After getting on with the enemy

The chaos was so big and violent that it fermented almost overnight, and it couldn't be suppressed even by force.

Zhou Xiyun had just taken over a new project that day. He worked overtime during the day and went to bed early at night, so he didn't notice the clues in time. It was early the next morning when he received the news from Xing Yuan and A Kai.

It just so happens that it's the weekend and the holiday, which is a good time to stay at home.

Xing Yuan was going crazy on the other end of the phone, his tone was agitated, and he was about to vomit blood with anger, and he opened his mouth to greet the [-]th generation ancestors of Huayi Technology, as if he was a punk cursing the street, and his image was gone.

Enough of the bad mouth output and scolding, Xing Yuanshun let out a sigh of relief, and then explained what happened.

Yimeng Entertainment was severely slapped by those shameless people, and taught their opponents to use their tricks - last night at around [-] o'clock in the morning, a netizen posted a post on a well-known game forum, and made a series of painstaking efforts for Yimeng Entertainment's new game. Comparing the "real hammer", it proves that there are various infringement problems in this work, including the game promotional picture before the public beta is highly similar to a classic movie poster, which game character attributes can find similar correspondence in similar games, and what other Elements suspected of plagiarism, etc.

The netizen's so-called evidence is very detailed, and it is obvious that he came prepared. Just posting the picture has piled up a tall building. Clicking on the post and looking at it can scare people.

The post went viral within half an hour after it was posted, and the popularity rose extremely fast, and the posture was like setting off fireworks, exploding with a bang.

Because it was a holiday, there were a lot of people who went to watch melon eating, and the content of the post spread extremely fast, not only aroused heated discussions in the game circle, but was also moved away by the marketing account and led to the rhythm of drainage, which directly detonated a small amount A new round of hot spots.

Xing Yuan and the others didn't know about this until nearly [-]:[-] last night. The company was trying their best to find a way to publicize, thinking that such a critical moment can't be lost, and it must be resolved properly, so as not to affect their reputation, but helpless No matter how fast the action here is, it still failed to catch up with the soaring popularity of the post.

There is obviously a bigger pusher behind the person who posted the post, and it is definitely the team's manipulation. Not only did they ignore Yimeng Entertainment's peaceful negotiation and communication in the follow-up, but there was also a wave of yin and yang in that post, which was too straightforward without naming names on the surface However, after beating around the bush, the meaning is very directional. The general idea is that Yimeng Entertainment has acted like a capitalist, covering its mouth to prevent the truth from being revealed, and making private contacts is a disguised form of threatening the common people. No creative limit.

Netizens’ complaints can be described as passionate, and they are not afraid of being struck to death by lightning when they stand on the moral high ground. They shouted that the originality of domestic games has declined, denounced how bad the current environment is, and scolded some companies for their work. Extremely, not only do not plagiarize

It is ashamed to copy it, but committing crimes blatantly, ignoring copyright and other people's hard work, it is as black as crows in the world.

Then I lamented how difficult it was for the original creators, how difficult the life was, how much dumb loss and aggrieved they suffered, and how much they lost, but they didn't even have a way to speak out for themselves.

Finally, what disgusting things some companies have done, how harshly and persecuted creators and so on.

All in all, it’s just a long article full of tears and sighs, and the level of conception is almost catching up with philosophy books, and the mobilization meeting is not as powerful as this speech.

Akai and the others went online to read the post immediately, and were so angry that they broke their defenses and cursed on the spot, and almost beat people along the network cable.

The content posted by those "real hammers" is actually very fragmented. At first glance, it is indeed a lot of scattered pieces, but the "plagiarism" is here and there. The ground is put together, and it seems that it is patchwork.

For example, the game promotional image and the movie poster at the front have similar structures, but both sides use common elements and structures. There are actually many such compositions, and they belong to a relatively common illustration pattern.

For example, in the setting of game characters, it is normal for some of the characters' display actions to collide, and attributes such as the card-drawing ultimate move are more common, and they are definitely not special.

As for the rest, it's even more ridiculous. What characters' lines are similar to which lines in which works, what kind of npc is similar to so-and-so, and the background of the game.

