Different God of Cooking [Rebirth]
Chapter 195 Promotion
Although Hongxiu Company has unconditionally funded these schools to build new canteens, it also has many tough regulations, such as basically not giving any room for school chefs to play.
Hongxiu Company will customize the meal menu for this month every month, and the chefs can only make it according to the menu in detail to the ingredients and dish selection of each day.
All menus are configured by professional nutritionists to meet the nutritional needs of children.
Of course, this menu will also consider seasonal changes, market supply of ingredients, and popularity.Under normal circumstances, four or five dishes will be provided every day, and then students can choose according to their own preferences.At the same time, it also ensures the supply of soup, fruit, milk, eggs and other side dishes.
A big problem in campus catering is that it is difficult to guarantee the stability of taste and nutrition of dishes.Hongxiu solves this problem by customizing a strict menu. Each different dish has clear regulations on the amount of ingredients and additives, such as the combination of meat and vegetables, the addition of seasonings, etc.
These are all formulated by the professional R&D department of Hongxiu Company, which ensures the deliciousness of the food.
If there are only four or five dishes a day, the processing and cooking of the ingredients are very simple, and the corresponding workload of the chef will be greatly reduced.The fixed and repetitive daily work can also avoid the occurrence of food problems to a certain extent.
There is another very important reason. If all the schools supply a fixed amount of food every day, then Hongxiu Company can carry out unified procurement and deployment, which can greatly reduce the cost and ensure the quality of the dishes.
Moreover, the menu for the next month is formulated one month in advance, and Hongxiu Company can also communicate with Yuehua Company in advance according to the menu.
That's right, all the ingredients for these schools are provided by Father Zhao's Yuehua Company.
Although it is said that the price of the products under the Food Safety Company is much higher than that of the same kind of products, in fact, as a supplier, Yuehua Company also has a large number of affordable product chains.
It's just because these products often don't take the brand line, so people seldom pay attention to it.
My wife and son have shown something for the safety of campus food.As the self-confessed head of the family, Zhao's father is naturally not far behind.It's just that Zhao's father's movements were not so obvious, and he continued to be a green leaf for his wife and son, providing reliable food.
Although there are obvious differences between these ingredients and the star products purchased through Gexuan Fresh, they are mainly reflected in appearance and size.
However, compared with the food purchased by the school in the past, it still has obvious quality advantages. After all, it is grown on the same farmland, but the quality is not so good.
There has not been any change in the price, and it can also guarantee that Yuehua will not lose money due to supply.
The reason is simple, directly transported from the farmland to the school, avoiding the dealer's profit.At the same time, it basically cuts off all kinds of gray income of purchasing personnel in the middle.
The problem of kickbacks is common in all countries in the world, and it is impossible to completely eliminate this phenomenon even within food safety companies.
Even Zhao An admits the saying that "when the water is clear, there will be no fish", but everything must have a basic bottom line. It is obvious that safety is the bottom line of food.
And if they want to work in the canteens of these eight schools, the staff must pass the training and assessment of Hongxiu Company, which includes basic cooking methods, nutrition principles, food safety knowledge, etc.
Moreover, this kind of training cannot be completed once and for life. After passing the assessment, Hongxiu Company also stipulates annual follow-up training.At the same time, Hongxiu Company will also send special personnel to conduct spot checks at the school from time to time. If there are any mistakes, they will be dismissed at least, and at worst they will have to bear the corresponding compensation.
These originally insignificant positions suddenly became a bit tricky. It is impossible for an ordinary canteen employee to have such a high level of awareness. Everyone just wants to make money to live.
Zhao's mother is also very aware of this situation. She did not use the banner of morality to promote this matter, but chose to increase the income of these positions.
In addition to the basic salary given by the school, Hongxiu will provide some additional job subsidies.Although these job subsidies are not many, they are enough to make relevant staff willing to abide by strict regulations.
In addition to the many difficulties in the school's implementation, Hongxiu's company is not all smooth sailing.Over the years, 90% of the employees who have been voluntarily fired by the company are related to the word safety, and the same is true for Food Safety and Yuehua.
Therefore, in the process of the three companies promoting the relevant plans, few employees are actively willing to join the relevant project teams.
