Hollywood Tycoon [US Entertainment + Business War]

As expected, "Mission: Impossible", which won the weekend box office champion for two consecutive weeks, was kicked off the championship by the powerful attack "Brave" and the popcorn index of "Brave" on Rotten Tomatoes soared in a straight line. The rate is above 90%.But what makes Jed feel a little bit painful is that, like that time and space, this movie is not liked by film critics at all.Not only the serious IMDB only gave this movie a score of 6 points, but even the freshness index of Rotten Tomatoes is only 61%. Anything lower is in the category of bad movies.

Newspapers such as "Los Angeles Times" and "Hollywood Report" that have always supported Jed also gave this movie a rather low evaluation, thinking that "it has nothing but exciting scenes"; while "San Francisco Chronicle" and "Variety" But they laughed at Jed for "just casting this movie for money".Although Jed didn't care about what the film critics said, because the box office results of "Into the Deadly Island" were actually very good.However, compared to Jed's calmness, Michael Bay is obviously not in a high mood. "Jedi Men" was ridiculed as a popcorn movie, so he added thoughts on patriotism and humanity in "Brave to Kill the Island", but the film critics turned a blind eye to his efforts.

Jed soon learned of Michael Bay's emotions from the distribution company. After all, the movie is still in the promotion period, and various promotions are indispensable.However, the media personnel of Bowei International found that Michael Bay's mood was obviously not high, and the effect of several interviews was not very good.Jed doesn't know what Michael Bay is struggling with. Basically all directors have a dream of "movie art" in their hearts, and Michael Bay is no exception.

But the so-called "art film" is not so easy to shoot, otherwise, wouldn't the hat of film artist be flying all over the sky?After thinking about it, Jed still invited Michael Bay to dinner alone in the name of celebrating the box office of the movie.

"I've heard about recent events." In the restaurant, Jed said calmly, "I know what you're thinking. I have had similar problems. After I wrote "Forrest Gump" and finished shooting After "The Shawshank Redemption", I almost never made so-called 'art films', and film critics also said that they were wasting their talents and willing to degenerate. But the problem is that there are few so-called 'art films' in the world. Mr. Spielberg, who made "Schindler's List", but also "Jurassic Park" and "Jaws"? Even the so-called "art film" in the hands of Mr. Spielberg There are only a handful of them, let alone you and me? You can see that Mr. Cameron has a lot of sales, he only makes movies that he is interested in, and never cares about the so-called "art" and "commercial" disputes. Of course, film critics think that he He is a director of "commercial film", but dare you say that he is not a master of film? I just talked about the topic of film with Luc Besson some time ago. It has to be healthy, isn't the sign of a healthy film industry that we can all make money? They say your "Into the Dead" is useless, really? You brought money to the film industry, so that art directors have Money to make so-called 'art films', this is your contribution to film art."

The reason why Jed woke up Michael Bay is that Michael Bay is really not a film artist material, as if his cooking is the best-selling, but he will never be able to become a master chef.Jed doesn't want Michael Bay to dwell on the "artistic quality" of his work, which will waste his own talent.It's as if you are a naive panda, why do you have to pretend to be a bright and lively golden monkey?

Moreover, Jed’s positioning is that he, John Woo and Michael Bay’s main purpose is to make money for the company, while Luc Besson and Quentin Tarantino are to earn word of mouth for the company. In addition, they want to buy films from some European countries and distribute them in North America to see if they can be released. Got some awards.Jed doesn't want the golden-egg-laying hen under his name to think wildly all day long, so what if the word-of-mouth of "Into the Deadly Island" is poor?No one can deny its profitability.

Michael Bay was not a fool, of course he understood why Jed wanted to talk to him.He thought for a while and said, "I understand what Mr. Sherman means, but I don't want my works to always be inferior to others."

"Why do you look down?" Jed asked back, "Isn't it good that the audience likes your work? They voted for you with their wallets. Your movie is the champion of the weekend box office in summer, isn't that enough? You have succeeded!"

With Jed's explanation, Michael Bay's mood improved a lot, and the degree of cooperation in the following promotional activities was also much higher.But despite this, by the second week, Galaxy Films' "The Adventures of the Island" was pushed out by Columbia Pictures' "Kingsman."Jed can only sigh, after all, as a comedy movie, this movie has a much larger audience than an action movie; moreover, "Ace Agent" is PG-13, and his movie is indeed R-rated, so here is another wave of family audiences lost and teenage audiences.Knowing the disagreement between Jed and Sony Group, Jed was caught by reporters downstairs in the company after the box office was announced on the weekend of the second week, and they all asked Jed to express his opinion on this.

Jed responded with a smile: "It's just a weekend box office champion, and we don't care."

