanglin Antique Shop began to decline rapidly, and the sunspots who had been eyeing for a long time, quickly ran out to revel:
"Brother Zhishuang is really Brother Zhishuang. In fact, I have wanted to say it a long time ago. The hype of this Laozi Dongling Antique Store is too low. He dares to eat feudal superstition steamed buns. The boss must be crazy."
"Who said it wasn't? I went shopping around the store, and what Brother Zhishuang said was true. The cheapest crystals that cost a few dollars cost 5000, and the most expensive ones sold for tens of thousands. What's even more awesome is that their physical store also has a souvenir that sells for 100 million!"
"My God, 100 million cheap crystals? The boss is not crazy about fire, but crazy about money."
"It is this kind of merchant with no lower limit that makes the current hype more and more chaotic..."
"Isn't it okay to spend more money to make good products? Why do the current merchants have to make so many moths..."
"It's a good report. This kind of store should be shut down by the consumer association immediately!"
Countless sunspots swarmed here, echoing what others say, so many negative comments, it will inevitably affect those netizens who don't know the inside story to follow suit.
For a while, Tanglin Antique Store became the representative of the most unscrupulous merchants in history. A large number of netizens poured into the comment area of the flagship store, customer service contact, official Weibo, and other places to criticize and abuse.
Bai Yong: ...he was just worried, why did this really come true!
Bai Yong was a little anxious, so he went to Bai Zhan, "Second brother, everyone on the Internet is scolding us now, I think I have to refute the rumors quickly, otherwise it will be difficult to restore the goodwill of netizens later when the matter continues to brew."
"No, our store is not afraid of being scolded, but we are afraid that no one will come to scold." Bai Zhan waved his hand, comforting, "Brother, you have to have confidence in the products in our store, our products are bought by billionaires and they say yes, don't I'm afraid, anyone who tries will be slapped in the face."
Bai Yong: ...I'm afraid no one will try it if it continues like this.
Bai Zhan smiled, "Don't worry, our store is covered by Master Pixiu."
Done.
Just keep your hands behind your back and immerse yourself in your research, not paying any attention to the abuse and attacks on the Internet.
Bai Zhan is in a good mood, Bai Yong is in a hurry, and the Pixiu ghost is about to explode.
Pixiu Ghost has always been a proud and face-saving person. Apart from being timid in front of the two strange creatures, Bai Zhan and Qin Jinyuan, he has never been a disadvantage in front of others. Master Pixiu puts on airs fully.
How can I stand the abuse of black people on the Internet at this moment.
And the few new recruits who were transferred to be the temporary underlings of Pixiu Ghost were also carefully selected for the interview, and they were the best at quarreling with others and had a hot temper.
The fighting power of this group of violent people is definitely leveraged.
So, the sunspots who came to the shop to scold and criticize soon realized that something was wrong.
-
Heizi 1: Shopkeeper, you actually want to sell a cheap crystal that costs three yuan for tens of thousands of yuan. Has your conscience been eaten by a dog?
Master Paixiu: You don’t know the goods and you don’t allow others to know the goods?Don't blind BB if you don't understand.
Heizi 1: There is no bottom line hype, I wish you a happy closing and selling underwear!
Master Paixiu: How do you know we are hype if you haven’t tried it?Open your mouth and come, I wish you bitten little JJ.
Heizi 1: You are so awesome, do your parents know?
Master Pixiu: My parents have been dead for thousands of years, of course I don’t know.
Heizi 1: Fuck, you are a weirdo!
Master Pixiu: Warm reminder, if you dare to scold the noble Master Pixiu, you will be in bad luck for three days and three nights.
-
Heizi 2: Shopkeeper, you are making such a hype, are feudal superstition steamed buns delicious?
Young Master Su: You are so active, is it easy for my family to be so popular?
Heizi 2: A cheap crystal worth a few dollars dares to be sold so expensively. Thinking about money is crazy!
Young Master Su: Don't BB if you can't afford it, just get out of here.
Heizi 3: Unscrupulous merchants like you are a social cancer, and you will be punished sooner or later.
Young Master Su: You have no vision, you will regret it sooner or later.
-
Heizi 3: Unscrupulous merchants have reported to the Consumer Association!
Ms. Guo: If you haven't bought it, you don't have the right to evaluate it.
Heizi 3: Treating consumers as fools, cheap crystals can cure stroke, your brain is broken!
Ms. Guo: If you haven't bought it, you don't have the right to evaluate it.
Heizi 3: Don't you feel guilty about hype without a lower limit?
