Otherworldly Architect

Fast-selling digital games are called "tumors" in Bluestar in the 21st century.

The representative work is "I am scum x"... Oh sorry, the representative work is "Wan XX".

Speaking of this masterpiece, many gamers would scoff at it at the time, and many gamers also expressed their dismissive attitude.

"This kind of ghost thing can also make money?"

However, it does make money, and the profitability is astounding.

The monthly turnover exceeded [-] million.

Yes, it is such a game that is insincere and reads "grab money" between the lines, and it has reached the peak of domestic online games' profitability.

Sometimes, player word-of-mouth cannot represent everything.

It's like talking about domestic junk web games. Many young people are scolding it, and the game ratings have plummeted.

But various game manufacturers still keep making this kind of garbage.

So why?

—Of course it’s because the market is too cheap.

Authors have to eat, game producers have to eat, and capital has to eat.

The same players, "hardcore" players require that the work should have both appearance and connotation, be suitable for all ages, and be innovative in themes, easy to understand, and high-end, not only comfortable to play, but also Difficult operation——

If the creators make such a good game, they will give a high reputation as a reward, and everyone will be happy;

If the creator can't do it, or doesn't meet such high requirements, then of course the word of mouth will be gone.

A game like this often requires a team of hundreds of people to design and craft over several years, costing tens of millions of dollars——

But these hardcore players can't afford it!

Yes, most of them will think that the price of games above 99 yuan is too expensive, and they may give up playing completely, or turn to pirated versions.

And if the price is below 99 yuan, in order to recover the cost, the manufacturer needs to sell more than one million copies of the game.

It's a pity that, judging from the national conditions at the time, the entire market combined was only a few million players.

This is doomed, catering to the so-called "high-end market" is likely to lose everything.

Many manufacturers praised by players, in fact, every work is on the verge of danger. Maybe there is a little carelessness, and if a profit is not good, there will be no next work.

Struggling to survive is all supported by a conscientious production team.

Their wages are well below market rates, with little time off—making the vendor notorious in the job market.

It's not because there is no money, because each work can't sell much, so the cost can only be reduced again and again.

The several well-received domestic series all use a fraction, or even a tenth, of the funds of the 3A masterpieces, supported by only a passion in the chest.

The contradiction between dream and reality is so cruel.

——If it gives you high-end players like praise, but it makes you still precarious when you are over [-] years old, you can’t afford a house, you can’t afford to have children, and you have to work overtime every day to do a career that doesn’t make money, would you like it? ?

On the other side, it is also catering to players, why not simply please the low-end market?

There are many people in this world who don't care about the game industry at all. They may be white-collar workers who have been busy for a day, they may be farmers on the Spring Festival train, and they may be ordinary people who only have a few minutes for entertainment.

Their group is much larger than the so-called "hardcore gamers", and the requirements are much lower.

Just give them a moment of fun, a moment of laughter, that's enough.

And they know how difficult it is for laborers, and they don't understand such things as piracy, and they are willing to pay for their own fun.

It is these small payments that feed the practitioners.

Compared with those keyboard warriors who can only point out the country, they are great people.

It also brings laughter.

Why are the works that serve the general public diligently and conscientiously inferior to those 3A masterpieces that serve the high-end market?

Wang Guowei said: "The environment has a little size, so don't distinguish between good and bad based on it."

"The fish come out in the drizzle, the swallows slant in the breeze", He Yun is not like "the setting sun shines on the banner, and the horse blows and the wind rustles"

It is clearly said: the same is to make money, there is no need to set up a memorial archway.Make whatever kind of product you please, and no one needs to look down on anyone.

Based on his experience, if he wants to make this kind of game, he must be sure to do it one by one.

These are all formulaic routines.

Just mark the price clearly and that’s it, you can enjoy as much happiness as you are willing to pay!

Nothing else, two words: fair!

I won’t tell you about those black and white, black and white, some and nothing!

"Anti-Tian Jue" has only been on the line for a month, but word-of-mouth has shown a precipitous decline.

The A family was so scared that they called Mingyan several times in a row, trying to discuss how to save the score.

Mingyan did not persuade them earnestly, but simply asked: "Have you made money? What is the payment rate?"

The A family said in a daze: "I made a profit...the turnover in the first month exceeded [-] million..."

"It's not enough!" Ming Yan said, "There are still 2000 million in the account of 'Bao Dao Tu Long', all of which will be purchased through channel promotion!"

The person in charge of Family A was scared out of his wits and said, "The rating of the game has dropped below 5 points! This game has no future! It's really not worth spending so much money on advertising!"

It is very domineering to say it clearly, saying: "What is the rating? You stick a piece of paper there, and you will never have to read it again."

"what?"

