I am selling house insurance in the entertainment industry

◎The first drama, the suspense drama "Deadly Eyes"◎

Originally, "Rock and Roll!"The band" and "The Miracle of the Women's Group" were originally scheduled to go online at [-]:[-] p.m. on Friday.

But after the trailers for both programs were released, Snowball Video directly changed the launch time and decided to launch an hour earlier.

The reason for the change is mainly because of the repercussions of the two forecasts.

Needless to say, the trailer of "The Miracle of Girls Group" is full of conflicts and gimmicks.

If there is no "Rock!If you compare the trailer of "The Band", almost all the eyes of netizens in the same time period are attracted by it.

It just happened to be a band variety show.

Instead of relying on creating conflicts to attract people's attention, the occasional few words of the trailer are already itchy to watch.

"Isn't the band's show better than the forced contradictions?"

"This is called a real music variety show. Just the variety show of the girl group, what kind of variety show is it called? It's just a group of people arguing!"

"I didn't get the tickets for these three music festival concerts, so I just watched this variety show now, ahhhh!"

"Fuck! Lin Zhou wants to sing and dance?"

"Damn it! Want to join the Faceless band?"

"That contestant is so awesome, ahhh, I'm so curious, let's start the show!"

The original netizen comments were almost all discussions about whether Xiaobai and Niu Sisi were qualified to be mentor judges, and at the same time discussing what kind of girl group would appear if these two led the team.

But when the preview of the band's variety show comes out, who cares about your innocuous conflicts? To put it bluntly, you are all artists of a brokerage company, so it's just that big of a deal.

Moreover, the talent show variety shows of the men's and women's groups have appeared together in the past two years, and people are really tired of watching them.

In contrast, the band's variety show is really eye-catching, especially the invited guests are rarely on variety shows. Coupled with the information revealed in the trailer, it is obvious that the popularity of the band's variety show has steadily grown. Overwhelmed the girl group variety show.

It was for this reason that, after weighing the pros and cons, Xueqiu Video didn't dare to go head-to-head. Instead, it was a chicken thief who chose an hour in advance.

Although online videos are available for everyone to choose to watch at any time after they go online, an hour in advance can be regarded as gaining popularity in advance, and taking advantage of the trending searches they bought to seize the opportunity.

The idea of ​​Xueqiu video is quite good. First grab a wave of popularity and views, and then use hot search topics and marketing promotions to continue to make gimmicks to attract viewers with the help of marketing accounts.

After such a wave of operations, even if they can't completely suppress the popularity of the band's variety show, they have an advantage in the early stage. They have all kinds of capital means to spend money to maximize the popularity and broadcast volume.

After so many years of market operations, they are familiar with this trick.

However, they moved forward an hour. Although Groundhog Video did not advance the variety show, they announced that the self-produced suspense drama "Deadly Eyes" will be launched at noon on the same day, with 6 episodes premiered and two broadcasts a week.

The groundhog video trick is a bit like besieging Wei and saving Zhao, although the band variety show doesn't need to be saved.

"Rock!Band" is still very confident in its own content.

But on the groundhog video side, although they are confident, they don't want to give this part of the traffic to Xueqiu video for nothing.

At this time of Friday, the video platforms that are basically fighting are the Groundhog Video and Snowball Video.

Some other small video platforms, not to mention fighting with them, are not even qualified to join the battle.

And the groundhog video's trick is really confusing.

How to properly line up variety shows, what happened to suddenly intervene in online dramas?

Why is it two against one?

This is too unethical!

The people on Xueqiu Video had already cursed at the other party in the company building when they saw the other party's operation.

However, the boss of Xueqiu Video is quite calm.

In his opinion, this wave of groundhog video operations is somewhat of a trick.

He guessed now, could it be that the content of the other party's variety show is not as exciting as shown in the trailer?

Are all the essence cut into the trailer?

The feature film is actually very boring?

As soon as the idea came out, he rejected it himself.

How can this be?

This kind of thinking is too naive. At this time, I would rather overestimate the opponent and make more preparations than underestimate the opponent.

In particular, he himself has watched the content of his own variety show. Although he is not a professional in this field, probably as a viewer, he can still tell whether the show is good or not.

So at this time, looking at the other party's means, the broadcast of this web drama may not divert people, but will stabilize the audience even more. This is a two-handed preparation.

Be prepared.

Seeing the other party do this kind of thing, he suddenly figured it out, and suddenly felt inexplicably that he might not be really old.

He thought it would be a serious competition of variety shows, but now he fully understands that this is not just a competition of variety shows, but also a new video platform, an assault on the dominance of old video platforms.

Victory, the pattern of the video platform will be rewritten.

