My fruit shop became popular in the world

"Xiao Qin, do you count the sales of various products in the online store in the next half month—wait, what's wrong with your face?" Seeing Xiao Qin winking at a small mirror, Xuan Chu couldn't help being curious.

He was caught by the boss for not doing his job properly during working hours, Xiao Qin put down the mirror embarrassingly, and smiled dryly: "No, it's nothing."

Xuan Chu stared at her for a long time, and suddenly said: "Is your face a little swollen than before?"

At this moment, Xiao Qin didn't care about the boss or not, holding his face and crying: "Is it so obvious?"

Xuan Chu was taken aback, and took half a step back: "Actually, it's okay?"

Xiao Qin didn't feel comforted, the corners of her mouth were drooped, as if she could see a dark cloud dripping with rain.

"What's wrong?" Xuan Chu was puzzled.

In his eyes, Xiao Qin has a carefree personality, outgoing and cheerful, and is rarely so depressed.

As soon as Yonago knew something inside, he whispered, "Xiao Qin's boyfriend will be back tomorrow."

"Isn't this a good thing?" Xuan Chu knew that Xiao Qin had a boyfriend who was in the army, and when he was mentioned in ordinary times, the little girl became tender and tender, her eyes almost glowed.

"But I'm swollen!" Xiao Qin almost cried.

It turned out that when Xiao Qin woke up, he found that he was swollen, and his face was swollen all over, just like a fat-headed fish.

According to her past experience, once the edema is swollen, it will take several days to disappear, which is why she is so depressed.

"What's wrong with me?" Xuan Chu smiled slightly, with a relaxed tone, "Don't worry, I have a way to reduce your swelling, and I guarantee that you can meet your boyfriend tomorrow looking good."

If someone else said this, Xiao Qin might still be suspicious.But the object was changed to Xuan Chu, Xiao Qin immediately believed it.

Many experiences have proved that her boss is supernatural and can always do things that others cannot.

"Wait a minute." Xuanchu left and came back shortly after he finished speaking. This was an extra delicate bottle in his hand.

He handed the bottle to Xiao Qin, motioning for her to continue.

Xiao Qin wondered: "What is this?"

"Grapefruit extract, by the way, you girls should call it essential oil?"

Xiao Qin unscrewed the bottle cap, and a refreshing fruit fragrance permeated the air, which lifted people's spirits.

She tried to put a drop of light red essential oil on the back of her hand, applied it and rubbed it, and when the essential oil was completely absorbed, she obviously felt that the skin on that piece became extra tender and delicate.

After a while, she said pleasantly: "Look quickly, is the back of my hand less swollen than before?"

Yonago leaned over to observe carefully for a while, and said in surprise, "It seems to be."

"That's great!" Xiao Qin almost cried with joy, making a gesture to unscrew the bottle cap, "Then I'll paint more."

"Wait." Xuan Chu stopped her further actions, "Don't worry now, grapefruit essential oil is photosensitive, and if it is exposed to strong light after application, it is easy to cause damage to the skin. So it is best to wait until night before applying it."

"That's it." Xiao Qin was a little regretful, but he was full of anticipation when he thought that the edema would completely disappear when he woke up the next day.

***

Xiaoqin sent her boyfriend away, returned to work in the fruit shop, and came to Xuanchu to sell fakes.

As soon as she saw Xuan Chu, she couldn't wait to tell the good news: "My boyfriend said that my skin has improved and my face is not swollen at all. Boss, it's all thanks to the grapefruit essential oil you gave me."

Xuan Chu was also happy for her: "It's good to be able to solve your problem."

Seeing Xiao Qin still staying where he was, Xuan Chu wondered: "Do you have anything else to say?"

"Uh, there is indeed one more thing..." Xiao Qin showed a shy expression, "I want to ask, do you still have that grapefruit essential oil?"

She thought that after using essential oil for a few days, her skin condition has been significantly improved. If she can use it for a long time, her skin will definitely become better and more delicate.

Fearing that Xuan Chu would misunderstand her thick skin, she hastily added: "I don't want it for nothing, I pay for it."

"Hey, what am I supposed to do? What's the point of not talking about it?" Xuan Chu's eyes were bent, and he took out a few more bottles out of nowhere, and said bluntly, "Take these and share them with Xiaomi."

Xiao Qin was surprised: "Boss, why do you have so many essential oils?"