Ms. Guo: If you haven't bought it, you don't have the right to evaluate it.
Heizi 3: Besides this sentence, what else would you say?
Ms. Guo: I’m sorry, the above are all automatic replies. If the question has not been answered three times in a row, we will transfer it to manual labor. Do you need manual labor?Please deduct 1 if necessary.
Heizi 3: ...Fuck!
-
Under the leadership of Mr. Pixiu, all the newly appointed temporary consulting and customer service staff have a super good attitude and scolding skills. No matter how the sunspots attack, they will not move like a mountain.
This kind of arrogant attitude directly ignited the volcano, and the sunspots who were just here to join in the fun were completely pissed off now.
The Tanglin Antique Store, which had started to gradually fall from the hot searches, once again counterattacked with a strong posture overnight, occupying all the hot searches on Weibo, and the brilliant remarks of "combatants" such as Pixiu ghosts were dragged to public execution by the sunspots .
A group of people eating melons: "...This is a unique shop."
A group of merchants silently paying attention: "...this is an admirable colleague."
Under the powerful and arrogant attitude of Tanglin Store, this matter that was only fermented on the Internet became more and more troublesome. In addition to Brother Zhishuang, it soon attracted a group of bloggers.
As a benchmark in the hype industry, Brother Zhishuang naturally can't just watch this, especially when the topic of Tanglin Antique Store is getting hotter and hotter, how can he just leave after a while, and now he can stir up such a thing. He has contributed a lot to this kind of enthusiasm!
Think left and right.
Brother Zhishuang resolutely put his equipment on his back, ran to the entrance of Tanglin Antiques Store to do a live broadcast, and prepared to dig up some more good materials. If he operated well, it would not be a problem to gain hundreds of thousands of fans this time.
then.
Bai Zhan, who went to work in the shop the next day, was stopped just like that.
The weather is not very good these days, Beijing is very smoggy in the morning, Bai Zhan went out wearing a mask and hat to cover his face, so Brother Zhishuang did not recognize him.
A short and thin man with glasses stopped him, and when he came up, he slapped the microphone and asked questions with malicious intentions.
"Hi sir, are you the owner or employee of Tanglin Antique Store? I am the blogger Zhishuang brother. At the request of my fans, I would like to come to live broadcast and interview some questions about your store. This gentleman is willing to accept my interview ?"
Straightforward bro?Is it the blogger who wrote a long article saying that their store has lost morality, social cancer, and rubbed off on their store's popularity?
After Bai Zhan looked this straightforward brother up and down, he folded his arms, "No."
Brother Zhishuang was stunned for a moment, apparently he didn't expect him to answer like this, logically speaking, given the current situation of Tanglin Antique Store where everyone is shouting and scolding, shouldn't this guy accept the interview with trepidation and seize the opportunity to clean himself up?
Think about the attitude of those customer service staff at the Tanglin store... Well, this store seems to be a bit out of the ordinary.
But that's just right, the worse the attitude, the better!This is something to watch.
Brother Zhishuang was extremely excited when he saw the rapidly rising popularity and barrage in his live broadcast room.
He hurriedly asked,
"Why not? Is it because your store has some ulterior secrets, or is it something else? The hype and promotion methods of your store, as well as the unreasonable pricing, have been talked about so much by netizens, and this matter has been reported to the Consumer Association , does your store have nothing to say?"
"Yes." Bai Zhan smiled, "but why should I accept your interview? Firstly, you are not a regular reporter; secondly, I am not a public figure, and my time is very expensive. Letting you interview, Do you pay for the interview?"
Brother Zhishuang: He thought of countless reasons for being rejected for an interview, but he didn't expect to ask for money.
No wonder the things in this store are so expensive, dare love is a dead money!
Brother Zhishuang looked at his popularity in the live broadcast room and smiled, "Then how much does it take for you to accept our interview?"
"Forget it, because you have the courage to interview me, I won't ask you any more, 100 million, half an hour, how about it, do I treat money like dung, and am I very virtuous?"
Bai Zhan tilted his head, his eyes were smiling purely and innocently.
The corner of Brother Zhishuang's mouth twitched, "...Yes, sir, you are really a gentleman."
Bai Zhan nodded in satisfaction, took out his mobile phone, and handed over the bank card number in the memo, "In this case, you can transfer the money now, and we will start the interview after the transfer, don't waste time, or I will have to add more money."
Brother Zhishuang: I'm broadcasting you right now. Is it really okay for you to blackmail so clearly?
