After winning the award in Toronto, "Slumdog Millionaire" was officially promoted across North America, and its slogan was naturally "Toronto Film Festival Returns after winning the championship".

Calling it propaganda is nothing more than some traditional ways of propaganda.Of course, there are also some talk shows. In order to promote Joey, he also went to the Allen Show.

The publicity for "Slumdog Millionaire" can't be said to be overwhelming, but after all, it was filmed by the miracle director Joey, so it still received some attention.

Many people don't understand the propaganda point of this movie, and neither does United Artists, why Joey puts words such as "windfall", "sudden wealth", and "strive for the peak of wealth".

But the words clearly work, and as soon as a lot of people see them, they start paying attention to the film.In today's general environment, this weird way of publicity has instead gained the expectations of countless people.

Also because of the signboard of the Toronto Film Festival, "Slumdog Millionaire" played the word-of-mouth card relatively smoothly.

But there are still many negative voices, because this movie is really controversial.

That is, many film critics who watched the film at the Toronto Film Festival thought, "Although the audience likes this set, it still cannot change the starting point of this film's trafficking in poverty."

"I don't like the box office of this movie. After all, its subject matter is too niche, and most importantly, it has an R rating."

"An R rating means it's going to take a big hit at the box office, even if it wins in Toronto."

""Slumdog Millionaire" is a scam! A bias for the Oscars! A completely main theme movie, boring!"

That's right, "Slumdog Millionaire" was labeled as "trafficking poverty", "the main theme movie", and "designed for Oscars". People think that Joey Grant did it on purpose this time, deliberately filming Asians So miserable, win sympathy, this trick may be useful in awards, but it will definitely not be useful in box office.

The box office of "Slumdog Millionaire" will not be good, because the audience will not like this way of selling poverty, and it is still R-rated.

Just when the controversy over the movie "Slumdog Millionaire" was getting hotter, "Slumdog Millionaire" was released in North America.

Much to the surprise of people, the new film directed by Miracle did not buy 2000 or 3000 theaters in a flash, but only more than 500 theaters.

The reason it ended this way was because MGM didn't trust Joy with the movie.

Like many film critics, they believe that this movie is R-rated and a cold-themed movie. Although it has a good reputation, the box office is not so optimistic.MGM believes that buying too many theaters at once will be a loss, so it is only willing to use more than 500 theaters to test the water.

At the beginning, the screening will be limited, and if the box office is good, the scale will be gradually expanded.

But the truth is beyond everyone's expectations.

In just one week, many movie fans began to complain that United Artists has too few theaters for "Slumdog Millionaire", and every movie theater basically has to queue for 2 hours for every "Slumdog Millionaire" The above, and because there are too few theaters, many movie fans have to go to a movie theater far away to watch "Slumdog Millionaire".

Fans flocked to the "Slumdog Millionaire" official website to complain.

"There are so few theaters, so what's the use of having more films?"

"I checked and it was only shown in more than 500 theaters. No wonder I drove two hours to a movie theater in another town to see it!"

"Mo Dan, I have to drive 2 hours to watch a movie. I am also crazy. Expanding the theater chain will kill me!"

"I waited in line for 2 hours to get a ticket. Can't I buy more theaters? Are you so poor at Lianmei?"

Based on complaints from many movie fans, United Artists finally expanded its theater chain from 500 to more than 1000.

However, not enough.

The customer service calls were flooded with complaints from movie fans, the official website was compromised, and people demanded to expand the theater line, and the theaters in their towns also want to show it!

Then, 2000, 3000...The number of theaters where "Slumdog Millionaire" was broadcasted continued to increase...

The box office of "Slumdog Millionaire" is not at all as twists and turns as Joey's previous movies, but everyone was stunned when it came up!

["Slumdog Millionaire" broke the ten-year R-rated film record at the 4-day box office! 】

["Slumdog Millionaire" small production big response! 】

It's unbelievable that "Slumdog Millionaire" is absolutely menacing at the box office. Even under the pressure of an R-rated movie, it still crushed the box office crazily once it was released.

No one figured out why.There are no big stars, small themes, low investment, and R-rated movies, all of which are fatal shortcomings of big box office movies, but "Slumdog Millionaire" returned to the mainland only because of the good reviews it received at the Toronto Film Festival. As soon as it was released, it was a crushing and crazy sweep.

Many media have paid attention to this movie, which received a big response as soon as it was released.

