Hollywood Tycoon [US Entertainment + Business War]

At this time, people from IMAX were discussing in detail the merger of the two companies with people from Sony Group. In fact, this matter was not caused by Sony Group, but that Sony had long believed that IMAX technology was worth owning and promoting, so it was early on. We talked about cooperation with IMAX company.Speaking of it, Jed is actually a "third party" involved.It's just that the two companies have been keeping the cooperation secret, so Jed rushed from Los Angeles to Mississauga.

In order to repel Jed's acquisition intention, IMAX actually used a disguised humiliation method to force Jed to retreat.It's a pity that IMAX company didn't expect that although they forced Jed away, they also angered Jed at the same time.Just when Graeme had a happy conversation with the people from Sony, his assistant rushed into the conference room, turned on the TV under Graeme's murderous eyes, and tuned the channel to CNN.At this time, CNN has interrupted the daily news, but is broadcasting a press conference in Los Angeles under the title of "Interlude News: Galaxy Film Announces Revolutionary Film Technology".

The people of Sony Pictures Entertainment Group quickly recognized several main characters, Shannity, the president of Sherman Group, Jia Fei, chief operating officer of Galaxy Film Entertainment Group and general manager of Galaxy Film Production Company, Pioneer Audio-Visual Technology Laboratory Dr. Luxenberg, Chief Technology Officer, and Claudia, Chief Information Officer and Press Spokesperson, Sherman Group.

First of all, Claudia stood in front of the host stage and announced calmly: "The pioneering audio-visual technology laboratory under the Sherman Group has completed the patent research on 'digital filter' and 'original film digital reproduction technology', These two technologies will respectively solve the problems of not being bright enough for giant screen movies and the high production cost of giant screen movies. At the same time, we have also developed the "Pacific Giant Screen" technology. This technology not only supports the standard size of 22x16 meters, but also supports The size of the special effects is 11x8 meters. More importantly, the theater transformation cost of our Pacific giant screen technology will be compressed in 30 to 50 US dollars."

Of course, the reporters who came to this press conference were all professional journalists who understood film technology. When Claudia proposed the technology of Pacific Giant Screen, many reporters immediately thought of IMAX technology.The Pacific giant screen technology is obviously aimed at IMAX technology, and it tells you very bluntly that they can not only achieve the projection effect of IMAX, but also the price can be cheaper.A reporter immediately asked: "Is this technology plagiarized or extended from IMAX technology?"

Dr. Luxenberg adjusted his glasses and said: "I can't say that there is no relationship between the two technologies, but I can guarantee that there is no plagiarism or reference between the two technologies. Just like direct current and alternating current, both The connection between them does not constitute plagiarism or anything else. The "Pacific Giant Screen" technology is an invention with complete intellectual property rights of this laboratory. We use dual cameras to make up for the problem of insufficient light in IMAX projectors. Compared with IMAX, the brightness is at least improved. 15%. Most importantly, we have cooperated with Dolby Laboratories to launch 11.1-channel technology, which makes the theater projection effect more shocking!"

When Dr. Luxenberg was explaining, Claudia had arranged for someone to deliver the patent documents of the "Pacific Giant Screen" technology to the reporters.In fact, this so-called "Pacific Giant Screen" technology Jade originally planned to merge with IMAX technology. According to Jade's idea, the Pacific Giant Screen will be used as a supplementary technology for IMAX in the low-end market.Unexpectedly, the unintentional behavior at the beginning could become a means of counterattacking IMAX today.Because this technology is actually a low-importance technology, John didn't even know it. If Jed hadn't been stimulated, he wouldn't have thought of this technology.After reading the patent certificate issued by the US Patent Office, the reporters also let go of their doubts.Although some more professional journalists can see that this technology may still have some deficiencies in clarity compared to IMAX, but the cost of others is only so much!

So another reporter asked: "Excuse me, doctor, what is the role of DLP and DMR technology?"

"'Digital filter' technology is to use computers to artificially intervene in light supplement to the projector to improve the insufficient brightness of general giant-screen movies." Professor Luxenberg explained the practical use of this technology and the advantages of Pioneer Lab series of copyrights.

At this moment, Graeme's heart was completely chilled. He knew the weakness of IMAX better than anyone else.IMAX movies with insufficient brightness have always been criticized by the audience. After all, a dim picture will reduce the impact of the picture a lot.The only possibility of increasing the brightness is to increase the brightness of the projector across the board, but this will cause the cost to double again.Although the digital supplementary light technology is a very convenient method, Dr. Luxenberg has already told IMAX that all approaches to this technology have been blocked by Pioneer Labs with a patent wall.

After explaining DLP technology, Professor Luxenberg explained DMR technology again. "The purpose of the 'original film digital remake technology' is to remake classic movies into giant-screen 2D or 3D movies, so that movies that cannot use high-definition giant-screen cameras can also be remade into giant-screen movies, thereby reducing production costs for film companies. "

Graeme couldn't hold it anymore, he already knew that he had no chance of winning.Not only did Pioneer Labs launch a cheaper and seemingly more usable Pacific Giant Screen transformation plan, but DLP reduced the cost of theaters, and DMR reduced the cost of film companies. It is possible to launch Pacific giant screen theaters everywhere.

