hollywood angel investor

"Hey, girls, can you relax?" Yan Ruxin said, she was a little distressed, "I don't know what kind of evidence I should provide to prove that I am not a bad person, how about you tell me what you think? Is that not a bad guy?"

The girls looked at each other in blank dismay, not knowing how to answer for a while.

What should be used to distinguish good people from bad people?

What is the standard?

Even Yan Ruxin couldn't explain it clearly, let alone three 13-year-old girls.

In the end, Lucy said: "You must at least explain clearly how you know us... so much information."

Yan Ruxin simply explained the principle of cold reading.

This is not a new technology. Since ancient times, charlatans and charlatans have been deceiving in this way. It is also widely used in criminal investigation and investigation, and it is also mentioned in many film and television dramas.

She observes the subtle changes in the girls' facial expressions to verify their involvement in the content of the conversation and judge their attitude towards the content of the conversation.

Because the little girls still don't know how to hide their expressions, it is easier for Yan Ruxin to judge, even if she is not a master in this area, she can easily judge.

If it was a character with good acting skills, or a character who doesn't show his emotions easily...they only have subtle and imperceptible changes in their facial expressions, then Yan Ruxin would not be so relaxed.

The younger sister, Yan Ruyue, is a professional in this field, and she just uses it opportunistically in negotiation situations.

"So it's like this..." Lydia and Emma obviously accepted her explanation and looked at her with admiration.

Lucy hesitated a little, and finally expressed her willingness to believe her.

"Then as a partner, I think I should have the right to know what kind of organization this Ocean Conservation Foundation is. After all, you plan to invest all the profits from this business, as well as any possible bonuses, into it. Right? "Yan Ruxin analyzed rationally while persuasively said, "I believe I have the responsibility to make a risk assessment for you and make suggestions. I mean... how do you judge that your Uncle Louis is a trustworthy person? What about people?"

Before her words fell, Lydia roared angrily: "Uncle Louis is my uncle! Of course I believe him, he is an amazing photographer, he established the Ocean Conservation Organization many years ago, and he is also a vegetarian Woolen cloth!"

Lydia's excitement did not make Yan Ruxin change her attitude.

"Okay, so Louis is your uncle, and he sounds like a good person." She still said indifferently, "So, can you tell me the details of the plan you want to hide? You know, since I have I guessed most of it, and I think it doesn't make much sense whether you hide the rest. Besides, if I were really a bad person, I wouldn't say these things to you now, right? I can just follow along The clues you exposed can be checked by others.”

Girls think about it too.

It seemed that in less than 30 seconds, the woman in front of her had already said most of what they thought was well kept secret.

It doesn't matter if you tell her the little bit left, right?

The little girls finally told Yan Ruxin the secret.

Lydia's uncle is called Louis Peasehouse, a professional photographer who works for National Geographic magazine, and for Smithsonian Institution Magazine, Full Documentary, Geo Vision, Time Magazine, Newsweek...

These work in well-known professional magazines all over the world.

Together with his friends, he established a marine protection organization, which is committed to guiding the public to pay attention to marine environmental protection issues, and hopes that what will be left to future generations is a rich and beautiful marine environment, rather than dead silence.

Currently, Louis Peashaus is preparing to shoot a documentary about dolphins with his friends.

For this reason, he went back and forth between the United States and Taiji Town, Japan for three consecutive years, in order to expose the brutal killing of dolphins there and alert the world.

However, Japanese fishermen are very xenophobic, and the local government does not allow them to take pictures. Even if the Japanese know that what they are doing is to expose the atrocities of local dolphin hunting, they are very likely to be deported, and their personal safety may also be affected. being threatened.

So they need to sneak into Taiji Town, Japan for filming.

Everything must be done carefully, and all preparations must be made in detail until the plan is completed.

To this end, Louis also gathered his friends and family members from all walks of life, and they planned to form an "elite team" to enter the local area pretending to be a rock band to shoot. The whole process was like a secret military operation.

It was only because the three little girls were kind-hearted and trustworthy, and Lydia was Louis' niece, so the adults did not avoid them when talking about the plan, but they also told them to be careful and not to leak information .

Therefore, when the little girls slipped their tongues and Yan Ruxin guessed so much, they felt like they were facing a big enemy.

"Those little dolphins are too pitiful, and we also want to do our part, so we must win this biscuit sales competition, so that we can help." The girls waved their little fists.

