Hollywood Tycoon [US Entertainment + Business War]

Jumanji, if plot-wise, is a cheesy cliché movie about kids discovering a magical world and then having to save someone or escape from it.Of course, based on Hollywood's most famous "children and dogs can't die" rule, such a movie is destined to have a happy ending.So for parents, this is really a movie that doesn't arouse any interest.

It’s just that Galaxy Movies knows what children like, so the publicity about “Jumanji” entered schools and kindergartens early, and Galaxy Movies even commissioned Mattel to make an adventure that is exactly the same as in “Jumanji” chess.This kind of board game may be too naive for middle school students, but it is a lot of fun for elementary school students.In addition, whether it is a poster or a promotional video of "Game of the Brave", it is an excerpt of the most gorgeous and imaginative scenes in the movie, so children have been looking forward to this movie for a long time.

Of course, in order not to make those parents feel particularly angry, Wu Yusen also made a promotional film with Wu's aesthetic style.With smooth images and thrilling actions, this promotional film makes parents think that maybe this is a pretty good movie. After all, it is also a "PG-13", so it should be a bit unexpected, right?

Of course, Disney is very satisfied with the knowledge and interest of Galaxy movies. It must be known that the important reason for Miramax and Disney to break up later is that Miramax loves to make some movies that do not meet the value of Disney’s brand.In fact, Disney does not have high requirements for its film companies, as long as they are warm and cute, even if there are all kinds of weirdness in the middle, as long as there is a happy reunion in the end, it can be tolerated.This time, Galaxy Movies took great pains to come up with two movies that fit Disney's "family viewing" positioning, and all of them are naturally very smooth in terms of promotion.

Thanks to the efforts of Bowei International, although the film did not achieve a real global simultaneous release, the major film markets still achieved synchronization.This includes John Woo's home games: Japan, Hong Kong and Taiwan.

Shibuya, Tokyo is one of the three major business districts in Tokyo, and it is the most popular business district for young people.Along Baixuandian Cinema Street, almost all cinemas have hung up posters of "Game of the Brave" directed by John Woo.At this time, Japan still admires Hong Kong movies very much, especially those Hong Kong directors who stand at the top are almost regarded as the pride of Asia.Moreover, Woo Yusen is not only popular in Asia, but more importantly, based in Hollywood, he shot a blockbuster Christmas movie.

We must know that Japan has always wanted to "break away from Asia" in the era of the bubble economy, and it mainly imitates the United States in every way. American things mean "the best" in Japan.Therefore, they take it for granted that Pride of Asia has made a great movie in the United States. In addition, this movie is full of love and friendship. It is a good choice for families or couples to watch together. Naturally, the big movie theater put up the posters early.

As the main cooperative TV station of Galaxy Films in Japan, Fuji TV was not only the first to get the promotional film and promotional special of "Game of the Brave", but also got an opportunity to interview John Woo.With these foreshadowings, not only the movie theaters in Shibuya all over Japan are promoting "Game of the Brave", and almost all the movie theaters have broadcast this movie early in prime time.And what confuses John Woo fans is that the tickets for the premiere were sold out early!

The excitement in Tokyo is already surprising, but Hong Kong, the home base of John Woo, has long been ready to welcome the arrival of the first Chinese director's Christmas blockbuster.What touched Wu Yusen the most was that although Wu Yusen was a member of Golden Harvest before he went to Hollywood, this time not only the Golden Harvest Cinemas supported Wu Yusen, but even Shaw Brothers and Princess Jin, who had never been used to Golden Harvest, came up with the best schedules. "Game of the Brave".Unlike Japan, Hong Kong has a very long history of being colonized, so the movie schedule habits are very close to those of the Western world.Although Hong Kong movies are still relatively prosperous at this time, they are becoming less and less resistant to the pressure of Hollywood blockbusters.

Fortunately, there is John Woo's "Jumanji" at this time, which is a shot in the arm for Hong Kong movies that are about to decline.In addition to the excitement in Hong Kong, Taiwan is also very welcoming of this film.Although the Taiwanese market has always been dominated by low-budget literary and romantic films, after Mr. Jiang came to power, the restrictions on overseas culture became more and more loose. Therefore, Hollywood blockbusters will inevitably bring Taiwanese films to a point of no return.But at this time, Wu Yusen came, which aroused the interest of Taiwanese filmmakers and movie audiences, and they went to the cinema to watch the movie.

