Different God of Cooking [Rebirth]

Zhao An originally thought that he could have a stable campus life, but a call suddenly hit Zhao An's cell phone.

"Boss, I saw Ye's secret halogen and a tree in province H."

Wang Zegang's voice sounded on the phone, his voice was extremely serious.

"Are the names and decorations exactly the same?"

"Well. Although the decoration is very poor, it is indeed decorated according to our Ye's secret brine and a tree. As for the taste, I have tasted it and it is hard to describe."

Since the capital market stabilized, Wang Zegang left the capital and handed over the daily operation, inspection and supervision of the capital market to the Yuehua Beijing branch, while he himself was sent by Zhao An to open up borders and avoid the territory. Recently, he was in province H Do market research.

Of course, Zhao An did not treat Wang Zegang badly. Apart from the rising wages, Zhao An was also planning and looking at other benefits.

"Did it still appear?"

The emergence of "copycat shops" has long been expected by Zhao An.The higher the brand value, the more likely to encounter "cottage".

Without paying any cost, you can get the brand resources accumulated by others for years and decades of hard work.

The profits are enough to make any businessman take the risk.Not to mention that in the current China, there is no "risk" at all.

It is not that the three catering brands of Zhao An's family did not encounter "copycats" before, but because the influence of these catering brands was only limited to the province at that time, and there were already "genuine products" in the province, so the "copycat" businessmen also It just imitates the way of operation, sales of goods and general decoration style, and the name is somewhat different.

Such as "burrito world", "Huang's secret brine", "Yip's spicy brine", "ten trees" and so on.

"Boss, how should we deal with it? Should we solve it through legal channels?"

After all, Wang Zegang was born studying law, and the first thing he thinks of when he has any problems is the legal way.

Moreover, Zhao An's usual style also gave Wang Zegang a feeling that his boss is a very serious and serious person, and he will definitely deal with such problems seriously.

"The legal way. Old Wang, you are also a top student of law. I entrust this matter to you. Can you handle it? Don't talk about infringement compensation, can it be done just by closing these two stores? "

Wang Zegang on the other end of the phone remained silent. In fact, he knew that this matter was not that simple.

When he was in school, the legal education he received was black and white, but the real reality of society is not that simple.

So Zhao An talked a few more words with Wang Zegang on the phone.

"Counterfeit" can be said to be commonplace, and the worst-hit ones are actually more well-known international brands.But international brands basically turn a blind eye to such a situation.

Because for them, it is not cost-effective to file a lawsuit through legal means.

Customers who can enter these international stores for consumption will not give up their brand pursuit because of the low prices of "cottage" merchants, that is, it will not cause actual impact.

More importantly, the current domestic protection of "trademarks" is still too weak, with complicated procedures, low fines, difficult enforcement, repeated bans...

Of course, this is only the reason on the surface, and the deep consideration is even more shocking.

As far as China is concerned, for a certain period of time, China's economy has been enjoying the dividends brought about by "copycats", imitations, and duplications.

This has led to the loss of this part of the development dividend once the policy level is strictly controlled, or if the trademark protection is too perfect.

Huaxia enjoys such a dividend, so it is naturally unwilling to fight against the profit, which has created a situation where Huaxia's trademark and patent protection is insufficient.

In this case, these infringed companies will naturally measure the cost of their own rights protection, and finally give up.

Of course, when Huaxia's trademark protection is strengthened, or when these copycat companies grow to a certain extent and the trademark litigation can bring them enough benefits, they will definitely file a civil lawsuit without hesitation.

How can there be so many defenders of power? For businessmen, what they need is to measure the gains and losses of their interests.

However, these foreign brands can wait, because other people's trademarks are already strong enough, and they are not afraid of being robbed of the market, let alone their trademarks.But it's not good for Zhao An's family.

Although Zhao An had already asked the company to register all relevant trademarks, the business model was not within the scope of protection of the trademark law and patent law.

No matter how fast Zhao An's family develops now, it will take a year or two to realize the goal of spreading the industrial chain across major cities across the country.

In fact, this is also the result of Zhao An's constant pursuit of perfection. Whether it is Burrito Tianxia or Ye's Secret Brine, Zhao's mother is unwilling to use other brands of raw materials.

Having been in the food industry for so many years, Zhao's mother knows how deep the food industry is.

If you want to ensure the current profit margin of Hongxiu Foods and ensure the safety and quality of food, most of the ingredients have to be provided by Yuehua Foods.

If it weren't for the quality of its own brand, Hongxiu Food's store would have opened to Haishi long ago. Whether it will lose its reputation or be defeated by other competitors is another matter.

In this way, the expansion speed of Hongxiu Foods is completely limited to Father Zhao's Yuehua Foods.

As for the expansion of Yuehua Foods, Zhao An felt a little distressed when he thought of Father Zhao who was worse than Wang Zegang all year round.After all, Father Zhao has a more serious personality in terms of agricultural products, which can be said to be on par with Zhao An.

