Are you in love, my white moonlight

In a skyscraper in the city center, the lights of the top-floor office are on alone.

Yongjipu stared at the phone screen that hadn't been heard for a long time, and remained silent.The assistant in front of him looked at his boss's sinking face, held the folder and asked tremblingly, "Mr. Yong, about this matter...do you have any other arrangements to order?"

Hearing this, Yong Jipu looked away from the phone screen: "Continue to check, there is something tricky."

"Yes." The assistant nodded and asked again, "Should we still investigate their family?"

"Do you want me to mention this kind of thing?" Yongjipu raised his eyes to look at the assistant, his eyes were condensed, as if quenched by ice water.

The assistant kept making noises, and when he was about to leave the office, he was stopped by Yongjipu, "Remember to reserve a room for me tomorrow, I have sent you the photo and address, and after the reservation is made, ask someone to go over and arrange it properly. "

"Okay, okay." The assistant looked at Yongjipu's expression, and carefully asked if there was anything else he needed to handle.

Yongjipu tapped his fingers on the table, and after a while, he suddenly asked, "What does it mean if a person suddenly doesn't reply to your message?"

Does anyone dare not reply to Mr. Yong's news? !

The assistant was stunned, but didn't reveal anything on his face: "It depends on who the target is. If it's a parent, it's a common thing. If it's a friend or a classmate, maybe the other party is busy for the time being and doesn't have time to return, or it's just a matter of time." It’s not uncommon for people to forget to reply after seeing it.”

"Neither of them." Yongjipu's face rarely showed a trace of bewilderment, he thought about his words, and said, "It's just a very close person."

dear ones!

Look at this battle... the iron tree is about to bloom?

Who in the Yong family does not know that the newly appointed grandfather has a cold and arrogant face, no one around him, and he only focuses on his career, but he can't resist his superior family background and extraordinary conditions, which has attracted countless Yingyingyanyans to follow, but they are all rejected. They refused all of them, and there were few who could get close to them.

According to gossip, this person has not always been cold-faced and cold-hearted.In the early years when this man was studying in country X, he had an unforgettable predecessor. When the two were together, their love was high-profile, but it ended in a mess.Someone in the company said that the news that interrupted the meeting that day was sent by Mr. Yong's predecessor.Thanks to this message, many participants were spared scolding.

The assistant suppressed the wandering thoughts, and said cautiously: "Probably I didn't see it, there is no reason for people close to me not to reply to the message."

Yongjipu nodded thoughtfully.

The assistant looked at him and nodded, speaking more confidently, and said: "However, generally speaking, people who are close to you will not easily fail to reply to messages. If they reply quickly in the past, it means that there may be some problems in the middle. Or a misunderstanding, which needs to be resolved as soon as possible.”

"...Understood, it's nothing to worry about, you should go home early."

The assistant thankfully exited the office.

After watching the assistant leave, Yong Jipu turned on the phone screen, scrolled up the chat history, hesitated for a moment, and silently turned on the special reminder that was turned off two days ago.

I hope I didn't see the news, if I got emotional, I have to coax it.

Thinking of this, Yongjipu's forehead swelled——Yuan Deng always hung behind him like a little tail not far or near when he was a child. Well, there were tears in his eyes, and he didn't speak, just stood there and shed tears, every tear seemed to accuse him of being ruthless.

Looking at the other party's WeChat profile picture, it is a cute Q version character with a steamed bun face, which is very similar to Yuan Deng's wrinkled face when he is wronged.Yongjipu pressed his forehead and sighed deeply.

No matter what, let's coax this little ancestor tomorrow.

As the hour hand rotates, the dark night outside the window is gradually dispersed by the faint morning light, and the dew condensed at night rolls down from the petals and leaves, waking up a new day.

Yuan Dengmi opened his eyes in bewilderment, groped for the pillow habitually, grabbed the phone to check the time, and suddenly found two messages lying quietly in the notification bar.

WeChat: [9 hours ago]

2 notifications

You got news!

The drowsiness disappeared in an instant, and Yuan Deng unlocked it expectantly, only to find that it was indeed the message from Yongjipu.He happily opened the message, but after seeing the content clearly, Yuan Deng's shoulders suddenly collapsed - the man just replied with a word and added a perfunctory emoji.

Thanks to him waiting all day!

Holding the mobile phone, Yuan Deng entered a line of words in the dialog box, hesitated for a moment, then held his breath and deleted the lines of words one by one.After switching back to the desktop, he looked at the man on the screensaver with his head bent and concentrating on his work, and couldn't help poking his face hard.

