hollywood angel investor

Next, Yan Ruxin took the three little girls to visit many merchants on both sides of the street.

When she walked out of the last shop, Yan Ruxin's legs couldn't help shaking.

If it was her previous physical fitness that could run a full marathon, it would be no problem to cover a distance of less than 10 kilometers, but the original owner is a nerdy girl who does not exercise very much, her legs are weak and her muscles are weak.

Relying entirely on Yan Ruxin's firm will, she held on to negotiate the last deal of cooperation before she collapsed on the grass, lying down with her eyes closed and unwilling to open them.

"Sister Angela, you are so awesome!" Lydia looked at Yan Ruxin adoringly.

Even though Yan Ruxin was so tired that she was lying on the ground like a dead dog, such cowardice still couldn't dampen her enthusiasm at all.

Lucy didn't speak, but there was excitement in her eyes.

Emma already regarded Yan Ruxin as a god-like existence, so she almost said, "Coach, I want to learn how to do business!"

Yan Ruxin just hooked the corners of her lips to her three little fans and smiled.

She talked about different cooperation plans with the owners of different shops.

We are talking about a consignment share plan with supermarkets and grocery stores, that is, to put biscuits near the cash register, so that customers waiting in line can choose, and the supermarket collects the payment, and part of the proceeds are used as commissions to return to these shop.

There are some golden rules in retail.

One is that customers will choose the right side to start browsing the store.

The second is that customers will pay more attention to products within the range of 45° up to 45° down from eye level.

The third is that the closer to the exit, the easier it is to consume when queuing up to checkout.

Fourth...

These laws are comprehensively summarized by psychology, behavior analysis, communication, marketing... and other disciplines.

So you will find that supermarkets, convenience stores... near the cash register are often chewing gum, chocolate, condoms, tissues... These customers will not go to the supermarket specifically for this, but they will always take a few boxes of things when they see them .

The small biscuits are placed on consignment near the cash register, which may further stimulate sales.

Yan Ruxin took the girls first and knocked on the door of the office of Clever Felton, the manager of Wenting Organic Supermarket.

Clover Felton is a middle-aged man with Mediterranean hair, a beer belly, and gold-rimmed disc glasses.The whole person gives people a simple and honest feeling, but if you observe carefully, you will find that his eyes are very flexible, and he is always very shrewd.

Yan Ruxin glanced over the messy desk of the person in charge of the supermarket.

The cover of a document on the desk attracted her attention. It was a proposal. The project was undertaken by a well-known investment bank in the industry. Yan Ruxin recognized the company's logo.

Of course, the level of this small investment bank cannot be compared with the top investment banks.

But in your impression, Yan Ruxin, this investment bank is very good at hostile takeovers, mergers and acquisitions, and asset evaluation.

The most famous of these is the hostile takeover, which can basically be regarded as the main business of this investment bank.

What makes Yan Ruxin strange is that generally speaking, such planning documents related to acquisitions, mergers and acquisitions, equity changes... are the core secrets of every company, and are usually either placed on the boss's desktop or filed by the confidential secretary. in the folder.

Is the person in charge the big boss?

Or is there something tricky in it?

……

Various thoughts naturally turned in Yan Ruxin's mind.

She had a hunch that something was going on behind the scenes in this company.

But well~

It doesn't have much to do with her.

She is not a reporter, not a detective, not a police detective, not a tax bureau... Her current identity is a businessman, here to discuss business, and she doesn't need to have so much curiosity.

The information she obtained just made her re-evaluate the cooperation with this supermarket, but in the end she felt that it was only a Girl Scout biscuit cooperation, and it should not have much to do with this kind of merger and acquisition.

"Mr. Felton, I would like to explain our reason for coming..." Yan Ruxin bragged about the whole plan in the most contagious language of a standard stockbroker.

To put it bluntly, it seems that the person who agrees to this plan is a Bole who knows a hero, while the person who rejects this plan is definitely a fool.

