Bai Liang was 17 years old. When he was still in high school, his career was in full swing. That year his two films were released, and the one he starred in became the number one domestic box office that year. He also participated in several overseas awards and traveled to several countries. red carpet.The movie in which he played a supporting role won a foreign award, and he was even named the most watched film and television newcomer by foreign media.

Back then, he also had a TV series, an adaptation of a well-known novelist's masterpiece, an overhead historical conspiracy drama, and he was one of the two male protagonists, a moody tyrant.Because of his outstanding appearance, realistic acting skills, and the aura of the leading role that comes with the character itself, as well as the strong financial support behind the TV series, Bai Liang's popularity has reached another level, becoming the first best actor in Baihuahui for minors.

At the age of 17, it was the time when he was about to slowly transform from a teenager to a young man. Bai Liang had already shed the restraint of being young at the age of 15, and had matured quickly, with the demeanor of a big shot in every gesture.

No one would associate him with ordinary high school seniors, and no one realized that he was just a young boy who was not yet an adult.

After all, not every boy can easily earn tens of millions at his age. There is an endless stream of merchants and manufacturers who want to cooperate with Bai Liang, almost stepping down the threshold of Bai Liang's brokerage company. The endorsement fee is higher than the other.

According to unreliable news, Bai Liang's endorsement fee has been fired up to 5000 million, and many merchants offered even higher prices, but Bai Liang was not tempted. In the end, he only accepted a national-level drink advertisement and a brand candy advertisement. .

And those two advertisements were quickly enshrined. Once they were broadcast, the sales of the products skyrocketed, and they were even out of stock several times. According to the semi-annual report of the manufacturer, the turnover increased by nearly 70.00% year-on-year.

The other manufacturers who were not favored by Bai Liang turned red with jealousy, and the endorsement fee in the contract offered to Bai Liang increased higher and higher, but Bai Liang remained unmoved in the face of tens of millions of endorsement fees.

At that time, the domestic perfume giant KM planned to launch new products under the banner of perfumes for young people developed by exclusive traditional secret recipes. It was also the first time for KM to develop the young people's market, and it was still a little hesitant about the consumption level and consumption ability of young people.

The director of the marketing department has been looking for a spokesperson since the beginning of the year. This perfume is developed by an ancient formula that they have never been involved in before, and KM has always followed the road of creating a domestic first-class perfume, and the audience is mainly mature men and women.

KM has been developing strongly in the past two years, especially after its rival XS was seriously injured by the leak of commercial secrets three years ago, KM has almost occupied two-thirds of the domestic perfume market.

And KM is no longer satisfied with the status quo, and is eager to develop the market in order to go international as soon as possible, so the flagship product of the year was this fragrance U&P for teenagers.

The marketing director referred to the influence of the domestic small fresh meat in the past two years, and listed several plans, but none of them made a decision, until he saw the semi-annual reports of the two products endorsed by Bai Liang, his eyes lit up, and he carefully planned the endorsement plan. And proposed to sign Bai Liang with a sky-high price of 8000 million.

After seeing the profit fluctuation analysis table of the companies that Bai Liang had endorsed, the shareholders of KM were all tempted, and the board of directors unanimously approved the use of Bai Liang as the spokesperson of the new product.

I don't know if KM is too rich and powerful. Bai Liang, who has already rejected many endorsements, accepted KM's invitation without even thinking about it.

The top management of KM thought they had a chance to win. With Bai Liang as the sky-high price spokesperson, are they afraid that no one will pay for the new product?

After Bai Liang accepted KM's endorsement, he pushed back all other work, and declared to the outside world that he would wholeheartedly cooperate with KM's work. He even visited the factory in person and gave KM explanation tips to prove that KM's perfume is a safe product .

KM was overjoyed by Bai Liang's extra performance. With Bai Liang's guarantee, the sales of KM's other series of perfumes increased a lot, and KM's boss added 4000 million to Bai Liang's original endorsement fee.

KM spent a lot of money on shooting commercials. He wanted to use the best materials in the commercials. He even went to the Louvre in France to take pictures. He used crystals and diamonds in the glass pyramid to create a luxurious and high-end scene. The night view of the floating palace pyramid is almost too dazzling for people to look directly at.

And Bai Liang wore the dress of a French aristocrat, playing the role of the fictional young monarch in the advertisement, and the group actors turned into guards and maids.The sexy and enchanting dancer stepped on graceful dance steps and offered the perfume in her hand.

This advertisement cost a total of [-] million, plus Bai Liang's appearance fee, endorsement fee and various expenses, KM spent almost half of the capital, and even borrowed a huge sum of money from the bank, as if it was inevitable for new products and new markets .

As a result, it was dismissed by the higher authorities during the review, because it was too extravagant and wasteful, which would have a negative impact on the industry, and the use of minors to endorse luxury adult consumer products would mislead minors to pursue fashion, which would have a negative impact on school education.