Xing Yuan and A Kai were so angry that they wanted to fight in real life, but due to the wrong direction of the strong wind at that time, they still held back rationally and did not act too impulsively.

The new game of Yimeng Entertainment has just been launched, and the proportion of players who have experienced it is not high among the people who eat melons. Many people don’t know this game well, and they are led astray when they see that it looks like it. The poster thought that Yimeng Entertainment must not be clean.

Some people remain neutral, just watch the excitement without expressing any opinions, and do not get involved for the time being.

The rest went to Yimeng Entertainment to verify, and went into the game to see if it was the same as what the poster said.

In that post, there were still some netizens who spoke for Yimeng Entertainment, questioning that the hammer of the poster was not strong enough and not convincing enough.

But inexplicably, as long as someone stands up and speaks a fair word and does not support the poster, those remarks will soon be drowned out, and netizens who question it will also be ridiculed by various groups and scolded as capitalists. The humerus licks the dog, it is a sailor who takes money to do things.

Only two opinions are allowed in the post, one is Wei Chi Ka Chi eating melon top

The other is how hateful it is to scold Yimeng Entertainment for brainwashing and hacking companies.

Even if you think about it with your butt, you know that it was punished by the opponent, and it is 100% a good thing done by Huayi Technology.

Huayi Technology is really insidious. They didn’t make a fuss a while ago. They thought it was because Yimeng Entertainment caught the internal traitors and they tucked their tails to be human. It turned out not to be. If you don't kill Yimeng Entertainment, you won't stop, you must demonstrate to vent your hatred.

Yimeng Entertainment has just launched a new game here, which is just the beginning period. At present, the development of word of mouth is definitely the top priority. Only in this way can we lay a good foundation, and from this we can gradually expand.And Huayi Technology has focused on this point, intending to strangle this side from the beginning, so it waited for the opportunity to lurk as soon as the public beta was over, until today it made such a disgusting thing.

With such a large amount of capital, it is because of the enthusiasm for buying and the entry into the water army. It seems that it will only stop if it really kills this side.

Yimeng Entertainment issued an announcement last night, clarifying that it will also pursue relevant responsibilities, saying that the company will defend its rights to the end.This is a normalized operation, and an explanation must be given to suppress the enthusiasm, otherwise the matter will only intensify.In addition, here also made a corresponding counterattack, also found the team to end in secret, and head-to-head with Huayi Technology, and also analyzed and refuted the "real hammer" listed by the poster one by one, using data to prove that it was not plagiarism.

However, Yimeng Entertainment's action was still a step slow, unable to catch up with the elaborate design of the opponent.

All kinds of negative brainwashing packages are rampant on the Internet, especially after the spread of several cases about Yimeng Entertainment and employees' disputes over interests, the bad influence is even worse.

A few netizens who claimed to be internal employees of the company anonymously published some details of Yimeng Entertainment's contract, pointing out how Yimeng Entertainment treated the employees harshly, which turned the company into a hot spot.

Yimeng Entertainment has become a capitalist that everyone shouts and beats, and a vampire who ruthlessly oppresses employees.

Netizens hated these capitalists the most. Just seeing the screenshots of the news, they became angry, and they cursed Yimeng Entertainment as a traitor to socialism, a means of collecting money by capital, and a maggot that just needs human blood and no face.

Some people ridiculed that Yimeng Entertainment has a lot of problems due to its small scale. It does not have the fate of a big factory but has the disease of a big factory.

The persecution of public opinion has completely gone astray by the second day, no matter whether Yimeng Entertainment's plagiarism is true or not, anyway, the shit basin on the head cannot be taken away.

The employees of Yimeng Entertainment also took the initiative to stand up and explain, saying that the company's internal remuneration and subsidies are not bad, and there is no such thing as overtime.

It is necessary for all departments, but some employees are really busy during the project. Sometimes it is true that they are still working at two or three o'clock in the morning, but there is no way to do games, and Yimeng Entertainment is not as exaggerated as a big factory. , here it is more annoying to catch up with new projects, and the company also tries to subsidize it as much as possible, which is not as rumored on the Internet.

But this still doesn’t work. Employees who speak up are bullied by the Internet, scolded for being heartless for eating capitalist dog food, and ridiculed for wanting money and conscience.

