Different God of Cooking [Rebirth]

Standing on the rostrum, Zhao An recited the "Letter to Consumers" to all food safety employees with the most sincere emotions.

At that moment, thunderous applause resounded in the entire meeting room, like continuous waves.

What is the culture and atmosphere of a company, the employees of this company know best.

All present are veteran food safety employees. They have worked in various positions for many years and know how much supervision and testing costs food safety has invested in each link.

The quality of a food store can be seen at a glance by whether their employees are willing to eat their own food.

Even if the food from Shian is much higher than the market price, they are still willing to pay the price of their own company.

So when they heard Zhao An read the "Letter to Consumers" with deep affection and seriousness, it was difficult for them to control their excitement.

They are honored to be able to work in Food Security and have a boss like Zhao An.

Seeing the passionate emotions of his employees, Zhao An felt a little relieved.

Zhao An organized this speech not to show his holiness and righteousness to others, but because he knew that food safety might face all kinds of unimaginable resistance and pressure in the future.

And those who really face these resistances and pressures are the food safety employees first.He must mobilize everyone's enthusiasm and self-confidence before he can face the next storm.

The "Letter to Consumers" appeared in the most eye-catching positions of all the stores under Food Safety on the second day.

The giant posters at the entrance of "One Tree" and Gexuan Fresh Food, the leaflets actively distributed to consumers, the special notice on the first column of all food safety websites...

Ensure that every consumer can see the "Letter to Consumers" at the first time and understand the whole milk powder incident.

There was no prior notice about this incident at all. Consumers were very puzzled and confused about the whole incident. They didn't know how to judge for a while, and most consumers maintained a wait-and-see attitude.

However, Zhao An's preparations were more than that. On the third day, provincial newspapers and periodicals in many provinces across the country published the "Letter to Consumers" on a prominent page, and some local TV stations also publicized and reported on the matter. , Relevant news quickly spread throughout China.

This is not an easy task. The advertising expenses of newspapers and TV stations alone have reached millions. The real difficulty lies in how to persuade these media to promote the news.

The most sensitive and prudent department in all the media in China is naturally the Audit Department. They are well aware of the power of the propaganda media, so any information must be carefully reviewed in advance.

Although the "Letter to Consumers" has been written very euphemistically and implicitly, many media still smell the deep meaning in it.

Until 2000, no company in Huaxia had ever taken the initiative to disclose the inside story of its industry, apologized and recalled its products.

What kind of consequences this incident will cause, they have no way of predicting.To be on the safe side, many media outlets rejected Food Safety's apology.

Zhao An used all the social connections accumulated over the years, and even Zhao's father, Zhao's mother, and the newly expected Mr. Liu all secretly helped, and only then did the scale of publicity at this time come.

With millions of fees and countless relationship debts, Zhao An didn't have any hesitation or regret, because the effects of everything he did were obvious.

All of a sudden, almost all food safety consumers knew about the replacement of milk sources for food safety. Reminiscent of the content broadcast by "Huaxia News" two days ago, consumers began to pay attention to what "melamine" is. What kind of harm does it have, and whether it exists in the dairy products you eat.

At the beginning, only food safety consumers paid attention to this matter, but firewood, rice, oil and salt are always the topics that people are tirelessly working on, and milk safety is the top priority, so the discussion on "melamine" began to ferment and spread rapidly.

And this is why Zhao An was so anxious to publish the letter of apology - he wanted to take advantage of the popularity of "Huaxia News".

The program with the highest daily ratings in China is "Huaxia News", and the content is also the current affairs that ordinary people are most concerned about.

It's just that "Huaxia News" is published every day, and there are so many contents that people often forget the news content after a week.

The public's memory is actually very short, and social issues that were hotly debated one moment are often forgotten the next moment.

If you want to attract enough attention from the society, you must be within the validity period of the news!

Another more important reason is that "Huaxia News" has just reported on the "melamine" incident. The content of the report represents the country's judgment on the whole matter. , dare not try to overturn the case.

