Song Shifeng's 1991

"Editor-in-Chief, great news!"

"Editor-in-chief, great news!" Houzi rushed to Song Shifeng, dancing excitedly, "Yunxiang Travel Shoes wants to find an advertisement in our magazine!"

"Where is the person? Please come in." Song Shifeng, who was still listless because he couldn't get more subscription certificates, suddenly regained his energy. What subscription certificates, there is no smell of magazines!However, he had already experienced it, and he didn't show any urgency, but he still couldn't help straightening his shiny back.

"It was a consultation on the phone." Monkey said, "They asked us to quote, and if the price is right, we will cooperate for a long time!"

"I didn't speak clearly, I thought someone was coming." The excitement dissipated halfway, and Song Shifeng became more stable on the surface, "I'll give it to you later."

After speaking, calling the two shareholders to his office for a meeting is actually setting the price.

These two are also laymen, they know how to make clothes, but they don't understand magazine advertisements at all, so they had to call Zhang Xiaoni in again.

"I don't agree with accepting this advertisement." Zhang Xiaoni stated her position when she came up, "Our magazine is positioned as the top fashion magazine in China, and we must be responsible for the magazine when accepting advertisements. I have never heard of this brand of shoes. If you have to drop more than one notch, how can there be big-name products coming to us in the future? Because such a small amount of advertising money has no future, it must not be accepted!"

Others have no objection to this, mainly because the company is now making a small profit just by selling magazines, and it is not waiting for the rice to be cooked, so they dare to say no.

But Song Shifeng didn't think so. No matter how small a mosquito is, it's still meat. Why don't you eat the ones delivered to your door?As for self-destructing the future and lowering the grade, their magazines are still dangling in second-tier and third-tier cities. How high can they be?

"What kind of advertisement do you want to accept?"

"At least it must be a big domestic brand." Zhang Xiaoni opened her mouth and counted a dozen or so brands, all of which were familiar to her ears.

"When will these brands come to our magazine to advertise?"

"When we become bigger and stronger, they will definitely find us."

"Next year, the year after, or the year after?"

"Uh……"

"Do you want to pick it up?" Ping Guanyue asked.

"If you want me to say that this is not something we want to do, people may not really ask us to do it." Song Shifeng has his own set of theories, "What advantages do we have? The market we occupy is limited, and it is still in the second and third tiers. How many people buy luxury goods in this city? Why do people advertise? Isn’t it just for profit? Those big brands that don’t achieve first-class first-class will not look at us. On the contrary, those small brands can give it a try, as long as they are of high quality. So fashionable, we will pick it up. While we are famous for him, they are also famous for us. As long as the sales volume is good, there will be a steady stream of customers coming to the door. If we have more funds, we can win the top line one day earlier. City, become a top magazine, are you afraid that big brands will not come?"

"Boss, although the magazine is yours, you can't waste our hard work like this! Our "Great Country Fashion" should be a top-notch magazine, but we're finished after receiving third-rate ads! We can't get up again! There is no big magazine. No big name will be willing to cooperate with us, no! There won’t be any!” Zhang Xiaoni wanted to bite him so much, “In the future, a big name’s advertising fee will cost ten or hundreds of such small things, I promise!”

"Have you ever thought about something?"

"what?"

"What if the magazine becomes obsolete?" Song Shi was extremely beautiful.

"Bah, bah, bah! What nonsense are you talking about!" Ping Guanyue quit first, "Shut up if you can't speak, do you curse yourself like that?"

"That's right, Shi Feng, you're too careless." Yang Jiabao also added criticism.

"But I'm telling the truth." Song Shifeng didn't shy away from it, "We seem to have a strong momentum now, but in fact we don't have much money to mobilize. If there is any trouble, we will lose the chain. Yes, I can use the coal mine to raise it Magazines, but coal mines also have a lot of money, I can't spend it here without limit, when I can't spend it, I will withdraw the capital." Song Shifeng was ruthless like a heartless man, "If you don't have the strength, you can only listen to it. There is no second choice."

"But that's just a hypothesis!"

"Editor Zhang, you are also an old editor who has been working for several years. Can I give you an example? How many good magazines disappeared after doing it?"

"That's them, we are different!" Zhang Xiaoni insisted.

"We have one more head than others?"

"Anyway, I just don't agree!" Zhang Xiaoni turned her head and ran away angrily.

"Hey..." Song Shifeng was speechless, and then he thought something was wrong, "I asked her to quote, and I ran away before I got down to business. Where did such an arrogant employee come from..."

"You hired it."

Yes, I recruited myself, and I have to endure my arrogance.

"Well, you two don't mind accepting the advertisement, right?"

"My opinion is don't take it rashly. Whether you make money or not is the second thing to do. You can let go of the brand and so on. Who can guarantee the quality of his products? Is it by the mouth of the advertiser?" Yang Jiabao frowned, with a beautiful face The previous one was serious.

