Different God of Cooking [Rebirth]

"Boss Zhao, do you have any thoughts on our cooperation plan?"

Zhao An also did not expect that in the future, the famous business boss would take the initiative to visit Shi An.

However, Zhao An in his previous life was a famous figure, and he had met him in some halls of art performances, so Zhao An didn't feel any panic.

Looking back and thinking about it carefully, it is inevitable that the founder of Xbao came to Shian in person.In the online shopping market, the current X Bao is just a challenger with a very rapid development momentum, and its size is still much lower than that of interesting companies.

Moreover, anyone with a discerning eye can see that the battle between the two major online shopping companies has entered a fierce stage. In the next one or two years, the winner and loser will probably be decided.

Under such circumstances, Xbao will definitely try its best to win over the powerful partner of Food Safety.So it is not surprising that the founder surnamed Liu came to Shian in person.

"In your company's plan, I don't see any advantage for us."

Although he is full of admiration for this big man who has written countless legends, Zhao An still proceeds from the perspective of his own interests, that is, he is completely dissatisfied with the cooperation plan proposed by X Bao.

Knowing that food safety funds are sufficient, it is impossible to directly sell its subsidiary Angou.com.Therefore, the idea of ​​Xbao.com is to hope that Ango.com can directly enter Xbao in the name of a store, and then sell all its products on Xbao.

Of course, Xbao.com also saw the strength of Ango.com, so it promised not to charge Ango.com's transaction commission in Xbao.com.

This kind of treatment may be regarded as quite preferential treatment for other companies.But for ANGO, it is not enough.

Because Ango.com now has a large amount of customer traffic, and more importantly, customers on Ango.com generally have strong spending power, which is the most needed passenger flow for X Bao.

If Anbu enters Xbao.com, it is obvious that the latter will take advantage.

"Mr. Zhao, I think you are also very aware of the current development trend of the Internet. I think you also know the development speed of Xbao.com. A large comprehensive platform like ours can bring more customer transactions."

Mr. Liu of Xbao Company is not a fuel-efficient lamp. He is very aware of his own advantages. In his opinion, Xbao.com, which is dominated by small and medium-sized enterprises, is the ideal perfect competitive market.

Fierce competition brings transparent prices.

More importantly, he believed that the terms he offered must be better than Ququwang.Comparing the two, whichever is better, there is no reason not to choose X Bao for food safety.

"We never thought of building a comprehensive platform, and it is enough to be able to gain a foothold in the food industry."

"However, more and more food companies have settled in Xbao.com, which is the general trend. I know your company is famous for its quality, but it is not a bad thing to have more channels for customers to understand food safety."

"There is no need to worry about this. Our food safety has reached strategic cooperation with Hualiang, Huanong, Yuanwu and other enterprises. In the future, all online sales channels of these enterprises will be handed over to Ango. As long as we are willing, we can buy corresponding products online. The only place to buy goods is Angou.com.”

When he heard the names of these companies, Mr. Liu's expression changed.

Because these names are the largest state-owned enterprises in China, he has sent people to contact these state-owned enterprises before, wanting to cooperate with them, but they have been rejected countless times.

Mr. Liu is well aware of the stubbornness and bloat of these large enterprises. His initial thought was that as long as these enterprises do not help each other between Qufu and Xbao, he can take advantage of the price advantage to occupy the food market as much as possible.

Unexpectedly, these companies finally chose Angou.com.

Moreover, he understood Zhao An's implication just now.

Now that Ango.com has the decision-making power, it can remove the corresponding food that has been sold on Xbao.com at any time, making Ango.com the only seller on the entire network platform.

In this way, whether it is fun or X treasure, the layout in the food field is very likely to be surpassed by Amgo.

When fun and Xbao are still competing with each other, Ango.com can easily establish the brand image of its own online shopping platform, high-end, quality, and excellence... This is very dangerous for the transformation of Xbao.com in the future.

Although this is not Zhao An's original intention, it will have the effect of drawing salary from the bottom of the pot.

Now that the initiative of the transaction is all in Zhao An's hands, Liu Tu, the founder of Xbao, had no choice but to say:

"Then I don't know what Boss Zhao has in mind?"

Since Zhao An didn't directly reject today's meeting, it proves that there is still a possibility of continuing to negotiate today's deal. Now it's up to Liu Tu to see if the conditions offered can impress Zhao An.

