[HP] I was the scroll king at Hogwarts

Cons of Ariel Potions:

1. The duration of mermaid status cannot be freely controlled

2. The magic power of the mermaid state is limited, which affects the safety of wizards

3. Can’t leave the water, mobility is inconvenient, maybe you can consider improving it to both water and land (it’s too difficult, you can only try)

After racking her brains and finally writing these three points, Alice lay down on the desk, feeling tired.

"How is it? Is this the end?" Carrie sent greetings while eating the chocolate frog. "After that, we will improve the potion. It shouldn't be very busy."

"First of all, it is definitely not enough to just write these three points." Alice forced herself to sit up, "You must write clearly the solutions you can think of for the shortcomings before you can submit it."

"As for the improvement of potions, it's not difficult to say, and it's not easy to say simple."

After all, the general work has been done, and the remaining improvement work is largely a matter of luck.

If you are lucky, you may have inspiration tomorrow and complete all the improvements smoothly.If you are unlucky, you can only call up the current results when the game time is up.

"I see. But don't worry too much. Isn't this potion already researched? Even if it can't be improved, I think it's already very powerful."

"I'm not worried. On the contrary, I plan to relax."

"Take it easy?" Carrie cheered up. "It means going to Hogsmeade for the weekend?"

It was falling in love and researching potions. It had been a long time since she and Alice went to Hogsmeade together.

"Let's talk about that weekend. I'm talking about something else." Alice shook her head and handed over a piece of parchment. "This is what I wrote in my spare time. Take a look at it. If you have any ideas, you can give me some suggestions."

"It's so long!" Carrie looked at the parchment that was handed over, "Isn't it some paper you wrote? You know, I can't understand those things."

"No, no, it's just a plan, you must understand it."

Although Carrie was not very happy, she took it anyway, and then...

"What is your serious illness? Do you do this in your spare time?"

—————————————————————

Hogwarts Teaching Auxiliary Stores—Hall Store Planning Book (abbreviated version)

[-]. Introduction

With the increasing learning needs of the young Hogwarts wizards, the weekly Hogsmeade shopping can no longer meet the needs of the students. The most important thing is that some students in the lower grades cannot go to Hogsmeade to buy school supplies.

Therefore, the emergence of Hogwarts teaching auxiliary stores - Hall Store is very necessary.

The previous period of practice has proved that the shop is well suited to Hogwarts, so I hereby apply for the school's approval to expand the business scale of the shop and give it a certain amount of publicity.

This planning book will introduce and analyze the necessity of long-term opening of shops from the perspectives of commodity types, market demand, shop operation, specific marketing and profit distribution.

[-]. Commodity Type

Hall store products are mainly divided into five categories:

The first category is school supplies.The common ones are quill pen, parchment, ink and so on.

The second category is daily necessities.Mainly for necessary cleaning supplies, clothing accessories.

The third category is snacks.Snacks will be regularly purchased from Hogsmeade, and alcohol will not appear.

The fourth category, pet supplies category.Including pet clothing, pet toys, pet food and more.

The fifth category is teaching materials.Mainly for various editions of "May Three".

[-]. Market demand

With the increasing demand of Hogwarts students, Hogsmeade just on weekends can no longer meet the students' living and learning needs, which also shows the huge market for opening shops in schools.

According to the survey, the size of Hogsmeade shops has grown rapidly over the past 10 years.The size of the consumer market increased by 21.1% year-on-year, and the 10-year CAGR was 18.4%. Since 1985, the turnover of Hall Store has achieved breakthrough growth, which is higher than the growth rate of general stores in Hogsmeade. (See the appendix for the data graph)

It can be seen from the above that Hall Store has entered a period of rapid development and urgently needs to expand the scale of the store.

[-]. Store operation

([-]) Staff structure

As the first store in Hogwarts, Hall Store not only focuses on making profits, but also pays more attention to helping poor students through the operation of the store.

The first is the management of the store, which is mainly in the charge of Mr. Argus Filch.

As the administrator of Hogwarts, Mr. Filch has extensive management experience and is very willing to make the campus life of students more convenient and comfortable.

The second is the daily operation of the store. After the scale of the store expands, additional employees will be recruited for training.

Considering the particularity of Hogwarts, this part of the staff will hire poor students who are both academically and academically excellent.On the one hand, it avoids unnecessary personnel threatening school safety; on the other hand, it helps poor students solve financial difficulties

The last is the establishment of temporary positions. Hall Shop will provide practical positions for many years for students in need to learn and practice, and provide learning opportunities for students who want to start a business in the future.

[-]. Specific Marketing

Marketing activities are activities in which an organization meets customer needs and creates competitive core values ​​through its own products and services.Marketing needs to select the target market, acquire, maintain and develop customers by creating, delivering and disseminating high-quality customer value, so as to produce the effect of self-replication.

([-]) Market Segmentation

The current consumer market is mainly segmented by product functions and consumer psychology.