Felton's eyes were shining with gold, and he didn't know whether he was stimulated by Yan Ruxin's bewitching words, or he was moved by the plan itself.

In fact, the Girl Scouts organization has a very wide influence in the United States. As an organization that encourages young girls to be self-reliant, it has a good image and reputation.

What Yan Ruxin provided was a win-win solution, that is, these shops could use the reputation of the Girl Scouts as a publicity, and the joint sales of biscuits would be shared.

Although it is only a small biscuit business, it seems insignificant, but because before that, the Girl Scouts usually just set up a stall to sell biscuits, at most they borrowed a corner of the store to sell, and rarely established a complete cooperation process and plan of.

Therefore, for the public, it is still somewhat novel, and at the same time, it can attract the attention of some public media.

For shops, it is equivalent to a free advertisement without spending half a dime, just marking a place.

why not?

Under the combined effect of internal and external factors, Yan Ruxin and the girls finally signed the contract with Wen Ting Organic Supermarket.

For the next few shops, Yan Ruxin proposed that Lucy, Lydia and Emma, ​​the three of them take turns to negotiate with the shop owners, and she would only supplement and assist by the side.

The girls were a bit jerky at first, but because of Yan Ruxin, who was an almost perfect example, was in front.

The three girls follow the gourd and paint the ladle, and they all have a good look.

Among them, Emma was a little bit shy, while Lucy's language was too concise and concise, too rational dialogue could not have much appeal, and Lydia's performance was perfect.

This lively girl with shofar braids seems to be a natural salesperson.

Her emotional grasp of the conversation is almost as accurate as that of an experienced and well-trained senior salesperson.

When she talked about the content of the plan, once the store showed interest in this part, she immediately added various adjectives, and at the same time introduced many interesting stories to supplement this part.Once the shopkeeper expressed his absent-mindedness, she immediately skipped this part of the introduction.

And the final result was that, unknowingly, those shopkeepers seemed to regard Lydia as their close friend, daughter, sister... Generally, they signed the contract without too many twists and turns.

This is undoubtedly one of the must-have skills for top sales.

Yan Ruxin only realizes that she has been brushed up by the salesmen in these stores every time she returns home after doing hand-picking at famous brand stores.

In the end, Yan Ruxin handed over the negotiation of the contract to Lydia, and let the girl fully train herself.

In addition, they talk to clothing stores, boutiques... It's order business.

Many retail stores will prepare some small gifts to give back to customers when they pay the bill.

The small gifts used must be cheap, but also creative and caring, so that customers can feel their hearts.

Yan Ruxin took this as an entry point to start the negotiation.

Her choice of shops is also very targeted. Of course, it is impossible to break into big brands such as Armani and Prada and ask them to buy small biscuits. That is obviously a stupid thing.

Obviously, Girl Scout Biscuits are very similar to the market positioning of these brands.

Luxury goods must maintain a high-cold, limited-edition brand attitude. Even if you give a small gift, you will choose accessories, perfumes, cosmetics from this brand or a strategic cooperation brand... instead of a box of small biscuits that cost $3.5.

So she chooses shops that are relatively warm, affordable, and simple....

Talking about these cooperations does not require many skills, but because you will meet store managers with different attitudes and ideas, and some even have extremely bad attitudes, so they need to respond flexibly, and some negotiations are quite time-consuming .

At the same time, Yan Ruxin also intentionally let the three little girls come forward to negotiate on their own. Therefore, the energy and time spent in guiding the whole negotiation and instructing the girls in skills are much more expensive than negotiating these contracts by herself. Much more.

"Huh... It's been a long time since I spent so much effort in order to earn such a small amount of money." Lying on the lawn, Yan Ruxin opened her eyes, looking at the white clouds of various shapes in the blue sky in a daze.

But while complaining, his expression seemed to be immersed in warm memories.

