Different God of Cooking [Rebirth]

Because of focus records, Food Safety quickly became the most popular company in China, and its "One Tree" and "Gexuan Fresh" have also become hot brands.

Because of the attention of the whole society, more and more people are willing to try various brands under the name of Shian.This is natural advertising.

Some people in the industry even estimated that in the next year, food safety can make money without spending any publicity expenses.

For any brand, publicity is definitely the highlight.In order to maintain their brand image, no matter what field of business, it can be said that they have racked their brains, using various means of advertising, endorsement, and publicity.

At this point in time, "One Tree" did something that surprised the industry. "One Tree" suddenly confirmed the product spokesperson, and it was a new singer-Ji Jiashu.

Although Ji Jiashu has just released an album, and this album is highly rated in the industry, word-of-mouth and popularity are also rapidly fermenting, and it is very hopeful that he will win some important awards next year.

But this kind of excellence is only compared with the new stars of the same level.In everyone's perception, Ji Jiashu is still a newcomer with no final shape, and no one can guess whether he is a flash in the pan or thriving.

Why do brands need celebrity endorsers?

In the final analysis, it is for three points: brand image, fan economy and celebrity status.

Celebrity endorsement is often a process of mutual benefit.

Brands hope to use the influence of celebrities, and celebrities also hope to prove their worth through endorsements.

It has become the default best solution in the industry for the two to be basically at the same level for endorsement.

What is the current status of "One Tree" in China?Speaking of milk tea, Chinese people's first reaction is "a tree".

Now consumers know Jijiashu because of "One Tree", and the turnover of "One Tree" has not been driven by Jijiashu.

Therefore, the industry is very confused about the operation of "One Tree".

However, this confusion only lasted for one day before it was completely shattered by a series of actions by Ji Jiashu and "One Tree".

On the day when the spokesperson was announced, a human-shaped KT board was erected at the entrance of the "One Tree" milk tea shop, and the protagonist was Ji Jiashu, the newly appointed spokesperson of "One Tree".

Ji Jiashu on the figure board is wearing a monochrome casual outfit, with a smile in his eyes, holding a milk tea in his hand and holding it forward.

There is also a slogan on the side: "Would you like to drink milk tea with me?"

All the humanoid KT boards are made according to Ji Jiashu's real height. The KT version with a total height of [-] meters fully shows Ji Jiashu's delicate and warm facial features, especially those smiling eyes. The warm sun in March is irresistible.

Every passer-by who sees Ji Jiashu’s figure board will ask himself: “How about drinking a cup of milk tea today?”

In fact, Zhao An was not very satisfied with the plan of the humanoid KT board when formulating the publicity plan.Because he always felt that his partner was so concerned by others, and he felt very uncomfortable.Zhao An randomly found a reason and wanted to veto this plan:

"Jiashu is still young, so it's inappropriate to show up in public like this."

However, the person in charge of the Propaganda Department pestered Zhao An every day:

"Boss, please do me a favor. Our Propaganda Department also needs to support our family, and we also have performance appraisals. We know that you have a good relationship with Ji Jiashu, but this is just a KT board. To a tree, to Ji Jiashu It's all good."

The person in charge of the Propaganda Department stayed outside Zhao An's office in the company during the day, and would make telephone attacks after get off work. Zhao An had no choice but to agree to this request.

This is why there is this amazing human-shaped ktv board.

A man is just the first step. As long as you approach "A Tree", you can hear a clear and warm boy singing. Both the song itself and the voice of the singer are fascinating.

Most of the time, the milk vegetable shop is playing a song called "Sweet", which is a song specially written by Ji Jiashu for "One Tree" in the past month.

"I give you sweet and safe love

Warm your palms at any time so that you are no longer afraid"

If I had to use one word to describe this song, it would be "sweet".

In order to fit the characteristics of "One Tree", Ji Jiashu created a reassuring and romantic boy through songs.

Ji Jiashu is actually very talented in writing love songs, especially sweet love songs.Because according to Ji Jiashu’s words:

"My love life is so full, it's all sweet when I close my eyes, and then I write it naturally."

The music entertainment people originally wanted Ji Jiashu to write a bitter love song. After all, bitter love songs have a wide audience and can easily become classics.

However, Ji Jiashu did not have any inspiration for bitter love songs. He said that this is simply a challenge:

"I really have no experience of emotional misfortune. I have no way to experience the pain of getting what I want. I don't want to know what it is to have and then lose it. I just want to talk about a love that has a beginning and an end. Don't force me anymore."

These are just some rumors in the room. In fact, Ji Jiashu does not want his song style to be restricted by love songs, so he strictly limited the number of love songs in "18".

Zhao An didn't want Ji Jiashu to write such a song specifically for "One Tree" to cater to the market at the beginning.

But Ji Jiashu still wrote "Sweet", he said to Zhao An:

"Your love makes me feel sweet and at ease, so I also hope that others can feel sweet and at ease from One Tree Milk Tea.

The purpose of the song is to bring the creator's emotions to the audience, and at this moment, the emotion I most want to let others know is: How proud I am to have a boyfriend like you.I hope they can share our sweetness and joy from milk tea. "

Never imagined that Ji Jiashu would say such provocative words of love, Zhao An hugged Ji Jiashu tightly that night, thanking God for allowing him to meet Ji Jiashu.

Such a sweet love song is definitely the most popular type in the music market at present, and Zhao An can even imagine what kind of waves this song can cause.

To evaluate whether a song is famous enough, then go to the street to see if you can hear some businesses playing it.

