Shashi in August is like a blazing stove. Walking on the street at noon, the ground in the distance even looks a little distorted due to the high temperature.

This kind of heat does not distinguish between day and night, even if the darkness hangs high, it is nothing but a pile of coals without an open fire.

But no matter how hot it is, people in Shashi cannot stop their love for night market life.

A plate of black stinky tofu just taken out of the oil pan, under the light, you can see the attractive oily skin on the skin, poured red hot sauce, pungent ginger water, and took a big bite.With the help of high-temperature hot oil, the tofu becomes crispy on the outside and tender on the inside, and the special rich aroma brought by the fermentation of stinky tofu first swirls in the mouth and then flows down the river.

A plate of stinky tofu is better than a living god.

Barbecue is also one of the top brands in the night snack market.

Barbecue can be said to be spread all over China, such as lamb skewers in the northwest, large skewers in the northeast, coastal seafood, spicy skewers in the central and southern regions, etc., each with its own characteristics in taste, ingredients, and tools.

The barbecue in Shashi has an obvious Xiangxi style, and the biggest feature is that it is small and delicate.Each skewer has only a small piece of diced meat, but it is always grilled in large handfuls.

In addition to the visual impact, this cooking method can ensure that the ingredients are cooked quickly, the seasonings are delicious, and the taste is delicate.

But the hottest thing in Shashi this summer is the crayfish, to be precise, the Yuehua crayfish.

Yuehua crayfish is not a certain lobster shop, but a type of lobster, which first appeared in the Laohu Lobster Restaurant.

"Special supply of Yuehua crayfish, each one is one or two big shrimps, and there are even two or two heavy king shrimps waiting for you to taste! The price for early adopters is XX..."

Laohu Lobster Restaurant can be regarded as a well-known old restaurant in Shacheng, and it has always been a boutique route.Although the price of Yuehua crayfish launched this time is much higher than that of ordinary lobsters, many diners are still willing to try it.

Most of these guests are old foodies, and soon discovered the uniqueness of Yuehua crayfish.

First of all, the size and weight of lobsters are much larger than ordinary crayfish on the market.

In addition, the shrimp shells are bright and the lungs are clean. It can be seen that they are raised in clear water and live on fine feed.

Moreover, the shrimp meat is elastic and firm. If it is steamed, you can feel the obvious sweetness. For a while, diners at Laohu Lobster Restaurant will only choose Yuehua crayfish.

Laohu Lobster Restaurant also has quite a few competitors, and they would naturally want to inquire about the supplier of this Yuehua crayfish.They originally thought that the owner of Laohu Lobster Restaurant would push back and forth, but who knew that the other party said it outright.

The boss was also very helpless. From the time the supplier offered to sell to his door, he knew that he would not be able to monopolize the source of goods. After all, the other party came to him for large-scale promotion, and all he could do was to seize a certain opportunity.

The place where Yuehua crayfish is sold is naturally "Gexuan Fresh".

Compared with the grand opening of "Cake World" and "One Tree", "Yip's Secret Stew" and "Gexuan Fresh" are much more low-key, but the business is just as good.

Many bosses flocked to "Gexuan Fresh" for fear that they would not be able to grab the supply of goods.And Zhao An and Zhao's father had been sitting on the Diaoyutai for a long time, waiting for the fish to bite.

Faced with a large number of lobster shop owners who wanted to sign supply contracts, Zhao An said straight to the point: We have lobsters, but not many, and they are all produced in S Province. It will take a certain amount of time to transport them, so don't worry.

Anyway, Zhao An just insisted not to sign the contract in advance, and waited for the lobsters to be shipped from Province S every day, and then went to the store to buy by himself.

Don't be in a hurry!Now the regular customers of the lobster shop have taken the initiative to ask about Yuehua crayfish. If other stores have their own, the business will definitely plummet.

And how many lobsters can you ship per day?Anyway, there is no way to supply a market as big as Shashi. There are too many monks and too little food, so it's no wonder not to grab it.

In addition to saying that the price of the crayfish is easy to talk about, the bosses have also started to get close to Zhao An and Zhao's father. What if Zhao An and the others agree?

Faced with such close tactics, Zhao An always opened the door to welcome them. Zhao An, Zhao's father, Wang Zegang, and the future director of Yuehua Food H Province took turns to join the battle.

The lobster shop owners immediately began to "pour bitter water" and "complain about difficulties". Anyway, the core idea is that crayfish are needed.

Faced with such bitterness, Zhao An expressed sympathy, but said that there was nothing they could do.

Their own Yuehua crayfish are now considered to be the best varieties in China, and their breeding methods have also been established. Unfortunately, there are not enough areas in S province suitable for raising crayfish, and their Yuehua company can't provide so many crayfish.

"Our Shashi is suitable for raising crayfish!", "Heze is the one with the most H provinces.", "How about I help you get in touch, I have friends who are raising crayfish."...

In order to show their favor to Zhao An and the others, the bosses all expressed their willingness to help.

Faced with other people's "good hospitality is hard to turn down", Zhao An and the others had no choice but to agree reluctantly.

After all, Shashi is not Rongcheng, and Zhao An and the others are not familiar with the place where they live, and they don't know which places are suitable for raising crayfish, and which places have already established a foundation for crayfish farming.

