Different God of Cooking [Rebirth]

"Calculating the Crimes of Food Safety"

2006. 5, 1

In: Nanfang Daily Reporter: Duan Yuechen

"Food Safety", the hottest company name in China these years, seems to represent the conscience of China's food industry, and it is also a model of moral enterprises praised by everyone.

But is it really an altruistic enterprise?Next, the reporter will give you the true face of the food safety company, and detail the negative impact that the food safety company and its owner, Zhao An, have brought to the food market.

The real reputation of the food safety company in China can be traced back to the melamine incident that broke out between 2002 and 2003.At that time, catering brands such as Gexuan Fresh and One Tree under the name of Shian showed their high requirements for food safety throughout the incident, providing safe and high-quality milk sources...

And according to relevant reports, Food Safety has been committed to improving the national food safety standards.It can be said that as long as the food appears on the food safety market, it represents safety, which has become the consensus of the market.

... (the birth, development and growth process of food safety)

In 2001, Huaxia joined the WTO.After the "Huaxia Soybean" incident, Food Safety has truly become the leading large-scale comprehensive food company in China.

Because the Food Safety Company, or Zhao An, the owner of the Food Safety Company, obtained a profit of more than 10 billion Huaxia coins in this incident, and this cash helped the Food Safety Company expand rapidly.

And this is also the first time that Zhao An has shown a strong pursuit of money.

In 2004, Angou.com was formally established, an online shopping platform focusing on the food industry, which was born out of the food safety website.At present, it is the most professional and largest food shopping platform in China, and it is the protagonist we will discuss today.

The predecessor of Ango.com, the food safety website shopping platform, sold all the products sold by "Gexuan Fresh".Because of its own distribution business and quality assurance, it can occupy a place in the market.

From 2000 to 2005, the Huaxia shopping platform developed the fastest in the past few years, and during these few years, people gradually discovered the benefits of online shopping.

Because there is no need for front rent, employee expenses and other expenses, the online platform has greatly reduced product prices, which is beneficial to the people.

We all agree that this is the development trend of online platforms.

However, when online shopping brings us convenience and cheapness, Ango.com continues to launch expensive products.

Obviously, it saves a lot of costs for the physical industry, but the online sales price of Ango.com has hardly changed.This is in stark contrast to other industries and companies.

Since then, Food Safety has been abusing its own brand value.

However, this is not the worst thing.

Subsequently, Food Safety united with many leading food companies in the country to form a strategic alliance.A large number of daily food necessities can only be purchased on Ango.com, and the prices of these products have not been reduced in any way.

Basically at the same time, Shian and these large food companies launched various so-called high-quality products, including various expensive basic foods such as rice, flour, and cooking oil.

These foods have extremely high profits, but because Shian has the only sales channel, there are no competitors in the market at all. In the past two or three years, Shian has been enjoying monopoly profits.

In the past three years, the prices of products of ordinary quality have also continued to rise. Taking rice prices as an example, the growth rate in the past two years has been as high as 15%, and the prices of other agricultural products have also changed similarly.

As the vane of China's current food companies, a large number of food companies have followed suit and raised prices.This is some data collected by the reporter. Most companies followed up immediately after the food safety price increase.

... (a large number of data and information on price increases)

The most ridiculous thing is that a large number of consumers regard food safety as a luxury in the food industry, and are proud of being able to consume products with the "food safety" label.

The food industry is the foundation of a country and should not be a place for businessmen to pursue their interests.The price of food in a country is a major issue in the country's people's livelihood, and it should be strictly prohibited to manipulate prices and monopolize the market.

Some people may think that food safety spends a lot of money on food disclosure, but in fact, according to the interview and investigation of our reporter, the cost of this part is even less than 20% of the profit.

Food safety has changed from a conscientious enterprise back then to a moth that relies on the market and consumer trust to suck blood.

Moreover, Shian is not a listed company, most of the equity is in the hands of the owner, Zhao An, and the company's financial report does not need to be disclosed to the public, so we have no way to infer how much wealth Shian has grabbed from the entire society?

(Photo: Shi'an Building, completed in 2004, is one of the current office buildings in Beijing. Netizens call this building "Zhao An's Back Garden" because the green environment of the entire company is so beautiful that it is not a family office at all. An enterprise based on the spirit of hard work.)

We must know that the essence of food is food rather than brand image.

Now more and more food companies package themselves as high-standard and high-quality products, but in fact their value has not increased.

According to political economy, food safety is making excess profits, which will cause a devastating blow to our market.