"According to the current conversion rate, for every 5 diverted players, 1 are willing to spend 999 yuan. It is enough to support the ecological balance. As long as the number of bottom-level leeks is maintained, our profit can be achieved. Roll up infinitely." Mingyan slammed Fang Qiu and said, "Keep spreading! I want our advertisements to cover the sky and cover the sky! I want every player who sees them to be able to read our advertisement words 'If you are a brother, let's play against the sky' and 'One knife [-] , Dao Dao has a surprise'. OK?"

This domineering aura made the person on the other side almost roll his eyes in fright.

But the money belongs to others, and he can spend it as he likes. What can he do?

In the second month since "Nei Tian Jue" was launched, word-of-mouth has already dropped to the point where it is unreadable.

People in Family A have consciously stopped talking about "player ratings" and "good/bad reviews".

Every time the person in charge calls, he shouts excitedly: "Boss! It's over [-] million! The monthly turnover is over [-] million! Oh my God!"

Of course he would be excited, because the contract he negotiated with Mingyan was 20%!

What does this mean? It means that the profit that family A can share has exceeded 50 million, and his own bonus has also exceeded [-]!

The colleagues who looked at him with mocking eyes last month are already rushing to call him "teacher", eager to serve tea and water to learn his "comparison game".

God knows, he doesn't have any abilities, it's just that he was very lucky at the time, and he was the first one to be picked out.

I still remember the phone call Mingyan made at that time, what he said was: "It doesn't matter, anyway, it's 20% of the C-level signings, anyone can do it."

Then his boss really randomly found someone...

The person in charge has already regarded Mingyan as the God of Wealth, and it is the kind that the overbearing God of Wealth does not explain.

What is it to spend tens of millions on advertising?There must be a reason for him to feed the fish.

Everything the God of Wealth says is right and profitable.

From the person in charge's point of view: A small game with a cost of no more than [-] million yuan actually broke [-] million in the second month at the cost of word of mouth?It was as if he had made a deal with the devil!

The most frightening thing is that it is not impossible for Ming Architects to make games with explosive reputation.

He is capable, sending and receiving freely!Want praise have praise, want money have money!

Fairy?

The person in charge has already prepared a small notebook and a pen, and decided to hang the signature on the wall and frame it next time after asking Mingyan to sign it, so as to get a bit of immortality.

And at this time, Mingyan took a look at the funds in the account of the studio of "Tulong Saber" and felt quite satisfied.

The total population of Chaoyang Alliance far exceeds that of Blue Star back then, and of course the per capita wealth is also the same.

This [-] million is still the beginning of the journey, and the residual heat of "Nei Tian Jue" will probably reach its peak in a year, and finally dissipate slowly.

This phenomenon-level fast-selling game is originally a commodity, and it is far from reaching a normal and healthy game life.

"Minecraft" can last for a long time, and maybe it will have a certain life span in ten years.

But "Nei Tian Jue" is impossible, and it is estimated that it will die completely in two years - Mingyan even did not even do content above level 100 at all.

Therefore, its role is limited to bringing a sum of "hot money" to Mingyan.

It is expressly stated that part of the funds of Tulong Baodao studio will be reserved for advertising and attracting traffic to "Ni Tian Jue" every month, so as to maintain its current gold-sucking ability.

The remaining cash of more than 2 million yuan was immediately injected into the account of Blue Star Studio in the name of personal investment.

As a MOBA game, "League of Legends" is hard to predict.It must accumulate steadily and take off suddenly at a certain opportunity.

But the gambling agreement between Mingyan and Varian is only two years old, and now there are more than five months left.

And he himself doesn't have time to spend on the same game all the time.

Mingyan decided to use the money to make a splash in person!

At the end of September, "League of Legends" was officially launched on the IPP platform.

At the same time as the main game, there is also a large-scale online league called "Sixth Star Provincial League of Legends Professional Competition".

All teams are eligible to participate in the audition in early November, and the 11 qualified teams will conduct a BO16 knockout match online.

The team that finally won the championship trophy will receive a bonus of 3000 million yuan.

At the same time, the online league will be broadcast live through the IPP live broadcast platform, and all players can enter the live broadcast room with one click.

All viewers of the live broadcast can participate in the lottery and gambling activities inside and outside the game.

20% of the profits from peripheral activities will be directly injected into the bonus pool, providing the winning audience with an unrestricted jackpot!

This will be the first professional competition of "League of Legends", and Blue Star Studio is far from being able to hold events across the entire league.

But this game in the Sixth Star Province will definitely be recorded in history, because Mingyan opened the door to a new era with his own hands.

Let's say that.

Previous game publicity strategy: achieve the best publicity effect at a reasonable cost.

The stated publicity strategy: Spend money!Throw money!Throw money!If you don't spend the [-] million yuan, you are not allowed to step into the gate of my Blue Star Studio!