Different God of Cooking [Rebirth]

"Hi, hello, may I ask if you need a pound of Arctic shellfish from Maple Leaf Country and a pound of Norwegian salmon, right?"

"Okay, according to your information, you are a star member of Gexuan Fresh, and the balance on your membership card is enough to pay for the goods, so the delivery is free for you within the third ring road of Beijing. Is it delivered according to your expected address ?"

"Well, sir, we will deliver your food to you around ten o'clock tomorrow morning, please keep your phone open. Gexuan Fresh is honored to serve you."

"Ma'am, because your one-time purchase does not exceed 58 yuan, you need to pay for delivery points. Is it acceptable?"

"Today's crayfish has been sold out, now you can make an appointment for tomorrow."

"Do you want to order king crab? Please allow me to consult the relevant information for you, and we will reply to you within two working days."

The sound of the phone ringing kept ringing, and more than [-] operators were sitting on the phone and busy with the computer.

When the Food Safety Group was first established, Zhao An vowed that within a year all the staff on the first floor would be staffed by Food Safety, but now it seems that Zhao An may need to consider the office space in advance.

Some time ago, "Gexuan Fresh" suddenly launched a new business "telephone delivery".

All consumers who shop at "Gexuan Fresh" can see the huge and eye-catching poster.

Numerous foods are placed in regular wooden squares, vegetables, fruits and fish, canned smoked food, refrigerated cooked food... just like Bambage.

Then "Enjoy the world's delicacies without leaving home" spans the entire poster. The food is already enough to make people's hearts move, but the four words "without leaving the house" make consumers stop and ask.

The staff of "Gexuan Fresh" quickly took out the folded leaflet and handed it to the customer. The rhetoric is naturally:

In order to bring convenience to all customers, Gexuan Fresh has launched a telephone delivery service.Customers only need to call to place an order, and dedicated staff will deliver it to your door.

I am afraid that no one would refuse such a service. Although the leaflet in his hand is not large, it covers the main products of Gexuan Fresh.

Seasonal features, other regional specialties, and high-quality fresh products will be placed at the forefront of the promotional page, and the recommended level will be indicated by the size of the picture.

Common ingredients such as millet, flour, onion, ginger, and garlic are directly listed in the back of the table. Although it does not cover all the products of "Gexuan Fresh", it is enough for daily needs.

In addition, the form also reads: If necessary, you can consult by phone or online.

"Do you charge for delivery?"

"As long as you purchase more than 58 yuan of fresh food at one time, we will not charge any fees. Another condition is that you must join our selected members in advance. We will not force you to recharge in advance, just to verify everyone After all, fresh products are special."

In fact, when formulating these rules, Zhao An was also very hesitant.But after repeated thinking, finally made a decision.

First of all, in terms of price, it is not difficult for customers of Gexuan to spend 58 yuan per order. After all, Gexuan focuses on brand and quality.

The second is the membership system.It can be said that the membership system has always been criticized by consumers, but when you actually run a store, you will find that the membership system is definitely the best choice.

Membership can help a merchant increase customer retention.In business competition, whoever can win customers is the winner.

So Zhao An finally chose to establish a membership system in Gexuan Fresh Food, which can avoid many malicious ordering of Fresh Food.

And in the future, Zhao An also intends to launch various member welfare activities, such as free recharge, member discounts, member exclusives...

As for the construction of the network platform, it was Zhao An's other layout.

At present, the penetration rate of personal computers in Huaxia has reached 20%, and the ownership rate of qualified users must be even higher.

Building a network platform is a very cumbersome task. Now Gexuan Fresh's network platform only provides product browsing and introduction, and does not involve membership and payment services.

The main reason is that there are still too few computer talents. Zhao An originally wanted to set up a computer department.However, after squatting in the talent market for a week, I have only recruited one programmer who can do HTTP.

So the background content of the web page is still blank.

Although Zhao An was dissatisfied with the status quo, in fact it was all because Zhao An's standards were too high.In this era, there are very few companies that can start building website services, and Food Safety Group is already at the forefront.

After the promotion of "telephone delivery", hundreds of customers took the initiative to apply for membership, left relevant information on the same day, and some even charged money directly into the membership card.

Customers' stickiness to "Gexuan Fresh" and enthusiasm for "telephone delivery" completely exceeded Zhao An's expectations.

In Zhao An's view, telephone delivery is a brand-new field after all, and there are not so many customers willing to try it in the market.

The word-of-mouth of "Gexuan Fresh" has accumulated little by little over the years. Although the price is much higher than the market price, there is nothing to be picky about the quality and service.

When the material life is rich to a certain extent, people will try to improve their quality of life in all aspects, even when buying vegetables.

Being able to buy satisfying fresh food in a clean and hygienic supermarket makes the reputation of Gexuan Fresh continue to grow.