She took care of the whole family on her own very early on.

The house where the sisters lived at the time still had a $50 loan outstanding.

Fortunately, the public school the two sisters attend has free tuition, but even if the living expenses are tight, it costs at least $1000 a month.

In addition, both of them will go to college in the future, and the annual tuition fee will be at least 4 US dollars, while Princeton, where she studied last, and Yale, such as the monthly school, the tuition and living expenses combined will cost at least 5 to 6 US dollars a year.

Even for a middle-class, double-income family, this is a lot of burden, let alone two girls whose parents are dead.

His father, Yan Wuya, used to work as an administrator in a public library. His salary was not high, but it was still considered a middle-class income. His mother, Maggie, was a housewife, but the total savings of the family was less than 5.

The accident responsibility of the car accident was finally judged to be 50% of the responsibility for both parties.

In this accident, all the drivers and passengers of both sides died, and none survived.

According to the evidence at the scene, it seems that both parties were obeying the traffic rules, and for some reason, an accident happened.

So the insurance company only compensated the personal accident insurance of the parents. The Yan sisters got less than 40 yuan, which was not enough to pay off the mortgage.

After Yan Ruxin returned home from working a part-time job every day, she was in the same state as she is now, paralyzed on the bed and didn't want to move.

At that time, she was forced by life to be stronger, and she had to do her best to protect her sister and this family.

But the pain at that time, looking now, is it not a kind of warm memory?

"Sister Angela, it's quite a lot~" Emma held up her fat fingers and counted, "There are more than a dozen orders alone, and a total of 234 boxes of small biscuits will be produced. The cost of each small biscuit $1, selling price $3.5, profit is $2.5, we have made at least $585.

This is not counting the cuts from supermarkets and grocery stores, at least it can be sold for tens of dollars, right?This is what we earned in less than a day~"

Yan Ruxin was amused, she pinched little Emma's face.

For the little girls, earning hundreds of dollars in one morning is already beyond their dreams.

Yan Ruxin looked at Emma curiously: "Did you calculate this number in your head? It's very accurate."

"Ah, I'm only good at cooking and arithmetic~" Emma lowered her head in shame after being praised, her little face flushed.

Yan Ruxin turned her head to think for a while, and asked Emma some calculation problems, from simple addition and subtraction, to multiplication and division of five-digit and six-digit numbers, to questions about multiplication and square root.

Emma didn't learn anything except multiplication and prescribing, and she was able to answer the rest if asked on the spot.

"Emma, ​​modesty is a virtue, but you can't just describe your level as good at it." Yan Ruxin was quite surprised at Emma's level. She never thought that the little girl she met on the street would be so kind. Such an incredible talent.

Yan Ruxin has passed the actuary qualification certificate and is also an experienced investment banker.

She naturally knows that this ability is a rare talent for practitioners in the financial industry.

Yan Ruxin herself is not a genius, she has achieved this level through acquired training and hard work, and the little girl in front of her, who grew wild without any artificial carving, has already reached such a level, which is very rare.

The other two little girls also have their own uniqueness.

Lucy is rational, calm and cautious, with a mature mind;

Lydia is confident, enthusiastic and cheerful, always full of energy and good at communication;

Coupled with Emma's optimism, gentleness, and dual talents of cooking and mental arithmetic...

Yan Ruxin suddenly became more interested in these three girls whose average age was only in their teens.

When she was working, she occasionally had to interview interns and junior staff, or discuss internal promotions.

She usually just had to attend at the request of the hr department.

Although I have tried my best to interview these job applicants, but the high intensity of my job, coupled with seeing their uniform appearance, for some reason, there is always an indescribable sense of burnout.

There was even an interview, because I had to drive late at night for several days before, and fell asleep halfway through.

But when facing these three little girls, she seemed to feel the satisfaction of working hard for the goal.

And they, and the girl Angela, aroused a little of the passion for dreams that seemed to have worn off in her.