Different God of Cooking [Rebirth]

After any network platform expands to a certain size, it begins to look for ways and means to make profits.After all, in order for an enterprise to survive, there are so many employees that need to be supported. This is understandable.

For example, the bidding ranking of search engines, the advertising space of shopping websites, the network drainage of portal websites, etc., are in the final analysis the Internet platform’s means of realizing user traffic.

Many companies have their own insistence on quality, price, and safety from the beginning, and many companies even aim to change the world.In the early days of the company, they really worked hard towards this goal.

But money has always been the most corrosive existence. After growing to a certain scale, many companies began to abuse user traffic to make money, and they will find that the bottom line is often inversely proportional to profits.

The Internet model can be easily imitated and learned. Only by becoming a big platform and improving user stickiness can it continue to grow.

If you want to grow, you need more capital, and capital will only choose those projects that have the potential to make profits.

That's why there are so many companies that we call "evil".

It's just a boy who was once a dragon slayer, and he turned into a dragon in the end.

Is there any company that has always adhered to the principle.There must be, but in the fierce market competition, these companies have already been defeated in the most intense competition.

If Shian starts from scratch as a portal website without any income, then it will also face the problem of user monetization when it develops to the current scale.

Cooperating with food companies and restaurants is probably the best choice for food safety websites to make money now.

This was also the reason why Zhou Liwei was a little moved.

Although Food Security is not stingy about investing in the Internet sector, it can even be said that the investment funds are among the best within the company.

But Zhou Liwei still has a sense of urgency. He has never seen any boss who does not seek profit in return.

If the Internet department has been in a state of loss, it is very likely to suffer from layoffs, cuts and other restrictions, so he hopes to make the Internet department into a profitable state as soon as possible.

However, after listening to Zhou Liwei's description, Zhao An thought for a while before saying:

"These companies can be allowed to publicize through the food safety network platform, but they must be required to strictly follow our standards for production and information disclosure..."

Regarding the transformation of the network platform, Zhao An had already expected it.So Zhao An gave some suggestions in detail and asked Zhou Liwei and other responsible persons to assist.

The first is the supervision and cooperation of the security department.

At present, all production standards for food safety have been published online, and relevant quality inspections and spot checks will be published regularly.In terms of information disclosure, Food Safety is far ahead of the industry average, which is why Food Safety has gained public trust.

Now Zhao An's request is - if you want to publicize through the food safety platform, you must abide by the rules of food safety.

This alone is troublesome enough, Zhou Liwei said:

"Many companies may not be able to afford such expenses, and the publicity expenses they voluntarily propose will probably increase the cost by more than 20%."

Zhou Liwei has been working in food safety for two years at least, and he has a certain idea of ​​the approximate cost of the entire industry, and immediately estimated the range of price changes.

One of the most direct reasons why so many companies are unwilling to insist on quality testing is the high cost of testing.

Moreover, most of the time, quality inspection is hidden, and most consumers cannot accurately judge the quality of products, which leads to few companies willing to invest in quality inspection.

For the same cost, more profits can be obtained by investing in packaging.

The reason why Shian can stick to the current quality strategy is because of the brand accumulation of Shian over the years, especially the reputation accumulated in the "melamine" incident before.

If it weren't for the almost sensational public event of "melamine", food safety might not have the brand reputation it has now.

The product premium brought by word of mouth is put into production again by Food Safety. Only in this way can the rapid development of Food Safety be maintained.

No company is trying to copy the current development model of food safety, because they all know that there is no way for them to copy the model of food safety.

That's why Zhou Liwei disapproved when he heard Zhao An's words.

Then what Zhao An said next surprised Zhou Liwei even more. Zhao An said:

"I am also very aware of this. Therefore, the food safety network platform does not charge additional fees, but only draws a commission from their sales, and the commission fee is as low as possible, so that these companies can feel at ease on the food safety platform. on sale."

