As expected of a world-renowned fast-selling giant, Ross Company has a very high efficiency. After the registration time for the audition closed, it immediately announced the selection topic for the preliminary round of the audition—choosing a product under Ross to compete with products of other brands. name and explain why.

"Co-branding?" A flaxen-colored head retracted from the screen and leaned back on the chair, "What's so good about co-branding daily necessities?"

"I also think that fashion brands have more joint names." Qiao Mingxuan also answered the conversation, and he was also drawn into this competition group by Zhang Jitong.

Zhang Jitong pondered for a while, and said, "Let's sort out our thoughts first. First of all, do you remember any more famous joint names... Yuan Deng?"

Yuan Deng who was suddenly caught by the cue came back to his senses: "Huh?"

Zhang Jitong repeated his words in a good-tempered manner: "Yuan Deng, do you remember any more famous joint names? I remember that you seem to like joint products?"

joint name...

Yuan Deng lowered his head in thought.

"Wait!" The flaxen head suddenly pointed at Yuan Deng and shouted, his face full of astonishment, "You are Yuan Deng?!"

Yuan Deng looked at him inexplicably: "I am, what's the matter?"

The eyes of the flaxen-colored head slid past Zhang Jitong who was beside him calmly, and stretched out his hand: "I have heard about you for a long time, I am Ran Feiyu, a financial major, and Zhang Zong's friend."

Yuan Deng also shook his hand in a friendly way: "My name is Yuan Deng, and Ming Xuan and I are both Mr. Zhang's roommates."

Seeing that Ming Xuan on the side was also about to extend his hand, Zhang Jitong immediately interrupted the "business friendly meeting" and brought the topic back to the topic itself: "Come on, we have to compete together for so long, there are opportunities to get to know each other. Closer to home Ah, let’s first think about some of the more well-known joint names of brands, and then analyze the basis and manifestations of these brands’ choice of joint names.”

Yang Chuyun, the only girl in the team, raised her hand: "I remember that the Forbidden City and a domestic brand had a make-up collaboration before."

Ran Feiyu: "Speaking of which, King Pesticide seems to have collaborated with the makeup that you girls like. The girls around me who use pesticides have bought it."

Qiao Mingxuan: "The Forbidden City even collaborated with Kindle..."

Zhang Jitong: "As a well-known cultural IP, the Forbidden City is highly recognizable, but is it a little bit out of the box? Is there anything else?"

Yuan Deng continued: "I think some joint names are very interesting. For example, Mac and Puma for girls have joint names, and Anta and NASA have also had joint names. Is this a cross-border joint name?"

Ran Feiyu: "Oh, yes, some sports brands will also be co-branded with well-known cultural IPs, such as Marvel."

……

Everyone was discussing in a hurry, people around came and went, and the hour hand gradually pointed to six o'clock in the evening.

Zhang Jitong glanced at his watch and said, "Okay, the three of us have evening classes later, so let's stop here today. I'll ask you to do two tasks when I go back. One is to search for any joint names. , to find out the basis for the joint name. The second is to design a joint model of Ross products and other brands according to your own ideas. ddl is at noon tomorrow, is that okay?"

Everyone said that there was no problem, and the discussion ended.

Huada's evening class starts at [-]:[-], and it's already past [-]:[-].It was obviously too late to go to eat, so I could only go to the canteen to buy bread to fill my stomach and make ends meet.

Yuan Deng walked around to the freezer to choose a box of sushi, and when he was about to go back to find Zhang Jitong and Qiao Mingxuan, he heard Qiao Mingxuan ask Zhang Jitong through a shelf: "Does that Ran Feiyu know too?"

Zhang Jitong chuckled: "He knows, I haven't concealed it from him."

Qiao Mingxuan was thoughtful: "So, in the current situation, what are your plans for the future?"

When Yuan Deng heard this, he paused.

know what?What plan?What happened to Mr. Zhang?

But Zhang Jitong did not continue this topic as he wished, and only said ambiguously: "Isn't it good now? Let's talk about the future things later. Now let Yuan Deng go to class together."

Yuan Deng hurriedly walked back to the freezer in a panic, and just stood still for a while when he was patted on the shoulder.Zhang Jitong and Qiao Mingxuan stood behind him side by side: "Have you chosen yet? It's almost time to go to class, so don't be late."

"I have chosen." Yuan Deng raised the sushi in his hand, "Let's eat this reluctantly."

Zhang Jitong teased him: "We have wronged our Young Master Yuan."

Qiao Mingxuan said with a smile: "Then it's over, there are times of grievances during competitions, what should I do?"

Yuan Deng said while paying: "Please, brothers, you have to have some confidence in me!"

The evening class is a compulsory course for majors. The teacher is a middle-aged man who has always been strict. During class, he will carefully watch the students' actions and catch those who play with mobile phones.And he is still full of classes tomorrow morning, so he has no other time to catch up on DDL.

Yuan Deng sighed, so he could only go back and wash up, then go downstairs to the all-night study room.

After class, Yuan Deng rushed back to the dormitory in a hurry, washed up quickly, and ran to the overnight study room with the computer in his arms.Tao Yangqiu, who was lying on the bed, saw that he was going out so late, and couldn't help raising half of his body and asked him, "Where are you going, Yuan Deng?"