Hearing this neutral response, the reporter immediately fanned the flames: "Mr. Sherman, do you mean that "The Kingsman" is not a threat to the total box office of "Into the Deadly Island?"

"Of course, what kind of threat does a movie with an opening of 1900 million yuan pose to "Into the Deadly Island"?" Jed chuckled, "I can guarantee that next week's weekend box office will be surpassed by us, and we The total box office is at least three times theirs!"

When Jed's smile appeared on the TV, the face of the president of Sony Pictures Entertainment Group was a little contorted.Sony wasn't a fool, how could they not know that Jed was unfriendly to them?What's more, Sony is still a Japanese company, so it naturally knows the truth about Jade's assassination twice that year.Originally, Sony thought that the little ant of Galaxy Movies could be crushed to death at any time, but it did not expect that there were two giants Murdoch and Redstone standing behind this little ant.

And I don’t know when this Jed actually got the hang of it. On the one hand, he established a cooperative publishing relationship with Disney and became an important ally of the Disney family; on the other hand, he established a cooperation with Time Warner Group through David Geffen. relation.All of a sudden, four of the seven Hollywood giants have a difficult relationship with Jed; Universal Corporation will not take the initiative to provoke because of the cooperation between NBC and Jed on two TV series; the remaining MGM obviously disdains to be an enemy of Galaxy Movies .So now Sony is the only one standing opposite Jed, suddenly isolated by other Hollywood companies.

Although Sony Pictures Entertainment Group owns the three major studios of Columbia Pictures, Samsung Pictures and Sony Classics, it once ranked third in North America with an 11.0% market share.But after Jed's sudden rise, the good news "Hollywood Reporter" named Galaxy, DreamWorks, United Artists, Lionsgate, Relativity Pictures and Weinstein Films as "Six Little Giants" under the so-called "Seven Giants". ".

According to the "Hollywood Report" statistics, the Big Seven monopolizes about 80% of the box office in North America, while the Big Six monopolizes about 20% of the box office revenue.Some other independent studios or small studios can only go to the videotape or DVD market for revenue, because their combined box office revenue is less than 1%.

According to the definition of The Hollywood Reporter, a 3% North American market share is the standard for small giants, while a 10% North American market share is the standard for large giants.Of course, these standards are not static. For example, the actual market share of MGM among the seven giants is only less than 8%. Both Galaxy and DreamWorks are very close to this share.

Originally, Sony thought that it could make a fortune in the duo hegemony between MGM and Paramount, but it didn't expect to get a bad nose, and its market share also dropped a lot. It was caught up by Disney and Fox, while Warner and Universal And staring at it behind.Now that Jed has said that he will triple the box office, how can you let the Sony people swallow this breath?Don't think that Sony didn't put in a lot of effort in filming "The Kingsman", and specially invited American gold medal comedian Jim Carrey to play the leading role.

"I don't think a movie that satirizes the American military will be more popular than our work." Jim Carrey responded.

In fact, Jim Carrey didn't want to get involved in the grievances between the two companies, but now Sony has to express his own opinion, so he had to express his opinion in one sentence.For Jim Carrey's challenge, Jed will definitely not respond, otherwise he will lose the producer's reputation of bullying actors.Sean Connery's identity is not suitable for criticizing Jim Carrey. In the end, the good old man Nicolas Cage said in an interview, "We are not satirizing our national heroes, but reminding our country to treat our heroes well. .As for whether our work is good or not, it should be judged by the audience.”

Because of the war of words between Sony and Galaxy, the box office of the two films "Into the Deadly Island" and "Ace Agent" has increased, making many film companies feel that the two companies must be better. hype each other.However, on the weekend of the third week, the weekend box office ranking of "Bravely Entering the Deadly Island" dropped another place, but the two rankings ahead of "Bravely Entering the Deadly Island" were "Vaporization Order" and "The Hunchback of Notre Dame". "Ace Agent" is unfortunately squeezed to fourth place by "Into the Deadly Island".Seeing that Sony was slapped in the face by the box office results, reporters from all walks of life contacted Sony excitedly.

But what Jed is more excited about at this time is that his pioneering film technology laboratory has come up with a technology called "digital light processing".Although this technology is derived from the patent of Texas Instruments, Pioneer Film Technology Laboratory has completely avoided the patent risk of Texas Instruments, and instead created a new patent wall.Perhaps many people don't know what "digital light processing" technology is, but Jed is very clear about how great this technology will be for the promotion of IMAX movies in the future. Although IMAX is famous for its high-definition and giant screens, the investment is prohibitive for non-theatres.However, after the emergence of "digital light processing" technology, IMAX has become more common, and even an eight-meter-high (standard is 16-meter-high) movie screen can show IMAX movies.After seeing the relevant patent documents of this technology, Jed felt that it was necessary for him to go to Canada to discuss cooperation with IMAX Corporation.