But after a long time, it's hard to say.This time, "Huaxia News" did not report in detail, and the relevant information was not made public.

When the state does not continue to conduct high-pressure inspections of food quality for a period of time, the relevant companies can completely define this incident as an accident through spring and autumn brushwork, or directly hide the past.

Taking [-] steps back, the relevant companies directly say that they have completed the rectification. What can the people who are in an information disadvantaged position do?

"Boss, this is the situation of food security in the last two days."

Wang Zegang placed the thick and thick documents in front of Zhao An.

In order to grasp the feedback of the entire market, Zhao An asked all physical stores to summarize and give feedback on the daily sales situation.

"One Tree" and "Gexuan Fresh" don't close until nine o'clock every night, and it's almost ten o'clock when all the sales information is sent back to the head office. Clicked.

Zhao An raised his head from the documents on the table, stretched his stiff muscles, and said to Wang Zegang with a little regret:

"I'm pulling you to work overtime again. I was going to give you a long vacation."

In terms of business and employee expansion, Zhao An has always adhered to the principle of preferring shortages to excesses, so the situation of overtime work in food safety in the past six months is indeed obvious.

For the employees in the company, no matter how well the wages are paid, Zhao An still feels a little guilty.

Others are just here to help you work, not to help you work hard, so you can't exhaust your employees physically.

"Where is the boss? We all feel that we are doing something very meaningful. You can see that Sister Du took the initiative to stay and work overtime. Everyone is supporting you."

Du E is the person in charge of the personnel department. Recently, the personnel department is indeed relatively the most relaxed department, but many employees of the personnel department, including Du E, have taken the initiative to stay and work overtime.They can also help sort out feedback from markets across the country.

Wang Zegang did not deliberately flatter Zhao An, nor did he distort the facts. The overtime work of the HR department was indeed organized spontaneously, and there were no complaints from other departments.

This is not only because of the meaning of what they do, but also because of Zhao An's personal charm.

"Forget it, I don't want to be scolded by the black-hearted boss. Please wait for a while, and I will give everyone a chance to take turns to rest in the second half of the year."

Smiling, Zhao An made a promise.

"That's a good feeling."

These few gossips gave Zhao An a little rest from his tense emotions, and he focused all his attention on the report in his hand.

Sure enough, as Zhao An guessed, the business of "One Tree" has been seriously affected. After all, the main raw material of the milk tea shop is milk, and it is at the center of the current public opinion storm.

However, Lu Jianfeng attached a "National Milk Tea Industry Interim Survey" to the sales report of "One Tree".

The survey clearly pointed out that milk tea shops in many cities have been significantly affected.The entire milk tea market is full of doubts about milk sources. In contrast, the sales of "One Tree" have changed relatively little.

Because the milk source of "One Tree" has been disclosed, it is the best milk powder that can be purchased in large quantities in the Chinese market.If you can't even believe "a tree", then don't think about drinking milk tea for the time being.

The other sales statistics from the second business department are similar. The market reaction of Kerui milk powder of "Green Fresh" is very flat, and the sales performance of the whole "Green Fresh" has declined to a certain extent.

However, the second business department also made a survey report on the overall market, and the entire dairy market has obvious fluctuations, which is similar to Lu Jianfeng's conclusion.

The heads of the two business departments conducted an ad-hoc investigation and research on the entire market without any order or communication. Zhao An was very satisfied, which proved that the business ability of the two of them was getting better.

After reading all the materials and making a rough estimate in his mind, Zhao An asked Wang Zegang beside him.

"Old Wang, have you read the material? Do you have any ideas?"

Wang Zegang nodded. As the current vice president of Food Safety, he has reviewed these important materials in advance.

"Judging from these materials, the current market reaction is fairly normal, and can even be described as optimistic. Although the profit has decreased, there will be no loss."

"What I worry about is never the public's reaction to us. If no one intervenes in this matter and the public is given enough time, they can figure out the ins and outs of this matter. We acted too quickly and too decisively , Some people haven’t reacted yet.”