If Zhao An's idea is to monopolize the entire food online sales market, then what he should do now is to further expand the scale of Angou.com.Then use the current brand and logistics advantages to bring as many food companies as possible into Angou.com.

However, most food companies do not meet food safety standards in terms of safety and quality. Secondly, making money is not the only purpose of Zhao An. Online shopping platform.

So Zhao An gave his opinion——

Various leading food companies represented by Food Safety can settle in X Bao.However, X Bao must be given some special preferential treatment on the sales page.These benefits include, but are not limited to, reductions and exemptions from sales commissions, and more importantly, publicity programs.

"Mr. Zhao, your conditions are too harsh, aren't you? According to your request, all X Bao users can go to Angou.com through our website page, so what's the use of our X Bao?"

Among all Zhao An's proposals, this was the one that he could not accept.

Because Zhao An didn't want to blur the concept of Ango.com's brand independent brand, he insisted on jumping hyperlinks on the website.

But once the jump is made, Bao X has no way to calculate the transaction amount and get a transaction commission from it.On the contrary, Xbao must also bear the maintenance costs and publicity costs of related pages, which is completely different from Xbao's initial idea.

"It's very simple. When Xbao.com is doing activities, Angou.com will never do it, and we can also guarantee that the sales price of all products on Xbao.com is the same as that of Angou.com, and we will never resort to malicious price wars from Xbao.com. client."

In this way, as long as Xbao.com is willing to pay the commission part, they can achieve their original goal - to use the brand value of Angou.com to promote.

The so-called negotiation is naturally asking for prices and bargaining on the ground.

The two sides had repeated consultations on this matter, and finally Zhao An also made a concession.

Retain the independence of Ango.com, and set up an independent and eye-catching advertising space in the food area, but no longer provide the hyperlink of Ango.com in the store page.

Don't underestimate this hyperlink, it is very important for the drainage and diversion of a website.

"Of course, we still have one more important condition. For the various discounts offered by Ango.com, Xbao.com will definitely not be lower than Ququwang."

By this time, Liu Tu had basically given up the idea of ​​monopolizing Ango.com.

Because he didn't expect that since Ango.com has reached a strategic alliance with many large enterprises.In terms of online sales, Food Safety has the dominant decision-making power.In this case, Bao X can only lower his posture as much as possible.

The only requirement of Xbao.com is that the treatment must not be lower than that of Ququ.com.

Soon, the final cooperation plan was finalized.Negotiations with the person in charge of Fun.com also reached a similar agreement a few days later.

But I have to say that Zhao An has a better impression of Xbao.com.

Whether it's the founder's personal visit, or the views on the future and his own abilities shown during the entire negotiation process, Zhao Anwan understands why he lost to X Bao in this online platform competition. .

Soon, the obvious logo of Food Safety Group can be seen on Xbao and Fun.com.Both websites have developed special store pages for food safety.

In the beginning, food safety products were not particularly competitive compared with products in other stores, mainly reflected in the price.

In fact, Yuehua provides various food raw materials, and a complete industrial chain has been formed in the transportation and sales links. Food safety is fully capable of lowering product prices.

But Zhao An did not do this. What he chose was to distribute the profits to agricultural producers.

In the past few years, the income of Lehua's cooperative agricultural product producers has increased significantly.Food Safety has a new plan for the profit distribution of the entire industrial chain.

In the past, Zhao An's family had been following the route of mid-to-high-end products. Whether it was Gexuan Fresh, One Tree, Burrito Tianxia or Hongxiu's latest bowl of rice, they could only be said to be mainstream consumer products in the market.There is no way to compare with the luxury of the real food industry.

In the past, more and more wealthy people expressed their desire for more advanced ingredients to Food Security, so Food Security will expand some advanced product procurement chains, including domestic and foreign expensive food ingredients.

According to Zhao An's previous thinking, food should always provide something that the whole society can consume.Although the profit is not so high, it is still the direction of Zhao An's efforts.

But when he had a new goal, he found that instead of letting the high-end food market be dominated by deceitful concept products, it is better to do it himself.

Zhao An does not deny that there are some rare and expensive ingredients that can bring unimaginable stimulation to the taste buds, such as specially cultivated foie gras, or some rare fish in the deep sea.

Because these ingredients are scarce and have a certain edible value, it is not surprising that they have reached an exaggerated price.

However, what really annoyed Zhao An was that consumers in some markets sold food through methods similar to pyramid schemes.

What is a concept product in food?

For example, more than ten years later, a certain company launched a small pot of tea, which claimed to be tea roasted by 23 masters across the country.