"Hurry up ddl!" Yuan Dengtou dropped a sentence without looking back.

Tao Yangqiu was puzzled: "When will Yuandeng catch up with DDL?"

Zhang Jitong and Qiao Mingxuan also picked up the computer and went out. Before Qiao Mingxuan took it to the door, he smiled and answered Tao Yangqiu's question: "Maybe it starts today."

BGI has always been rigorous in its studies and has a down-to-earth style of study.Even in the non-exam season, there are many people sitting in the all-night study room.Yuan Deng went in lightly, found a secluded place and sat down.As soon as he sat down, the chair beside him was also pulled away. When he looked up, Zhang Jitong and Qiao Mingxuan were holding the computer and smiling at him.

Yuan Deng lowered his voice: "Are you here too?"

Qiao Mingxuan: "Yes, I'm here to catch up with DDL."

Yuan Deng smiled, and the people in the same group were about to catch up with DDL neatly.

In summer nights, the heat is much less than that in the daytime, and the air conditioner is thoughtfully turned on in the all-night study room, and the temperature is so comfortable that sleepiness climbs up on the forehead.Yuan Deng's class was full this morning, and the class started at [-]:[-] p.m., and the pitiful hour at noon was only enough for him to have lunch.After checking the information for a while, he felt that the words in front of the screen were floating randomly, and he almost fell down on the table—so sleepy.

Qiao Mingxuan was used to it. Seeing Yuan Deng's tired face, he advised him, "Why don't you go back and sleep first? Anyway, there are me and Mr. Zhang."

Yuan Deng was a little shaken, and turned on his phone to check the time, 02:15.

Qiao Mingxuan: "Look, it's past two o'clock... Hey, why did you change the screensaver?"

Hearing what Qiao Mingxuan said, Zhang Jitong also turned his head to look at it - the whole dormitory knew that the screen saver before Yuandeng was a picture that came with the phone, and it hadn't changed for thousands of years.But now his phone screen was replaced by a picture of a man.The man lowered his eyes and looked dignified.

Yuan Deng was unusually shy: "Change it if you want."

"Oh, that's it." Qiao Mingxuan said, subconsciously glanced at Zhang Jitong, and saw that he was staring directly at the computer screen in front of him, his jaw tensed.

The darkness of the night seems to be able to magnify people's emotions and perceptions. As time goes by, sleepiness envelops people like a dense net.

It was so sleepy.

Yuan Deng turned on the phone, stared at the screen for a while, then rubbed his face vigorously, got up and walked out: "I can't take it anymore, I'm going to buy a coffee."

"Hey...?" Qiao Mingxuan watched him go out and stop in front of the self-service vending machine next to the overnight study room.He turned sideways and asked Zhang Jitong: "Yuan Deng went to buy this kind of coffee?"

When he was a freshman, Yuan Deng invited people from the dormitory to drink coffee next to the school. After taking two sips, he put the coffee on the table next to him and never touched it again.Later Tao Yangqiu asked him why he stopped drinking, the young master frowned and thought the quality of the coffee was not good.

Zhang Jitong raised his eyes and saw Yuan Deng undo the pull tab of the canned coffee, and took a sip with a frown.He withdrew his gaze and let out a short, unintelligible hum through his nose.

After a while, Yuan Deng came back humming a tune, and put a bottle of coffee on each of Qiao Mingxuan's and Zhang Jitong's tables: "Share the pain."

Probably the refreshing effect of coffee is really good. After drinking it, Yuan Deng felt that his mushy brain finally cleared up a little bit. Now he can understand the meaning after reading the content that he had worked so hard to read several times—but the effect Too good, after handing in the task, he returned to the dormitory so energetic that he could go to the space to play disco, so he had to stay alive on the bed until dawn.

Then, the next day, the dark circles under the eyes were almost hanging on the chin.

Qiao Mingxuan watched Yuan Deng's chicks pecking rice in class, and couldn't help but shake him awake, but when he looked up, he saw two thick dark circles on his face, which looked like giant pandas.Yuan Deng is a cold white skin from beginning to end. During the military training period, he was the only boy who was shining white under the sun. Black hair.

Zhang Jitong hesitated to speak, and finally said: "Actually, you don't have to fight so hard, there are us."

Qiao Mingxuan echoed repeatedly.

Yuan Deng pinched himself hard, shook his head and said: "It's okay, I can do it, since you have participated, you have to work hard, don't you have to continue the discussion in the afternoon."

Zhang Jitong looked at the deep, crescent-shaped nail prints and large areas of red flesh on Yuan Deng's arm, and couldn't resist pulling his arm to stop his behavior: "Okay, okay, don't pinch, you If you really fall asleep, Mingxuan and I will call you."

"Thank you." Yuan Deng smiled, and a raised hair on the top of his head swayed from side to side.Probably because he didn't sleep well last night, when he got up in the morning, he couldn't suppress this stupid hair, standing stubbornly on his forehead.Like Yuan Deng, he looks fluffy, delicate, and elegant, but he is also stubborn and stubborn.

Zhang Jitong sneered slightly, and slowly curled up the hand that was holding Yuan Deng just now.

If you don't hit the south wall and don't look back, so does he.

The author has something to say:

Lowe's business game, the prototype Procter & Gamble business game.

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