future entertainment tycoon

The success of Juli's advertisement made the person in charge of Lightning firmly believe that it was the right decision to cooperate with Earth Entertainment. At the same time, he was even more anxious. He couldn't wait to see the effect of his own advertisement, so he would send newsletters from time to time to inquire about the progress.Many manufacturers also sensed business opportunities and contacted "Earth Entertainment" one after another, expressing their willingness to shoot this kind of advertisement. At least in the future, advertisers don't have to worry.

Shen Gule couldn't close his mouth from ear to ear, and found a new actor, and rushed to shoot the Lightning Digital commercial.

The advertisement for "Lightning" is the same as Juli's concept. It is not to introduce a certain product, but to deepen the audience's impression of the brand. Because this advertisement is shot by adults, everyone subconsciously I think it's easier.

The background is still "family", the original Juli electric appliances have been taken away, and the elegant and high-end layout has also been replaced with simplicity. It feels like an old man is sitting on a simple dark brown sofa, facing a projector, and on the screen is a four or five-year-old boy with thick eyebrows and big eyes, running around the room with his buttocks naked, and finally He stepped onto the sofa with pride, waved the branch in his hand, and looked proud of occupying the high ground, laughing and shouting, "I am the king."

The projector on the wall froze the innocent smiling face, which should have warmed the heart, but the old man closed his eyes heavily, and when he opened them again, the deep-sunken eye sockets were bloodshot, and he was stunned. Staring at the video, sad and desolate, people who watched this scene couldn't help but feel a thump in their hearts, and guessed that the boy in the picture might be "gone".

At this moment, a sweet voice came, "Hey, Dad, why do you still watch the video when I was a child? I'm so embarrassed!"

Sitting next to the old man was a glamorous girl with a graceful figure. The pink suspenders hung thinly on her snow-white shoulders. As she swayed and swayed, the fullness of her chest turned up and down.

Tears welled up in the eyes of the old man, without even looking at the girl next to him, he turned the video to the beginning again, and the little boy in the picture was giggling and laughing briskly.

This advertisement is such a content, implying surprise, because of the popularity of transgender people in New Mercury, Shen Gu also dares to put this theme on the silver screen.

The video of the boy in the ad was not shot alone, but a section selected by Shen Gu in his contribution to "Little Baby, Lots of Jokes". He signed a contract with the parents and informed them of the content of the ad in advance. , the family saw that the bonus had changed from the original fifty to five thousand, and it was all a windfall, and they didn't mind that the content of the advertisement was a bit weird.

Although the acting skills of the actors are tested, the filming is much easier than that of Juli before. Of course, the actor who plays the role of "son" is a real girl. The demeanor of Jiao Didi is completely true to the role, not to mention there is only one line, which is to play the role of "father" "The man couldn't find the feeling all the time. It's not that he didn't understand what Shen Gu wanted to express, but he couldn't express it. He was called to stop more than ten times, and he was so anxious that he was sweating profusely. Finally, he gritted his teeth and said to Shen Gu. Rest for 5 minutes, and then hide in the bathroom secretly, not knowing what to do.

When he came out, Shen Gu was overwhelmed by the sadness on his face before he could shoot. Fearing that this expression could not be maintained, he hurriedly called the cameraman to shoot. The man didn't have a single line, he just sat on the sofa and let the cameraman The teacher took enough facial expressions, and it was passed in one go.

Shen Gu was a little surprised, walked over and praised him, the man didn't know if he was too involved in the drama or something, when facing Shen Gu, he still had a sad and complicated expression.

Shen Gu thought he had met an acting genius, so he was reluctant to let him go, and kept asking, "How did you do it? It's like a different person after you come out of the bathroom."

The man said very little, and his smile was very forced. He couldn't sit still, and hurried to the bathroom again.

Shen Gu was a little suspicious, so he sat on the sofa and waited for a while. In less than 2 minutes, the man came out, smiling refreshedly, his eyes gleaming with joy. Simulator?"

The man's smile froze, and he changed into a guilty conscience after being caught, and quickly explained, "It is used, but you didn't say no to it."