"That's right." Ping Guanyue is the same, "Why do magazines cooperate with famous brands? Insurance, how much they cherish their feathers. This is a process of mutual sharing and win-win between you and me, not only It’s about money. As far as the shoes of this company are concerned, if the quality is not good, we will be cheated.”

"It's just that you don't agree with it."

"It's not an objection, just think twice."

"If our magazine promotes a product that is completely unknown, how much advertising will it be for us?"

"Compared with the chance of killing us, which one is greater?" Ping Guanyue turned to ask Yang Jiabao.

"You don't need to ask, the chance of death must be high, not only high, but much higher!" Yang Jiabao said realistically.

Song Shifeng was so shocked that he didn't want to talk anymore. Was his idea really wrong?Why is he so unconvinced?He is not reconciled to not eating the meat that is put to his mouth!

"Speaking of it, it's a quality issue. Why don't we go to the site to see if it works before signing the contract, and we'll know if it works." The two of them have nothing to do, and they may not be able to sign anyway.

After all these miscellaneous things were done, the other party also came to investigate and decided to advertise in the magazine, so Song Shifeng decided to send someone to take a look.

"No effort." Ping Guanyue directly refused.

"I still have to design clothes." Yang Jiabao was not free either.

Everyone else has their own problems. In fact, everyone thinks that this person just takes off his pants and farts, or he doesn't answer it, or don't ink it when he picks it up. Doesn't he have a quality inspection report?The sample shoes are also brought, and the try-on experience is not bad, is this not enough?Besides, what can you see even if you go there?

"Okay, I'll go by myself." Song Shifeng gave himself another good job.

Yan Dong looked at him puzzled, "Isn't it enough to ask them to issue a quality responsibility statement? Just leave the magazine out, and you still go over to read it?"

"I have to be responsible to my readers." Song Shifeng looked serious, he meant the truth, and he was so serious when it came to treating readers.

Yan Dong had nothing to do with him, so he had to say, "It's hard to find that place, I'll go with you."

"Haha, that's what I mean." Song Shifeng was happy.

Yan Dong...

Unfortunately, it was a sunny day when I went out, and when I walked halfway, the road became very difficult to walk, especially when I arrived in the town, it turned into a muddy soup road, and the car turned into a mud car in a blink of an eye, but Song Shifeng was depressed.

"I have to wash the car again when I go back. It's so annoying." Song Shifeng, who was sitting in the co-pilot, complained.

"It would be nice if you didn't get stuck in the mud." Yan Dong smiled, holding the steering wheel firmly.

"Don't be a crow's mouth, get stuck and push yourself."

As a result, their car didn't sink in, and the rear half wheel of an old Santana coming head-on in front was trapped in the mud hole, and was trying to throw the mud out.

"Hey! Comrade, help me." The person opposite stretched out his arm from the car and waved vigorously.Then another clay figurine appeared from behind the car, all turned into clay eggs, still laughing.

What else to say in this situation, help tow the car.

As soon as the car was pulled out, the mud egg behind suddenly said, "This is not Boss Song! I am Zheng Guoqiang, Zheng Guoqiang from Yunxiang!"

I went, I really didn't recognize it!Song Shifeng couldn't laugh or cry.

Even in heavy rain, I don't care about greetings, so I'll drive the car to a shelter from the rain first.Fortunately, the factory is not far from here, and it took about ten minutes to drive there.

"I was afraid that it would be difficult for you to come here in rainy days, so I said I would drive to pick you up. Who knew I was stuck in the middle of the road." Zheng Guoqiang came out after a brief tidying up, and enthusiastically led them to visit the factory, "Thanks to you, otherwise I don’t know how long I’ll be trapped in it, and I can’t even find someone who can help push the cart in heavy rain.”

"We still caused trouble to Director Zheng." Song Shifeng said.

"No trouble, no trouble." Zheng Guoqiang said very sincerely, "I wish you all could come, we really need advertising, we need it urgently."

Song Shifeng followed him to visit the factory. To be honest, the shoe factory is not that big. It is estimated that there are less than [-] people at full capacity. There is only one production line, and it has been around for a few years.But once he entered the factory, he felt very good. It was neat and clean, and the workers worked neatly. Everything seemed to be in order, and it was a mature production chain.

Zheng Guoqiang introduced it in detail, what raw materials, what process, what glue to use, what thread to make, how to pass and how to fail, all of them were explained, and at the end he even demonstrated it to them by himself.

"Boss Song, look at our shoes. The quality and style of our shoes are not inferior to those big brands, but they can't sell at a high price, and the sales volume is barely enough. We could still maintain the operation and make a small profit. If it goes on like this, we will lose money. Don’t be afraid of Boss Song’s jokes, we really can’t afford it for a small business.” Zheng Guoqiang said with a smile, “When I first thought of advertising in your magazine, it was a painful experience, and the boat was ruined.”

