Otherworldly Architect

At the end of March, one week after the official launch of the built-in knife wizard in "Idle Heroes", something even more amazing happened.

The paid ranking of "Idle Heroes" has risen instead of falling!

And it is a comprehensive and substantial improvement——

The average consumption of existing players has increased by 30%, the total number of users has increased by 3.5%, and the online rate of users has increased by more than 50%.

And these ratios are still increasing!

This data report is produced internally by Tulong Baodao, and of course it will be kept secret from the outside world.

However, the partners including the platform cannot hide it.They can also roughly infer the sales changes of "Idle Heroes" from the data in their own background.

Everyone who saw the data showed a standard dazed face.

——Why?The official has a built-in auxiliary program, which actually helps to increase sales?

——Isn’t it affecting the balance too much and causing a large loss of players?

It's very simple, because the robbery of the knife elves... oh no, cheating Krypton... oh no, the idea of ​​encouraging consumption is beyond the understanding of local designers.

Because they can't understand why "Idle Heroes" has almost no operability, and it doesn't even require players to fight.

And the most powerful thing is: players still like to play such games?

So they can't understand why these players still pay krypton gold in order to further reduce operations, and even spend tens of thousands or hundreds of thousands of cash all at once, just to "automate" the harvesting process.

However, the facts speak louder than words, and players just eat it.

The birth of the Knife Spirit made them experience the highest artificial efficiency.

At this time, what affects their income speed is the frequency of the heroes' part-time jobs.

For example, the fifth-level knife elf harvests treasure chests every 3 hours, but many players' hero teams come back every 4 hours.

There will be many times of staggering in the middle, and the income of a treasure chest will be wasted every 12 hours.

And the strategy that can maximize the overall efficiency is to make every operation of the knife wizard just harvest a full treasure chest.

So players began to rack their brains to make the two frequencies overlap.

And the easiest way is to draw an orange hero with krypton gold. His passive attribute is to shorten the time to download a copy by 1 hour...

But even if the player is very lucky, he really got this hero.

So what if the little knife elf has accumulated enough experience after a week, upgrades again, and becomes harvested every 2.5 hours?

The time is wrong again.

It's simple, friends, readjust your team!

There are thousands of choices, resulting in thousands of efficiencies and paths.

After all, "a game is a series of meaningful choices"!

——So you are drawing cards with krypton gold?Or krypton gold to upgrade your knife wizard?

- Choose!

According to the statistics of the first week, the ownership rate of the knife wizard in "Idle Heroes" is about 7.3%, which is much higher than the industry's guess, and even slightly higher than Mingyan's previous estimate.

The main reason is that an atmosphere of comparison has formed on the forum, and many players have also come up with the idea of ​​trying something new.

The people around seem to have elves overnight, and they are all showing off their elf level, and they don't have to work so hard to collect vegetables by themselves... Oh no, the treasure box is collected.

So whether it is curiosity or vanity, it will be easy for players to buy one and try it.

Although the one-month Knife Fairy in the mall costs 998 currency (98.8 yuan in real currency), there is also a three-day experience coupon, which can be bought for only 50 currency.

then……

The change made by Tulong Baodao studio not only did not cause the data of "Idle Heroes" to drop, but instead consolidated the existing traffic and opened up a larger player market.

According to the research, a large part of the core player group of this game are even housewives/husbands who have never played games before!

They are very able to experience this kind of happiness that grows slowly from scratch, just like cultivating a pot of daffodils hard. They only spend a small amount of time every day, but they can experience long-term and peaceful happiness.

Yu Bing was actually quite worried about the changes to the Little Sword Spirit.

After all, he was still a third-year student. When the teachers in the school were analyzing that "such a model will easily lead to the loss of players", he inevitably began to feel unconfident.

"The Knife Spirit has further reduced the player's operations," Yu Bing said worriedly. "If things go on like this, will the player lose interest in the game? After going offline for a certain time, they suddenly don't want to go online anymore?"

Mingyan said with a smile: "The loss of players is a natural law. No matter how good the game is, the user base is slowly losing. The reason why you didn't feel it before is because our recommendation channels are too wide, and the influx of players is constantly flowing. The number of players completely overwhelms those who are slowly losing players."

This is why each game needs to count the retention rate of one day, three days and seven days. These values ​​are used to analyze whether the game itself can retain players.