"You mean...they're going to fight back?"

Wang Zegang hesitated, but still didn't directly say who "they" were.

Although "they" disappointed Wang Zegang, a native of China time and time again, Wang Zegang didn't believe that "they" would try to turn black and white, and he couldn't imagine what kind of means they would use to fight back.

Looking at Wang Zegang's expression, Zhao An knew that Wang Zegang was not completely disappointed with some businessmen.

He sighed in his heart, how much Zhao An hoped that his judgment was wrong.But in the end Zhao An still said:

"Just wait and see, I'm afraid there will be action in the middle of this month."

Looking at the incandescent lights on the ceiling, Zhao An felt a little disgusted with the upcoming battle, but he absolutely couldn't not back down.

If he took a step back, all the efforts he had made so far would be in vain, and at the same time, Huaxia's food market would, as he remembered, go into an abyss of abyss.

Sure enough, on May 5, various counterattacks began to appear.

First of all, the major Huaxia dairy companies issued statements one after another:

Although in the previous spot checks, "melamine" was detected in some types of milk.However, according to the test results, the content is extremely low and will not cause significant effects on the human body.Please believe in Huaxia local milk.

At the same time, the Huaxia Dairy Association, a semi-official organization jointly established by various dairy companies, also issued a statement:

"Melamine" is not very harmful. my country's dairy industry standards will include melamine in the scope of monitoring in the future. Please continue to support the development of Huaxia Dairy Industry and its own national brand.

When seeing these declarations, Zhao An showed a contemptuous smile.

The methods of these companies will not change no matter how many years they live. They are nothing more than fooling the masses and covering up the truth.

If "Huaxia News" hadn't made a conclusion last week, these companies probably wouldn't even admit that melamine is a harmful substance and that there is melamine in their products.

They even directly turned black and white, and directly bit back at Shi'an, saying that Shi'an was slandering and spreading rumors.

Moreover, the word "Huaxia National Enterprise" was constantly mentioned in all the statements. The angrier Zhao An became, the calmer he became. These tricks are indeed disgusting.

The Chinese nation is the national spirit that has been passed down by this country for thousands of years. It pays attention to propriety, justice, benevolence, wisdom and trust, and it cannot be an excuse for you to make money against your conscience.

Just these few words, Zhao An already knew what these companies were going to do.

Sure enough, within a few days, reports on the hard work of my country's dairy industry appeared in major traditional media, telling about the achievements of Huaxia Dairy over the years.

Various milk products can also be seen during the advertising time, and the propaganda or brainwashing is overwhelming and rolling in.

This scale is much larger than the formation that Zhao An had painstakingly created before.

Most of China's milk companies have local governments behind them. It can be said that it is easy to promote in the province where the company is located and the surrounding areas.

If it weren't for the "Huaxia News" report and the food safety group's "Letter to Consumers" that have the first cause effect, I am afraid that the people's concept has been completely reversed.

And this is only the first step of Huaxia Dairy Company's counterattack. The second step is to seize the "national righteousness" and launch moral condemnation against Shian and Kerui.

With the overwhelming reports, news, and interviews on the dairy industry across the country, some media began to compare the differences in milk prices at home and abroad in an attempt to confuse the public.

These media directly compared the sales price of domestic milk in China with the price of foreign milk in their own country, and came to the absurd conclusion that the price of milk is almost the same.

Under the guidance of the media, the public who saw these reports began to pay attention to the price issue.

They were soon "discovered" that foreign milk was sold cheaply in foreign countries, but it was sold at a very high price in China, which was almost doubled.

Price is what most people care about most.

And this is where these media harbor evil intentions!

It is true that Western countries have vast land and sparse population, high levels of agricultural modernization, and generally relatively developed milk industries, so the price of milk directly converted into Huaxia currency is indeed not particularly expensive.