"Oh, homemade."

The nine-tailed fox is famous for its beauty. In addition to its good innate conditions, the maintenance of the day after tomorrow is also very important.

Qingqiu's comfortable and long years have given them enough time and energy to study various beauty and skin care methods.

For example, collecting dew from rose petals to wash your face, or extracting substances from various plants that can make a snow-white fur more oily and smooth.

Xuanchu's sleeves are full of all kinds of skin care products presented by the tribe. He himself is busy making money and has no time to use them, so he has been idle.If it wasn't for Xiao Qin's edema, he would have completely forgotten about it.

"It's amazing!" Xiao Qin admired, "Boss, I think you can even consider opening an essential oil store."

She mentioned it casually, but for Yu Xuanchu, it was a word that awakened the dreamer.

"You're right!" Xuan Chu stood up abruptly.

Xiao Qin looked blank: "...Huh?"

Xuan Chu clenched his fists: "This proposal is very good, Xiao Qin, I credit you for it."

Xiao Qin, who somehow became a hero: "Huh?"

***

After consulting a lot of information, and pretending to be customers to conduct field research in essential oil stores, beauty salons and other places, Xuanchu felt more and more that the plan to sell essential oils was feasible.

As people, especially women, pay more attention to appearance, the essential oil market has developed at a high speed in recent years. The market scale is expanding year by year, and sales are increasing day by day. There is still a blue ocean waiting to be developed.

In order to know ourselves and the enemy, and understand the specific situation of other essential oil brands, Xuanchu also spent money to purchase the main essential oils currently on the market for comparison, and came to a conclusion:

Compared with these essential oils, the essential oils produced in Qingqiu have great advantages in terms of raw materials, extraction techniques, and efficacy.

After obtaining the relevant operating permits, Xuanchu plans to conduct a trial operation of plant essential oils in the online store of the fruit shop first, to test the market response, so as to make subsequent adjustments and improvements.

Generally speaking, plant essential oils can be divided into two types: single formula and compound formula.

The former is extracted from a certain plant or a certain part of a plant without other additions.

The latter is composed of two or more essential oils, which are combined and arranged according to the functions required by the user.

The essential oils sold in Wonderful Fruit Store are mainly unilateral pure essential oils, and at the same time, it comes with preparation formulas and tools, so that customers can freely mix according to their needs.

If customers need it, we can also provide them with the service of making compound essential oils for free.

Before the pre-sale, the fruit shop carried out pre-heating publicity on platforms such as Weibo and WeChat, and also rarely opened the function of reposting likes and lucky draws to expand the publicity.

It can be said that in order to attract customers, the fruit shop has almost achieved the ultimate.

But when the essential oils were officially put on the shelves in the online store, the sales situation was not satisfactory.

It may be exaggerated to say so, but essential oils are not so unpopular.But compared to the previous "record" of the fruit shop, this data is not enough.

Knowing this situation, Xuan Chu was not calm.

"Why?" He pinched the center of his brows with a distressed expression, "Is there anything we can't do well?"

From publicity to the product itself, what went wrong?

"Maybe it's not that we're bad, but that customers' thinking hasn't changed yet." Yonagoichi is mainly responsible for public opinion monitoring, paying attention to various evaluations about fruit shops on the Internet, and has a certain understanding of this.

Xuan Chu: "Tell me."

Yonikoichi: "In the final analysis, it is still a matter of trust. Many netizens think that we are a fruit shop, and essential oils are cosmetics that are applied to the body and skin. The gap between the two is too big. Everyone is afraid of stepping on the thunder, so they dare not do it."

"Actually, to be honest, if the boss didn't give me that bottle of grapefruit essential oil, I wouldn't dare to put it on my face." Xiao Qin couldn't help interjecting.

Xuanchu nodded, and humbly asked the two women for advice: "From the perspective of women, under what circumstances would they choose to buy skin care products and cosmetics that have never been used?"

Xiao Qin: "I'm more used to going to the counter to try it first, and then I will buy it after confirming the effect."

Yonago: "I won't go to the counter, but I will search the Internet for relevant reviews before buying."

The answers of the two point to two ideas respectively, but the result is actually the same: the effect must be confirmed before they are willing to pay.

After all, the price of most cosmetics is not cheap, even if the price is low, users have concerns about bad looks and allergies.

