Different God of Cooking [Rebirth]

New Zealand, a country located in the South Pacific Ocean, is perpetually filled with narrow, strip-shaped clouds floating in the sky, and the entire sky looks like a blue napkin with white cotton candy on it.

Overlooking the land of New Zealand from the plane, there are also rolling mountains, but more of them are endless plains.

That kind of vastness will make people fearful, just like a person who falls into the depths of the ocean will be in awe of such a natural landscape.

It cannot but be said that nature favors New Zealand, with such stunning natural scenery, it is also the best quality natural pasture.

"Mr. Zhao, how do you feel after seeing our ranch?"

There were four people sitting in an army green off-road vehicle, and the person talking was the middle-aged white man in the driver's back seat.His name is Carlson, and he is a senior executive of Kerui Company. He has been receiving Zhao An and Lu Jianfeng these days.

In fact, Zhao An had never thought about changing milk suppliers before. After all, among milk suppliers in New Zealand, Huimei is indeed the brand with the most outstanding price-bid ratio.

Although the various indicators and professional technology are not top-notch in the industry, the price is cheap.With the price of "one tree", Huimei is the most suitable choice.

It's just that Zhao An has been thinking about expanding the types of fresh food suppliers in Gexuan. In such a huge fresh food supermarket, only Huimei brand milk is sold on the shelves, which is really unreasonable.

So a long time ago, Zhao An has been proactively contacting well-known milk brands in the world.

Although these brands have no idea of ​​setting up a Huaxia branch, they don’t mind selling milk and milk powder to Gexuan Fresh, and Gexuan Fresh will be responsible for transportation and sales.

These are two completely different operating processes. Companies like Huimei that set up offices in China will be responsible for all procedures before milk enters China, and then calculate a sales price based on all expenses.

Because Huimei has established a joint venture with a well-known enterprise in a certain province in China, and there is a meeting on tariffs, the price in China is still reasonable.

However, a purely local Chinese company like Gexuan Fresh has to pay a [-]% tariff on importing milk from overseas.

Fortunately, there is a brand premium of Gexuan Fresh, otherwise the sales and supply lines of these overseas milks may have been cancelled.

This is also a very interesting period in the history of China. Not only foreigners, but even foreign companies can enjoy privileges in China.Taxes, duties, land prices, all aspects of marketing.

It was not until 2015 that Chinese citizens began to reflect on whether it was right to do so, and local companies gradually stood on the same starting line as foreign companies.

Just because he wants to expand suppliers, Zhao An has always been in contact with foreign milk merchants.This time he went to New Zealand to find a regular milk source supplier, and Kerui was Zhao An's first choice.

And Carlson is the Kerui executive who has been in touch with Zhao An.

"It's really spectacular. I think Mr. Carlson also hopes to further expand Kerui's territory."

Kerui is a leading milk company in New Zealand. It is involved in milk powder, fresh milk and other dairy products. More importantly, Kerui International has a much better reputation than Huimei.

In recent years, Kerui has been mainly based in the old capitalist countries in the west, which is the most important market to enhance the company's international brand value.It is also because of the positioning of its own brand, Kerui did not have much interest in the Chinese market before.

On the contrary, Huimei, which has always been inferior to Kerui in developed countries, chose Huaxia, which had weak consumption capacity and more obvious trade barriers more than a decade ago, as its emerging market.

No one could have predicted that China's market was so vast at the time. In recent years, the market value of Huimei has gradually caught up with Kerui, and even surpassed it.

Some company executives proposed to pay attention to the Huaxia market, but Kerui’s internal voice was not unified, and some people thought that Huaxia’s per capita consumption of dairy products was very low, which was not suitable for Kerui.

Of course, the most important reason is that we are unwilling to lower our value to compete with Huimei, a developing country.

"Boss Zhao, you have also seen the quality of our ranch. The quality and safety of our milk is definitely not comparable to that of some companies. Of course, the price will be higher."

The price is what Zhao An wanted to negotiate with Ke Rui when he came to New Zealand this time. It is true that as Carlson said, the quality of Kerui is better, but the high price has been compressed to an unacceptable level.

"Carlson, I know that Ke Rui will definitely want to compete for the Chinese market in the future, and now it is definitely the best choice to cooperate with Shi An."

"Dear Zhao, cooperation is cooperation, but price is price. The price I give you is already the price of first-line dealers. You can't let us do business at a loss, can you?"

Carlson looked at Zhao An with eyes full of admiration. He never thought that such a young and handsome oriental boy was actually the boss who had been in contact with him by email so many times.

There is also the fluent British English. As a colony of the empire on which the sun never sets, New Zealand now maintains the pursuit of British English in the country.

If he hadn't personally asked Zhao An and learned that Zhao An was born and raised in China, Carlson would have thought that Zhao An was a western nobleman with yellow skin.