However, these media did not mention the expensive transportation costs, warehouse costs and customs duties of dairy products, obviously deliberately confusing the public.As for how tariffs are turned into domestic industry subsidies, it is even more impossible to say.

In 2000, ordinary people had no concept of tariffs, policies, and subsidies at all, and were completely manipulated by the media's spring and autumn style.

They have begun to question whether the prices of these foreign brands are reasonable, and Shian and Kerui, which are currently on the cutting edge, have naturally become the first targets of attack.

Even Carlson, the person in charge of Kerui, contacted Zhao An many times to ask whether he should explain it through the media, because he had already discovered that many Chinese people were spontaneously boycotting foreign milk.

However, Zhao An dissuaded Carlson, and told Carlson that all the matter would be handled by him.

Zhao An will never fall into the other party's trap. If he argues with the other party at this time, it will blur the focus of the whole matter.

What Zhao An wanted to emphasize was never price, but safety.

Once the protracted price debate with the other party begins, "melamine" may be forgotten in less than half a month based on the public's memory.

When the time comes, the other party will use national righteousness to suppress Shi'an, and Shi'an will have absolutely no room for defense!

Sure enough, the silence on food safety made the other party think that such a strategy is effective, and continue to oppress food safety under the banner of "supporting domestic production".

The media conducted analysis on various food prices, and the methods were exactly the same, adopting the method of changing the pillars, turning the food safety pollution into a black-hearted enterprise that relies on foreign products to make high profits for the people.

In fact, this is a very easy thing to distinguish. Go to "Gexuan Fresh", look at the raw material list of "One Tree", and check how many of them are Chinese-produced food, and you can get the correct answer.

But in front of the media, the people will always be puppets who are deceived and manipulated. The overwhelming propaganda makes everyone get lost in false information.

The horror of the media has been like this in the past, and it will be like this in the future; it's like this in China, and it's like this overseas...

The more the information age, the more difficult it is for individuals to distinguish between true and false.

The offensive of public opinion is fierce, and these companies obviously want to completely defeat food safety in one go.They do not allow "traitors" who reveal the "secrets" of the industry to appear in the industry!

Many suppliers and demanders who have cooperated with Food Safety for many years have proposed to terminate the contract with Food Safety, even without any reason or reason.

Some of these businessmen were bewitched by the Huaxia Dairy Company and chose to ally with them.After all, in terms of market value and influence behind it, Food Safety is far inferior to these dairy companies.

There are also some businessmen who believe that the Food Security Council will lose in this battle. Instead of finding a way out at that time, it is better to stay away from this muddy water now and find a reliable next home.

All of a sudden, the food safety industry chain suffered the biggest trauma since its establishment.

Perhaps Food Safety can obtain compensation through legal means, but the premise of all this is that Food Safety can survive this war.

However, within a week or two, food safety can still be supported by warehouse inventory.When the "Letter to Consumers" was released, Zhao An had already foreseen this scene and piled up a large number of products.

Although the industrial chain can guarantee high profits, once there is a flaw in any link, there will be a chain reaction.

Obviously, the current industrial chain of food safety is not sound enough and large enough to be affected by such a bottom-up plan.

If the current food safety has a market value of billions, then these plans will not have any effect.

Fortunately, Food Safety is not fighting alone, and there are two allies who will never betray Food Safety——Hongxiu Food and Yuejin Food.

"Dad, don't worry, I have a sense of proportion."

Zhao An leaned against the window of the office, talking to his father on the phone while looking at the distant scenery.

It was eleven o'clock in the evening again, and the streets were full of lights.

Looking out from Zhao An's office, you can see an eight-lane street with night lights on, as if trying to illuminate the entire night with two headlights.

"Don't worry, just shut it down! You're the only one, you're only doing such a big thing, and if you're not careful, your food safety will be paid for."

Food safety is his son's painstaking effort, and Zhao's father is very aware of Zhao An's hard work and dedication in the past few years.

