Different God of Cooking [Rebirth]

No matter how Ji Jiashu could eat crayfish, the crayfish he ate at Zhao An's house all summer was just a drop in the bucket compared to the output of more than ten acres of rice fields.

Because the mixed culture of shrimp and rice is adopted, the yield per mu is about 180 jin.This is a farming method that is easy to promote, and according to the research of the Agricultural University team, if the model of intensive farming in ponds is adopted, the yield can be greatly increased, and even two seasons a year can be achieved.

It's just that the requirements for cost, environment, technology, and employees are higher, and more time is needed for research and experimentation.

In any case, how to sell the several thousand catties of crayfish this year has become a big problem for Zhao An's family, and it is also a big opportunity.

The first thing to rule out is the restaurant specializing in crayfish, Zhao An's family has no experience in this area.

After autumn, the crayfish has passed the best taste period, and there is not so much time and energy to re-operate a crayfish restaurant.

The result of the final discussion was that each of Ye's secret brine and burrito world digested a part.

Secret brine crayfish is a new product launched by Ye's Secret Brine, the unit price is more than ten yuan per catty, and it is only sold in the main store of Ye's Secret Brine.

Zhao An is not worried about publicity and purchases at all. Customers trust the quality of Ye's Secret Brine, especially the reputation of the main store has always been very good.

Therefore, after the secret brine crayfish was put on the shelves, more than ten catties of crayfish were in short supply every day.This matter was later spread to other chain store owners of Ye's Secret Brine, and they also hoped that Zhao's mother would provide this new product.

But now crayfish can’t provide so many stores at the same time. Zhao’s mother can only say that this is doing a preliminary market survey. After confirming the market’s acceptance of crayfish, a supply chain will be established to provide crayfish for all chain stores. Supply.

Seeing that the second and third stores that are related to Zhao's mother did not carry crayfish, these chain stores stopped making noise.

However, Zhao's mother also repeatedly emphasized with these branch owners that according to the contract, before the main store provides new dishes or opens up the right to choose ingredients freely, no store is allowed to use the marinated crayfish from Ye's secret sauce for sale.

Zhao's mother not only has to maintain the brand name of Yip's Secret Brine, but also to ensure the quality and safety of the products.

In the two months before and after, Ye's Lost Main Store sold a total of nearly a thousand catties of secret-salted crayfish, which has proved how big the crayfish market is.

At the same time, Burrito World also launched crayfish burritos.

Only the shrimp meat of crayfish is used for cooking. There are three flavors to choose from: secret stew, spicy, and thirteen fragrances.The three flavors have been carefully considered and tried, which is absolutely refreshing.

Five well-cooked crayfish, shredded cucumber and lettuce leaves are wrapped in pancakes made of wheat flour, and then poured with a special thick sauce.

This thick material is not simple either.First, wash the crayfish except for the shrimp meat and put them into a large pot to cook the soup, in which the shrimp yellow and shrimp paste are included.

Then add a variety of spices to remove the fishy smell, finally take the clear liquid and boil it thick, add auxiliary materials to make it thick and delicious.

Adding the thick sauce to the crepes can not only bring an extremely fresh experience to the taste buds, but also make the originally dry burritos taste better.

The cost of this crayfish burrito is not low. Five crayfish with only shrimp meat are close to half a catty, not to mention the tedious production process and the cost of other materials.

In the end, Zhao's mother priced it at 12 yuan, which was far higher than other items in "Cake World", and its profit margin was still the lowest among all dishes.

Fortunately, the shrimp meat of these five crayfish is genuine, so there are quite a few customers who are willing to pay a high price to try it.

Zhao An has already thought about how to increase the profit margin of this single product.The first is to continue to expand the scale of crayfish farming and reduce the cost of crayfish itself.

Secondly, the cleaning and shelling of crayfish and the production of thick sauce are all completed by special personnel in advance, which greatly reduces the labor cost of "burrito world". This is the advantage of specialization of labor.

Like Yip's Secret Brine, this crayfish burrito is only sold at Burrito Tianxia on Chunxi Road.

Many customers asked why other "burrito world" did not sell crayfish burrito, but this time Zhao An gave a different answer: summer special.

Later, the four words "Summer Special" were directly printed on the promotional posters, which once again set off a craze for buying crayfish burritos.

The crayfish burritos are not only limited in time but also in limited supply. There are only so many crayfish delivered to the world of burritos every day, and once they are sold out, they will not be replenished.

Yip's Secret Brine mainly consumes small shrimps, while Burrito Tianxia uses medium-sized shrimps, and the best-looking prawns are delivered to "Gexuan Fresh".

"Gexuan Fresh" opened in May. As the name suggests, its main business scope is all kinds of primary products that are not cooked, processed and other deep-processing processes. As well as on-site processing products such as bread and cooked food.

The location of "Gexuan Fresh" is also very particular. It is near the most upscale residential area in Rongcheng, and there is also a good business district nearby, with a dense flow of people.

This point has already determined that "Anxuan Fresh" is different from ordinary farmers' markets.As a low-profit agricultural trade industry, it generally chooses exclusive business planned by the municipal government.