It is obvious that these project teams are not set up to create profits, and there is no possibility of high performance dividends. At the same time, they will accept the most stringent supervision and management. Everyone avoids them for fear of being selected into such a Qingshui Yamen.
For such a situation, Zhao An didn't have any dissatisfaction, it was just human nature.Zhao An has never asked his employees to be selfless for the sake of food safety and the overall situation. It is a very stupid thing to put everything on the moral standards of others.
However, he also secretly wrote down the names of those applicants, because he knew that these employees were the guarantee for food safety to go further in the future.
All kinds of methods, both kind and powerful, finally ensured the staff who promoted the whole plan, and this was only the first step of the plan.
According to Zhao's mother's vision, she will launch related industry qualification examinations in the future.Even if there is no way to become the benchmark of the entire industry like the food safety and quality inspection standards, it can also become a consideration for other food companies to recruit staff in the future.
You must know that the title of "Queen of Chain Catering" does not only refer to Zhao's mother's assets, but is also inseparable from her status in the entire food industry.
As a result, the entire production process of campus catering has been completely subverted, which has aroused extensive discussions in the entire society.
At the beginning, everyone applauded some of Hongxiu Food's listings. After all, at this critical point in time, there are too few companies that dare to stand up.
Moreover, Hongxiu's corporate underwriting model has indeed given a new answer to the recently debated question.
In fact, many schools now contract their canteens to external companies, but these companies often go up and down with the school leaders, and everyone knows the various channels.
As a result, these underwriting companies are small in scale, low in professionalism, and their staff do not have any qualifications for work.
After all, a canteen is often replaced every few years. These companies have no incentive to train professional staff, and it is difficult to further expand their business scope.
Where do they know so many principals, let them underwrite more school canteens.So what they want is to grab more profits within a limited time.
However, if a professional food company can emerge, it will professionally operate school canteens for ten or even decades.On the one hand, we can use the advantages of scale to keep the cost as low as possible, so as to ensure our own profit margin.On the other hand, it can also continuously realize the sustainable development and expansion of enterprises.
In this way, marketization and specialization can be realized in the field of school catering, and then the power of supervision can be handed over to the market.
If a company provides meals to multiple schools at the same time, it will inevitably face stricter supervision.
Not to mention like now, Hongxiu has announced the entire catering process.Everyone knows the relationship between Hongxiu and Shi An, so it is not surprising.
But under such circumstances, there will always be some discordant voices, and they began to criticize Hongxiu Company frantically.It is believed that Hongxiu Company is using the government's influence to expand new industrial fields for itself in the name of supporting the hometown.
In fact, there is some basis for this statement. After all, when Zhao's mother promoted this matter, she took the initiative to cooperate with senior officials of the Ministry of Education in Shu Province, and invited other government/government departments to formulate related promotion plans.
In China in 2009, the vast majority of primary schools and kindergartens were public.It stands to reason that the state still has a strong control over school catering.In fact, the scale of primary schools and kindergartens is generally not particularly large, with only a few hundred students in each grade.
Coupled with the basic national conditions of the country's large population, the number of schools is particularly large.Relevant departments do not have the time and energy to conduct a detailed inspection of each school's catering, and only formulate a general rule and system.
The final result is that the government/government lacks control over school catering, and can only maintain it through occasional spot checks, which has led to many violations.
So after Hongxiu Company proposed the entire plan, the relevant departments united without hesitation to promote the deployment of the entire plan.
It is precisely because of the coercive power of the government that Mrs. Zhao was able to sign relevant contracts with eight schools in a short period of time.Otherwise, no matter how powerful Hongxiu Company is, if it wants to sign contracts with eight schools at the same time, it will take at least half a year according to the relevant bidding process.
At that time, according to the memory of the public, whether everyone still remembers the school catering problem is a problem.
There are always some people in this world who would like to express something different from ordinary people to gain everyone's attention, especially in 2009, the era of rapid Internet development.
The first batch of Internet celebrities and Internet companies have appeared on the Internet stage, and more and more people want to gain the attention of others on the Internet.
Of course, there are also some people who hate the rich, dark, and narrow-minded. In their eyes, whatever the rich do is evil.
Anyway, all kinds of voices gathered together, and they were all clearly opposing Hongxiu.