The original owner, Angela, is very well-informed about the photography and film circles, so she also has information about the famous photographer Louis Pishaus in her memory, which also involves information about the marine protection organization ops, all of which Verified what the girls said.

Yan Ruxin suddenly thought about it.

The behavior and spirit of these environmentalists are admirable.

For a goal that is basically difficult to obtain actual benefits, they take huge risks to shoot documentaries, do not ask for rewards, and contribute to public welfare...

This is something she, a realist who puts her interests above all else, cannot do in the past, present, or future.

Her long experience in investment banking has affected her outlook on life and values.

Even if she is not so despicable as to seek benefits by any means, when making a decision, she will habitually pursue the greatest benefits, calculate costs and benefits, and seek the most attractive leverage of benefits.

For social welfare, she can only continue to support charitable organizations she trusts.

But to make her lose her dedication regardless of her personal needs, she has to admit that she is far from being that noble, and her previous working hours did not allow her to do these things physically.

She can't do it, but these people can do it, no matter what, they are worthy of her admiration.

"I understand." Yan Ruxin nodded, "If there is a chance, I would also like to meet Mr. Peasehouse, and if there is anything I can do to help, I also hope to contribute.

but……

Girls, let's get back to the topic. Only by making a lot of money can we win the game and help those little dolphins, right? "

"Yes! Make money!" The girls suddenly became excited again, staring at Yan Ruxin with sparkling eyes.

It was only then that Yan Ruxin came up with her thoughts: "Have you guys gone online? Have you ever tried shopping on Amazon?"

"I, I, I bought my baking tools from Amazon." Emma was the first to raise her hand.

The other two girls also said they knew about online shopping.

Lucy thought about it and said, "Sister Angela, what do you mean, we can sell biscuits online?"

"Yes, but you're only half right. The real money-making business has never been selling biscuits~" Yan Ruxin smiled and shook her head, "There are millions of Girl Scouts in the United States. Are they now? Are you thinking of selling the biscuits you baked? Maybe by the park, maybe in a shop...

In addition, the Internet is also an important channel. Of course, they can open stores on these existing online shopping platforms, but...

For one thing, Girl Scouts are all underage girls, and it is not safe to put their information on the Internet.The United States is not a paradise for good men and women, and it may attract a bunch of perverts with pedophiles every minute.

Second, online shopping requires postage costs. If people on the West Coast want to buy Girl Scout cookies from the East Coast, the postage alone is worth the price of the cookies. Who would buy them? "

The girls thought about it, and chatted with each other to make some guesses. Finally, Lydia raised her hand and said, "I see. We can build a website where all Girl Scouts can register and sell cookies on it."

Lucy added: "Because there are Girl Scouts all over the United States, after customers buy biscuits, they can be shipped by the nearest Girl Scout in their location, which can save a lot of postage, and the delivery on the same day is not a problem."

"If I take the order, I can bake the biscuits on the spot and deliver them in time. Such biscuits are very fresh and must be delicious." Emma Snacks said.

"Smart girls, it's basically like what you said." Yan Ruxin nodded approvingly, and she roughly sorted out her thoughts: "Then first, we need a website to attract girl scouts from all over the United States to register on the website. It would be even better if it can be officially authorized and recommended by the Girl Scout organization.

We can make money by charging a small service fee for each transaction, deducting the cost of basic operation of the website, and there is a large amount of money that can be used for publicity. "

What Yan Ruxin didn't say was that if a platform develops well, its benefits go far beyond simply making money by charging service fees.

A platform is equivalent to a window for people to enter the Internet world. Without this window, it would be difficult for anyone to find what they want in the vast Internet world.

The importance of this window is self-evident.

When the number of active users or stable members of a certain website, mobile application... is maintained at a certain percentage, that is where the real value of the platform lies.

If you are an entrepreneur, you may be thinking about how to attract members and make it bigger and stronger.

But what Yan Ruxin habitually thinks about is, if it is placed in the capital market, how should this platform operate in order to increase the valuation, attract the abcd round of investment, and increase the value of the transaction.

To put it simply, as an investment banker, Yan Ruxin doesn't really care about the use of such things, but the tradable value.

An interesting case explains the difference.

There are two merchants bidding to buy a can of canned food. I pay more to buy it, and you pay more to buy it. One party always buys from the other party at a higher price. Both parties make a lot of money, and the price of canned food is getting higher and higher high.