Because the farmer's market has municipal guarantees and subsidies, the rent for paving is much lower than the market price.Of course, the environment of the farmer's market is relatively noisy and dirty.

The store of "Gexuan Fresh" has already spent a lot of money on Zhao's father, so the requirements for the store's profit are quite high.

As the name suggests, the products of "Gexuan Fresh" have been strictly selected, and the requirements for appearance, quality and safety are quite high.

Take potatoes as an example. The size and weight of potatoes sold have certain standards. Potatoes with damaged surfaces will never appear on the "Gexuan Fresh" container.

Of course, the price of "Gexuan Fresh" is not cheap, basically more than 130% of the market price.There are three extra layers of profit, one layer belongs to the selection labor, the other layer belongs to transportation and distribution, and the last layer is the extra profit of "selected fresh food".

In fact, Zhao's father was a little uneasy about this price at first.Born in the market, he has seen countless quarrels over a dime in the vegetable market. He doubts whether such a price can be accepted by consumers.

However, it turns out that Zhao's father still doesn't understand the hearts of rich people enough.Even Zhao An's family is well-off now, but Zhao's father and Zhao's mother have always kept their frugality.

At any time, rich people will pursue a higher quality of life. Residents who were able to buy commercial housing in high-end communities in 1998 can be described as either rich or expensive.

A 30% premium in exchange for safe ingredients is quite a bargain for them.So from the beginning, the business of "Gexuan Fresh" was quite good.

Some customers also took the initiative to suggest to the store owner that they could sell some more advanced ingredients, such as seafood from various countries that are not so easy to find in the inland, or special fresh products from other provinces.

These suggestions naturally spread to Father Zhao and Zhao An. Of course, the two did not blindly expand the supply chain of sages.There is only one "Gexuan Fresh" now, and it is really not cost-effective to build a seafood supply chain for it, so at this stage, it is mainly Zhao's father's existing agricultural product chain.

In the past two months, the business of "Gexuan Fresh" has become flat, and this is also a dangerous signal, which means that "Gexuan Fresh" no longer has core competitiveness.

At this time, the artificially raised crayfish with the best appearance undoubtedly gave "Gexuan Fresh" a boost.

Because of the launch of crayfish, the business of "Gexuan Fresh" has also improved a bit.More importantly, it plays a vital role in "Gexuan Fresh" and the layout of Zhao's father's industrial chain.

The sales season of "crayfish" is only one or two months, but the success of crayfish has made Zhao's father already think about several high-quality fresh products that he plans to launch next, including bamboo fungi and fungi in Zhushi, from Y Provincial procurement of tropical fruits and more.

Zhao An has keenly discovered that due to the particularity of China's land system, a single type of centralized monopoly management model is no longer applicable.In any case, the state will not let a private enterprise have the right to speak in the field of food.

In this case, there are two ways to go. One is the high-end route represented by "Gexuan Fresh", which is rich in profits, and the market is blank now. The other is sales agency, which does not directly control the production rights, but only helps farmers Processing and sales.

As for how to choose, Zhao An said that only children make choices, and he wants them all.

"Gexuan Fresh" also has an invisible benefit: if you want to cultivate high-quality fresh products that Gexuan Fresh is willing to buy, the planting requirements will be quite high.Even "defective products" that do not meet the purchase requirements of "Gexuan Fresh" can be purchased at market prices, and then sold by Yuehua Food's sales chain.

At this point, the basic operation and profit model of "Gexuan Fresh" has been determined.Zhao's father is already planning to open 4 or 5 more "Gexuan Fresh" stores in Rongcheng in the second half of this year, and the address has basically been selected.

Another feature of food supply is that the larger the scale, the more stable the supply, and there will be no shortage of goods and supplies due to four-season harvests and natural disasters.

The more distant goal is to establish a food supply network across the country.Of course, it's still too early for this goal. The network, roads, machinery and other environments are far from enough to support Zhao An's plan, so we can only make it gradually.

Of course, the protagonist of this summer is crayfish.

The market reaction has proved how big the crayfish market is. Since August, Zhao's father returned to Guangzhou with his working team and the research team of the Agricultural University.

On the one hand, continue the research on crayfish farming, and on the other hand, start to promote crayfish farming through the municipal government.

As long as the farmers are willing to raise crayfish, Zhao's father is willing to sign a purchase contract with the other party in advance.No matter what the next year's harvest will be or what the market will be, they will be purchased at a good price.

Of course, farmers must also abide by many regulations, such as feeding enough feed, regularly disinfecting, purchasing designated lobster seedlings, and so on.

Unfamiliar with the place of birth, it would be really difficult for Zhao's father and Yuehua Food to negotiate with the farmers alone. At this time, the relationship between the Agricultural University and the government/government was revealed.

Yuehua Food and Agricultural University endorsed the government/government, and the government/government promoted it through policies, and Zhao's father soon signed enough contracts.

Coupled with the expansion of "Gexuan Fresh" and the fresh supply chain, Zhao's father will not be able to relax in the second half of this year.

But Father Zhao is happy after all. Who wouldn't be happy seeing his career and company grow step by step?