"With the help of winning the first prize at the Toronto Film Festival, Joy's independent film "Slumdog Millionaire" has become more and more powerful in the box office market, and it has exceeded 6000 million box office in just one week. The appeal of the film in North America is even greater. It continued to ferment, and yesterday finally surpassed the comedy film "Madiya in Prison", which has occupied the top box office for two consecutive weeks, and became the film that attracted the most audiences in the United States and Canada."

"The filming cost of "Slumdog Millionaire" was only 6000 million U.S. dollars, and it actually created a box office of [-] million in the first week of its release."

"Unbelievable."

"Unbelievable."

"Unbelievable."

Countless unbelievable words appeared in the mouths of major newspapers, magazines, movie websites, and film critics. They couldn't believe it at all. What magic power made this movie bring rave reviews and crazy box office?

In the second week, 9000 million box office.

In the third week, 1.2 million box office.

In the fourth week, 1.4 million.

……

In the sixth week, the box office of the movie reached 1.8 million!

Is this momentum going to hit the 2 million box office?

A movie with a cost of 1500 million!

How many major Hollywood filmmakers can't understand it!They worked hard and invested tens of millions to make commercial blockbusters, just to earn hard-earned money!

But Joey used low costs that exceeded their bottom line time after time, in exchange for high returns that they doubted life time and time again.

Compared with investing in a lot of money, Joey is a lot of money.

However, countless film critics and producers have been thinking about it but have not figured out why "Slumdog Millionaire" is so popular?

It is nothing more than a high-quality chicken soup film. There are many high-quality chicken soup films this year, such as "The Reader" and "When Happiness Knocks on the Door", which also have the potential to compete for Oscars, are all high-quality films. potential stocks, but their box office is very mediocre, why can this "Slumdog Millionaire" be so good at the box office?

Firstly, this movie was made by the widely anticipated "American Dream", and secondly...

If you pay attention to the comments and voices of those fans at this moment, you may find the answer.

"Being crazy about unemployment, how would I survive without this movie? At least this movie gave me hope, even if it was only in the movie."

"Yes, everyone is poor in the financial crisis, but we still fantasize about getting rich overnight like the protagonist in the movie."

"I also hope to walk through poverty, gain wealth, and live to the top like MaggieQ."

"I wanted to jump off a building when the stock was smashed, and seeing this movie made me feel warmer. I really need chicken soup."

"A cheesy chicken soup movie, but it enlightened me."

All kinds of messages, in various shapes and colors, seem to be related to people's living conditions under the financial crisis. Almost everyone's comments are inseparable from unemployment, wealth loss, losses, stocks, and deficits.

Yes, everyone has no money and everyone is bankrupt. This is the background of the big environment, so the birth of "Slumdog Millionaire" instantly warmed their dry hearts.

It’s not that the audience’s tastes have changed in 2008, nor is it that their aesthetics have become lower, but—under the global financial crisis in 2008, everyone needs a movie that can see the birth of a miracle and is warm. inspiring movie.

Joey made MaggieQ in the movie rich, became a winner in life, and got the chance to spend a lifetime with his lover. This made people oppressed by the financial crisis see hope in life, even if it was just a movie, a dream, and a fairy tale .

Perhaps in this context, "Slumdog Millionaire" is about to become immortal.

But at the moment, Joey is busy with another thing non-stop, which is the Oscar's public relations battle.

Winning an Oscar does not depend solely on luck and strength, nor does it depend on excellent movies. What’s more, you need to publicize every key person. Try to hold the votes of the more than 5000 members of the Academy of Motion Picture Arts and Sciences Awards. on your own movie.

This will cost a huge amount of money. At the end of the last century, Weinstein, Oscar’s gold medalist, spent 500 million US dollars on public relations for "Shakespeare in Love", and nearly 200 million US dollars just to burn the VCD. .

This made "Shakespeare in Love" knocked over "Saving Private Ryan" and became the big Oscar winner of that year. Although it was controversial, winning was winning.

Therefore, if you want to publicize the Oscars, you must first raise a large sum of money. Joey applied to United Artists for a grant of 600 million US dollars to publicize the Oscars, which was quickly approved.

Because everyone knows that "Slumdog Millionaire" has achieved very impressive box office results. If it can get another Oscar boost, then its earnings will definitely not be described as considerable.

After all, experience over the years has shown that the impact of the Oscar on the box office of a movie and subsequent DVD, online theater, pay TV, Blockbuster video, etc. is definitely a qualitative leap.