But in fact, the annual tea sales have reached an astonishing figure.According to statistics, these more than 20 so-called tea masters may not be able to fry so much tea even if they work 24 hours a day.

Another example is the black pork launched by an Internet company, which claims to give these pigs music and massage in order to cultivate black mountain pigs with the best quality and taste.These so-called Black Mountain pork have been fried to thousands of Huaxia rice per catty before they grow up.

However, the whole concept of pork is completely borrowed from some kind of high-grade beef in Sun Country.But for such a high price, there are countless people willing to pay the bill.

Not to mention the various health foods that will be particularly popular in the Chinese market in the future, such as Cordyceps sinensis and bird's nest sea cucumber, which have been proven by modern medicine to have no nourishing effect, but are popular in the entire market because of the marketing promotion of the manufacturers.

Rather than allowing the domestic high-end food market to be occupied by such manufacturers, it is better to allow food safety to occupy this market.

So various foods under the name of Shi An began to be graded, taking various fruits as an example.Food safety has established strict production and sales standards.

Factors such as origin, sunshine time, water sweetness, nutritional value, use of pesticides, storage time and other factors will all affect the rating of these products by food safety companies.

Food safety companies then grade the food before selling it.For example, the same apple has three grades: premium, high quality, and good, and there are more subtle distinctions among the three grades.

Different levels of products will have obvious differences in sales prices, so the profit difference is also very large.In this way, the profit margin of high-quality food can be widened by food safety.

It must be admitted that Shian, Yuehua and other companies have reaped more benefits from this series of operations.

But Zhao An is not a profit-seeking person, and Zhao An gives more benefits to farmers.

For example, fruit farmers who have signed a contract with Yuehua Company will receive regular inspections by Yuehua Company.This inspection will continue until the fruit is harvested, and then a comprehensive rating will be given when the fruit is received.

Yuehua's purchase price for farmers is no longer a single guide price, but will have a large change based on this comprehensive rating, and the profit difference between premium grade and good grade may double.

But in fact, if farmers really want to grow premium-grade apples, the cost is only about 1.3 times.In this way, most farmers will try their best to grow better quality apples.

In general, more than 2/3 of the profits were returned to the farmers by Zhao An.

Moreover, this move is not unique to Zhao An's company. Various large food companies have similar plans and strategies one after another.

Taking China Grain as an example, although they still cannot have a strict purchase grading system like Yuehua, they will set different preset prices in advance according to the fertility of the soil and different types of grain, and then when purchasing Check for compliance with relevant standard requirements.

As long as it is a high-quality product, the purchase price has increased significantly.

In terms of products, Hualiang has also made corresponding changes.For example, the rice industry controlled by Hualiang has launched many more advanced brands.

Golden fragrant rice from Heilongjiang Province and paddy field rice from Jiangxi Province are varieties with particularly excellent taste, and the price is generally about twice that of ordinary rice.

Of course, the quality control of these rice products is also very strict. In addition to Hualiang's own control, it has also consciously accepted food safety testing.

The testing here does not only refer to the testing of quality and safety, but also the monitoring of product production links.

Food safety refers to this process as food safety certification.

Food safety certification is not an official indicator, but an endorsement by food safety companies.

However, due to the special status of the food safety company in the Huaxia food market, customers who have the ability to consume these products are willing to trust the food safety certification.

These high-end products did not flow directly into the general market, but were sold directly on Ango.com and Gexuan Fresh.

And this is what Zhao An discussed with several major food companies before.

At that time Zhao An said:

"Since everyone has the idea of ​​Internetization, I have another suggestion, which is to launch high-quality food."

The people in charge of these companies are very clear about what Zhao An means. In fact, why don't they know that brand effect is also applicable in the food market?Haven't they thought about creating a luxury brand in the food industry?

It's just that they are facing a serious problem: in the past history, China's agricultural production has not been able to fully meet domestic demand.

Before the food and clothing problem is solved, the state cannot allow these state-owned enterprises to promote high-end products.

And this is also the most obvious benefit of state-owned enterprises. Everything is based on people's livelihood.

However, now the barriers between China and the international market have been completely opened.Some basic agricultural products can be solved through imports. Coupled with the continuous improvement of Huaxia's own agricultural technology, Huaxia is now fully capable of feeding more than 10 billion Chinese people.

After the material life is basically satisfied, people will pursue the improvement of material life.Under such circumstances, the classification of agricultural products has become an inevitable trend.