Looking at Bai Zhan's smiling eyes, Brother Zhishuang has an inexplicably bad feeling in his heart. He can think about his Weibo followers who are about to surge, look at the fans who are urging him in the live broadcast room, and the request from the local tyrants to continue the interview ...
For the upcoming highlight moment, fight hard.
Brother Zhishuang gritted his teeth and transferred the money, and then immediately asked the first question that netizens are most concerned about,
"This gentleman, according to our detailed understanding, we found that the prices of the products in your store are all above 5000, but after identification, the products in your store are obviously only cheap crystals that cost a few dollars. Such pricing, your conscience Won't it hurt?"
When Bai Zhan heard the words, he hurriedly interrupted, "Wait a minute, I will post another Weibo before the interview."
Done.
Before Brother Zhishuang could open his mouth, Bai Zhan opened his phone's Weibo, editing and chatting,
Tanglin Antique Shop v: When the magpies come to call, they do good deeds every day.The owner of the shop unexpectedly received 100 million in the account today, and he is in a good mood. Whoever praises the shop owner, the shop owner will give him [-]. The first compliment, first served, while stocks last, will never break his promise.
Brother Straightforward: ...
Brother Zhishuang's tipping fans: ...
Bai Zhan didn't want to advertise the store directly, but he was so lucky that his dog accidentally sent it to the trending searches. The name of Dongling Antique Store was clearly listed on the trending searches .
Originally, this was also a good opportunity to expand the popularity, but who made the items sold in his shop special, just like Bai Yong worried, and soon attracted a group of grumpy black people.
Plus some unscrupulous bloggers.
After a day of joyful complaints, a Weibo blogger named "Brother Zhishuang" posted an article titled "There is no lower limit for hype to attract attention, and morality is ruined?"Social cancer? "'s long article, the protagonist of the content is Tanglin Antique Shop.
The meaning expressed throughout the long article is very obvious, and the entire antique shop has been criticized with both voice and emotion from top to bottom, from left to right.
With sharp words and a bad tone, he not only denounced the illogical hype of antique shops, but also went to eat feudal superstitious steamed buns in order to attract attention.
There is also the pricing of the products in the store, which is extremely unreasonable. A piece of fake crystal souvenirs that only cost a few dollars has a minimum price of no less than 5000 yuan!Excessive packaging marketing disrupts the market.
At the end, Brother Zhishuang also said, "...For such unreasonable pricing in this store, I have reported it to the Consumer Association, thank you!"
This blogger is an old account. It has been in business since the beginning of Weibo. The Weibo content is dedicated to commenting on and raving about major events happening on the Internet, whether it is celebrity gossip, social news, or other... his shadow.
Although the words are sharp and impolite every time, the people's comments and madness are basically correct. In addition, he became famous early, has many fans, and the ones who provoke are easier to bully, so he has not overturned.
In the end, his popularity on the Internet was very good, and he also won the reputation of "Brother Straightforward".
Because of this, anyone who is targeted by Brother Zhishuang will inevitably end up in trouble and hate him so much.
The background of Tanglin Antique Store is currently only quietly spread among wealthy families. In the eyes of the outside world, this store is just a small store with no background and no reputation.
For Brother Zhishuang, who has always been popular by relying on his popularity, isn't he the best target to attack?
Under the influence of Brother Zhishuang, the trend of comments on Tanglin Antique Shop began to decline rapidly, and the sunspots who had been eyeing for a long time, quickly ran out to revel:
"Brother Zhishuang is really Brother Zhishuang. In fact, I have wanted to say it a long time ago. The hype of this Laozi Dongling Antique Store is too low. He dares to eat feudal superstition steamed buns. The boss must be crazy."
"Who said it wasn't? I went shopping around the store, and what Brother Zhishuang said was true. The cheapest crystals that cost a few dollars cost 5000, and the most expensive ones sold for tens of thousands. What's even more awesome is that their physical store also has a souvenir that sells for 100 million!"
"My God, 100 million cheap crystals? The boss is not crazy about fire, but crazy about money."
"It is this kind of merchant with no lower limit that makes the current hype more and more chaotic..."
"Isn't it okay to spend more money to make good products? Why do the current merchants have to make so many moths..."
"It's a good report. This kind of store should be shut down by the consumer association immediately!"
Countless sunspots swarmed here, echoing what others say, so many negative comments, it will inevitably affect those netizens who don't know the inside story to follow suit.
For a while, Tanglin Antique Store became the representative of the most unscrupulous merchants in history. A large number of netizens poured into the comment area of the flagship store, customer service contact, official Weibo, and other places to criticize and abuse.