*****

One summer afternoon, Joey got on a plane to Switzerland.

That's right, she went to attend the opening ceremony of the European Cup. As a special guest, she could sit in the first row and watch the entire opening ceremony up close!

On this day of global attention, this day that all men in the world are crazy about, Joey walked into the St. Paul Stadium in Switzerland.

UEFA arranged for her a very good seat, and she sat in the middle of the stadium with many high-level and famous people.

The opening ceremony soon began with the cheers of countless people throughout the venue, and countless TV stations around the world also began to broadcast the opening ceremony of the European Cup live.

Joey sat under the stage, together with the crowd, even drowned in the cheers of the crowd.

The camera lens is of course aimed at the opening ceremony on the stage and the celebrities who performed on stage, and of course there are close-up shots of the superstars after each team enters the field.

But during the breaks, the camera would scan the first row of the special guest auditorium from time to time, because there are basically some heavyweights sitting there, such as the president of UEFA, the president of FIFA and other high-level personnel.

When the camera inadvertently swept over Joey, many live anchors were slightly surprised. After all, they basically knew this row of special guests and high-level figures, but who was this Asian woman?

Many viewers in front of the TV also had this question, who is this woman?

She has quite sharp facial features and an elite temperament.

She just sat there quietly, watching the opening ceremony with a smile on her face, and many fans became very interested in this amazing woman.

Many people began to use mobile phones and the Internet to search for who this woman was. It was not difficult, and someone soon gave the answer.

It's Joey Grant.The director of the European Cup promotional film is also a well-known director in Hollywood. He once directed the shocking "Source Code", "Juno", and the unforgettable "Weakness".

Speaking of weaknesses, many sports fans have watched this movie, but they didn't expect that this passionate movie was shot by such a calm and slender woman on camera?

And the European Cup promotional video, the enthusiasm and excitement that people can never forget, was also made by this woman?

It's a pity that I didn't see her face clearly just now.

So, people simply searched for Joey's photos in Google Images, trying to recognize the woman's appearance.

Google quickly popped up a lot of photos of Joy - I don't know, I was shocked when I saw it, maybe even Joy didn't know it, when I searched her own name on Google Images, there were so many pictures...

Moreover, her street photos are really quite a lot. As a behind-the-scenes director, it can be seen that the Hollywood paparazzi have given her no less attention than a star...

Joey's street style is relatively casual, concise and handsome, usually denim shorts or skinny leather pants + hoodie or a small suit + sneakers or high heels.

Obviously, men will seriously look at her photos because she has an oriental temperament that makes European and American men very fresh and unfamiliar.

A fashion blogger also deliberately summarized Joey's dressing style.

"In private life, she has always followed the simple and neutral route, whether it is a well-tailored white shirt to outline the elegance of women; generally on the set, she is a textured coat + Martin boots + scarf, simple and elegant style, in short Full of female elite elegance."

But apart from some street shots, if you type Joey’s name into Google again, the first web page that appears is a post on a fan forum, but this post will definitely be interesting to anyone...

The subject of this post is - [Joy Grant after bleaching]

That's right, some netizens took Joy's photo to PS, and her bronze-yellow skin turned into cold white.

As a result, Joey immediately changed from an Asian to a European and American white.

I am used to seeing Joey himself, and many movie fans have a hard time expressing their intuitive feelings about this photo...

Because they discovered that after bleaching Joey, it was not as good as expected...

"Well, I'm still used to the yellow-skinned Joey Grant. There's really no need to bleach her. Isn't this another kind of racism?"

"I didn't think she was so beautiful after bleaching. I thought her facial features matched the yellow skin very well. It would be very inconsistent after bleaching."

"The yellow-skinned Joey is more beautiful. After bleaching, I always feel weird..."

After viewing what Joey looks like... Many male fans put down their mobile phones and returned to the TV screen. At this time, the camera flashed past Joey's face again, but this time it seemed to stay for 2 seconds longer. bell.

This is a global event, so people all over the world are watching the live broadcast of the opening ceremony, and many football fans in Asia have naturally seen this "a little yellow in a thousand white bushes", so many white people, just such a bright Asian women are among them.

All they're thinking right now is, "Is that Joey Grant?"

"I'll go, it really seems to be Joey Grant."

"How did she get to the opening ceremony of the European Cup?"

"Oh, she seems to have shot a promotional video for the European Cup."