"There are so many magazines now, why did you choose our magazine?" Song Shifeng said, "Our magazine is still very new, and our market share is limited. To be honest, the advertising fee is not the price of cabbage."

"It's suitable." Zheng Guoqiang didn't come to nothing, and directly said his biggest need, ""Great Country Fashion" has men's and women's editions, and my shoes also have men's and women's editions. The most important thing is that your market is exactly the same as the market I need. It matches. Our Yunxiang sneakers are aimed at fashionable young people in small cities. Its brand is not famous, but its quality and style are good. It is the most affordable choice for them. It is also easier to expand business in small cities. We now want Fame needs more sales."

"The radio station spreads the effect faster than ours, don't you try?"

"I've tried it, but it doesn't work." Zheng Guoqiang said, "The broadcast is over after listening to it. It's better to watch it with your own eyes. Besides, the number of times you can dial the radio is limited, but the magazine can be read all the time, and you can spread it repeatedly. Maybe it will be much better.”

"Boss Song, we haven't signed the contract yet, why are you pushing the business out?" The young man next to him asked with a smile.

"Song Shifeng has such a temperament, he doesn't want anyone to suffer." Yan Dong took over the conversation in a timely manner, and joked, "Like this time, so what if he doesn't come? You have to be responsible to the readers, you have to be Lei Feng, what do you think? any idea."

"This is the real person who does business." Zheng Guoqiang smiled happily, "I can rest assured to cooperate with such a person."

"I'm overwhelmed, I really don't have it, I just have too many things to do." When I didn't pay attention, I came out bald.

"Let's not talk about it, let's see it and see it, is there anything else we need to know?"

"Very well, I am at ease."

"Then let's eat first, and sign the contract after eating."

During the banquet, they called each other brothers and sisters while pushing cups and changing cups. Zheng Guoqiang patted Song Shifeng on the shoulder and said, "Brother Song, we are in good time, so we have to hurry up."

"Yeah, ten years ago, small businesses were all sneaky."

"Isn't it? That's why we have to do it quickly. The changes are too fast. The times are like flying a plane. They ran a long way away, and they were left behind if they didn't pay attention." Zheng Guoqiang said, "It's like Our shoe factory, no matter how it stays the same, it will die. Our factory is a village-run enterprise, and about [-] people in the factory are all born and bred in the village. Everyone's life is much better, but it didn't last long. Now shoe factories are everywhere, and the price of shoes is severely suppressed. We have to find a new way out. The factories can't afford it."

"Brother Zheng, don't worry, the factory will definitely grow bigger and stronger with your drive." Song Shifeng comforted.

"Auspicious words from my brother."

Huhu and another drink.The director of the factory is telling the truth, drinking is even better. Fortunately, both of them are drinking too much, otherwise they would have been poured down.

After eating and drinking to sign the contract, Zheng Guoqiang enthusiastically gave away a bunch of things, even if Song Shifeng didn't want it.

"It's really nothing good. They're all worthless. It's my brother's kindness. I must accept them." Director Zheng shook his head and smiled bitterly. Come out, this time I'll leave it all to Brother Song."

As he spoke, the man bowed solemnly, causing Shi Feng to burn his hands while holding those things.

Immediately, his ears softened, his heart softened, and he immediately wanted to do something for the other party, "Brother Zheng, if this is the case, I will give you a..."

Before he finished speaking, Yan Dong stopped the conversation, "Send a poster, and give one to every newsstand at the outlet, which is our best effort." After finishing speaking, he glanced at Song Shifeng, and then said, "Zheng If an entrepreneur like the factory manager can’t do it, it’s unreasonable.”

"Thank you."

After getting into the car, Yan Dong asked while driving, "What are you planning to give away?"

"Advertisement one."

"You are so generous." We only bought three advertisements in total, and you can give away one as soon as you open your mouth, why don't you just give it away for a year.

"Isn't this a moment of emotion? It's not easy."

"I think your brain is broken!" Yan Dong hated iron and steel, "Which boss doesn't cry poor, take a look at his factories, machines, and warehouses, no matter how difficult it is, is he richer than you? Can you be poor?"

"But he didn't say he was going to close down..."

"That's to fool a fool like you. If it's really going bankrupt, he's not looking for you to advertise, but to sell it on the street! At most, he's not satisfied with the price and wants to make a name for himself." Yan Dong rolled his eyes at him, "Loss You have been in business for so many years, and you can't see this."

Song Shifeng fell back, "Why can't everyone be more honest? I don't want to cry about being poor, it's so embarrassing."

"Where is the benefit of not crying and being poor? Who is as big as you?"

"It's lucky to have you this time, otherwise I would really have given away one episode, and I would be nagged to death when I go back."

"Deserving it."

"Hey, I said, why don't you do it with me? I'll hire you as a special director. You don't have to work or check attendance. Just fly over with a "swish" when I need it. "

"Okay, how much will you pay me?"

"Give as much as you want."

"Are you half worth?" As a dowry.

"You robbery!"