Bai Yong: ...he was just worried, why did this really come true!
Bai Yong was a little anxious, so he went to Bai Zhan, "Second brother, everyone on the Internet is scolding us now, I think I have to refute the rumors quickly, otherwise it will be difficult to restore the goodwill of netizens later when the matter continues to brew."
"No, our store is not afraid of being scolded, but we are afraid that no one will come to scold." Bai Zhan waved his hand, comforting, "Brother, you have to have confidence in the products in our store, our products are bought by billionaires and they say yes, don't I'm afraid, anyone who tries will be slapped in the face."
Bai Yong: ...I'm afraid no one will try it if it continues like this.
Bai Zhan smiled, "Don't worry, our store is covered by Master Pixiu."
Done.
Just keep your hands behind your back and immerse yourself in your research, not paying any attention to the abuse and attacks on the Internet.
Bai Zhan is in a good mood, Bai Yong is in a hurry, and the Pixiu ghost is about to explode.
Pixiu Ghost has always been a proud and face-saving person. Apart from being timid in front of the two strange creatures, Bai Zhan and Qin Jinyuan, he has never been a disadvantage in front of others. Master Pixiu puts on airs fully.
How can I stand the abuse of black people on the Internet at this moment.
And the few new recruits who were transferred to be the temporary underlings of Pixiu Ghost were also carefully selected for the interview, and they were the best at quarreling with others and had a hot temper.
The fighting power of this group of violent people is definitely leveraged.
So, the sunspots who came to the shop to scold and criticize soon realized that something was wrong.
-
Heizi 1: Shopkeeper, you actually want to sell a cheap crystal that costs three yuan for tens of thousands of yuan. Has your conscience been eaten by a dog?
Master Paixiu: You don’t know the goods and you don’t allow others to know the goods?Don't blind BB if you don't understand.
Heizi 1: There is no bottom line hype, I wish you a happy closing and selling underwear!
Master Paixiu: How do you know we are hype if you haven’t tried it?Open your mouth and come, I wish you bitten little JJ.
Heizi 1: You are so awesome, do your parents know?
Master Pixiu: My parents have been dead for thousands of years, of course I don’t know.
Heizi 1: Fuck, you are a weirdo!
Master Pixiu: Warm reminder, if you dare to scold the noble Master Pixiu, you will be in bad luck for three days and three nights.
-
Heizi 2: Shopkeeper, you are making such a hype, are feudal superstition steamed buns delicious?
Young Master Su: You are so active, is it easy for my family to be so popular?
Heizi 2: A cheap crystal worth a few dollars dares to be sold so expensively. Thinking about money is crazy!
Young Master Su: Don't BB if you can't afford it, just get out of here.
Heizi 3: Unscrupulous merchants like you are a social cancer, and you will be punished sooner or later.
Young Master Su: You have no vision, you will regret it sooner or later.
-
Heizi 3: Unscrupulous merchants have reported to the Consumer Association!
Ms. Guo: If you haven't bought it, you don't have the right to evaluate it.
Heizi 3: Treating consumers as fools, cheap crystals can cure stroke, your brain is broken!
Ms. Guo: If you haven't bought it, you don't have the right to evaluate it.
Heizi 3: Don't you feel guilty about hype without a lower limit?
Ms. Guo: If you haven't bought it, you don't have the right to evaluate it.
Heizi 3: Besides this sentence, what else would you say?
Ms. Guo: I’m sorry, the above are all automatic replies. If the question has not been answered three times in a row, we will transfer it to manual labor. Do you need manual labor?Please deduct 1 if necessary.
Heizi 3: ...Fuck!
-
Under the leadership of Mr. Pixiu, all the newly appointed temporary consulting and customer service staff have a super good attitude and scolding skills. No matter how the sunspots attack, they will not move like a mountain.
This kind of arrogant attitude directly ignited the volcano, and the sunspots who were just here to join in the fun were completely pissed off now.
The Tanglin Antique Store, which had started to gradually fall from the hot searches, once again counterattacked with a strong posture overnight, occupying all the hot searches on Weibo, and the brilliant remarks of "combatants" such as Pixiu ghosts were dragged to public execution by the sunspots .
A group of people eating melons: "...This is a unique shop."
A group of merchants silently paying attention: "...this is an admirable colleague."
Under the powerful and arrogant attitude of Tanglin Store, this matter that was only fermented on the Internet became more and more troublesome. In addition to Brother Zhishuang, it soon attracted a group of bloggers.