"Oh yeah~ Is this going to win glory for us Asians~"

Soon afterwards, as the opening ceremony ended, Joey also left the scene, and she was harassed by a phone call from Hughes just as she stepped out of the arena...

On the other end of the phone, Hughes said casually: "Are you going to stay in Switzerland to revel with the fans, or come back to continue your Oscar career?"

"Master Lei Shidong, I'm back, and I'll be right back."

*****

United Artists Building, inside Joey's office.

Hughes handed an edited email to Joey, "Look at this email, there is no problem, I will send it to some members of the students who have Oscar voting rights."

Joey frowned and stared at the screen, "How do I remember that the academy issued a rule that members are not allowed to harass members or solicit votes, otherwise they will be disqualified...?"

Hughes took out a cigar from the iron cigarette case, and stuffed it into his mouth, "Regulations are dead, people are alive, as long as you step on the college's high-voltage red line. We will not Any reference to canvassing is just to say something else to gain favor."

Then he put his hands on the table and looked down at Joey, "We just reminded those members in the email that "Slumdog Millionaire" is a very good movie, I hope they will watch it, you want You know, there are not 5000 but [-] movies released in the United States every year, but everyone’s time is limited, with more than [-] members, we can’t guarantee that every member has watched your movie, if they don’t even watch it How can I vote for you after seeing your movie?"

Joey started looking through the emails, "So, you're recommending my movie in the email?"

Hughes lit his cigarette, "Of course, we must ensure that every member has seen your movie, so that you can be shortlisted."

Joey looked at the email, and recommended "Slumdog Millionaire" to all members in a very sincere tone. This is a very good movie, and I hope everyone will watch it.

At the same time, the emotional card was played in the email.It talked about some of the setbacks and discrimination that Joey experienced along the way as a minority director, and highlighted Joey's pursuit of dreams and tenacity.

Hughes looked at Joey's very confused expression, and he said: "We must highlight your advantage, that is, you are a minority. We hinted in the email that there are too few minority directors who can win Oscars today. This is based on the industry’s discrimination against women and ethnic minorities, so we need to change this phenomenon, which can be regarded as a potential canvassing to gain sympathy for you, but if we don’t say it, it’s not canvassing.”

In order to see Hughes' swearing face, Joey asked, "So, is this enough?"

Hughes sneered: "Enough? No, it's not enough. You have 800 million public relations fees, and you think it's just used to send emails?"

Joey was reborn, so she naturally knew about those so-called Oscar PR tricks, and she asked back, "So did you burn the DVD?"

With a cigarette in his mouth, Hughes turned his head to Joey with a carefree look, "It's been burned, I spent 300 million to burn more than 5000 DVDs of "Slumdog Millionaire", and I have the 5000 DVDs in my hand. I will mail the addresses of multiple academy members to them one by one."

The Oscars, the PR game, the Game of Thrones, the money game.

If you want to win an Oscar, in addition to having a film with sufficient quality itself, the core step is to ensure that every member who is eligible to vote has seen your film.

****

In the next period of time, Hughes quickly formed a public relations team. Everyone in the team had a large list of numbers, of course, the contact information of those academy members.

And what the team under Hughes has to do every day is to make constant calls.

It is the following similar conversations that fill my ears every day.

PR clerk, "Hey Ms. Lisa, did you get a DVD of "Slumdog Millionaire" that we sent you?"

Academy member, "I have received it, but I haven't planned to read it yet."

PR clerk, "Please do watch this movie, it's really good and it's a huge success at the box office all over the world."

Academy member, "Okay, I'll take a look when I have time."

PR clerk, "Each of our DVDs is encrypted, and the password will be written inside the envelope, please remember."

Academy member, "Okay."

This is the first phone call, mainly to emphasize that the team has sent them the DVD, hoping they will watch it in time, and the unique encryption method of the DVD will also make the members of the academy feel that "Slumdog Millionaire" "The team's respect for art has won favor.

Then a week later, the same salesman will call the Ms. Lisa again.

PR Clerk, "Hi Ms. Lisa, have you watched the "Slumdog Millionaire" DVD we sent you?"

Academy member, "Hello, I think I've seen it."

PR salesman, "Ms. Lisa, how do you feel about this movie."

Academy member, "Well, I think this is a very good movie, and the director Joey is very talented."

PR clerk, "That's right ma'am, you really have a good eye, this movie won the best movie award at the Toronto Film Festival."