I hope to use this article as a sword to expose the face of these black-hearted enterprises, let the market belong to the market, and let food remain food.

(This report only represents the point of view and has nothing to do with this newspaper)

After reading the report, Zhao An put the newspaper on the desk, suddenly felt a little lost, stood up from the chair, and walked to the window of the office.

Looking at the buildings around the building, Zhao An was also in a trance.

Indeed, as the report said, the Food Safety Building is luxuriously built and the office environment is beyond imagination.There are gymnasiums, indoor sports rooms, chess and card rooms, cafeterias, etc. in the food safety building, and there are even psychological counselors who are on duty every day, who can provide psychological counseling for employees.

Employees can use these places during working hours, of course, the only premise is to complete their work.

When building the Food Security Building, what Zhao An wanted was to make every Food Security employee as comfortable as possible at work.

Of course, another very important reason is that 2003 happened to be the year when the Huaxia property market collapsed. Both the purchase price of the land and the construction cost were quite low.

It's just that he didn't expect that the Food Safety Building he worked so hard to build would also become a representative of his great success and greed for power and wealth.

Today's report is not accidental.

Since the beginning of 2005, some people have started to criticize the current high-end product prices of food safety through various channels.

Part of it is the complaints of the market, but more part comes from the promotion of peers.

In fact, when Zhao An established the subsidiary Jingjing, he had already anticipated these reactions.

The high-end food market is rich in profits, enough to make any company jealous.

However, Food Safety not only took the lead in occupying this market, but also took various actions that can be said to seal the entrance of the high-end food market.

First of all, the transparency and disclosure of various ingredients, whether a kind of ingredient is scarce, whether it is valuable, food safety has been clearly displayed in the public link.

When evaluating the price of a high-end food in the on-site market, everyone has a rough judgment standard in mind.

Some companies are still determined and want to create some "mythical" food.They are obviously ordinary foods, but they are said to be more miraculous than any medicine.

However, in 2004, Food Safety had established a food rumor smashing website.Various top universities in the food safety alliance conduct scientific publicity on the basic knowledge of food nutrition safety.

You said that your food contains a small amount of trace elements, which can prolong life.

The food safety website will tell you that any substance that is out of dose and talking about its effect is playing hooligans.

You said that your food is a centuries-old recipe with various nourishing and beautifying effects.

However, this rumor was quickly proved by scientific papers, and the efficacy cannot be believed without clinical testing.

It can be said that in China's high-end food market, the main consumers are quite rational.In this case, if you want to earn high profits, you must first invest in higher costs to ensure the quality of the product.

These actions of food security shattered the dream of countless businessmen to get rich overnight.

These people naturally hated Zhao An deeply.

But there are also many people who are becoming more and more dissatisfied with food safety and Zhao An.

When these expensive foods are placed in front of the people, all people really realize how unfair the distribution of wealth in this society is.There is so much food, so expensive that most people cannot enjoy it in their entire lives.

Hatred of the rich is a phenomenon that can never be eliminated.

And Zhao An, the owner of the food safety company, naturally became the first bearer of these hatreds.

Coupled with the fueling of colleagues in the food industry, it is easy to form a concept-the rise in the price of Huaxia's food market is all Zhao An's fault.

When a person starts to dig into a dead end, no matter how superficial the truth is, there is no way to wake him up.

They don't even think about how much food safety costs?They just think, why can't your food safety provide us with good and cheap products?

Even the melamine incident back then became Zhao An's dark history.

And all of this, Zhao An had expected.

When facing this choice back then, Zhao An suddenly remembered a sentence his father often said to him.

"I am always a farmer. Yuehua always wants to do something for farmers."

And this sentence finally prompted Zhao An to make this decision.

But Zhao An is not a saint. There is a company plotting against him, and he has suffered innocent injustice, but he can bear it willingly.

Zhao An thought that what he had done was a good thing and he had no regrets, so he had to find a way to clear his name.

If only he was waiting for the right time.

Soon Zhao An finally received the call he had been waiting for.

"Zhao Xiaoba, the teacher asked you to come to school to meet him. He said that the matter is settled."

The only ones who can be called Zhao An and Zhao Xiaoba are the bad friends in Zhao An's dormitory.Among the bad friends who are still studying in China, there is only one person, and that is Jiang Tianhua, who studied under Professor Song Qiao.

"Okay, I'll come to school this afternoon, is Mr. Song in the office this afternoon?"

Speaking of his alma mater and Professor Song Qiao, Zhao An's tone was much more cheerful.

"Ah."

"Then see you this afternoon."