But praise is all praise. For businessmen, interests always come first.He is coveting a higher position now, and under such circumstances, it is absolutely impossible for him to let go of any interest.

"However, Kerui wants to open up the Chinese market, so he has to spend a certain amount of publicity and marketing expenses. Give me a suitable price. I guarantee that Kerui will become the most famous overseas milk brand in China within two years. There is no one. "

Hearing this, Carlson was a little moved, but still shook his head:

"There are too many uncertainties in China now. As far as I know, Huimei's branch in China is not going well, and they can't even control the production of the branch in China, and Huaxia's shareholders are forcing them to post Trademarks, right? It's almost a joke in our New Zealand dairy industry."

As a competitor, Carlson is very familiar with the situation of Huimei, and he continued:

"However, if you don't establish a joint venture with a local company in Huaxia, there will be no reduction or exemption of tariffs. We Kerui are not willing to be in a cocoon. We have not given much consideration to the Huaxia market for the time being."

Carlson wanted to belittle the potential of the Huaxia market as much as possible in front of Zhao An, but the internal attitude of Ke Rui was not sure, it was just a negotiation skill.

Sure enough, it was not so easy for a high-level executive like Carlson to deal with it. Zhao An looked at the silky grassland outside and the flocks of sheep, which contrasted with the blue sky and white clouds above.

It seems that we still need to reveal some facts to Carlson, Zhao An said:

"What if Huaxia joins the WTO?"

Hearing the news, Carlson closed his pupils and pretended to say casually:

"WTO doesn't just join if you want to. I'm afraid the current tariff situation in China doesn't meet the conditions."

Sure enough, Carlson has been paying attention to Huaxia's dynamics, so there will be more opportunities, Zhao Anjia said vigorously:

"It is precisely because China's tariffs do not meet the standards now, so in order to join the WTO, there will inevitably be a cliff-like decline. With China's current economic development speed and market size, isn't Kerui tempted?"

"It's useless to make more assumptions about things that have no shadow at all."

"Boldly predicting the future is the only way to seize opportunities. If the news of Huaxia's entry into the WTO is officially announced, how many companies does Mr. Carlson think will flock to China? Will Kerui have any advantage at that time?

If Mr. Carlson is willing to let us help promote Kerui Dairy, I can assure you that Kerui has become the most famous overseas milk powder in China when China joined the WTO. "

When he said this, Zhao An smiled and looked directly at Carlson, who was much older than him, without any flinching, and his confidence was clear at a glance.

Now it's Carlson's turn to be a little suspicious. Does Zhao An really have inside information about China's entry into the WTO?

If the news is true, then he has to find a way to get enough benefits from it.

Although Carlson is now Kerui's top executive, he is not yet the most powerful person at the core.If he can successfully develop the market in China and guarantee profits, then he can go a step further in the company.

Correspondingly, if he fails, he will definitely be directly squeezed out of the power center by competitors in the company.

He glanced at Zhao An suspiciously and said:

"I remember that Food Safety does not have any government background. How could you have such critical information? I don't believe it."

Zhao An smiled and said:

"If it's not that there will be significant changes in tariffs in a year or two, Mr. Carlson thinks why I should rush to find overseas suppliers? The reason I work so hard is to take advantage of this news before it is announced. I am also a businessman Ah, not to do anything unprofitable."

Zhao Anhua's logic did convince Carlson, and he said:

"But if the news..."

"There is no if. If Mr. Carlson still doesn't believe me, why not set up a joint venture company with us. I believe that Mr. Carlson also understands Huaxia's preferential policies for joint venture companies, which is enough to give Kerui and you an objective opinion. income."

In order to dispel all Carlson's worries, Zhao An did not hesitate to tell the backup plan, but he believed that Carlson would not accept this backup plan.

Because once a joint venture is made, Kerui will definitely be restrained by food safety. This is definitely not something that Kerui, who claims to be a big old company, can tolerate, especially when the partner does not have any government background and has just been established for less than a year.

Sure enough, Carlson didn't answer Zhao An's topic, but said:

"If we cooperate, what kind of price do you want to get, and how are you going to promote our Kerui?"

There is a play!

After hearing Carlson's words, Zhao An knew that the matter was probably done, so he discussed with Carlson about the specific cooperation plan.

The most important content is undoubtedly the supply, price and shipping of fresh milk and milk powder.

Although there is also a transportation department within the food safety department, the transportation department of the food safety department is still too weak. Now the domestic transportation has caused the entire department to be overwhelmed, and it has no strength to involve sea transportation.

Yuehua also has no shipping resources to and from New Zealand. Instead of letting Zhao An spend time looking for shipping companies, it is better to ask Ke Rui, who has a mature transportation system.

In addition to these contents, it is the publicity plan that Carlson is more concerned about.

Listening to Zhao An's eloquence, Carlson looked at Zhao An more and more cautiously.