Academy Member, "That's where Slumdog Millionaire deserves."

PR salesman, "Ms. Lisa, this movie is so good, don't you think it deserves an Oscar nomination?"

College members, "Well, I will consider it, thank you for your enthusiasm."

Every day, every day, the whole team is on the phone with all their heart and soul. Although Joey has learned the public relations methods of these Olympic films through rumors, but after seeing it, he can't bear to sigh...

But Hughes, like a leisurely helmsman, is always in his own independent office separated by a huge glass, lighting a cigarette and pouring a glass of red wine by the way.

Joey walked in, Hughes turned the chair, narrowed his eyes slightly and looked at her, "I know what you are going to say, you must be slandering why I harassed those old people."

Joey shook his head, "No, in fact, I have learned this method from rumors a long time ago."

Hughes lit a cigarette and looked at Joey with raised eyebrows, "I think you should know that even if we send these DVDs to members, members can choose to ignore it, so follow-up calls are a must."

Joey nodded, "I can understand, if a member hasn't even seen our movie, why should he vote for us?"

Hughes looked at her sideways, "That's right, according to statistics, the average age of the more than 5000 members of the Academy of Motion Picture Arts and Sciences who are eligible to vote for Oscars is 63 years old, and they are basically old people, although most of them have already They are no longer engaged in the film industry or engaged in other careers, but what the elderly need most is attention and enthusiasm, and they will not refuse enthusiasm and honesty."

Joey pursed his lips and squeezed out a dry smile, "That's right, we're not canvassing, we just want them to watch our movies as much as possible."

Then she looked around and looked at the people who were busy on the phone. "I can guarantee that each of them makes at least 500 calls a day."

Hughes said in a confident tone: "There should be, but just making a phone call is absolutely not enough. We must ensure that every student member can see our movie. But if we just mail the DVD, You can't guarantee those members are still living at that address today."

Joey froze for a moment, and instantly understood what Hughes meant, "What do you mean, those people who don't live at that address all year round?"

Hughes nodded, and then smoked another cigarette, "Yes, after all, you have to consider practical factors. Some elderly people may go to nursing homes, and some people may change their addresses. These are all possible problems."

Joey was curious, "How are you going to catch those people?"

On the movie screen in front of Hughes is a form, which records the detailed information of many people. He said: "We need to find out from their relatives and friends where they will be during the New Year. Traveling far, no one will not go home after the New Year. As for these elderly people, many of them are basically in nursing homes, just find out which nursing home they live in."

Joey laughed out loud, "You don't intend to send the DVD to the nursing home, even if it is sent, do you think a 90-year-old man can play the DVD by himself? And those who no longer live in the original address People, they may not go back on purpose.”

Hughes sneered at Joy, as if mocking her stupidity, "So you just gave up like this? If you just give up like this, Oscar won't even look at you for the rest of his life."

Joey said with a somewhat ridiculous look: "Then what should we do? Do we force 90-year-olds or even elderly people with limited mobility to play DVDs?"

Hughes snapped his fingers and said in a confident tone: "Yes, that's it."

"...????"

Hughes looked at Joey's astonishment, and a mocking smile appeared on the corner of his mouth, "Every vote counts, even if those old people need to be intubated to live, we have to show them, because they are all members , Oscar members are lifetime members. As I said, the primary core of public relations is to ensure that every member sees your movie."

Then his tone was low, as if he was announcing a solemn event, "So I want to find out where they are on New Year's Day. In nursing homes, set up movie screens in nursing homes. If they are not elderly but are not at home all year round, check where they are on New Year's Day , New Year’s in New York, I booked a small movie hall near his home in New York and invited him and his family members to watch "Slumdog Millionaire" in Osborne, I am in Osborne Set it up, I set it up in Hawaii."

"Just for one person, do you want to do it regardless of the cost?"

Joey's three views are really incomprehensible. Oscar should be a symbol of artistic achievement, how did it become such a utilitarian thing?

Hughes glanced at her, "Naively, one person may only have one Oscar in his lifetime. Compared with the huge benefits this film can bring after winning the Oscar, what is the cost?"

Joey understood his businessman-like thinking, and she said: "Since you want to do this, I suggest you also set up commercials or distribute DVDs in places like Jewish gathering places and activity rooms for elderly movie fans. , might be able to recruit many academy members."

Hughes looked at her with satisfaction, "You seem to have grasped the point. To hit the Oscars, you must cast a wide net."