Shen Gu's face became more and more solemn, seeing that person was at a loss, everyone around looked over, seeing that the boss was unhappy, the staff hurried over to smooth things over, "Yeah, boss, you see that the filming is so good, just use the emotion simulator Well, otherwise, it would be difficult for people to imagine that kind of emotion out of thin air."

Shen Gu was speechless, he couldn't find a rebuttal, it was indeed very convenient to use the emotion simulator, but he felt uncomfortable in his heart, as if the other party had cheated, but the emotion simulator is not a banned drug, and it is as popular as a mobile phone on Earth in New Mercury , he has no position to blame the man. He thought that his enthusiasm for finding a potential actor had been poured cold water, but Shen Gu suddenly lost interest, and with a blank expression, he stood up and left.

The only man stood there, feeling uneasy, not knowing where he had offended Shen Gu.

Shen Gu stood outside the door alone and thought about it. For the time being, it is difficult for New Mercury to find someone with acting skills. This is because it is so difficult to shoot commercials. In the future, if you don’t use an emotion simulator to shoot TV dramas and movies, you may not be able to do it at all. Go on, but he still feels like cheating in his heart, because if they all use emotion simulators, then everyone will be a movie king and queen.

Shen Gu was conflicted in his heart, but this conflict was defeated by Yi Yi in the end, and he hid it away. Since then, he has acquiesced to this approach.

After the filming was completed, Shen Gu handed over the video to the editorial department. Knowing that the actors in it used an emotional simulator, he felt pissed and became less concerned. The young man who edited the video saw how popular the previous Juli commercial was, so he intended to I imitated it unintentionally, and added the Lightning brand logo at the end, and asked someone to record a commercial line.

If it was left in the past, Shen Gu would definitely avoid making the two advertisements played together too similar, but the editor made the video impeccable. The dark tone and ethereal laughter at the beginning made people feel a little depressing , and then misleading people, until the ending was finally revealed, playful music sounded, the picture faded out, a flash of lightning flashed across the screen, and turned into a "Lightning" logo in the middle, and the hot gold advertisement underneath was majestic, the word A word is printed on the screen.

Shen Gu looked at it, nodded and passed it, and passed it on to Mr. Ke, the person in charge of Lightning.

When Mr. Ke saw this commercial for the first time, he was still a little apprehensive, wondering why Earth Entertainment had changed from a relaxed style to a sad one?At the same time, I was a little displeased, afraid that the audience would be depressed after watching such a plot. Like ordinary people, Mr. Ke guessed that the boy in the projector was dead, thinking that the theme of this advertisement was "keep good memories".

He guessed the beginning, but didn't guess the end. When he saw the end, Mr. Ke was stunned for half a minute. Who thought of the plot? You're so talented!"

In fact, if you ask yourself, Lightning’s advertising creativity is better than Juli’s. Mr. Ke has no reason to be picky. If this kind of plot can’t impress the audience, he ate the table. Gu sent a newsletter in the past, full of praise for the good shooting, creativity, high spirits, and extremely satisfied.

With the customer's affirmation, the final payment has also arrived, and the lightning advertisement was played after Juli.

Some viewers already guessed that it was an advertisement when it first started playing, and they didn’t find it annoying. Instead, they were curious about the content behind and watched it patiently until the advertisement was over. The screen giggled happily, thinking that if the advertisements were so interesting, they would definitely love to watch them.

And the leader in the digital world who rejected Shen Gu at the beginning, at this time, the guts of the regret are green. Looking at the advertisement, I only feel that it is dazzling. More than once, I fantasized about how great it would be if this advertisement was shot for my own brand, so I quickly contacted Shen Gu. He repaired the relationship, expressed his intention to shoot this kind of advertisement, and it was no problem to add money, and his attitude changed 180 degrees.

Shen Gu didn't want to offend anyone, he was proud of himself, but still had a humble look on his face, he only said that there are too few programs on signal stations now, and too many commercials are easy to lose viewers, and when there are more programs in the future, they must insert commercials at other time slots.

That person listened to Shen Gu's words this time. When he paid attention to being less but more precise, he nodded repeatedly to express his agreement. He strongly urged them to give them advertising space, and expressed his willingness to pay any amount of money. It can be seen that he is rich and powerful. up.

The next day, that digital company sent Shen Gu several brand new devices, trying to tie them together with "Earth Entertainment". .