In fact, even without Zhao An's promotion, it won't be long before these food companies will launch various high-quality rice, high-quality soy sauce and other higher-quality products.

The opinions and proposals put forward by Zhao An are only to speed up the process and provide a sales channel.

Now Gexuan Fresh and Angou.com are fully capable of doing this, and can build a brand image of high-quality food in a short period of time.

So the two sides hit it off, and various companies have successively launched so-called high-quality products.For example, such as soybean oil and vinegar without additives, the production technology is more environmentally friendly, healthy processed food and so on.

Of course, the prerequisite for Zhao An's willingness to help them promote is that these foods will not go to the general market in the short term, and will only be sold on Angou.com and Gexuan Fresh.

Zhao An is not worried that these food companies will maintain the previous purchase prices of raw materials and squeeze the income of agricultural producers.

Because the expansion speed of Yuehua Company has never slowed down, with the support of Zhao An, now there are Yuehua branches all over the country.

In addition, the country is now releasing the sales qualifications for certain grains.

As long as the purchase price given by private enterprises is not lower than the guide price of the national agricultural department, they can also purchase basic crops such as rice, rice, and wheat.

The reason why the state does this is also very simple. It wants to establish some competitors for state-owned enterprises and inject vitality into the former exclusive market.Let these state-owned enterprises have the motivation to improve themselves, and will not burn out because they are the only manufacturers in the exclusive market.

Under such circumstances, if these state-owned enterprises do not increase the purchase price, there is no need for Yuehua to poach the corners, and these corners will take the initiative to run into Yuehua's arms.

Everyone is well aware of all this, but these large companies have no complaints.

After all, Zhao An has opened up another industry path for them - as long as the quality of the products is high enough, the company's profits can be guaranteed through high prices.

Therefore, farmers all over the country are constantly improving the quality of their agricultural products in order to obtain higher income.

The most direct consequence of this is that farmers are no longer willing to produce the previous low-quality crops, and at the same time, the purchase prices of crops across the country have generally increased.

Huaxia's agricultural market began to undergo changes that no one except Zhao An expected. Although the situation of the changes is not clear enough, there will be a final answer in a year or two at most.

At the same time, Zhao An's secret plan is also progressing smoothly.

With profits and income increasing, Zhao An was not in a hurry to realize these profits, but once again invested in supervision, review, and disclosure.

As a result, the brand value of Food Safety is constantly increasing.

At this time, Zhao An made another amazing decision.

Food Safety established a subsidiary company called Elite Foods.And the main business of this essence company is all kinds of high-end food products launched by Food Safety, including all kinds of food imported from all over the world, as well as high-quality specialty products from more provinces in China.

For example, the world-famous Italian Alba white truffle, Emmas caviar, Yubari king melon, etc., all of which are imported and sold by Jingjing Company.

Of course, due to the relatively small production of these expensive ingredients, a membership reservation system is adopted for all of them.

Even if it is sky-high priced food, as long as members have needs, Jingjing Company will try its best to satisfy.

Of course, no matter how expensive the food is, there will always be a market in China.Even in many cases, the higher the price, the easier it is to be sought after by the rich.

Coupled with the full support of Jingjing Food Safety, since its establishment, Jingjing has enjoyed unimaginably high profits for ordinary food companies, and this profit margin even exceeds that of the parent company Food Safety.

Even though Zhao An insists that Jingjing does not speculate on any high-end concepts, food concepts, or hypocritical concepts, the products launched by Jingjing are still sought after by the entire market.Even when Zhao An didn't deliberately promote it, some people praised Jingjing as "a luxury in the food industry".

When Zhao An heard this nickname, he was both surprised and amused.He also did not expect that this matter would develop so smoothly.

It's just that what Zhao An thinks is smooth is not just about obtaining high profits, but promoting the concept of "food quality" through the way of luxury goods.

Now the products launched by Jingjing Company often become a hot topic of discussion on the Internet. Why is this watermelon so expensive?Why is this pig so valuable?

Because Zhao An has never speculated on concept products, every answer can be answered with reason.

Including the nutritional value, rarity, difficulty of cultivating and most importantly, the taste of the food itself, it can always be convincing.

As a result, the concept of food consumption in China has gradually changed, and people have begun to pay attention to the quality of the food itself.

And this is what Zhao An has been pursuing, of course, this is only the first step.

However, just taking this first step, Zhao An will face the next market counterattack.