In Chinese theaters at this time, the movie has already begun to enter the plot.A high-altitude long shot, then slowly panned down and pushed towards a very ordinary house.The decoration of the room is similar to the style of the late 70s, and many viewers began to wonder whether this is a nostalgic movie.Then a little boy took the little girl's hand to the porch of the house, and then the little boy took out a chess set and invited the little girl to play with him as if offering a treasure.Seeing this scene, many parents have a smile on their lips.Who hasn't experienced this time, there will always be silly boys who come up with some toys that they think will please girls, but they often disappoint girls.But when the boy took out the chess set, some children immediately introduced it to their parents, "Look! That's adventure chess. I am No.1 in our grade!"

But the children were obviously not happy for a long time, because after the boys and girls started playing chess, the world suddenly changed color, and a world that had never appeared before appeared because of the beginning of this game of chess.First, a dinosaur appeared. Although the scene change was a bit sudden, Wu Yusen did not make the scene transition very frightening or suspenseful. Instead, it felt like a kaleidoscope unfolding in front of his eyes.And the gorgeous scene does not make people feel that the place is full of danger, but the appearance of a carnivorous tyrannosaurus still amazes many people. "Is the adventure chess real? Do you really need to defeat these monsters to pass the level?"

But the girl was obviously unexpected, she escaped from the game, so the boy was imprisoned in the game.Immediately, someone scolded: "You are so cowardly! This will kill the hero!"

Someone immediately retorted: "She's just a little girl, what do you ask her to do in this situation?"

The story suddenly stopped here, the girl moved, and the boy was listed as missing, and the adventure chess was sealed.As the boy's family moved away from this sad place, the story was increasingly forgotten.Until more than ten years later, a little boy and a little girl discovered this game.Driven by curiosity, they started the game, and as a result, they were also forced to participate in the adventure of playing chess.But obviously, the children were also frightened by the wonderful world in the game.But just when they were about to escape, the little boy who was besieged in the game found them.Alan, who has grown up, told the two children that the game cannot be interrupted after it is started, otherwise the monsters in the game world will enter the real world and destroy the world.To play this game requires not only them, but also the participation of that little girl back then.

In fact, the story has progressed to this point, and most film critics already know the follow-up plot.It's nothing more than two children finding the girl from back then and completing the game together.As a result, film critics gave up the study of the plot one after another, and began to discuss the filming technology and lens skills of the film.As early as when the film was being promoted, Lucas told reporters, "The technology used in "Game of the Brave" is the latest technology of Industrial Light and Magic. I am proud of this technology. You should go see this movie , you know that in the future movie world, computers can do many unexpected things. Only at this time can I dare to say that movies are the real art of dream-making. Because in future movies, there are only things that the director can't think of, without us Impossible. We not only perfectly reproduced the gorgeous scenes in the script, but more importantly, these scenes are so real that you can’t believe it.”

When the audience and film critics saw the fantasy world shown in the film, they were impressed by the director's imagination and the technical staff's skills.This kind of world does exist in everyone's dreams, but now it is so real in front of everyone's eyes that everyone has no other thoughts except to be amazed.More importantly, everyone knows that such a scene must be virtual, but computer technology handles it extremely realistically.Especially when Wu Yusen shot the action scenes, he shot with multiple cameras at the same time, so the editing can be full of movement.In such a dynamic scene, the virtualized scene by the computer has no flaws, which means that what Industrial Light & Magic's computer virtualized is not just a background, but a completely real scene.The scene can change as the camera moves, and while the actors may be performing in a box with five green screens, computer technology allows them to perform in a completely realistic scene.Thinking of this, countless technical film critics sighed from the bottom of their hearts, "Galaxy Movies and Industrial Light and Magic really made movies an omnipotent dream-making machine."

Compared with the film critics of the technical stream, the film critics of the plot stream quickly discovered that there are actually a lot of director's content in the "superficial" plot.Among them are some film critics who study Asian films, and they quickly found the aesthetic philosophy of John Woo's action films in this family-themed film.Although there are no gun battles or fights here, many film critics are mesmerized by the beauty of the shots where the protagonists avoid monsters in the fantasy world. It turns out that the shots can be shot so delicately and the editing can be so perfect.A film critic wrote in the book, "I really want to see what Wu's computer is made of. He can calculate each shot so perfectly that there is no waste of a second. Every moment I am stunned." He is led by the lens. It is a waste of talent for Galaxy Movies to let him shoot adventure movies, he is a genius in action movies! I really want to see Wu's next work now, I believe Galaxy Movies as long as there is no problem with their heads, Wu The next work must be an action movie!"

With the end of the game, the friendship between the little boy and the little girl has been sublimated, and the little boy and the little girl in those days finally got married after the life-and-death adventure.Although it's a decent family movie, no critic will take its box office lightly.

"I think the only thing that can beat "Toy Story" is "Adventurer's Game." Someone said.