It has to be said that Huayi Technology is very good at fighting public opinion wars. It has a thorough understanding of today's Internet trends. It has caught everyone's hatred of plagiarism and capital. .

Moreover, after discovering the counterattack here, Huayi Technology has another group of thieves underground to reverse the black Yimeng Entertainment, deliberately playing tricks on passers-by, and destroying the public impression here.

The sailors spread wise words everywhere, fearing that Yimeng Entertainment was not thoroughly hacked enough, so they tried their best to impress Yimeng Entertainment by saying "plagiarism doesn't matter, it's just for fun", "it feels more attractive than the original" and so on. pull hatred.

Rao Xing Yuan and the others reacted quickly enough, but they still couldn't do it there.

When Zhou Xiyun called back, it was just dawn, and it was less than seven o'clock in the morning. At this time, most of the melon eaters had gone to bed, and the Internet was not as chaotic as in the early morning.She looked on the Internet with a serious face, and roughly went through the whole process.

The original poster who broke the news has already deleted the post and sold the account, and ran away. Since Yimeng Entertainment posted the red stamp announcement, he knelt down on the spot, but all the content of that post was carried by screenshots. Not only did he not suppress it in time, but It added a fortune to the capitalists of Yimeng Entertainment.

Zhou Xiyun rubbed the center of his eyebrows, turned on the speaker while flipping through the computer pages, and asked Xing Yuan, "Did you call the police?"

"Reported, definitely reported." Xing Yuan said, gritted his teeth and was very puzzled, "Don't let any of these turtles run away, we must all settle the score."

Zhou Xiyun asked again, "What did the police say?"

Xing Yuan replied: "I made a record, and we are still investigating. We just went there earlier, and there is nothing we can do for a while. We can only wait and see. But even if we find out who is behind it, it probably won't help. The loss is irreversible, so it can only be regarded as slander and rumors, and the rest has to be considered."

The current Internet environment is almost like this. If there is evidence, you can file a case and sue, and the law can manage it, but the process is more troublesome, and even if you win the lawsuit and receive compensation, the damage at that time is still irreparable.

Especially in terms of reputation and word-of-mouth, it is impossible to refute rumors, and even if you are slandered, you will have to peel off your skin.

Fighting all night, pressing and beating hard all night, both Xing Yuan and Akai were relatively depressed, their intuition was hopeless, and they had a clue in their hearts that this time they could only bite their big teeth and swallow their blood.

They tried their best, but their strength was limited and they couldn't resist.

Zhou Xiyun's response was quite calm, and she hasn't panicked so far. She dealt with the current predicament methodically, told Xing Yuan and the others not to get too angry, and stabilized the company first, so that S City can't be chaotic, and she will help deal with everything else. .

The test of the public opinion war is the psychological quality. The side that collapses first will lose. Only by fighting steadily can we persist until the end.

"Inform me immediately if there is anything in the past two days. I will take over the online ones, and you and Akai will continue the original work." Zhou Xiyun said calmly, and immediately contacted acquaintances and friends who could be used, so that more professional ones could help.

Xing Yuan and the others are too straightforward, and Qunjiyu doesn't know how to resolve this situation, so it's better for them not to participate.Zhou Xiyun then found Wen Ruyu again, had a brief chat with Boss Wen, and invited some people in the industry to come over.

No matter how bad the situation is, it will be the same. Since the struggle is ineffective, it is better to follow the trend.

Don't waste the traffic that the opponent gives away for free. Black and red are also hot, and it is also an excellent promotional opportunity right now.

After all, he was born in finance, so there are still ways to deal with these.Zhou Xiyun took countermeasures in twos and twos, took advantage of the situation with the help of all parties, and took advantage of the opportunity to pour out the opponent's black material, first pulling Huayi Technology, a bigger capitalist, into the water, a tooth for a tooth, an eye for an eye.

Yimeng Entertainment is just an ordinary game company with a small backer, but Huayi Technology is different, and the influence of the group behind it is still so great.

If Yimeng Entertainment is considered to be a capitalist, then Huayi Technology and its affiliated group are the best among capitalists, even worse than Grandet, and they have caught a lot of black material.

The best way to suppress hotspots is to create a hotspot with more discussion and set a more conspicuous target for others to hit.