There are now hundreds of branches of "One Tree" milk tea shops across the country, distributed in the most prosperous business districts in China. They alone can ensure that "Sweet" can sweep the entire China, let alone those who have been In a milk tea shop imitating "A Tree".

In less than a week, "Sweet" became the hottest song in mainland China.

It's not just milk tea shops, you can hear "Sweet" as long as you walk on the street, and even the voice of Ji Jiashu can be heard from the radios carried by uncles and aunts who do morning exercises.

So Zhao An immediately made a rule: all the songs of Ji Jiashu will be played on a loop in all "One Tree" milk tea shops, and the playing time of "Sweet" cannot exceed 1/3.Not even if it's a custom track from "One Tree."

Subsequent developments were somewhat unexpected, but within reason.

More and more customers fell in love with Ji Jiashu through "Sweet" and "A Tree", and then chose to go into the video store to buy a copy of "18".

The inventory of "18" was sold out immediately, and Music Entertainment had to organize the third reprint of "18" immediately.The executives of Audio Entertainment also asked whether "Sweet" should be included in "18" as a special song, but Ji Jiashu rejected it.

"Sweet" is a song written for "One Tree", let it stay in "One Tree".

Although Ji Jiashu rejected it again, the senior executives of Music and Entertainment were already very satisfied.

The sales volume of "18" is becoming more and more unpredictable, and they are already thinking about how to manage several music awards next year.

Although Ji Jiashu, who has a warm smile, handsome facial features and sexy singing voice, has been closely associated with "One Tree" milk tea in the hearts of the Chinese people, but after all, this is just a publicity store. "One tree" milk tea shops are all opened near the business districts of first- and second-tier cities, and many people have never seen Ji Jiashu's human-shaped KT board.

At this time, the second wave of publicity campaign of "One Tree" milk tea came.

The advertisements of Ji Jiashu and "One Tree" landed on many TV stations such as Huaxia Health, Bashu Satellite TV, and Haicheng Satellite TV at the same time.

In the middle of the winter night, the heroine shivered and said to her boyfriend, "I really want to drink a cup of hot milk tea."

The leading actor, Ji Jiashu, immediately rushed into the winter night, but at this time all the "One Tree" milk tea shops were closed.

In the end, the hero found the "One Tree" bottled milk tea in a 24H convenience store on the roadside.Then run all the way to bring the heroine back.After simple heating, hands were passed to the heroine.

At the end of the advertisement, Ji Jiashu read out affectionately:

"A tree bottled milk tea, whenever you are with you, it is more delicious when it is hot."

Who can refuse such a handsome, gentle Ji Jiashu who is willing to go out to buy milk tea for you in the middle of the night?

Ji Jiashu instantly became an ideal boyfriend in the eyes of the majority of female compatriots.

But they also know that they can't take Ji Jiashu as the standard to take pictures of their boyfriends, otherwise they will definitely die alone.

So whether they are willing to buy milk tea for themselves in the middle of the night has become their primary criterion for checking whether their boyfriends are qualified.

Two days before the advertisement aired, the new bottled milk tea had been put on the shelves of Gexuan Fresh and various supermarkets, and immediately occupied the most eye-catching position in the store.

The huge pyramid made of bottled milk tea and the human-shaped KT board in the advertisement ensure that all male compatriots can find the target as soon as they enter the store.

There is even a strange comparison trend: what time is your boyfriend willing to buy milk tea for you?How many times does your boyfriend buy you milk tea a month?Will your boyfriend warm you up after buying milk tea...

All of a sudden, the "emotional" policy was harsh, and the folk men complained, blaming "One Tree" and Ji Jiashu for such an advertisement, which was killing them.

Fortunately, this incident did not last long, so there was no serious disaster.

Because the magazines and variety shows that Ji Jiashu filmed some time ago were released one after another, everyone was busy chasing stars, and there was no time to check whether his boyfriend was qualified.

On the contrary, Ji Jiashu, who accidentally heard the agent mention this matter, was quite moved.

Ji Jiashu, who used songwriting as an excuse, stayed up until twelve o'clock again, and then said to Zhao An:

"I want to drink milk tea."

"Is there milk at home?"

This was Zhao An's first reaction.But when he saw the high spirits in Ji Jiashu's eyes, he immediately reacted, and went out without a word and drove to buy milk tea for Ji Jiashu.

The two have moved to live in the villa area, and it took more than 24 minutes to come back from the nearest 20H supermarket.

When Zhao An was about to ask Ji Jiashu if he needed some hot milk tea, he found that Ji Jiashu had fallen asleep lying on his desk.

Showing a happy and distressed expression, Zhao An gently carried Ji Jiashu back to the bed, and then helped Ji Jiashu adjust his sleeping position.

During this period of time, Ji Jiashu was also overloaded. In addition to the originally planned work schedule, the endorsement work of "One Tree" also added a lot of workload to Ji Jiashu.

At the beginning, because he wanted to help Zhao An bear some pressure, Ji Jiashu agreed to work as a spokesperson without hesitation.

At that time, the situation of food safety was still unclear, and the top management of Music and Entertainment did not want Ji Jiashu to take over the endorsement rashly.Ji Jiashu worked hard to convince these high-level officials one by one.

In order to achieve the expected goal of the endorsement effect, Zhao An knew exactly how much effort Ji Jiashu spent on the song "Sweet".

And then I worked hard to learn how to perform for "A Tree", just to shoot a short MV.

"It's nice to meet you."

Zhao An hugged Ji Jiashu and fell asleep together.