[Gone With the Wind] Daughter Difficult

What do you do when you find out that everyone is talking about one thing and you're left out if you don't join them?

Believe me, most people will choose to learn about this matter quickly, so as not to have communication barriers with other people.

The age of this novel is not comparable to that of the later electronic information age. Of course, information cannot be spread to every corner of the world in a second. In this era, there are only newspapers, and more media are people. If you can't connect with their topics, you will be excluded.

So when everyone started to pay attention to the news of the marriage between the talented music heir and the richest man in the south, it was doomed, its own value in the media.

What?What do you say is there to talk about?No, it looks like you didn't buy today's newspaper, did you?

Ever since Xiaobo revealed that he was about to get married, his marriage began to receive a certain degree of attention. Everyone was looking forward to what kind of lovely person could be worthy of this proud son of heaven (or, in other words, they I just want to know if this person is qualified to stand shoulder to shoulder with Xiaobo.)

Later, everyone found out that his marriage partner was not an ordinary person. People not only praised the match, but also said it was a match made in heaven.

With everyone's blessings, things seem to be over.

But how is this possible?

After Xiao Bo published his marriage declaration, the news was indeed silent for a few days, but within a few days, several newspapers released some revelations about Xiao Bo and Bonnie's marriage at regular intervals, and this topic has become more and more popular among the people. eyeball.One month before the two people's wedding, countless newspapers have a topic every day to hang the appetite of the entire American people——

On the first day, someone broke the news: the wedding venue of the two has been decided, divided into a secular wedding and a religious wedding. The former will be held in the familiar Atlanta Center Auditorium, while the latter will be held in the Margaret Catholic Church.By the way, the reporter introduced the venue structure of these two places, imagined the wedding arrangement of the two, and the growth experience of the two of them, which began to attract everyone's curiosity.

The next day, someone broke the news: the two ordered the wedding cake at the bakery of the top five-star hotel in Atlanta, and the exquisite pastries used on the wedding day will definitely satisfy the guests who came to the wedding.The delicacy of the food can always resonate immediately. The reporter said that as long as the two set a menu, they will follow up immediately. Please look forward to it.

On the third day, an insider broke the news: Not long ago, the Butler family ordered a wedding carriage inlaid with jewels and gold. The price, the price is staggering, it is said that it is impossible for ordinary people to afford such a carriage in their lifetime.

On the fourth day, no one broke the news, and the media spontaneously deciphered it: It is said that Xiaobo and Bonnie's wedding photo venue has also been found. The venue includes a member-only golf club run by the Butler family, the private beach of the Butler family, and There are two people going out to sea on a yacht, so they should be filming on the yacht, etc... Of course, the media couldn't get the wedding photos of Xiaobo and Bonnie, but the bad photos were printed in the newspaper. A few photos look blurry, but one can vaguely see that these places are picturesque and delicious.

The fifth day, the sixth day...until the nth day, there is a new topic every day for you to talk about after dinner, and it will not be annoying to talk about it for a day, until the wedding of the two is completed and the honeymoon is over, and The media persevered in picking up the honeymoon location of the two, and the popularity could not be lowered at all.

If these topics are placed in later generations, they will be discovered immediately. This is a well-planned and extremely complicated hype.

From the day when the media began to be written, all acceptable written information is the information that others want you to receive.In other words, the information has been filtered by others and has a clear purpose.

Fans of the authorities, it is actually difficult for the people being marketed to recognize this information. The meaning of hype is that you can find the excitement that the public is most interested in, and magnify the most eye-catching, topical and even controversial parts of the whole thing. In front of the public, let people talk about this matter from the perspective of what he thinks is God. A thousand people have a thousand Hamlets. When everyone's views collide, a perfect hype is achieved.

Later generations called Bonnie Butler the queen of marketing. Most of the companies and product reputations under the Butler Group were carefully planned by her, no, she carefully planned, including her wedding.

Bonnie Butler's wedding is also her most classic planning, but when most marketing weddings in later generations are not well-received, no one has any objection to the purpose of marketing the queen's marriage-wrapped goods, everyone Some people can only offer their knees, and keep saying, Her Lady Queen is time-traveling, right?

Some researchers have specifically studied this so-called "the first and most successful" marketing wedding in history, and concluded that this can definitely be called the perfect marketing textbook theme, and a wedding can be studied a book--

From the preparation to the wedding to the honeymoon, almost all parts of the wedding are magnified in front of the public. The venues, gifts, guests, wedding supplies and food for the bride and groom have directly driven Atlanta's tourism and hotel industries for nearly a decade. This period is also known as the golden decade of tourism in Atlanta.

The venues for weddings and wedding photos were all well-known, including but not limited to the Atlanta Yacht Club, Butler’s Playground, and O’Hara Golf Members Club—this course has always been ranked among the top ten in the country, and its status has never been shaken. , was originally an unknown area, but it all changed because of a wedding.

As for the beneficiary who has received the most attention, this is the popularity of the successful promotion of the luxury brand ek founded by Bonnie's sister Ella Kennedy.

In this wedding, the wedding dress, veil, wedding shoes and jewelry designed by Ella Kennedy for her sister are called the most perfect works in 100 years. The love of her sister--Bonnie's wedding dress, veil, etc. were later collected in the private museum of the Butler family for people to visit and admire--also made future generations have to marvel at Ella's amazing talent and transcendence. fashion sense.

After this wedding, the high-end brand ek has been recognized by countless ladies, and has quickly established its own brand status and positioning. It is called the ancestor of luxury goods by later generations. The road, even after a hundred years, is still standing.

Of course, this is only the most superficial.

From this perspective, Bonnie Butler is undoubtedly successful, and she has also pioneered the integration of commercialization into her wedding.

Of course, the evaluation of this wedding of the century by later generations is far more than that.