It only needs a little push here, and in just half a day, the big capitalist group represented by Huayi Technology was sent to the center of the whirlpool.

The netizens who joined in the fun directly exploded. They hadn't let go of their anger by scolding Yimeng Entertainment last night, but now they found another one.

The marketing accounts are all dispatched when they smell the smell. If there is heat, they must be dimmed. Now it is lively, and the scene is really out of control.

Huayi Technology thought that this side would be incompetent and furious, and would concentrate on cleaning up the dirty water on his body, but Zhou Xiyun dared to throw the fire in.

This move was ingenious. It took away the firepower and found something for Huayi Technology to delay the time.

Huayi Technology had to spend money to withdraw the popularity, and given that it had been tied up with Yimeng Entertainment for a short time, Huayi Technology did not dare to make a fuss about this, so it could only focus on resisting plagiarism.

Zhou Xiyun was not in a hurry to clear up this "crime", and let the big battle over there, calmly asked the company's publicity department to step up their efforts, and hurriedly rubbed off on the attention given by the opponent.

Yimeng Entertainment listened to the command and took the opportunity to do publicity.

After the bad reputation spread, the talents Zhou Xiyun invited came in handy.

Some people in the industry stood up and optimistically analyzed the poster's "real hammer" from a relatively neutral standpoint. It is not appropriate to exemplify this copying method from multiple angles.

After all, many of these things are so common that the pictures posted just don't hold water, it doesn't make sense.

Creation protection should protect the whole of the work, not the fragmentary elements. Those things are not original, and they cannot be monopolized by a certain family or individual.

Excessive occupation is another obstacle in another sense. Without this person using a certain common content, that person can no longer touch the rules of the content, which will destroy the normal creative environment on the contrary.

Those people's postings are very gentle and rational, basically spectators should have their own ideas, and they can't come up when they see "plagiarism", so as to avoid being taken away and not being able to see the problem clearly.

Once the above content came out, it was another discussion.

After all, it was Huayi Technology who did it before, and the excitement was high. This matter was not over at all.

Some people support it, and they don't think Yimeng Entertainment is plagiarism.

However, some people strongly objected, insisting that there were too many things collided, and such a coincidence could not exist.Even if Yimeng Entertainment does not constitute plagiarism, the things borrowed from others cannot be washed away.

Sometimes it’s quite helpless, it’s obvious that some of the viewers were led off the rhythm, and they were deliberately framed and limped from the beginning, what’s it like to have never even touched the genuine game, just looking at a few pictures and corpse-like The fact was confirmed by hard evidence, but now I feel that Yimeng Entertainment has "collided" with too much content, and it is hard to explain why.

Qiao Yan used the trumpet to support Yimeng Entertainment.

She has several accounts, and the account she supports is an exclusive account for Aifa. It has been used for many years, and she has applied for it since she first drew comics, and has 10,000+ fans.

After supporting Yimeng Entertainment, some extremists directly attacked her in the comment area, and even scolded her in private messages because she had no money and no bottom line.

Qiao Yan didn't respond to reason, and he didn't accept this anger. He blocked private letters and cursed people, and fought with extremists in the comment area under his real body. He couldn't get used to this group of brainless fools.

Boss Qiao is a stingy character, he is ruthless when he is angry with others, and he doesn't use half a word of swearing, but he never softens his heart when he greets the other party.

The extremists couldn't beat her, and they couldn't stand up to her fans. They turned around and called her fans hairy legs, and called her unqualified and uneducated.

Qiao Yan has a big temper, and immediately scolded her back. What is a lack of quality in a live performance, let the other party experience the profoundness of Chinese, and immediately block the blacklist after enjoying it, watching the extremists jumping in anger.

Those people came over with a trumpet, but it's a pity that their combat effectiveness is not good, and they annoy themselves half to death every time, and they can't argue with her mouth no matter what.

Qiao Yan was short-sighted. After the team output was completed, he posted screenshots of the game on the account. He specially drew a few derivative pictures for the game to show his support.

She is not afraid of losing fans, she will come out however she likes, and she will love her wherever she likes.

Zhou Xiyun couldn't be bullied by outsiders, not anyone else.This is her principle.