In addition to forums, many platforms have appeared on the Internet in the past two years that allow everyone to express their opinions.For example, a forum under a certain search engine, or a blog launched by a certain portal website imitating foreign blogs.All kinds of speeches are varied and emerge in endlessly.
"The Behind-the-Scenes Layout of Hongxiu Company", "Referring to the Campus Catering Market", "Exposing the True Face of Conscientious Entrepreneurs"...
Humans are creatures that are easily swayed by public opinion, especially when it's hard to tell the truth from the fake.
These nonsense analyzes are indeed based on a series of recent actions of Hongxiu Company.A considerable part of them were successfully persuaded.
In fact, as long as Zhao's mother is willing to disclose the profitability of the entire company, all the rumors can be broken.
However, who knows that under such circumstances, Hongxiu Company did not make any statement, as if admitting this statement...
Hongxiu Company will customize the meal menu for this month every month, and the chefs can only make it according to the menu in detail to the ingredients and dish selection of each day.
All menus are configured by professional nutritionists to meet the nutritional needs of children.
Of course, this menu will also consider seasonal changes, market supply of ingredients, and popularity.Under normal circumstances, four or five dishes will be provided every day, and then students can choose according to their own preferences.At the same time, it also ensures the supply of soup, fruit, milk, eggs and other side dishes.
A big problem in campus catering is that it is difficult to guarantee the stability of taste and nutrition of dishes.Hongxiu solves this problem by customizing a strict menu. Each different dish has clear regulations on the amount of ingredients and additives, such as the combination of meat and vegetables, the addition of seasonings, etc.
These are all formulated by the professional R&D department of Hongxiu Company, which ensures the deliciousness of the food.
If there are only four or five dishes a day, the processing and cooking of the ingredients are very simple, and the corresponding workload of the chef will be greatly reduced.The fixed and repetitive daily work can also avoid the occurrence of food problems to a certain extent.
There is another very important reason. If all the schools supply a fixed amount of food every day, then Hongxiu Company can carry out unified procurement and deployment, which can greatly reduce the cost and ensure the quality of the dishes.
Moreover, the menu for the next month is formulated one month in advance, and Hongxiu Company can also communicate with Yuehua Company in advance according to the menu.
That's right, all the ingredients for these schools are provided by Father Zhao's Yuehua Company.
Although it is said that the price of the products under the Food Safety Company is much higher than that of the same kind of products, in fact, as a supplier, Yuehua Company also has a large number of affordable product chains.
It's just because these products often don't take the brand line, so people seldom pay attention to it.
My wife and son have shown something for the safety of campus food.As the self-confessed head of the family, Zhao's father is naturally not far behind.It's just that Zhao's father's movements were not so obvious, and he continued to be a green leaf for his wife and son, providing reliable food.
Although there are obvious differences between these ingredients and the star products purchased through Gexuan Fresh, they are mainly reflected in appearance and size.
However, compared with the food purchased by the school in the past, it still has obvious quality advantages. After all, it is grown on the same farmland, but the quality is not so good.
There has not been any change in the price, and it can also guarantee that Yuehua will not lose money due to supply.
The reason is simple, directly transported from the farmland to the school, avoiding the dealer's profit.At the same time, it basically cuts off all kinds of gray income of purchasing personnel in the middle.
The problem of kickbacks is common in all countries in the world, and it is impossible to completely eliminate this phenomenon even within food safety companies.
Even Zhao An admits the saying that "when the water is clear, there will be no fish", but everything must have a basic bottom line. It is obvious that safety is the bottom line of food.
And if they want to work in the canteens of these eight schools, the staff must pass the training and assessment of Hongxiu Company, which includes basic cooking methods, nutrition principles, food safety knowledge, etc.
Moreover, this kind of training cannot be completed once and for life. After passing the assessment, Hongxiu Company also stipulates annual follow-up training.At the same time, Hongxiu Company will also send special personnel to conduct spot checks at the school from time to time. If there are any mistakes, they will be dismissed at least, and at worst they will have to bear the corresponding compensation.
These originally insignificant positions suddenly became a bit tricky. It is impossible for an ordinary canteen employee to have such a high level of awareness. Everyone just wants to make money to live.
Zhao's mother is also very aware of this situation. She did not use the banner of morality to promote this matter, but chose to increase the income of these positions.