IMAX lost, and lost miserably.The most frightening thing is that IMAX has no future, and now everyone understands it. Apart from integrating with Pacific Giant Screen after being acquired by Sherman Group, IAMX has no other way out.

Graeme's face was pale, and the people in the Sony Group were naturally very angry.What they were angry about was that Jed held such a press conference at such a critical moment, and he simply ignored the Sony Group.However, the Sony Group also immediately realized that this promising future star company in front of them had become future garbage. Several people in charge looked at each other and immediately got up and left the conference room.

At this time, everyone in the IMAX company knew about the "Pacific Giant Screen" incident, and an atmosphere of despair permeated the company.The reaction of the stock market is the most obvious. The stock price of IMAX company directly plunged on the New York Stock Exchange.In less than half an hour, the market price of nearly one million evaporated in the story.

Graeme shouted hoarsely in the company, "Notify the lawyers, we are going to sue the Sherman Group! They are copying us! We are going to sue them for bankruptcy!"

Soon, the news that Graham was going to sue the Sherman Group for patent infringement on behalf of IMAX came out from the TV news.However, many experts have said that the possibility of IMAX winning the lawsuit is unlikely, and pointed out that even if IMAX wins the lawsuit, it can only mean that they have the right to share the benefits of Pacific giant screen technology, rather than breaking through the Sherman Group's use of several patents. Constituted patent wall.

Some analysts pointed out that the reason why the Sherman Group threw out such a patent against IMAX at this time is to force IMAX to surrender to the Sherman Group.Because if the Sherman Group has the attitude of dying with IMAX, the big deal is that the Pacific Giant Screen will not be commercialized at all within five years, and IMAX will be exhausted.

These non-professional analysts can see the problem, how can IMAX's internal professional knowledge not see it?The first is that the legal department is opposed to filing a lawsuit because patent litigation is a long and expensive affair.The Sherman Group naturally has a very long time and abundant funds to consume with IMAX, and more importantly, IMAX can also use patent litigation to force IMAX technology to fail to be commercialized.The result of both losses is that the IMAX company went bankrupt, and the Sherman Group only commercialized its own giant screen technology a few years later.

At the same time, Graham's entrepreneurial partners also made it clear that they did not want to drag the company into the abyss of bankruptcy. They felt that if the Sony Group gave up the acquisition, it would be okay to talk to the Sherman Group.But Graeme seems to be a bastard at this time, and he is determined to cooperate with the Japanese.When the persuasion was ineffective, Graham insisted on provoking a patent lawsuit against the Sherman Group.And Jed and John returned by plane, sitting in Los Angeles will only sue the lawsuit.

On the one hand, the Sherman Group applied to the court for a protection order, requesting to prevent IMAX from requesting to stop the development and promotion of the Pacific Giant Screen technology in the patent litigation; on the other hand, the Sherman Group countersued to the court that IMAX copied the Sherman Group Patent and requires IMAX Corporation to stop the research and development and promotion of IMAX technology.As a lawsuit was prosecuted in three courts at the same time, IMAX was immediately short of funds and manpower, but Jade hired five internationally renowned law firms with patent litigation and corporate affairs to form an ultra-luxury team of lawyers in three courts. Fan the flames and deal with the IMAX company.

When the lawsuit was in full swing, Jade did not forget to promote his new film outside the court.

"Yes, my new movie is about to be released, and it's the same sci-fi theme as "12 Monkeys." Outside the courthouse, Jed said to the reporters in high spirits, "This is a story about people on Earth fighting back against the alien invasion." The movie! In the movie, we defeated the aliens; I also believe that we will defeat the enemy in the court! Yes, I am sorry, originally we planned to release the giant screen 13D version of "Apollo 3" within this year, but It seems impossible now. But we hope that in the future, all Americans and their children can watch giant-screen movies, whether in 2D or 3D. Giant-screen technology belongs to Americans and should be Enjoyed by an American family!"

John watched the live broadcast on TV, the corners of his mouth raised slightly.He thought, Jed is really good at stabbing and throwing salt at the same time.Although the relationship between Canadians and Americans seems to be very good, but after all, they are people from two countries, okay!Jed's giant screen technology is an American invention, so Americans are naturally proud of it.In this mood, Canadians are a bit annoying.

In any case, everyone has the spirit of protecting the family members.Jed not only aroused Americans' short-term protection sentiment, but also poured dirty water on the IMAX company that the giant screen technology cannot be commercialized.

Graham's treatment by American journalists was getting worse and worse just because Americans' emotions were being teased.The reporters' various questions to Graeme could be called cynicism, they almost pointed their noses and called Graeme a thief and a robber.