Different God of Cooking [Rebirth]

2000 was a year of turmoil, not only for Zhao An, but also for the entire food security and the entire food market.

The "melamine" scandal that started in April, even if there are focus records and the final conclusion of the government department, it is not the same.

Although the case of the harmful substance melamine in our own products can no longer be overturned, there is still much to be done about how to punish and how to rectify it.

The Bureau of Quality Inspection and Inspection has not yet been formally established, and it is still difficult for Minister Zheng to let go of his fists in many places.The orders from the central government were transmitted downwards, but when they arrived at the local level, they pushed back and forth...

There are various reasons.

It was clearly reported in May, but the local government did not issue specific punishment measures until September. However, it was only an insignificant fine and rectification, not even a formal order to stop production.

It's a pity that the social enthusiasm has faded at this time, and most of the people no longer care about this matter.

Only a small number of people, such as those parents who cannot afford imported milk powder and have a huge demand for domestic milk powder, will pay attention to the situation of domestic milk at any time.

This is the reason why domestic milk companies are confident, because they know how big the domestic rigid market is.

Shi An is unwilling to sit idly by, and of course, this time, Shi An has no choice to go head-to-head.

If Shi An is too strong in this matter, not only these dairy companies, but even the government may be dissatisfied with Shi An.

Therefore, Shi An could only keep communicating with Kerui, hoping to reduce the price by increasing purchases. On the other hand, Zhao An took the initiative to communicate and contact government departments such as tariffs, trade, and imports.

It was already the end of 2000 at this time, and the news that China was going to join the WTO had begun to spread widely in the society, and legislative meetings on tariffs were also being held frequently.

These meetings, work, and decisions that have a profound impact on China have actually been running all the time, but there are very few people who understand them.

The public often only sees the glamor on the surface of the government/government, but they don't know anything about the efforts behind the results.

As a company with rapidly increasing import and export volume, Food Safety is very sensitive to these policy trends.Moreover, the relationship between food safety and the government has always been good. After this turmoil, food safety has also been named by leaders of many departments.

Therefore, when relevant policy hearings are held and opinions are solicited, there will also be seats for food safety.

Zhao An used his contacts at P University to contact scholars in economics and finance, and proposed a tax refund draft to the relevant departments.

The so-called tax rebate means that the enterprise pays various taxes according to the current tax policy, and after the tax policy changes, it will refund the tax paid by the enterprise for a period of time.

The tax rebate system can ensure a smooth transition of the tax policy change period.In order to demonstrate this issue, Zhao An wiped out all the academic enthusiasm he had.

However, Zhao An's sense of accomplishment was indescribable when he saw the fruitful results and finally the customs department decided to implement the tax rebate policy on a pilot basis in the dairy industry, meat industry and other food industries.

After the red-headed document was officially issued, Zhao An immediately increased the import volume of Kerui milk.Although there is a tax rebate policy as a guarantee, food safety still has to pay full tariffs.

In order to keep the sales price of imported milk as low as possible and ensure the supply, Zhao An did not hesitate to borrow cash from Hongxiu and Yuehua to ensure cash flow.At the same time, it signed an agreement with Kerui to postpone the payment date.

If it weren't for Shi An's exhaustive performance in the "melamine" incident, Ke Rui would never have agreed to such an almost absurd contract.Even so, Zhao An also paid a big price.

In October, the price of Kerui milk powder in China was cut by 20%.Although there is still a clear gap with domestic milk powder, it is enough to sound the alarm for local companies.

Zhao An and Chen Sheng chased after him. At the same time as the price of Kerui milk powder was reduced, Gexuan Supermarket also put a domestic milk on the shelves - Erfang Milk.

Even though Food Safety did not take the initiative to promote the release of second-party milk, it still attracted a lot of attention.

The public is very curious about what kind of domestic milk can quietly enter the shelves of Gexuan Fresh when the limelight is just over.

Soon people found the answer on the websites of Shian and Gexuan.

In September, the official website of Food Safety was greatly upgraded, and the current supply and sales of Food Safety were announced.

Taking Gexuan Fresh as an example, the manufacturer, place of origin, variety, relevant standards, food transportation, etc. of each product sold are announced.

It has become a pastime for some people to learn about the things they buy from Gexuan Fresh online every day.

So the public quickly found out about Erfang Milk—the only local milk company whose products all passed the melamine test.

At the same time, various test reports of binary milk are also provided on the website, and all the indicators are in line with the relevant national regulations, and even exceed a lot.

Binary milk is also the only milk that has not been affected by the "melamine" incident that Zhao An experienced.

Everyone's enthusiasm for domestic second-party milk is very high, but second-party milk is too easy to be out of stock.

As the designated milk of the Great Hall of the People, Erfang Milk has always insisted on using the milk source of its own ranch, but Erfang's own ranch is only so large, and the supply is not ideal.