As for these completely violated Zhao An's bottom line, what should we do if we indulge in the "copy shop" that may cause endless troubles?

Of course, it's ruthless, commercial competition, even if the law is the limit, Zhao An still has other means to deal with these vicious copycats.

Zhao An also found himself becoming more and more like a shrewd businessman. Otherwise, Zhao An would not turn a blind eye to those shops with similar names and opened in the third and fourth cities. Focus on managing the affairs of third- and fourth-tier cities.

But since someone dared to make a copycat in the capital city of H province so blatantly, Zhao An could only choose to make an example of others.

And this incident also reminded Zhao An that he needed to adjust his brand strategy.

But let’s settle the matter at hand first, Zhao An continued to say to Wang Zegang on the phone:

"You first collect their business and publicity information, take photos and videos, and then interview some customers to get as much evidence as possible about their attempts to use the Burrito World and Yip's Secret Brine brand."

Wang Zegang found that his brain was not enough. Isn't this the most common evidence collection through legal channels?Didn't the boss say a few minutes ago that legal channels are temporarily useless?So Wang Zegang tentatively asked:

"Do you need to hire a lawyer? Boss, my current legal level has fallen a bit, but I know a few friends who are engaged in civil litigation, do you need to contact them?"

"Didn't I just tell you not to consider taking the legal route for the time being? Who told you that these things can only be taken through the legal route."

Zhao An intends to explain to Wang Zegang, but part of the reasons are vague and only suitable for interviews; part of the reasons are related to future events, and Zhao An has no way to say them for the time being, so he can only give up for the time being.

"Ok."

Although it is unclear what Zhao An's thoughts are, Wang Zegang agreed first.

Don't doubt your monstrous boss' thoughts, this is the important experience Wang Zegang has gained in the past few years!

"Does the matter of a tree and Ye's secret brine opening a branch in Tan City need to be slowed down for a while?"

If the matter of these two counterfeit stores is not resolved, it will definitely affect the business of the branch.

"How about the locations of the two imitation stores?" Zhao An asked.

"Honestly speaking, it's pretty good. The owner of the store should have studied our site selection strategy. A tree is in a busy business district, while Yip's Secret Brine is close to a residential area."

"That's good. Open the branch directly near them. It's best to face each other or be neighbors. Anyway, the closer the better. The shop is still mainly rented."

"Boss, can you arrange a bodyguard for me? I'm a little scared."

My boss should directly slap others in the face, but the so-called strong dragon does not suppress the snake, Wang Zegang felt nervous for his own safety.

"What are you afraid of? Now start looking for shops that you are willing to rent out, and then decorate, prepare, and recruit. It will take at least a month. I will be on vacation by then. I may have to stay in H province this summer."

"Good boss."

After Zhao An ordered some specific things, he hung up the phone.

Wang Zegang is really his right-hand man now, although Zhao An will have at least one long-distance business trip every month, but it is nothing compared to Wang Zegang.

In order to relieve Wang Zegang's work pressure, Zhao An directly delegated part of the recruitment authority to Wang Zegang.

Now Wang Zegang already has a management team of more than ten people, counting the staff of "One Tree" has hundreds of people.But the real work of developing the market is still done by Wang Zegang himself.

Calculating the time, it has only been a few months, and the guilt in Zhao An's heart is not so strong.

Zhao An walked from the bedroom to the living room. Just now Ji Jiashu was practicing the piano, so Zhao An closed the door and made a phone call.

Zhao An told Ji Jiashu about the subsequent arrangements, and sure enough, Ji Jiashu showed a reluctant expression.

"Why don't I go to Province H with you during the summer vacation. I haven't visited Province H yet. I heard that Province H is also good at eating spicy food, and their spicy food is different from Rongcheng. They mainly use chopped peppers. Fish head with chopped peppers, small farm fried pork, grandma's dishes..."

Originally, he proposed the idea of ​​traveling with Zhao An because he didn't want to be separated from Zhao An, but it turned into a yearning for Hunan cuisine. His face was full of fantasies and expectations for Hunan cuisine, and Zhao An's slight reluctance disappeared.

"Didn't you say that you usually don't have a whole block of time for you to create and practice the piano? After you go home during the summer vacation, you should retreat and practice."

"Ah, no."

Ji Jiashu's tone was full of regret, but Zhao An didn't know whether Ji Jiashu was regretting to be separated from him temporarily or not being able to eat Hunan cuisine.

"You write a few pieces well, and then practice the piano. When the time comes, call me. If the performance is qualified, I will wait for you to play in Shashi."

Now Ji Jiashu was finally satisfied and continued to practice the piano.

It doesn't matter how reluctant to separate, after all, two people have their own careers, and they can't relax for a moment on the road to their careers, but it's a great blessing for two people to walk side by side...