KM was stunned by the blow, because in order to express the sincerity of cooperation, when Bai Liang went to France to shoot commercials, KM transferred all the endorsement fees to the account of Bai Liang's agency, and now the commercials cannot be aired. It took another time, KM is really suffering and can't tell.

It's not that I never thought about asking Bai Liang's agency to get back part of the endorsement fee, but the situation of recovering the endorsement fee from the artist usually happens when the artist has a scandal during the endorsement period, which has a bad impact on the product. If the artist and his company do not agree If you are willing to make compensation, you can go through legal procedures.But KM's dumbness is due to them taking the initiative to invite Bai Liang at the beginning, and Bai Liang also cooperated with their work very sincerely and dedicatedly, without any mistakes.

However, KM not only emptied the operating funds of the year, but also owed the bank a huge short-term sum of money. The bank's coordinator quickly learned of KM's current situation, fearing that the loan would not be recovered, and sent KM a recovery letter every three days. KM's bosses and shareholders held shareholder meetings one after another.

The shareholders are naturally reluctant to use the money that has already entered their personal accounts to fill the loopholes in the company's operation. The boss of KM couldn't raise that much money for a while, so he was so anxious that he made a few bubbles. Finally, a shareholder proposed to find Bai Liang. Discuss privately to see if he is willing to return part of the money.

There is only one way to go now, even if Bai Liang only returns part of it, KM's boss will accept it, at least there are tens of millions, so let's support it for now.

In the end, he went to look for Bai Liang, but he couldn't find anyone. He asked his agency, and the agency said that Bai Liang had already taken half a year's leave, and entered a training camp to prepare for the art exam next year.

When asked where the training camp Bai Liang went to, the agency apologized and said that it was the artist's privacy and it was not convenient to disclose it.

Because KM could not raise funds for repayment, and had no funds for operation, it would soon be unable to survive, and the bank failed to collect debts, so it had to send a letter of inquiry to the lawyer for the creditor to prepare for a lawsuit with KM.

Bankruptcy was expected. The boss filed a bankruptcy application in a disheartened manner, and went back to the company to go through the handover procedures. Suddenly, people from the court came and said that they found out that KM was involved in XS's commercial secret leakage case. .

The boss had already touched enough bad things, he spat on the ground with a bah, and confessed to the head of the R&D department, saying that he was a commercial spy for XS and stole the internal information of XS.

So KM went bankrupt, and the person who stole the XS perfume formula was also brought to justice, and Bai Liang was greatly affected by this, and he simply didn't appear in front of the public.

Some people say that in this oolong incident, the biggest beneficiary is Bai Liang, who made tens of millions for no reason, and then picked himself innocent. I don't know if he was calculated or accidental, anyway There are different opinions on this matter on the Internet.

Bai Liang's birthday is on New Year's Eve, he was born on the [-]th night of the twelfth lunar month, his birth was accompanied by the bell of the new year, so his parents named him Bai Nian.

And Bai Liang was the stage name he gave himself. When he returned to China, he used Shen Heng's network to find out the ins and outs of his father's suicide.

KM sent commercial spies to XS to steal the perfume formula developed by his father, and produced and sold it before XS was released. XS thought that Bai Liang's father had breached the contract, and brought Bai Liang's father to court, claiming hundreds of millions of dollars. Bai Liang's father He was charged with unnecessary crimes, his reputation was ruined, and his family was ruined.

The Bai family is a wealthy family, but not a business family. For several generations, the Bai family has been doing perfumery crafts and licensing the formula to perfume manufacturers.

Father Bai is even more outstanding among them. In the past, the Bai family relied on the ancient fragrance formula passed down from generation to generation to make a living. Father Bai was a top student in the Department of Chemistry of a prestigious school. The industry is famous.

The commercial spies sent by KM to XS used the pretext of admiring the name, and wanted to be an assistant and apprentice under Bai's father. Bai's father devoted his whole life to research, almost to the point of being intoxicated.He and his wife only had one son, Bai Nian, and his wife left early, so he never remarried.But Bai Nian never grew up by his side, and compared to dealing with a bunch of chemical elements in the research institute, Bai's father thought that his son's temperament was more suitable for an artist, so he entrusted his son to an old friend who was doing drama. teach.

However, the Bai family's craftsmanship still needs to be passed on to someone. Seeing that the assistant was open-minded and eager to learn, Father Bai devoted all of his life's knowledge to teaching him, and even used the new formula he had just developed for XS as an example to explain to the assistant.

Unexpectedly, the conscientious assistant would be a spy sent by XS's nemesis. Father Bai blamed himself very much after the Dongchuang incident. He was stubborn, thinking that it was because he trusted others too much that XS caused huge losses, so he alone borne the compensation.

The Bai family went bankrupt, and Bai Nian accidentally learned about it from the teacher's conversation when he was at school. It was the first time for him to play truant and go home after observing discipline.

Of course, his family's villa has been sealed up. Bai's father seemed surprised by his appearance, but he still took him back to the temporarily rented house.

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