After I was forced into a family, I was in a good mood

The business of the old store has become more and more prosperous recently, and more and more people are attracted by the food pictures on the Internet.Originally located in a busy city, the traffic is also convenient. Recently, new customers are not limited to weekends. Many people even come to buy food during their lunch break or after get off work in the evening.

For this reason, long-established stores became active and extended business hours.Although there is no supper stall, it is much better than closing before evening in the past.

The prosperity of the old store has also driven the surrounding passenger flow, and those stores that were previously acquired by the Li family are also considered old stores.Now it has been changed to a unified style of management for Li's catering, and seeing Boss Qian's business is booming, his mood is very complicated.

But after signing the contract, he lost the right to operate the business.After the decoration of the facade was completed, a [-]% discount promotion was launched directly according to the unified requirements, and it was [-]% off for the entire site.In the face of the price advantage, coupled with the Li family's generous marketing throughout the city, many people were stopped on the way to find the old store.

Naturally, such a large-scale promotion will not be just for rewards.Customers are required to forward Lijia Catering's official Weibo account of "renovating the old store and giving it a new lease of life" on the Internet immediately after enjoying the discount, with their own comments.

It is conceivable that it must be well received.And the more emotional and emotional praise, the more chances to get extra rewards in the store.

The previous publicity of the old store was limited to publishing pictures, introducing the taste characteristics of various snacks, etc., and there were no other more reminiscent content and topics.

Compared with the Li family's emphasis on exaggerating the past and present of the old shop, wishing to directly write an evocative history of the growth of the heirs of the royal chef, it does seem thin.

Jiang Yan looked at the drainage data collected by Qian Ming, thinking that it was time for the next step.It's rare that these bosses trust her very much, so Jiang Yan also combined some of his research experience in business with his feelings as a target customer.

After hearing her new plan, although several bosses hesitated, they were not as hesitant as they were at the beginning.After all, Jiang Yan's previous suggestion has been confirmed by the market to be feasible, and she indeed understands the psychology of young customers better than they do.

"Little Jiang, you mean we also want to do takeaway?"

When the food delivery software first came out a few years ago, all the old stores in this area actually signed contracts.After going online, I found that the sales volume has indeed increased. However, after the strong promotion period, the new customer flow has become less and less, and the unit price has become very low.After canceling all kinds of so-called subsidies and rewards, the customer's evaluation content has also changed from delicious and affordable to expensive and cost-effective.

This makes the old shop feel a little bit cold. They insist on using the traditional method of production, and the labor will indeed be much more expensive than those who focus on distribution or even frozen food reprocessing.But on the food delivery platform, customers don't care about these differences. Old stores are forced to compete with those high-volume stores that are trying to reduce costs. The result can be imagined.

The profit is limited, the evaluation is mediocre, the word-of-mouth is invalid, and the commission of the platform does not decrease at all.

Later, the old stores gradually withdrew from the food delivery platform, and simply focused on doing business around them.

Boss Qian said with emotion: "Actually, it's not that we don't want to expand the scope. If we can sell it all over the city, it must be a good thing for us. But if we want to maintain our reputation, we must consider the issue of price, and there is too much The taste is indeed different when sent from a distant place.”

Jiang Yan said: "Don't worry about this. For the time being, we only do the surrounding area, and we only deliver within three to five kilometers."

She drew a circle on the mobile phone map. The population density in this area is very impressive, and the number is not low if it is really done.

Boss Ding said: "The number of customers is okay, but the platform may not agree to our special request. Before we wanted to apply for a suspension of orders during peak hours, we were not allowed, and we were fined a lot of money for being slow in issuing orders."

Several other bosses also nodded frequently, it seems that they have suffered a lot from the terms of the platform overlord.

"So we don't sign a platform, we make one ourselves."

Now, even Qian Ming was quite surprised.

Everyone asked: "Do it yourself?"

The bosses don't know much about technology, and they just think it's not easy to be a food delivery platform, otherwise the two platforms wouldn't be so strong when they negotiated the contract.

Qian Ming feels that it is too difficult to make a new app have vitality, especially now that the food delivery market has almost been divided up by giants.Wanting another piece of the pie is tantamount to snatching food from a tiger's mouth: unrealistic.

"We will make a software with the simplest functions. There are only old stores on it, and the customers are only within the range I just circled."

The bosses were lost in thought, and Jiang Yan was afraid that they hadn't fully understood, so he said, "It's similar to the previous customers calling to order food in the store, but it's just transferred to this software."

Boss Qian asked again: "Then who will deliver the food? No matter how good the business of our stores is, we still can't afford a full-time food delivery person."

The current labor cost is too high, and the overall profit of the catering industry is falling again.Even old stores without rent pressure are not as profitable as the outside world thinks because they have to maintain the standard of raw materials.

"You can ask free neighbors to do it during peak hours, and pay according to the quantity of the delivery order. If you are really too busy, you can also find crowdsourcing."