Yuehua can choose to visit each house and collect information slowly, but no one can estimate how much time, energy, and cost this huge project will take.

Some information can indeed be obtained through government departments, but Zhao An and Father Zhao are not so stupid as to ask the government and Director He for help in everything, that is really asking for trouble.

Whoever knows the situation of crayfish in Shashi best is naturally the owners of these crayfish shops in Shashi.Before they signed the crayfish contract, they absolutely shopped around and selected the most suitable shrimp source.

As long as they go through these lobster shop owners, they can easily target crayfish farmers who already have a certain foundation in H province.

Such farmers not only have a certain technical foundation and breeding conditions, but are also mostly willing to raise crayfish for a long time. They are the most critical part of Yuehua Foods' promotion of "Yuehua crayfish" breeding in H province.

As for why Zhao An wants to establish relationships with many lobster owners through Laohu Lobster Restaurant, the reason is simpler.

Not only can you avoid the trouble of finding, visiting, and negotiating one by one, but the most important thing is to change your identity.

It is also both the supply and demand of lobsters. The owner of the lobster shop took the initiative to find Yuehua Foods, and Yuehua Foods was the dominant side.

Obviously Yuehua will still sell them to these bosses according to the market price of crayfish in the future, and the other party will take the initiative to help them contact the farmers. ".

In this way, in the following month, with the help of many lobster shop owners, Zhao An and the others met and communicated with many crayfish farmers in person.

The so-called personally means that they go to the breeding site and inspect their breeding conditions on the spot.

The content of the subsequent conversation was mainly to persuade the other party to breed "Yuehua crayfish": Yuehua Company will provide seedlings, feed, breeding programs, and technical guidance in a unified manner, and then Yuehua Group will purchase and sell them uniformly, and farmers will not participate in the follow-up links.

If the farmers want to sell it by themselves, the price of the corresponding shrimp fry and feed will be greatly increased, and the most important point is that it is not allowed to sell it under the name of "Yuehua crayfish".

Of course, it is also possible to choose the first option and then sell lobsters secretly.Once discovered, they will face high compensation.

"Your terms are too harsh."

Although they only need to be responsible for the breeding process, most farmers still have doubts.

"But the income is real. As long as you raise it carefully, the income will definitely be three to four levels higher than before."

Zhao An patiently explained to the farmers, whoever told him to say that the farmers were willing to believe it?After all, you rely on your face to eat.

Father Zhao handed over all the communication matters to Zhao An, and he and the technical staff checked the areas that needed to be corrected in the breeding farm. Anyway, the other party would be persuaded by Zhao An in a short time.

"You guys, can you really buy it at this price?"

The farmers' faces are full of doubts, and it's not their fault. Who made Zhao An's purchase price too much higher than the market?If the output of crayfish is really as Zhao An said, then the benefits are really unimaginable.

But the more good things are, the more careful consideration must be made. I am afraid that there may be traps in it, such as selling shrimp larvae and feed to them, and I will never be able to contact them again.

Facing the cautiousness of the farmers, Zhao An is also very helpless. He can't force the profits of the farmers to make the "Yuehua Crayfish" look normal.

The labor paid by ordinary peasant households in China is completely disproportionate to the income. It is impossible for Zhao An's family born as a peasant to forget their original intention just because they are now businessmen.

Fortunately, Zhao An had already made preparations, and took out a red-headed document from his bag:

"Implementation Measures of the Shashi Ministry of Agriculture on Promoting the Breeding of "Yuehua Crayfish""

At the same time, Zhao An said: "If you don't believe me, you can go to the township government and ask, this document should have been issued."

This is a document issued by the city/government, which contains many measures that the government will implement soon.These assistances are not important, what is important is that this document represents the government's endorsement for "Yuehua Crayfish".

No matter what age, farmers always believe in the government wholeheartedly.In China, if you want to promote the planting and breeding of a certain agricultural product, the easiest way is to have the government's promotion.

Although it is still impossible for the government to provide subsidies for "Yuehua Crayfish", such a document is enough to solve the problem of Yuehua Food's reputation in Shashi.

And this is what Zhao's father really wanted Director He to do before, to determine the project of breeding "Yuehua crayfish" in Shashi by attracting investment, and then help promote it through policies.

For this red-headed document, Father Zhao and Zhao An did not know how much effort it took.

But the effect is also obvious. The farmer took the document, browsed it and immediately decided: "Let's sign the contract!"

Wang Zegang on the side immediately handed over the contract, and the two parties signed the contract readily.

The work between Zhao An and the farmers has come to an end, and the staff in charge of lobster farming at Yuehua will negotiate with them for the rest of the work.This year's summer market will not be able to catch up, and we will start preparing for next year's "First Year of Lobster"!

Of course, Zhao An also has one more thing to do, that is, to sign a sales contract with the owner of the lobster shop after returning home, specifying the demand for "Yuehua Crayfish".

Zhao An also doesn't have to worry about the other party's unwillingness to sign the contract. His own supplier can no longer provide crayfish, so what else can he do if he doesn't cling to Yuehua's thigh?

And all of this is Zhao An's plan, Zhao An is a "ruthless" businessman.

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