That's right, every film that's in the running for the Olympics does this, not just "Slumdog Millionaire," but it's a big mistake to think that members will vote for you after seeing your film , the key is the quality of the movie itself.

You know, these members started watching movies decades ago or even during World War II. It is not that simple to fool them.

Of course, in addition to this, in addition to constantly brainwashing members, Joey and the entire "Slumdog Millionaire" team have to maintain a high-profile exposure and a low-key image all the time.

Hughes arranged one trial after another for "Slumdog Millionaire", receptions for journalists and media, receptions for film critics, etc., in order to attract those film professionals in the industry to participate and increase the number of "Slumdog Millionaires". The exposure rate of "Millionaire" in the entire industry.

Of course it’s not just that, everyone who comes to participate has to give gifts...is this considered a bribe...?

There are other parties, whether it's a director's party, a producer's party, or even an actor's party, Joey has to attend. Many of these people are members of the academy, and they must be interested in "Slumdog Millionaire" Hughes couldn't wait to put the posters of "Slumdog Millionaire" on the door of the musical theater.

Secondly, during the awarding period, in order to ensure Joey's low-key and modest personality image, Hughes required Joey to attend every award ceremony in the film industry.

He especially told Joey, "Generally, directors of your level will not attend these second- and third-tier awards ceremonies during the awards season. I'm afraid you can't even remember the names of many of them, but it's different now. No matter how You have to lower your status to participate in the award ceremony on the 38th line, which is a low-key and humble signal that you have shown to the outside world."

Soon, Joey's various behaviors during the awards season aroused doubts from some media such as "Hollywood Reporter".

"Joy led his team to hold preview screenings of "Slumdog Millionaire" every day, and various press conferences, that's all. Many of them are members of the Academy of Motion Picture Arts and Sciences. Oscar expressly prohibits The film company harassed members and solicited votes privately, isn't Joey violating the rules by doing so?"

"Also, Joey can't wait to come out with more identities to attend all the parties in Los Angeles, from the nobles to the garbage collectors, and to lower his identity to attend those messy awards ceremonies. You may even See Joey Grant at a party of middle-aged male directors, you will also see Joey Grant at a dinner party for editors, sound effects, special effects, props, the most exaggerated is now in Los Angeles, you go to the theater Maybe you can see the names of Joey Grant and "Slumdog Millionaire" posted on the door at the concert!"

***

No matter how the various media question Joey and "Slumdog Millionaire", under Hughes' meticulous public relations strategy, "Slumdog Millionaire" is spreading to all aspects of the awards season with lightning speed .

Slumdog Millionaire dominated some of the bellwether shows ahead of the Oscars.

At the British Academy Awards (BAFTAs), which just announced its nominations, "Slumdog Millionaire" was shortlisted for Best Picture, Best Director, Best Play and many other awards on its own.

Immediately afterwards, the Directors Guild Award, which has the largest overlap with Oscar, also announced the nomination list, and "Slumdog Millionaire" was impressively listed among the nominations for multiple awards.

Then, the Golden Globe Awards, Independent Spirit Film Awards, European Film Awards, French César Awards and other awards, the nomination of "Slumdog Millionaire" has already made people feel numb.

At this moment, people are still eagerly looking forward to the final list of Oscar nominations.

At this time, the major media have come up with a list of guesses, "Slumdog Millionaire is nominated for this year's Oscars. Stealing the limelight, numerous critical acclaim, massive box office results, these are unique."

"You must not imagine that this movie has been nominated for 102 awards in the entire awards season, and has won 73 awards!"

"The well-deserved award season millionaire!"

"Slumdog Millionaire is undoubtedly nominated for an Oscar, but how far can it go in the Oscars?"

On January 1, the Academy of Motion Picture Arts and Sciences finally announced the shortlist for this year's Academy Awards.

All the media are aiming at this moment, at this moment, countless reports come out overwhelmingly at this moment!

["Slumdog Millionaire" leads the Oscars with ten nominations! 】

[Joy Grant will be nominated for ten nominations if he doesn't make a move! 】

Best Film, Best Director, Best Adapted Screenplay, Best Cinematography, Best Sound Effects, Best Film Editing, Best Original Song, Best Sound Editing, Best Score.

It has been shortlisted for almost all important Oscar awards!

Everyone was stunned!

But why does a movie about the successful rise of Asians in poor areas and gain wealth win so many Oscars?

Moreover, in the same year with him

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