Probably because he heard the sound of him getting up, Zhang Jitong called him from under the bed: "Yuan Deng? Are you awake?"

Yuan Deng: "Hey, wake up, wake up."

Zhang Jitong urged him: "Since I'm awake, I'll get up soon, take a shower, go to have breakfast, and I have to go to class later."

Yuan Deng elongated his voice: "Understood——"

The first class at Huada University started at 8:30 in the morning. After Yuan Deng got up, he dawdled for a while. He didn’t have time to sit down and eat in the dining hall. He just bought small bread and soy milk in a hurry, and planned to go to the corridor for breakfast between classes.

But after all, eating outside is indecent. After the get out of class bell, Yuan Deng carried his own small bread and soy milk, got into a secluded cubicle, and prepared to start eating breakfast.

Before he opened his mouth to bite down, he suddenly heard the voice of someone talking from outside. The tone was very familiar, but his tone was very contemptuous: "...Yuan Deng doesn't know what he has been up to lately, but he went to participate in the Los Angeles Business Competition on a whim. I said, don’t get into troubled waters for such a pampered young master, he is already at the top of the pyramid, and he has to condescend to win internship opportunities with us poor students.”

"That's right. It's so hard to roll. The opportunity of a big factory is so rare. Wouldn't it be better to leave some room for improvement for us poor peasants?"

"Hahahahahahahaha! That's right, does the young master want any internship opportunities? It would be nice to inherit the family property directly after graduation, and you don't have to enjoy the blessings of 996."

"Don't tell me, sometimes I really envy him. I was born with a golden spoon in my mouth. I don't eat this one and that one doesn't. I'm very picky. It's not like us. It's pretty good. It's really annoying to compare people. dead……"

The footsteps of the two people outside gradually faded away.Yuan Deng lowered his head and ate the bread he had held up for a long time in two mouthfuls, together with the cold soy milk, swallowed it with difficulty, and walked slowly back to the classroom.

Seeing him sitting down with his head drooping, Qiao Mingxuan couldn't help poking Zhang Jitong, who was reading a book with his head down, to signal him that Yuan Deng seemed to be in a bad state.Zhang Jitong raised his eyes in confusion, and saw Yuan Deng's mouth curled down, with a gloomy expression.

Zhang Jitong: "... Yuan Deng, what's wrong with you?"

Yuan Deng was silent. After a while, he raised his head and said to Qiao Mingxuan and Zhang Jitong seriously: "We must have a good competition and win him the championship!"

What the hell?Qiao Mingxuan was confused by this turning point, but he still followed his words and said that there would be no problem. Zhang Jitong held Qiao Mingxuan down and asked Yuan Deng if something happened.

Yuan Deng lowered his head and opened the book: "It's nothing, I just watched the sky every day, calculated with my fingers, and felt that our team has the potential to win the championship."

Zhang Jitong frowned, wanting to ask clearly, but until the discussion in the afternoon, Yuan Deng still didn't reveal a word, and turned his back on the customer, half-jokingly letting Zhang Jitong concentrate on discussing the content of the business competition.

Zhang Jitong: "..."

Ran Feiyu, who had been eating melons for a long time, came out quickly: "Hey, yes, did you encounter any problems? I don't know how to write in the environmental analysis section."

Yuan Deng naturally took over the conversation: "How many small points do you plan to write in your environmental analysis?"

Ran Feiyu scratched his head: "At present, I plan to write a market analysis first, and then write an industry analysis."

Yuan Deng nodded, and asked again: "Then what theory are you going to use?"

Ran Feiyu choked up, and Qiao Mingxuan poked his head out from the side when he saw this: "It's not a decision, SWOT analysis."

Yuan Deng: "SWOT can be used to analyze the internal and external competitive environment and competitive conditions of the product itself [1], but it is still a little lacking in market analysis and industry analysis."

Yang Chuyun raised his head and pushed his glasses: "It's better to use the STP theory."

Zhang Jitong objected: "STP theory can be used to analyze market segmentation, market goals and positioning [2], but I have a doubt, should these contents be included in environmental analysis? I feel that this should be placed in marketing strategy Analysis would be more appropriate."

Ran Feiyu: "Yes...so what theory should we choose for market analysis and industry analysis?"

Yuan Deng: "Use Porter's Five Forces Model for industry analysis, and analyze the industry from the perspective of the threat of new entrants, the threat of substitute products or services, the bargaining power of suppliers, the bargaining power of buyers, and the competition among existing companies. [3] "

Ran Feiyu did not give up: "There is still market analysis, is there no theoretical support for this?"

