Birth of a Goddess [Comprehensive English and American]

Football is known as "the world's largest sport", and the attention it receives is beyond doubt.The four-yearly World Cup held by the International Football Federation, as the highest football event, has more than 35 billion viewers, and its influence is comparable to that of the Olympic Games.

Whether it is the theme song "Italian Summer" of the 1990 World Cup in Italy, or "Waka Waka" sung by the Latin queen Shakira, the theme song of each World Cup will follow the influence of this event, and will be played in the major events of the year. A place on the music charts.And being able to get the opportunity to sing the theme song of the World Cup, even for a fake fan like Elisa, is undoubtedly a kind of exciting thing.

However, Elisa heard some clues from Carlos' tone. If he was very optimistic about this cooperation invitation, when he told her the news just now, he might be more certain in the use of adjectives, and he would not wait until After finishing the news this time, he did not give his opinion for a long time.

"Is there any problem with this invitation?"

"According to usual, if it is to sing the theme song of the World Cup, then considering the influence of the World Cup, I will most likely suggest that you accept this invitation. But..." Carlos stared at the information he had investigated, and gently Buttoning the table, "Sony has always been the sponsor of the World Cup before, but at the end of 2014, the contract between Sony and FIFA expired, and due to various considerations, Sony gave up sponsorship for the World Cup. But in this year's World Cup, Sony It is still the official partner of FIFA World Cup theme song."

Elisa immediately understood the meaning of Carlos' words, "So the promotion of this year's World Cup theme song may be relatively weak?"

"It's not possible, it's certain." Carlos calmly elaborated his conclusion, "Sony, which has lost its sponsorship rights, will no longer do its best to promote the World Cup promotional song as before, and even if this year's World Cup has other sponsors It is unlikely that they will promote the promotional song for the World Cup. The promotional song sandwiched between the sponsors will most likely be completely ignored."

Eliza knew in her heart that in this situation, the things Carlos said were likely to become reality.The partner of the theme song is separated from the actual sponsor of the World Cup. The biggest result is that neither party will pay attention to the theme song.For Sony, the promotion of the theme song will not bring much benefit to them who have lost their sponsorship rights; and for the World Cup sponsors, the benefits they need will not be linked to the influence of the theme song.Under the balance of interests, this theme song may become cannon fodder on the bright side.

"In addition, there is another big problem with this World Cup promotional song." Carlos continued, "The singers that Diplo has contacted, Will Smith, Nicky James and you , none of them are singers from Russia, the host of this World Cup."

"Has Dipolo sent a demo of the song? If not, I need to listen to a demo of this theme song before I decide whether to cooperate." Elisa made a decisive decision immediately.

The lack of host country characteristics in the theme song is undoubtedly one thing that will cause complaints. The 2014 Brazil World Cup theme song "WeAreOne" has been severely complained by the media. The football king Pele even publicly stated that he would re-record a song by himself.Even the well-received "WakaWaka" couldn't escape the media's criticism that year.

The separation of sponsors and theme song partners may not determine the life and death of this theme song, but if this theme song is not enough to hit the hearts of the people, and there is no way to balance the global and local characteristics, it is likely to become the most popular so far. The theme song of the World Cup without a sense of existence.

How Carlos negotiated with Diplo, Elisa didn't know, but when she left the autumn and winter fashion week and flew back to the United States, she received a demo of Diplo's song for the World Cup in Russia that night.

Elisa sat down in front of the computer and put on her headphones. When the first melody sounded, she couldn't help but frowned, but continued to listen.

"Oh-oh, oh-oh-oh-oh~"

When the Spanish rap in the middle appeared, Eliza had folded her arms and leaned on the seat without saying a word, with the corners of her mouth curled down, showing an unhappy expression.After finally waiting for the whole song to finish playing, Eliza pressed the stop button almost immediately.

mediocre.

This may be Eliza's biggest feeling after listening to this song.

If the song appeared at a music festival, or if it was officially released as a normal song, maybe there would be no problem.But if it is used as the theme song of the World Cup, it will undoubtedly fail.

But the song that Elisa is listening to now is so mediocre that people don't even have the idea of ​​complaining.The melody of the theme song of the World Cup must be enough to catch the ears, but after listening to this song, when Elisa closed her eyes and recalled it, she couldn't tell which part of it could particularly catch her attention.For the theme song of the World Cup, mediocrity is a great sin.

Not to mention how controversial the fact that the theme song for the World Cup in Russia does not reflect any Russian flavors, nor does it include Russian singers, but a thoroughly Latin song mixed with Spanish rap up.

The appeal is limited and the sensitization is not enough.