"Dad, when I told you the whole plan, you both raised your hands to support it. What you said originally was 'we were born farmers, we must not forget our roots'. Now I am following your and my mother's decision!"

Zhao An tried his best to keep his tone as light as possible, not wanting to make Father Zhao worry too much.

But knowing a son is like a father, and Zhao's father knows that no matter what attitude he and the child's mother have on this matter, Zhao An will be desperate.

He is very clear that his son has an amazing talent in business since he was a child. Their ability to transform from migrant workers into businessmen worth hundreds of millions is inseparable from Zhao An's talent.

From childhood to adulthood, Zhao An seems to have done nothing, and has a maturity and vision far beyond his age.

But the smoother the situation, the more worried Father Zhao was—if Zhao An received such a severe blow, would he be devastated.

The so-called "seeing death as if at home" and "death deserved" are the highest appreciation for a hero, but why can't the hero be safe and sound?Sometimes this world is really cruel and absurd.

"I have already prepared all the things you asked me to prepare. Although the longer this matter is delayed, the higher the level of attention will be, but you must grasp the scale and don't get yourself burned."

"Dad, I see. You and my mother should go to bed earlier."

After exchanging pleasantries, Zhao An hung up the phone, and then continued to look at the night scene in the distance.The night wind in May was still cool, which made Zhao An's mind clearer.

Father Zhao's other worries may be correct, but the fear that Zhao An will not be able to withstand such high pressure is completely overwhelmed.

In the past, Zhao An was subjected to the criticism of the entire classical music circle, and suffered from insomnia countless times at night. He had to resist it. Zhao An had an unimaginable ability to withstand pressure, or he didn't care so much about the success or failure of material things.

The reason why he is so anxious now is because too many people are involved in what he is doing now.

To be more noble, it can even be called "building a life for the people". Even if it is a little small, he still has the entire food safety company that supports him to consider, and there is another person that Zhao An wants to protect forever.

This made him have to be careful and step by step.

Just as Zhao An was thinking about these issues, the office door was suddenly pushed open.

"How did you come?"

Zhao An knew that the person who came was Ji Jiashu without even turning his head.

Once someone gets close to you, the atmosphere of the whole world will change.

Zhao An was about to turn around and talk to Ji Jiashu face to face, a pair of warm and strong arms wrapped around Zhao An's waist from behind.

"I'll come and see you!"

Those five short words were full of vitality, and instantly dissipated the uneasiness in Zhao An's heart like green smoke.

Zhao An knew that Ji Jiashu had just flown back to the capital from other places tonight, so he had already called Ji Jiashu to go home and have a good rest, but Ji Jiashu came to the company directly.

The desire to see each other is so strong, even if there are thousands of rivers and mountains in between, it is not worth mentioning.

Feeling the face resting on his shoulders, Zhao An, who was mature, stable, and even perfect in front of everyone, suddenly said with a little confidence:

"Little tree, do you think I will succeed?"

"Of course I will. You are the goal I have been chasing after, no one is stronger than you!"

"What if I fail?"

"I'll take care of you."

"Don't forget that you are also an agitator for food safety. I am bankrupt, and you are not much better."

"But I can still sing. At worst, I'll take you to perform on the flyover. I'll sing with a microphone, and you can collect money with an iron basin by the side."

"The problem is you might not be able to support yourself that way."

"What do you mean!"

"Nothing interesting. I just mean you eat more."

"Zhao An, you are dead!"

Ji Jiashu turned Zhao An's head to face him, wanting to discuss an explanation with Zhao An.

As a result, just as the two looked at each other, Zhao An directly hugged Ji Jiashu's waist tightly with his backhand, and then kissed Ji Jiashu forgetfully, tenderly and urgently.

There was no gap between the two, as if Zhao An could draw endless courage from Ji Jiashu, and then overcome obstacles and go straight forward.

Outside the window is still the street at night, many drivers turned off the remote lights, because they found that the night is not as dark as they imagined.

There are thousands of lights on both sides of the road, enough to illuminate their way forward.