Everyone clasped their heads and thought about it for a long time, and finally Zhang Jitong sighed: "I can't think of any good theory to apply to it for the time being, please write it first, Ran Feiyu, I suggest you try to start from the two points of consumer pain points and consumer needs. Analysis. Later, we will design a questionnaire and use data to support our part of the content. The other parts should be richer to cover this shortcoming.”

"That's it!" Ran Feiyu turned on the computer graciously.

Yuan Deng smiled slightly, and turned to open the document: "Everyone, come on, I'm going to write the promotion plan first."

A group of people get together to plan the product, and when they need to communicate, they raise their heads and ask their teammates a few words, and spend the rest of the time focusing on polishing the part they are responsible for.

When Yuan Deng finally typed the last word of the publicity plan, he looked up and saw the moon hanging high in the night sky, the wind passed by, the green bamboo by the window was shaking, and dark shadows were printed on the glass.

Another day passed.

Yuan Deng frowned and moved his sore shoulders from sitting for a long time.Since he started to make competitions, he has lived a sleepless day. On the one hand, he has to take care of the full schedule, and on the other hand, he has to brainstorm frantically. Every detail in the planning case has to be carefully discussed and discussed. It's almost all about planning.

But it’s not a bad feeling to be so fulfilled, I’m much more passionate than before.Yuan Deng was thinking while turning on the phone.As soon as I turned on the phone screen, I saw several messages and several missed calls—all of them were from Yongjipu.

What's going on here?

If there is nothing wrong on weekdays, my brother will not send him several messages in a row.Yuan Deng dialed Yongjipu's phone in doubt, and a deep and pleasant voice filled his ears, causing a burst of numbness: "Little lamp."

Yuan Deng clutched his phone: "Brother? Are you looking for me?"

Yongjipu: "Well, I have something to do, where are you now?"

Yuan Deng didn't know, so he answered truthfully: "I'm at school."

Yongjipu was silent for a moment, and asked: "...Have you not returned to the dormitory yet?"

Yuan Deng turned around and looked around at his teammates, saying that he was still writing what he needed for the game outside.As soon as the voice fell, he seemed to hear the other party's inaudible sigh, and it quickly disappeared, so fast that he thought he heard it wrong.

Yongjipu asked again: "When are you going back to the dormitory?"

Yuan Deng: "My part has been done, and now I'm getting ready to go back."

Yongjipu hummed, told him to go back early, not to delay too late, and hung up the phone.

Yuan Deng glanced at the call log that had just ended, collected his things suspiciously, and called his teammates to the dormitory together.

Concentrating on liver tasks today relieved a lot of the pressure on everyone's shoulders, and their moods jumped up. A group of people talked and laughed and walked back.Just as he was taking out his card to swipe the access control and was about to enter, Yuan Deng suddenly heard someone calling him from behind.

"Small lights."

The voice is low and deep, melting into the intoxicating moonlight.

The author has something to say:

Those who do not understand the models of management will not affect the reading of the text.

Those who are emotionally interested can take a glance at it and make a speech, and those who are not interested can just swipe it.

The following information comes from Baidu Encyclopedia and Fundamentals of Management (Third Edition, newly edited 21st Century Public Management Series, written by Fang Zhenbang, published by Renmin University Press)

[1] SWOT analysis:

The SWOT analysis framework proposed by the strategic management school, the Chinese name situation analysis method, the full name StrengthsWeaknessesOpportunitiesThreats.

S is Strength, W is Weakness, O is Opportunity, and T is Threat.According to the complete concept of corporate competitive strategy, strategy should be an organic combination of what an enterprise can do (that is, the strengths and weaknesses of the organization) and what it can do (that is, the opportunities and threats of the environment).

[2] STP theory:

STP theory - market segmentation (Segmentation), choose the appropriate market target (Targeting) and positioning (Positioning).It is the core content of strategic marketing, which means that an enterprise determines its target market on the basis of a certain market segmentation, and finally positions its products or services in a certain position in the target market.

[3] Porter's five forces model:

It belongs to the school of strategic management, proposed by Michael Porter.He believes that there are five forces that determine the scale and degree of competition in the industry, and these five forces collectively affect the attractiveness of the industry and the competitive strategy decisions of existing companies.The five forces are the competitiveness of existing competitors in the same industry, the entry ability of potential competitors, the substitution ability of substitutes, the bargaining power of suppliers and the bargaining power of buyers.