If the theme song of the last World Cup is really decided to be this one, and the candidates to participate in the singing are Will Smith and Nicky James that Carlos revealed to her before.

Eliza gripped the earphones tightly and let out a soft breath.

She might really give up the invitation this time.

Eliza and her team understand that she is going through a special phase right now.In the eyes of the outside world, Elisa is now a young Grammy winner, a young singer of the new generation who is in full swing, a top student at Yale University, and a semi-active social activist.These labels are all positive comments. Except that Eliza's relationship is occasionally teased by the tabloids, her image in the media can be said to be extremely positive.

But such solidified label evaluation also brings enormous pressure.Especially after a magazine interviewed Elisa, without discussing with Eliza, it posted the subtitle of the interview as "Only sing high-quality songs". more stringent.

No one will not make mistakes, and when the same thing happens to an artist with a bad reputation and an artist who has always been well-reviewed by the outside world, the impact will be completely different.

Like Eliza's current situation, once she is caught wrong, even if it is only a small point, it will be infinitely magnified by the media with a microscope.

Neither Eliza nor her team had a way of predicting what might happen, nor could they control the pen of the media.After this stage, Eliza's reputation and status in the music scene will be consolidated; but if she fails, I am afraid that Eliza, who is under the influence of public opinion, will suffer a major blow to her image.

They are now making an invisible gamble. The initiator of this gamble is not Elisa, but she has lost the chance to cancel the bet.

Elisa pressed her fingers on the earphones, gently rubbing the cold shell with her fingertips, and looked down at the computer screen that was slowly darkening. When the time came, the computer would automatically enter a sleep state, and the smooth black screen reflected what Elisa saw in her eyes. look of hesitation.

She is hesitating.

If this song does not have the coat of the theme song of the World Cup, perhaps Carlos may not have given this song to her in the first place.But now, Carlos clearly put the choice in front of her, which is equivalent to handing over the decision to Elisa.

If she sang this song, it would undoubtedly cause huge controversy for Eliza.

but……

Eliza's eyes flickered.

What if she ended up singing an excellent World Cup theme song?

Elisa clicked the play button, and the melody flowed from the earphones again. She closed her eyes and leaned back on the chair, tapping her fingers on the armrest lightly.

……

After negotiating with their managers, Diplo and Elisa soon met in the recording studio.

Dipolo has short golden-brown hair and looks very energetic, but he didn't have a good face when he saw Elisa for the first time.

Eliza didn't feel angry either. After all, before she agreed to come here, she had expressed her opinions on Diplo's song demo through Carlos, and some of the words sounded harsh even after modification.But when Diplo said that none of the singing candidates is completely fixed at present, and he is willing to have an interview with Elisa before the final recording, Eliza also understands that Diplo may not be unaware of these possible problems.

Facing Diplo's stinky face, Elisa didn't intend to exchange greetings, and handed over a CD that was urgently burned yesterday.

Diplo crossed his chest and glanced at the CD. The two were in a stalemate for a few seconds. Finally, Diplo reached out and took the CD. He put the CD into the player, pressed the play button, took a step back, and embraced again. arms.

The moment the first knock sounded, Dipolo frowned, immediately pressed the pause button, and turned to look at Elisa, "What is this?"

"Tambourine."

It's a traditional Russian percussion instrument, and Dipolo obviously knows it, and he presses play without saying a word.

"Wow!"

"Bayan accordion."

When these instruments come out, Elisa will remind them.

The CD she brought is an adapted version of Dipolo's original song. In addition to adding a lot of Russian folk instruments to the arrangement, Elisa also embedded a brainwashed melody into the song middle.

It's just that the song after the adaptation, although based on Diplo's original version, is already very different.

Elisa observed Dipolo's expression, and saw that the moment his frown was loosened, Elisa couldn't help clenching her fists and showing a smile.

Become!

……

On May 5, FIFA announced on its official website the production team for the official theme song of the 23 World Cup in Russia. As soon as the news came out, it attracted the attention of the United States and Russia.

Under Eliza's suggestion, Dipolo decided to change the rap part to Russian, and after an emergency contact, the rapper who was finally responsible for writing and singing this part was Russia's Basta, who has been the top leader in Russia's rap industry over the years. One of the singers, the sales of the new album are approaching the Russian album sales record.

If the appearance of Bastar on the list made the Russians scream, then the confirmation of Elisa and Will Smith made the American Twitter explode instantly.

On May 5th, under the attention of the whole world, FIFA and Sony Music Entertainment jointly released the theme song of the World Cup in Russia.

From the moment the music was put on the shelves, the data in the background of the major music platforms began to skyrocket, and this theme song also began to capture its first batch of listeners following the World Cup and the influence of stars.