In addition to directly reducing publicity costs, Zhao An also put forward many specific suggestions.

For example, if it has passed the quality inspection of food safety for a long time, it will provide lower publicity costs and better publicity positions; once it finds fake and shoddy products, it will directly eliminate the food safety publicity platform; for those small companies that are not well-known, but if If the quality of the food is indeed excellent, some assistance policies can be given...

Anyway, Zhao An's plan is to allow all conscientious enterprises to get rewards through the food safety platform as much as possible.

"Boss, are you doing charity?"

Now not only Zhou Liwei, but even the heads of other departments were a little surprised by Zhao An's thoughts.On the bright side, there is no way to make enough profits through food safety.

You must know that the maintenance of the website, the disclosure of information, the design of publicity, etc., all of which require high costs.

"Don't worry, I'm not a philanthropist."

Faced with the doubts of his subordinates, Zhao An patiently explained that his plan required a long period of hard work, and Zhao An thought it necessary to tell them the purpose of the plan in advance.

"Don't just look at the current profit and income, but also the future potential of the entire food safety platform. With the current scale, there are already so many companies wanting to promote through us. What we need to do now is not to realize the network platform. To make a profit, but to make our network platform a unique existence in China and occupy the entire market."

At the beginning of the 20th century, many excellent Internet companies emerged in China, especially the news, stars, entertainment, cars, etc. that are concentrated on various portal websites, which are the best choice for "surfing".

At that time, the portal website can be said to be the most humiliating moment.

It's just that in this rapid development process, how to make these portal platforms profitable has become something that most companies must consider.

It's not that these platforms can't see the vast market in the future, but that cash flow limits their layout.

If there is no need to consider profit, most Internet sites will choose to further improve their content quality at this time, kill all other competitors in the market, and finally enjoy the monopoly benefits of the entire market.

If the food safety website can really become the only existence in the future market, then the profits it can create are inestimable.

Taking the current food safety network distribution business as an example, it has already begun to take shape.If we can speed up the deployment of outlets at this time, we will be able to seize the future food delivery market.

That's a market worth hundreds of billions!

There is also an online distribution business like Gexuan Fresh. When the logistics module of Food Safety can realize transportation across the country within two days, it can start to compete with the B2C online shopping model.

If you want to own the future market, you must give up part of the profits now.

Of course, Zhao An dared to make such a decision because he now has enough cash flow in his hands, and Shi An itself can create huge profits and foresee the future market.

You must know that many Internet companies have to slow down their expansion pace because they are required by investors to generate profits as soon as possible during the financing process.

This is Zhao An's unique advantage, and he doesn't want to waste it.

Zhao An outlined his plans for the future, but he still had some doubts. The person in charge of the finance department said directly:

"Now we have invested tens of millions of funds in the logistics Internet department. If you really want to implement your plan, I am afraid that hundreds of millions of cash will be needed."

"Don't worry, I still have the money."

Recently, Zhao An really didn't take this little money seriously.

Although they knew that their boss was rich, they still felt hurt when they saw the boss say these words calmly.

Since the boss doesn't care about money, the heads of various departments don't worry about it anymore.

However, Zhao An still discovered Zhou Liwei's desire to make the department profitable as soon as possible, so he talked to Zhou Liwei alone after the meeting.

Zhao An promised Zhou Liwei that the Internet department will definitely be an important module in the company in the future, and he will not give up the Internet department because it cannot achieve profitability in the short term.

Under Zhao An's appeasement and encouragement, the whole company entered into a high-speed operation again.

Although Zhao An was not in the food safety department last year, the whole company has also developed in a thriving state.

But every employee can feel that when their boss appears in the company, they will feel more at ease and the whole company will be more efficient.

This is what a leader does to the entire company.

However, what they don't know is that Zhao An has a grander plan in his heart, but this plan is a little unrealistic even if it is said by the current food security.

Zhao An can only try to realize it.