The former starts from the product itself and divides the market according to the function of the product.This subdivision will help shops decide their production and sales methods according to their own technology and resources.

The latter is to divide the consumer market into regions with different functions and grades according to the family status, social class, lifestyle or income characteristics of the buyers.According to this subdivision method, operators can better unify their brand style and brand promotion methods, and it is easier to promote brand positioning to consumers' brains.

([-]) Select the target market

If market segment opportunities are identified, each segment must be evaluated individually.And determine how many market segments to serve.

As a store serving Hogwarts teachers and students, Hall Store adheres to the concept of focusing on needs and fully considers the needs of students.

([-]) Specific positioning

After determining the target, the most important thing is to choose the correct positioning strategy, so as to leave the information we are conveying in the minds of potential consumers.

This process is mainly reflected in four points: product, price, channel, promotion.Here only focus on the product, price and promotion.

Product: Pay attention to the function of developing products.The selling point of the product is required to be unique, and the functional appeal of the product should be placed first.

Price: According to different market positioning, formulate different price strategies.

Promotion: In the early stage, hall stores can stimulate consumers through changes in sales behavior, and use short-term behaviors, such as profit sharing marketing, buy one get one free activities, on-site low-price marketing, etc. to promote consumption growth, attract consumers or lead to advance sales. Consumption to promote sales growth.

This point has achieved good results in the early practice, and it can be continued after the expansion of the store.

([-]) Specific strategies

(1) Products

Since most of the shop's consumer groups are students, the shop mainly sells affordable products, supplemented by certain mid-end products and a small amount of high-end products.Try to meet the needs of students from all families.

(2) Propaganda

To do brand promotion and word-of-mouth marketing, after establishing your own brand image, you must do brand promotion through publicity to spread the brand image and product reputation in order to achieve brand effect.

Due to funding problems and it is a store for students on campus, the main consideration is to use school newspapers, posters and artificial publicity.

(3) Discount promotion

Compared with the various shops in Hogsmeade, Hall's shops have a short history, so they can't give people a sense of security, which will lead to a decline in consumers' desire to buy.Therefore, in order to increase consumers' desire to buy, certain discounts and promotions will be given to customers on special days and holidays.

Activities are always a magic weapon to attract customers. For example, at the beginning of the school year, we can issue discounts to attract more customers to buy school supplies.

(4) About the supply chain

Mainly how to arrange upstream product supply, capital turnover, personnel, warehousing, express logistics and other issues.Considering that there are too many contents, no explanation is given here, please refer to the process planning in the appendix for details.

[-]. Profit distribution

In addition to maintaining the daily operation of the store and staff expenses, Hall Store will hand over 30% of the school's profits as rent to obtain operating qualifications.

In addition, the Hall Store will give out 75 Galleons every year to set up the Hall Scholarship, the first prize is 30 Galleons, the second prize is 25 Galleons, and the third prize is 20 Galleons, rewarding outstanding students.

Summary

Combining the above analysis and measures, I am confident that I can still guarantee the operation of the store after graduation.I implore the school to seriously consider my proposal and agree to the expansion request of Hall Store.

------------------

"Do you think it's a little outrageous?"

"Do you think this plan is outrageous? I think based on the results of the data survey, the business plan is quite reliable."

"No, haven't you been working on potions before?" Carrie said she couldn't understand, "When did you write this kind of thing? And where did those data and materials come from?"

"This is what you said. I had this idea before, and I already had a prototype in my mind. I almost took the time to write it down after developing the potion a few days ago."

Alice turned to the appendix and pointed to the pie chart to explain: "As for these data, the Ministry of Magic conducts surveys every year. I just turn the numbers into graphs, which are more intuitive."

Carrie was silent for a while, feeling that there was still a huge gap between people and wizards.

"Alice."

"what?"

"I'm your best friend, right?"

"Ah."

"Don't forget me when you have money."

--------------------

The author has something to say:

A few points to emphasize:

1. As I said before, emotional dramas do not account for a large proportion. The heroine only falls in love when it is close to Chapter [-], and there are very few emotional lines after that.A normal love breakup will also explain why the breakup, I don’t think it’s Neptune

2. I don't understand why it is considered that the heroine has been in love more than once and is xx.Firstly this is England, and secondly this is not a feudal society.Finally, if you think that the heroine breaks up and falls in love again, it is morally corrupt, what do you think of Hermione?She is also the xx in your mouth?

3. Up to now, I have written 10,000+ words, all for love.You can discuss the plot, you can point out where my writing is not good, you can leave if you don’t like it, but please don’t insult the characters I wrote with my heart

感谢在2022-01-1802:53:51~2022-01-1815:16:25期间为我投出霸王票或灌溉营养液的小天使哦~

Thanks to the little angels who irrigate the nutrient solution: 36 bottles of cats and cats that eat fish; 18 bottles of glutinous rice;

Thank you very much for your support, I will continue to work hard!