In order to increase sales, Xuanchu readjusted and formulated marketing ideas, and called a meeting with the shop assistants.

"I plan to set up an essential oil experience area in all our offline stores, and all customers who come to the store can try essential oils for free."

"There is also Xiaomi's point of evaluation, which I think is also very necessary. I would like to invite some Internet celebrities to evaluate essential oils. Do you have any good candidates or suggestions?"

Xiao Qin raised his hand: "I follow some beauty bloggers, I can provide the list if necessary."

Xuan Chu nodded: "Okay, then you will be in charge of contacting internet celebrities."

"Actually, we can also conduct an evaluation by ourselves, and save advertising costs." Yonago, who often reads various evaluations, raised his hand, "As for the evaluation copy, I probably know how to write it."

Xuanchu was very satisfied with her drawing inferences from one instance, and also offered ideas: "Very good. I suggest combining this work with the trial service of the physical store, for example, inviting customers who are willing to appear on the camera to complete the evaluation together. Of course, you can also give appropriate They offer discounts..."

***

It was lunch time again, Lin Lin suspended his work and went out to eat with his colleagues.

As the year approaches the end of the year, her work becomes more and more arduous. She has been working overtime for several consecutive nights until eleven or twelve o'clock, and she lives on coffee every day.

"When will this day end?" She looked up to the sky and sighed, "I want to rest and don't want to work overtime, and I'm going to lose all my hair after working overtime!"

"Look at me, the dark circles under my eyes are almost hanging from the corners of my mouth." The colleague was also miserable, touching his face with his hands, and sighed, "What's the use of expensive eye cream, even a god who stays up all night can't save it!"

"No, the work is hard enough, you have to treat yourself better. How about we go to Wonderful Fruit Store at noon today? I want to drink their berry tea."

Colleague: "Second!"

The two turned into the Miracle Fruit Store, and found that there was a conspicuous placard at the entrance, which read the words "Plant essential oils, try it for free".

"What is this?" Because of his busy work, Lin Lin didn't set foot in the fruit shop for a while, and didn't have time to pay attention to the official Weibo account. He didn't know about essential oils yet.

"Hi customer, our store has newly launched plant essential oils, and now you can try them for free. Do you want to try it?" The smiling waiter came forward and introduced enthusiastically.

No matter when and where, the word "free" can always stimulate people's nerves.

Lin Lin became interested and asked, "What essential oils are there?"

"There are many kinds of essential oils in our shop, rose, lavender, ginger..." The waiter enthusiastically showed them all kinds of essential oils and introduced their efficacy, "This rose essential oil is extracted from roses, which has whitening skin care, anti-aging and anti-aging properties. Wrinkles, soothing emotions and other effects. This sweet orange essential oil is also good. The sweet orange fragrance can relieve anxiety and purify the air. It can be used in conjunction with geranium and other essential oils. Applying it around the eyes can also dilute dark circles and fine lines around the eyes The effect of..."

I don't know if it's a psychological effect or what, Lin Lin smelled the faint fragrance of essential oils in the air, and felt relaxed physically and mentally, and the migraine caused by working overtime and staying up late for many days seemed to be greatly relieved.

Seeing her yawning, the waiter recommended her to try peppermint essential oil, which can refresh and relieve sleepiness.

"Then try it." Lin Lin stretched out his hand and asked the waiter to drip a drop of essential oil on the back of his hand.

She has used other brands of essential oils before, but the experience is not very good.

Some essential oils are too greasy, it is difficult to push them away when used, and the skin is not easy to absorb.Some essential oils are too thin, like water, to feel the effect.

But the peppermint essential oil she tried is not the same. It is neither oily nor thin. It can be easily pushed away by rubbing it with your hands twice, so that the skin can better absorb the essential oil.

After applying it, she obviously felt that the skin on her hands became delicate and smooth, but there was no unpleasant stickiness.It smells refreshing, not inferior essence, which makes people feel refreshed and tired.

She and her colleagues looked at each other, and they both saw the heartbeat in each other's eyes.

Peppermint essential oil tastes clean and refreshing, not as strong as wind balm, more refreshing than coffee, and can soothe tense nerves, which is what she needs most at the moment.

However, after inquiring about the price of essential oils, the two hesitated.

The price of a small bottle of essential oil is actually higher than that of a large bottle of wine, and it is also several times more expensive than the price of essential oils on the market.