Word-of-mouth is difficult to measure intuitively. Zhao An believes that the continuous efforts of "Gexuan Fresh" are just the most basic obligations of a food businessman, which are safe, rigorous and hygienic.

But he did not expect that in the food market, "Gexuan Fresh" is completely out of the ordinary.There have been no product quality disputes so far.

So when customers know that "Gexuan Fresh" provides telephone services, they don't have any doubts.They believe that Gexuan will not ship inferior quality products.

This trust is the power of the brand.

In addition, Zhao An is also aware of his ignorance in some aspects.

He has been emphasizing how to lock target customers, and then formulate sales plans according to the characteristics of target customers.However, he found that he didn't know enough about Gexuan Fresh's customers.

At the beginning, Zhao An only recruited five professional operators. After all, operators need to be able to use computers, which is quite demanding.

However, on the first day when the "telephone delivery" business was officially launched, the company's phone was buzzing.

On the one hand, these customers are enthusiastic about phone delivery and want to place an order as soon as possible. On the other hand, they negotiate with customer service by phone to try to get more discounts.

No matter how the customer service staff explained that Gexuan Fresh has a unified price, they were unwilling to believe it, and then continued to try to bargain on the phone.

This made Zhao An feel unbelievable. These customers obviously don't bargain at the physical store of "Gexuan Fresh", and buy directly at the label price. Why did there suddenly be a huge change on the other end of the phone?

Zhao An really couldn't understand such behavior no matter what.

Or a female employee with TV shopping experience in the company told Zhao An:

"Boss, I think they are applying the experience of TV shopping."

Zhao An originally thought that telephone delivery was a brand new field.But Zhao An didn't know that in China around 2000, there was a particularly popular sales model called TV shopping.

Sellers promote their products through TV, and praise their products on TV. Various sales methods emerge in endlessly, and it has long become a huge industrial chain.

Whether in the previous life or in this life, the Zhao An family is far away from TV shopping, so they didn't realize at the first time that in the eyes of consumers, telephone delivery is just a replica of TV shopping.

They can accept the model of telephone delivery in the first time, in fact, it has a lot to do with the experience of TV shopping.

It's just that the TV promotion has become a "physical store + photo album" promotion model, especially this photo album, which they are too familiar with.

Every time after TV shopping, such a brochure introducing various products will be sent along with the goods.

However, one of the biggest common problems of TV shopping is that in almost all publicity, a price far exceeding its own value will be set for the product, and then a so-called "special offer price" will be given.

Just the words "special price" are enough to make many shoppers' blood spurt, and there is always a feeling that buying is earning.

Those with more experience will deal with the sales customer service again after making a shopping call, and nine out of ten will be able to get an "exclusive discounted price".

People always try to prove their specialness in comparison.

The same is true for shopping. If you can get an "exclusive" price, it will always make you feel happier.

So there is a concept in the minds of consumers-telephone shopping can bargain and get exclusive prices.

And these "old Jianghu" are the first batch of customers of Gexuan Fresh Food delivered by phone. They try to apply the seemingly same electric death shopping experience to Gexuan Fresh Food, so they have been entangled in the phone.

Sometimes, these customers don't even really care about these little discounts, but care about the sense of success after "bargaining".

After clarifying the key points, Zhao An realized how serious his decision-making mistakes in this regard were.Mingming has always asked to be market-oriented, but found that he did not understand the market at all.

Zhao An immediately established a marketing department in the food safety group, specializing in researching market trends.And the temporary person in charge is the female employee who wanted to give Zhao An an opinion.

Because Zhao An discovered that his own understanding of shopping was indeed not deep enough.

Leave the shopping to women.

This decision can be said to be quite correct.

Three-quarters of the customers who consume at "Strictly Selected Fresh Food" are women. After all, women have always been in charge of the kitchen in Chinese tradition.

Zhao An's strategy for "Strictly Selected Fresh Food" has always been to insist on quality, but ignored the impact of the event on consumers.

After the marketing department is established, the first thing to do is to "discount"!Every week at a fixed time, Yanxuan Fresh will hold discounts for specific products.

Although Yanxuan Fresh has been taking the quality route, in fact Yanxuan Fresh can only be regarded as a mid-to-high-end brand, so once the discount activity is launched, there will be a strong market response.

The day of the discount event is definitely the time when the turnover is the highest every week.

The same discount activities are also extended to the telephone delivery business, catering to the profit-seeking mentality of consumers.

Under normal circumstances, there is no way for discounted products to reach the delivery quota of 58 yuan, so when consumers are shopping, they will match some other products, so that the profit will not fall but rise.

It is also because of this that the telephone distribution business of Food Safety Group is willing to enter a period of rapid development, and now the number of telephone service personnel has reached more than [-].

As long as this model matures, it can be gradually extended to Gexuan Fresh across the country.