hollywood angel investor

Yan Ruxin took all her belongings - 87.8 US dollars and went out.

She's not inspired yet on what she's going to do to make money, but she knows one thing:

——Never expect money to fall from the sky without doing anything, there is nothing so beautiful in this world.

When she passed by the door of the supermarket, she saw the recruitment notice on the door. The supermarket was hiring a part-time salesperson for $8 an hour.

And when I passed a pizza delivery shop, I saw part-time information about the recruitment of delivery staff, which was $10 an hour.

A waiter in a Chinese restaurant costs $12 an hour.

A helper at a Japanese restaurant costs $15 an hour.

A client of a high-end dessert shop, $20 per hour.

……

It can be said that as long as they are willing to work hard, no one in a city like Los Angeles will starve to death.

Yan Ruxin just glanced around, collecting different information along the way.

She made a preliminary market analysis and a preliminary competitive advantage analysis of the merchants on this street.

This is a rough analysis based on the store's different concept styles, market positioning, pricing strategy, and promotion strategy... these observable aspects.

For example, the concept of that supermarket is to focus on health, organic, and environmental protection, which can be inferred from the decoration style and the products on the shelves.

This means that this supermarket is not the same as a large warehouse supermarket, a mass market family-oriented supermarket, a neighborhood supermarket focusing on agricultural products and household goods...these supermarkets are taking different routes.

From the concept of "healthy, organic, green products", Yan Ruyue can draw a preliminary conclusion, that is, the target market of this supermarket is probably positioned at a higher social status, has received higher education, has a good income level, and has The family with the concept of healthy living comes up.

Because you can't let a middle-income American family spend double or even triple the price to buy vegetables, fruits and poultry with the prefix "organic", even if you communicate that there are no GMOs, no pesticides, no hormones, Raised free-range during grazing, without using any chemical ripening agents... How healthy are the animals or fruits and vegetables, and how good it is for the human body to eat.

It is also impossible, or very rare, for the general public working at the grassroots level to take these healthy, organic, green, and environmentally friendly foods as their daily necessities.

Therefore, the main consumer groups should be concentrated in the middle class and the middle and high-level consumer groups.

From the perspective of Maslow's theory of needs, these people have already met the needs that only require survival, such as drinking water, eating, breathing, and sleeping...

This is the first level of basic physiological needs.

What they are looking for is a safer and more healthy lifestyle, and some want their families to enjoy a better quality of life.

Some requirements are more abstract.

For example, a middle-class housewife, when she has afternoon tea with friends in the "mother circle", there is a great chance to talk about the family's diet.

So if she is a mother who has a healthy life philosophy and is familiar with various organic and green foods, she will feel very confident when talking about it.

And this will undoubtedly win her a higher evaluation, and at the same time gain the respect of other mothers.

This is the fourth level of self-perception needs.

What's more, it is to seek an attitude towards life and the value of life, for self-realization, and it may also be the persistence of environmental sustainable development, and the outlook on life of maintaining a friendly ecological environment.

This is what we often say:

The ultimate purpose of life is to find that "I".

Our experience from childhood to adulthood, our experience of life, our joy, sorrow, happiness and pain...all of them are just to achieve the purpose of finding that self.

This is the highest level - the need for self-actualization.

These five levels often appear together and alternately.

The people who will consume in this supermarket will probably be concentrated in the middle three levels.

Then after determining the concept style, market positioning, and then observing the supermarket's pricing strategy and promotion strategy... Based on Yan Ruyue's rough estimation of the living standards of this block and nearby residential areas, it is possible to roughly calculate the daily cost of the supermarket. The flow of people and turnover, and calculate the profit of this supermarket.

This is what Yan Ruyue is doing now, which is usually defined as preliminary market research.

She is now able to submit a preliminary project market analysis report. This is her habitual Synovate, as if she has somewhat forgotten that she came out to find a part-time job and earn living expenses as a student.

"Sister, would you like to take home a biscuit? We have light mint biscuits, samosas, and peanut butter pie! You can try it first." A few girls in Boy Scout uniforms sat in a There was a stall not far from the entrance of the coffee shop, and a little girl with braids ran over with a plate. There were different snacks in the plate, which could be translated as snacks. The one she recommended to Yan Ruxin was Some of the most popular snacks.

"Thank you." Yan Ruxin smiled at the little girl and picked up a small piece of pie.

The smell of peanut butter is very fragrant, the pie is soft on the outside and soft on the inside, and the fragrance of the cream is very rich, which can be called a good dessert.

This level also surprised Yan Ruxin.

The Girl Scouts of the United States is a non-profit organization and the largest girl group organization in the United States. There are more than 350 million members in the United States, and there are more than [-] branches in various places. The honorary chairman is the wife of the current President of the United States.

These cookies and snacks are handmade by the girls. Under the leadership of the "senior mothers", the Girl Scouts will learn skills from cooking, camping, self-protection to communication with others, sales, financial management, promotion... , the turnover from the final sale will also be used for the team's activities.

There is also the annual National Girl Scout Cookie Sale, a sacred competition among Girl Scouts.

It takes more than eloquence and skill to confront a stranger and ask them if they want a box of Girl Scout cookies.

It is more important to have courage and self-confidence.

What this experience ultimately brought to the little girls was the courage to face difficulties in life and the ability to be self-reliant.

Girl Scouts is an organization that teaches girls to be strong and independent people.

"I'm Angela, what's your name?" Yan Ruxin chatted with the girls while trying the food.

"Sister Angela, my name is Lydia, this is Lucy, this is Emma, ​​we are both Girl Scouts. We bake these cookies ourselves in the morning and Emma puts fresh whipped cream in them , it’s delicious.” Lydia replied in a straight voice, not forgetting to sell her biscuits.

The little girl Lydia looks very lively, she has a small chest, and she looks like the big sister in the three-person team.

Lucy is a quiet little girl wearing glasses, she looks very calm, her big watery eyes are looking at Yan Ruxin, with a look of scrutiny.

And Emma is a fat girl, her face is also plump, and there is not a single pore on her white and delicate skin, making people want to pick her up and take a bite.

She stared straight at the biscuit in Yan Ruxin's hand, she looked like a snack.

The three little girls are only about twelve or thirteen years old.

"Lydia, how many boxes of biscuits did you sell this morning?" Yan Ruxin asked the little girl curiously.

Lydia was a little downcast, she said: "We only sold two boxes of Peppermint Cookies and two boxes of Peanut Butter Pies, both bought by a passing grandmother."

"Because our stall is at the entrance of the coffee shop, people passing by will be attracted by the aroma of coffee first, and will buy bread and pastries by the way after entering the coffee shop, so when they see our biscuits, they will Not likely to buy it again." Lucy replied calmly, her voice was clear and clean, which matched her clear thinking very well.

Emma waved her small fist and said angrily: "But we have asked all the businesses on this street, and only the manager of the coffee shop agreed with us to set up a stall. Others either drove us away or let us Playing while playing. It’s disgusting! Let them see how good we are! We will definitely earn a lot more money than the Anna team on the street next to us!”