As a benchmark in the hype industry, Brother Zhishuang naturally can't just watch this, especially when the topic of Tanglin Antique Store is getting hotter and hotter, how can he just leave after a while, and now he can stir up such a thing. He has contributed a lot to this kind of enthusiasm!
Think left and right.
Brother Zhishuang resolutely put his equipment on his back, ran to the entrance of Tanglin Antiques Store to do a live broadcast, and prepared to dig up some more good materials. If he operated well, it would not be a problem to gain hundreds of thousands of fans this time.
then.
Bai Zhan, who went to work in the shop the next day, was stopped just like that.
The weather is not very good these days, Beijing is very smoggy in the morning, Bai Zhan went out wearing a mask and hat to cover his face, so Brother Zhishuang did not recognize him.
A short and thin man with glasses stopped him, and when he came up, he slapped the microphone and asked questions with malicious intentions.
"Hi sir, are you the owner or employee of Tanglin Antique Store? I am the blogger Zhishuang brother. At the request of my fans, I would like to come to live broadcast and interview some questions about your store. This gentleman is willing to accept my interview ?"
Straightforward bro?Is it the blogger who wrote a long article saying that their store has lost morality, social cancer, and rubbed off on their store's popularity?
After Bai Zhan looked this straightforward brother up and down, he folded his arms, "No."
Brother Zhishuang was stunned for a moment, apparently he didn't expect him to answer like this, logically speaking, given the current situation of Tanglin Antique Store where everyone is shouting and scolding, shouldn't this guy accept the interview with trepidation and seize the opportunity to clean himself up?
Think about the attitude of those customer service staff at the Tanglin store... Well, this store seems to be a bit out of the ordinary.
But that's just right, the worse the attitude, the better!This is something to watch.
Brother Zhishuang was extremely excited when he saw the rapidly rising popularity and barrage in his live broadcast room.
He hurriedly asked,
"Why not? Is it because your store has some ulterior secrets, or is it something else? The hype and promotion methods of your store, as well as the unreasonable pricing, have been talked about so much by netizens, and this matter has been reported to the Consumer Association , does your store have nothing to say?"
"Yes." Bai Zhan smiled, "but why should I accept your interview? Firstly, you are not a regular reporter; secondly, I am not a public figure, and my time is very expensive. Letting you interview, Do you pay for the interview?"
Brother Zhishuang: He thought of countless reasons for being rejected for an interview, but he didn't expect to ask for money.
No wonder the things in this store are so expensive, dare love is a dead money!
Brother Zhishuang looked at his popularity in the live broadcast room and smiled, "Then how much does it take for you to accept our interview?"
"Forget it, because you have the courage to interview me, I won't ask you any more, 100 million, half an hour, how about it, do I treat money like dung, and am I very virtuous?"
Bai Zhan tilted his head, his eyes were smiling purely and innocently.
The corner of Brother Zhishuang's mouth twitched, "...Yes, sir, you are really a gentleman."
Bai Zhan nodded in satisfaction, took out his mobile phone, and handed over the bank card number in the memo, "In this case, you can transfer the money now, and we will start the interview after the transfer, don't waste time, or I will have to add more money."
Brother Zhishuang: I'm broadcasting you right now. Is it really okay for you to blackmail so clearly?
Looking at Bai Zhan's smiling eyes, Brother Zhishuang has an inexplicably bad feeling in his heart. He can think about his Weibo followers who are about to surge, look at the fans who are urging him in the live broadcast room, and the request from the local tyrants to continue the interview ...
For the upcoming highlight moment, fight hard.
Brother Zhishuang gritted his teeth and transferred the money, and then immediately asked the first question that netizens are most concerned about,
"This gentleman, according to our detailed understanding, we found that the prices of the products in your store are all above 5000, but after identification, the products in your store are obviously only cheap crystals that cost a few dollars. Such pricing, your conscience Won't it hurt?"
When Bai Zhan heard the words, he hurriedly interrupted, "Wait a minute, I will post another Weibo before the interview."
Done.
Before Brother Zhishuang could open his mouth, Bai Zhan opened his phone's Weibo, editing and chatting,
Tanglin Antique Shop v: When the magpies come to call, they do good deeds every day.The owner of the shop unexpectedly received 100 million in the account today, and he is in a good mood. Whoever praises the shop owner, the shop owner will give him [-]. The first compliment, first served, while stocks last, will never break his promise.
Brother Straightforward: ...
Brother Zhishuang's tipping fans: ...
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