As for Yu Bing's worries...

"Actually, it's quite normal for idle games to have such a situation, but the knife spirit can play a positive role in it." Ming Yan said, "Do you know that human subconsciousness will make excuses for their actions?"

Yu Bing blinked, and said obediently: "I don't know, please ask the leader for advice."

Mingyan said: "People's subconsciousness will excuse themselves. It means that if a person does something wrong, then his subconsciousness will attribute the mistake to an external cause; or he simply does not think it is a wrong thing, so as to avoid I am tortured by guilt. The principle of krypton gold is actually similar-when a person invests too much money in games or other entertainment, his subconscious will justify and rationalize the krypton gold, so that so as not to feel guilty.”

Yu Bing: "..." Damn it! !

Think carefully.

Ming Yan smiled and said: "It sounds scary, as if you have a devil living in your heart. In fact, it shows up in many trivial things in life. For example, have the elders in your family bought any expensive and useless things? ?”

Yu Bing remembered it all at once, and said: "My mother bought an automatic massager, which is said to prolong her life by ten years! After buying it, she used it every day, and then almost dislocated her arm..."

"Yes." Ming Yan said, "Because if something is useless, her money is equivalent to wasted, and that is an obvious mistake. So she will firmly believe that this thing is useful, and the more useful the better, Then she didn't do anything wrong, it's just that you don't know the goods."

"..."

Yu Bing's expression was as if he saw a real devil.

He finally understands, he understands why he is the God of Wealth and why the dragon-slaying sword can "grab money" everywhere.

——This person really understands human psychology to a certain extent!

Others are still trying their best to please the players, but Mingyan is already standing at the height of the mountains and small mountains, and knows the players' psychology well.

For example, the mode of drawing cards takes advantage of human gambling psychology;

Systems such as skins and titles are based on human comparison psychology;

The current little knife elf is taking advantage of human laziness and desire for something for nothing...

——It’s really the reincarnation of a devil who plays tricks on people’s hearts!

The frightening thing is that the current industry has already conducted research on the Tulong Baodao, but they can't figure out the train of thought of the opaque language at all.

The "God of Wealth" behind Tulong Baodao studio has officially become synonymous with mysterious power in the circle.

Although Bluestar's design is wild and unconstrained, everyone can still see the cause and effect, at least they know why its games are so popular;

But the design of the dragon-slaying sword is really ever-changing like a devil, which is completely incomprehensible.

"Ni Tian Jue" and "Card League" are okay, at least there is still a little room for manipulation; but up to this "Idle Heroes" has really subverted almost all game design traditions and rules, the more professional people On the contrary, it is easier to be confused.

On the contrary, the more people who don't usually play games, the more fun they can experience this game.

GamingStudio reported on April 4:

[If Blue Star Studio is a genius in the game industry, then Tulong Baodao Studio is a genius in the game industry. 】

[This year may be the year when our game history ushered in a turning point.Throughout the past, the authorities often did not know that they had stood at a fork in history, and every step they took would become an important decision point. 】

[In the past, our excellent games were predictable and learnable.We know what this year's game of the year will look like, it will have the most perfect combat system, it will have a logical background story, it will have wonderful graphics and soundtrack effects - all of us are working hard in this direction, And firmly believe that this is the truth of the game design industry. 】

[But now, times are different. 】

【The chief designer of Bluestar Studio Ming told us that there can be a thousand paths in the game. "My World" is known for its plasticity, and "Blue Star Doom" is like an interactive movie.This used to be almost unimaginable to us, just as a frog in a well cannot imagine the sea.Perhaps this is the sense of smell of a genius, the creativity of a genius, which makes people infinitely fascinated. 】

[The successor can only continue to explore on the path he has already walked, but so far, no one has been able to walk out of a different path again.We may be able to learn from successful cases, but we dare not imitate the thinking of geniuses. 】

[The chief designer of Tulong Baodao Studio told us another truth: the game has no path at all.The tenets we believed in were once the golden rules of game design, and all violators will die without a burial.It's like we used to be superstitious that "all players must be in absolute balance"...]

[But even that was shattered.If Mr. Ming is a genius, then the chief designer of Tulong Saber must be a ghost.In the eyes of everyone who couldn't believe it, he personally broke all the shackles of game design and destroyed all our superstitions. Maybe he is still laughing at our ignorance and paranoia. 】