Finally, A decided to open the can, and found that the meat inside had already stinked. A asked: "This fish is smelly, why are we rushing to buy it? You liar!" Businessman B replied: "The canned food is for trading, not for eating."

In Yan Ruxin's mind, a series of ideas for promotion, hype, hype... could push the valuation of the biscuit business to the highest point.

This is almost equivalent to the intuitive reaction in her subconscious.

When investment banks help clients with various financial operations, they often cooperate with advertising companies and public relations companies to concoct news that can affect public decisions, stock prices, and market value...

I still remember that there was a project at the beginning, Yan Ruxin and Marcos represented two opposing sides, and the most thrilling battles at that time were fought on the battlefield of mass media.

Being able to maximize the power of public opinion is one of the required courses for Wall Street players.

Suddenly, Yan Ruxin didn't understand what she was doing now.

It seems like she just wanted to earn a living at first, right?

Now that goal has been achieved, and the money earned is enough to get her through the week, but she has naturally done more.

Yan Ruxin recalled her actions carefully, it seemed that unconsciously, what she did was what an angel investor would do, not what a big investment banker would do.

Her first round of capital injection helped the three little girls' business introduce a formal enterprise management mechanism, and allowed the business to make various attempts.

If she is still Yan Ruxin, and she can use her contacts in the industry and other resources to open up various joints, it will be more appropriate.

Angel investment, as the name suggests, is like an angel descending from the sky, making the entrepreneurs' beautiful ideals come true.

At first, it was due to some rich people with capital who funded some Broadway performances for the purpose of public welfare, or supported those artists who were full of ideals but suffered from no stage performance. Later, angel investment was extended to some start-ups Direct capital investment for a team or business.

Angels, VCs, and PEs can all be summed up as what the public often calls venture capital.

Angels generally join in the early stages of the project, investing in the main creative team rather than actual operations and profits, the risk is the greatest, and the returns are usually the highest;

When vtruecapital) joins, usually the project has already started to make a profit and has a definite market strategy;

PE (privative equity) can probably be translated as private equity funds. When they also enter the market, the project is already in a mature period of continuous profitability and certain economic resources. What they expect is short-term high-return income.

However, the boundaries between the three are blurred. Angels can also invest in the later rounds of growth, maturity, and even recession, and vice versa.

Working in a top investment bank like Morgan, Yan Ruxin usually has several types of clients, one is venture capital institutions, and there are also large companies in various fields who want to merge and acquire other companies, and those who want to conduct an IPO (initial public offering) IPO) large companies.

Therefore, it can be seen that investment banks are more like "intermediaries", linking those who spend money with those who need money, and provide intermediary services for both parties, rather than investors.

However, the company she works for is a giant in the investment industry, and often does some VC and PE work, so Yan Ruxin also has a lot of experience in this regard.

Yan Ruxin smiled slightly.

She felt that this feeling of being an "angel" naturally and by feeling was very novel.

She has been working in an investment bank in constant pursuit of profit for nearly ten years. Various challenges and unknowns make her excited and trembling, but there will always be times when she feels spiritually empty, which cannot be satisfied no matter how much money she earns.

Although it is cruel, she has to admit that in this profit-oriented capital world, she has gradually lost her soul, and her conscience has gradually curled up in a corner. tool for maximum benefit.

Although the money she earned now is only one millionth or ten millionth of what she had in the past, she found that she was very happy and satisfied.

This made her feel a little curious.

"Lucy, you are in charge of contacting the Girl Scout organization to see if you can get their support." Yan Ruxin quickly assigned the task. If Lucy can obtain the official authorization of the Girl Scout, then this plan is equivalent to a success halfway through.

"Lydia, you are in charge of contacting some good friends, telling them about the benefits of this platform, and then asking them to recommend it to other friends."

To put it simply, what Lydia is doing is the most traditional and direct "Amway" direct sales. They want to spread this website among the Girl Scouts through word of mouth.

"Emma, ​​you stay by my side, let's do another thing." Yan Ruxin concluded.

A few days after she laid out every step, the website was up, the domain name was in place, and Lydia had pulled in a bunch of registered Girl Scouts.

There was also good news from Lucy. The Girl Scouts had officially authorized their website and helped to promote it. Now, the number of buyers and sellers showed a blowout growth. It didn't take long for almost all the Girl Scouts in the United States. Already logged into this platform.

The whole business seems to be developing in a good direction.