Sounds like this, the feasibility is greatly improved.

So who will make this app?

Boss Qian is very generous: "Tomorrow I will ask Qian Jin to come over too. He usually does this at work. If he can, let him come. If he can't, he can definitely find someone."

Sure enough, after listening to Qian Jin, he felt that it was not difficult to achieve, especially since the demand for data is not very large.

"I should be able to make it, give me some time."

Everyone was even more encouraged when they heard that Qian Jin could handle it.According to Jiang Yan, during the app development period, the old store began to print a large number of leaflets and distribute them around, mainly targeting those white-collar workers who work in office buildings.

Since the app has not been officially launched yet, I left the WeChat customer service information first.Qian Ming is mainly responsible for this, and found some part-time students online, and built several customer groups one after another within a week.

At the beginning, there were not many customers who placed orders through WeChat, mainly those who had bought before, and when the weather became colder and they were too lazy to change their clothes, they simply ordered takeaway.Later, a colleague was amway, so the number of orders each time gradually increased.

With the support of these preliminary data, the bosses have greatly increased their confidence in the situation after the official launch of the app.

But this day they specially called Jiang Yan to the store, not to discuss the delivery platform, but to send her money.

"Xiao Jiang, we have discussed it, and when this food delivery app is launched, you will get [-]% of the profit."

"Ah? This won't work. I didn't expect to get anything from you, don't want it." Jiang Yan was indeed taken aback. The bosses had never shown anything before, so why did they suddenly make such a decision.

As their leader, Boss Qian naturally spoke more authoritatively: "We know that you don't need this little money, and you really want to contribute to our stores. But we have received this love, so we can't take advantage of it. Doing business is This is the same as being a human being, if you treat us well, we must not pretend to be ignorant."

Boss Qian was generous enough to teach her skills last time, and this time he gave away real money, and Jiang Yan didn't know what to say to their sincerity.

"I just raised my opinion a few times. I haven't really done anything, and I don't know how to do it. I can't take the money."

Tian Sheng also chimed in: "In today's society, a good idea is worth a lot of money, not to mention you have more than one. You have helped us step by step to the present, and we all understand what it means. This money , if you refuse to accept it, then we will not feel at ease in our future business."

It seems that the bosses have made up their minds a long time ago, and Jiang Yan really can't refuse.

She thinks that this food delivery app is also to help old stores expand their business scope, and the profit may not be astonishing.Persevere, I'm afraid it will hurt the peace.

"Then I only take [-]% of the net profit, which must be the final net profit."

These bosses couldn't help laughing at her: "Although you are not short of money, who would think too much money. When others divide the bill, they wish they could take a little bit more, but you are good, and you have to emphasize again and again that it is the last bit."

The bosses are all reasonable people, not only gave Jiang Yan 5.00% of the profit, but also specially gave Qian Jin [-]%.In this way, apart from Jiang Yan, Boss Qian's family got the most.

But no one thinks that such a distribution is unreasonable. From these bosses, Jiang Yan has seen more about how to unite, how to be humble, and how to respect opponents.

Jiang Yan didn't tell Xia Yining about the specific business status of the old store, but it's no secret that she frequented the old store.Although Jiang Yan spends most of her rest time away from home and always runs outside, which doesn't look like a good sign, but she brings delicious food every time she goes home, and Xia Yining can't say much to persuade her.

After all, in front of food, some persistence is unnecessary.

This day, Xia Yining and Qin Yishan had an appointment for dinner with a client. They had just parked their car and were a few minutes away from the restaurant when someone suddenly stuffed a flyer into their hands.

Qin Yishan glanced at it casually, and saw that most of the printed items were some traditional snacks, and the name of the store had never been heard-Old Store Alliance.

She smiled and prepared to take the share in Xia Yining's hand, and then folded them together and threw them into the trash can not far ahead.

"Wait, I want to take a closer look."

Qin Yishan didn't expect that Xia Yining would be interested in a poorly formatted leaflet, so she had to open the leaflet in her hand and read it again.

"Is there anything special?" Qin Yishan still didn't see much difference, these snacks couldn't be more ordinary.

"It looks pretty good, but I don't know how it tastes." Xia Yining smiled and folded the leaflet and put it in her limited edition H backpack.

Seeing her like this, Qin Yishan felt it was inappropriate to lose her share, so she had to imitate her and put it in the bag as well.

"You also like those snacks on the flyer?"

Qin Yishan feels that she has known Xia Yining for many years, but her understanding of her has gradually drifted away.I used to think I knew her well, but now I realize that there are still many things I don't know.

After entering the restaurant, seeing that the guests he wanted to meet had already arrived, Xia Yining never looked at Qin Yishan.

"The reason why traditional snacks last for a long time must be because they have unique charm and are irreplaceable. I just appreciate things that have lasting charm and can touch people's hearts."