The waiter saw their hesitation, and said again: "It's like this, our family is currently carrying out an essential oil evaluation activity. If guests are willing to participate in the evaluation, we can give you a 85% discount."

"What exactly are you going to do?" Lin Lin's eyes lit up.

The waiter brought a form: "Just edit the evaluation information according to the requirements on the form."

Lin Lin glanced at the form, and asked the user to truthfully explain the usage, the content should not be less than 200 words, and the user needs to post it on his social platform account, and @果果店's official account on the platform.

"If the follow-up evaluation reaches a certain number of likes and comments, we will also present a sample of essential oil." The waiter said with a smile.

For Lin Lin, who posts on Moments like writing a short essay, a 200-word assessment is really nothing.Moreover, the experience of this essential oil is really good, so that people have nothing to say.

She immediately edited a piece of content and uploaded it to Weibo simultaneously.

"Welcome to patronize again."

Upon returning to the company, Lin Lin filled the small spray bottle with about 20ml of water according to the clerk's instructions, then added two drops of peppermint essential oil, shook it well, and sprayed it into the air a few times.

Soon, the fresh and refreshing mint aroma spread throughout the office, and everyone who smelled it was refreshed.

"What is the taste?"

"It smells so refreshing and comfortable."

"It's amazing, I don't feel sleepy at all."

Colleagues all probed to find the source of the scent, and when they learned that it was Lin Lin's newly purchased lemon essential oil, they all surrounded her.

"Linzi, I usually treat you kindly, right, so lend me the essential oil?"

"Smart people don't speak secretly, please link!"

"Lin Lin, hehehe..."

In the next few days, Lin Lin's company was filled with the fragrance of lemon, orange and mint, especially essential oils such as mint and rosemary that can refresh people's minds are the most popular.Even the boss of the company asked his secretary to buy essential oils after smelling it.

Later, the trend of using essential oils spread to surrounding companies and became popular among white-collar workers.

At the same time, the evaluation of essential oils is also in full swing.

On the one hand, the fruit store contacted some beauty bloggers and up owners, and used the leading role of KOL (Key Opinion Leader) to promote essential oils among specific groups of people, so as to rapidly expand the popularity and influence of essential oils.

On the other hand, the fruit shop allows customers to voluntarily participate in the evaluation of essential oils with discounts, and promotes them among their relatives and friends, which has also achieved very good results.

But what really made the essential oil popular was a post on a programmer forum.

The reason is that a famous programmer posted a post on the forum, using photos to record the process before and after using a certain hair growth essential oil.

It can be clearly seen from the photos that in just half a month, a fluffy new hair grew on the top of his head, which was originally as smooth as a shelled egg.

As soon as the post came out, the melons in the hands of the people who eat melons were shocked.

Many people have met the owner offline and know how serious his hair loss is. It is no exaggeration to say that there is no hair growth.

Several times before, he also opened a lot of recording posts on the forum, but he tried various methods, and all of them ended in failure.

No one thought that this gentleman would be successful in curing baldness.

【Didn’t expect to see the landlord [doge] with hair in my lifetime】

[What about the bald friends who agreed to go together for the rest of their lives?Why did you get a hair transplant behind my back? 】

[Lord, I hope you don’t know good and bad, hand over the link of the essential oil immediately, otherwise... I’ll kneel down and beg you]

Not long after, someone moved the post to Weibo.

Modern people are more or less suffering from hair loss due to factors such as high stress and irregular life schedule, so how to prevent baldness has become a hot topic.

The post quickly became a hot search, and the brand of hair growth essential oil mentioned in the post also attracted people's attention.

Yonago, who is in charge of managing the Weibo account, found out that he had been @ many times suddenly, and quickly reported to Xuanchu after learning about the situation.

"Hair growth essential oil?" Xuan Chu was a little surprised, "It's so popular?"

This essential oil is made by him with a slight modification on the basis of the fox fur formula of the nine-tailed fox family.

You must know that foxes have a moulting period every year. After moulting, the beautiful nine-tailed foxes will massage their bodies with essential oils so that the hair can grow faster and better.

But as far as he knows, the human race shouldn't need to molt?

"Boss, a person with thick hair like you won't understand." Yonago sighed quietly.

Xuan Chu stroked his hair: "Oh..."

The author has something to say:

Xuan Chu: Tsk, you humans are so strange (pointing and pointing)