This incident triggered some attacks on food safety, but Zhao An didn't care at all. If he had to respond to these criticisms every day, then food safety would not need to consider other tasks.

The reason why he put second-party milk on the shelves is to send a message to those dairy companies who know the inside information of the market: as long as the quality of milk can be guaranteed, Food Safety will also put domestic milk on the shelves.

This is called moving to benefit.

Domestic milk companies once again feel the pressure of the market and the unstoppable trend.

Since December, the Huaxia Milk Industry Association has held frequent meetings, and the main content of the meetings is to re-establish industry standards and improve industry supervision.

The Dairy Industry Association also specially sent a meeting invitation letter to Zhao An, inviting Zhao An to share his experience.

Looking at the invitation letter, Zhao An smiled, which was a gesture of favor from the milk industry.However, Zhao An did not go to the meeting, not because he was afraid, but because it was inappropriate.

In the end, Zhao An asked Li Jie to sort out a related material and send it to the Dairy Association. This material basically represented the attitude towards food safety.

After delivering the materials, Zhao An did not continue to pay attention to the situation of the Dairy Association.Zhao An no longer had any hope for the efficiency of domestic industry associations.

Even with the dual pressure of the government and the market, the industry standards in the heart may not be completed within a year and a half, and it will take even longer for implementation.

Zhao An can be said to be very busy.As he expected, the food safety group has ushered in a period of terrifying notification expansion.

In the past, the layout of food safety was mainly based on the first-tier cities in the country. Gexuan Fresh mainly catered to individual consumers. Some high-end restaurants and restaurants will make long-term and stable purchases in food safety, but the amount is actually not large.

But now more and more suppliers and consumers have extended an olive branch of cooperation to food safety.

For example, some small food manufacturers often have geographical advantages in specific cities and provinces, and can compete with foreign food at low prices.

However, this is also their weakness. Because the brand image is still weak, many consumers are willing to pay a high brand premium to buy products of big brands, while ignoring many small and medium-sized manufacturers with high quality and low price.

They hope that by cooperating with food safety, at least the entire market will recognize their safety, so that consumers will not exclude them because of concerns about food safety.

All kinds of cooperation invitations have almost paralyzed the foreign exchange department of Food Safety.Zhao An had to re-plan the company's division of departments and re-establish a department to be responsible for docking small and medium-sized enterprises with relatively fixed contracts.

In fact, by this time, the brand effect of Food Safety has become very obvious.

The food safety "censorship system" that Zhao An imagined actually had a certain foundation, but Zhao An forcibly suppressed his impulse and asked himself to wait a little longer.

Having just experienced a turmoil, Shi An can no longer make any move to break the market rules at this time.

Moreover, the current size of Shi An is not enough to support Shi An to do this.

At this time, Zhao An really felt the power of money.If the scale and assets of food safety can be doubled by ten times, many problems will no longer be problems.

After thinking about ways to make money and expand the company, Zhao An also constructed a five-year plan in his mind. From 2000 to 2005, Huaxia had many opportunities to make money, this time Zhao An was not going to miss it again.

It's not purely for making money, sometimes making money is just a means of food safety and self-protection.

Generally speaking, the second half of 2000 was a period of rapid development of food safety, not only food safety, but also companies such as Yuehua, Hongxiu, and New Expectation.

With the expansion of food safety territory, there are higher requirements for the supply of food materials.

Father Zhao, who finally rested with his wife in Rongcheng for half a year, immediately ran around the country with Liu Xi to establish a "Yuehua-style" planting base integrating planting, testing, acquisition, and production, and signed a long-term supply contract.

There are some areas of agricultural products that Father Zhao will never touch, such as basic food crops such as wheat, rice, and corn. More than 80% of the acquisition and sales market is firmly occupied by state-owned grain enterprises, and the reasons for this will be discussed later.

And Zhao's mother is not far behind, because of the introduction of the tax rebate system, Zhao's mother's Ye's Secret Stew, Burrito Tianxia and dipping sauce series have reached their peak again.

Especially Ye's Secret Stew and Burrito World, because of their high quality and low price and complete system, there are now more stores in Huaxia than Gexuan Fresh.The layout of third- and fourth-tier cities has also been rolled out.

But Mother Zhao also has her own troubles.

Although the business of Hongxiu Foods has allowed her to live comfortably so far, she always feels that compared with her husband and son, she is too conservative and has no sense of pioneering and enterprising. Time to run around.

So Zhao's mother has been thinking about a new plan recently, preparing to conquer the food industry again, and let Zhao's father and Zhao An know who is the master of the family.

Zhao An is actually very clear about his mother's thoughts, but he has no time to take care of these things at all.

Because of the busy work of food security and Ji Jiashu often recording programs in other places, the two of them haven't seen each other for a whole month!

This is not conducive to the emotional life of both parties in love!