Failed, it is not a loss to it, because this is only the first charge.

Especially in the Q1 quarter, the popular broadcast of "100 Brain Holes of Screenwriters" has already played a beautiful vanguard for it.

This variety show can be regarded as another rallying charge.

The boss of Groundhog Video is really bold!

Knowing the original size of Xueqiu Video, he challenged again and again.

And the facts also prove that the other party is not foolhardy. Just look at the current user data. The size of the two parties has infinitely approached. It can even be said that Xueqiu Video has gradually shown signs of decline, and the loss of users is extremely serious.

Watch the groundhog video again, relying on Lin Zhou's trump card, how many times he has fought beautiful battles.

The boss of Xueqiu Video also thought about adjusting a web drama to fight with him in the past, but at this stage, he really does not have such resources in his hands. At present, all the resources of the entire website are devoted to the production of "Chasing the Deer World".

The rest is also given to the girl group variety show.

So this year's budget, it is true that they did not allocate more for other projects.

This has also led to the fact that now, facing the current situation, he has no soldiers to use.

Until the launch of "Deadly Eyes", Xueqiu Video had no other countermeasures.

If we compare the two sides to a martial arts sparring, at first Xueqiu Video launched a sneak attack, but unexpectedly, Groundhog Video flickered and called for helpers instead.

Both sides do not talk about martial arts.

But shopping malls are like battlefields, and the fight is all about means, resources, and courage...

However, Xueqiu Video felt that he might not be at a disadvantage. After all, suspense dramas like "Deadly Eyes" belonged to niche themes, and the audience might not have a big audience.

If it is normal, it is true.

Suspense dramas have a limited audience, but sometimes, if the traffic is well used, and the quality of the drama itself is excellent, that may not be the case.

Originally, the show "Deadly Eyes" was originally planned to go live at 8 o'clock on Friday night.

But in order to make room for the variety show and not compete for traffic on the platform, the show was changed from Friday to Saturday, and it was postponed by one day.

But what I didn't expect was that Xueqiu Video made this show, which made the show go live ahead of schedule.

Some viewers who were paying attention to the show originally had some opinions when they saw that the time was changed to Saturday, but they didn't expect to be able to watch the show in advance now.

Simply cool.

Especially after watching the drama, you can continue to watch variety shows, which is simply double the happiness!

As for this drama, although Lin Zhou was not mentioned in the initial publicity, it was all based on Director Yue himself, the selling point of the drama, and the main actors.

But after Lin Zhou retweeted that he also participated in this drama, the number of followers of this drama skyrocketed.

When Director Yue was still fine-tuning the film, he couldn't help but click his tongue when he saw that Lin Zhou had such a great appeal. He was obviously only a supporting role, and it would not be an exaggeration to say that he was a cameo.

But the reason why the top stream is the top stream has its fundamental reasons.

Lin Zhou's original traffic is very good, and with the blessing of 100 brain-hole hits, it is not an exaggeration to call him the most popular hot chicken right now.

Director Yue didn't expect that his own drama would have a chance, and it would become popular before it was aired.

At the same time, she also felt that she was really embarrassed to just stalk Lin Zhou's traffic, so she specially sent a message to Lin Zhou that day, saying that in the next drama, Lin Zhou must be asked to be the leading actor.

Lin Zhou also agreed with a smile.

If Director Yue prepares quickly and starts filming in the second half of the year, Lin Zhou feels that his drama will not be broadcast continuously this year, and the high production rate is outrageous!

Of course, this is all in theory. If you want to pass the quality test, you will inevitably spend time polishing it.

His current core is to finish filming the variety show first, and then finish the film directed by Sichuan.

……

It's Friday noon.

"Deadly Eyes" will be launched on time, with 6 consecutive episodes.

Taking advantage of the lunch break, some students and office workers clicked on the groundhog video while eating, and began to follow the drama.

Although this time, and can not see much content.

But it’s always okay to look at the beginning. After all, whether a drama can attract people, in addition to the points of publicity, whether the beginning can bring the audience in is also very important.

So, these people set up their mobile phones or tablets, click to play, and open the lunch box. The movements are smooth and in one go, with the food in their hands and watching the drama in their eyes.

This kind of kung fu is not practiced in a day or two, it is accumulated over time.

I used to follow variety shows or watch short videos or listen to novels.

Now, the hottest topic in the near future is the variety show competition between these two platforms, and they can't pay attention to it.

So now that the dramas are on the air, even those who haven't watched many suspense dramas before will start watching them now.

Another important reason is that, after all, it is a suspense drama, who would dare to watch it at night, if it came suddenly, it would be scary!

So it's just right at noon, there are many people, and the sky is still bright!