In addition to the basic salary given by the school, Hongxiu will provide some additional job subsidies.Although these job subsidies are not many, they are enough to make relevant staff willing to abide by strict regulations.
In addition to the many difficulties in the school's implementation, Hongxiu's company is not all smooth sailing.Over the years, 90% of the employees who have been voluntarily fired by the company are related to the word safety, and the same is true for Food Safety and Yuehua.
Therefore, in the process of the three companies promoting the relevant plans, few employees are actively willing to join the relevant project teams.
It is obvious that these project teams are not set up to create profits, and there is no possibility of high performance dividends. At the same time, they will accept the most stringent supervision and management. Everyone avoids them for fear of being selected into such a Qingshui Yamen.
For such a situation, Zhao An didn't have any dissatisfaction, it was just human nature.Zhao An has never asked his employees to be selfless for the sake of food safety and the overall situation. It is a very stupid thing to put everything on the moral standards of others.
However, he also secretly wrote down the names of those applicants, because he knew that these employees were the guarantee for food safety to go further in the future.
All kinds of methods, both kind and powerful, finally ensured the staff who promoted the whole plan, and this was only the first step of the plan.
According to Zhao's mother's vision, she will launch related industry qualification examinations in the future.Even if there is no way to become the benchmark of the entire industry like the food safety and quality inspection standards, it can also become a consideration for other food companies to recruit staff in the future.
You must know that the title of "Queen of Chain Catering" does not only refer to Zhao's mother's assets, but is also inseparable from her status in the entire food industry.
As a result, the entire production process of campus catering has been completely subverted, which has aroused extensive discussions in the entire society.
At the beginning, everyone applauded some of Hongxiu Food's listings. After all, at this critical point in time, there are too few companies that dare to stand up.
Moreover, Hongxiu's corporate underwriting model has indeed given a new answer to the recently debated question.
In fact, many schools now contract their canteens to external companies, but these companies often go up and down with the school leaders, and everyone knows the various channels.
As a result, these underwriting companies are small in scale, low in professionalism, and their staff do not have any qualifications for work.
After all, a canteen is often replaced every few years. These companies have no incentive to train professional staff, and it is difficult to further expand their business scope.
Where do they know so many principals, let them underwrite more school canteens.So what they want is to grab more profits within a limited time.
However, if a professional food company can emerge, it will professionally operate school canteens for ten or even decades.On the one hand, we can use the advantages of scale to keep the cost as low as possible, so as to ensure our own profit margin.On the other hand, it can also continuously realize the sustainable development and expansion of enterprises.
In this way, marketization and specialization can be realized in the field of school catering, and then the power of supervision can be handed over to the market.
If a company provides meals to multiple schools at the same time, it will inevitably face stricter supervision.
Not to mention like now, Hongxiu has announced the entire catering process.Everyone knows the relationship between Hongxiu and Shi An, so it is not surprising.
But under such circumstances, there will always be some discordant voices, and they began to criticize Hongxiu Company frantically.It is believed that Hongxiu Company is using the government's influence to expand new industrial fields for itself in the name of supporting the hometown.
In fact, there is some basis for this statement. After all, when Zhao's mother promoted this matter, she took the initiative to cooperate with senior officials of the Ministry of Education in Shu Province, and invited other government/government departments to formulate related promotion plans.
In China in 2009, the vast majority of primary schools and kindergartens were public.It stands to reason that the state still has a strong control over school catering.In fact, the scale of primary schools and kindergartens is generally not particularly large, with only a few hundred students in each grade.
Coupled with the basic national conditions of the country's large population, the number of schools is particularly large.Relevant departments do not have the time and energy to conduct a detailed inspection of each school's catering, and only formulate a general rule and system.
The final result is that the government/government lacks control over school catering, and can only maintain it through occasional spot checks, which has led to many violations.
So after Hongxiu Company proposed the entire plan, the relevant departments united without hesitation to promote the deployment of the entire plan.
It is precisely because of the coercive power of the government that Mrs. Zhao was able to sign relevant contracts with eight schools in a short period of time.Otherwise, no matter how powerful Hongxiu Company is, if it wants to sign contracts with eight schools at the same time, it will take at least half a year according to the relevant bidding process.
At that time, according to the memory of the public, whether everyone still remembers the school catering problem is a problem.
There are always some people in this world who would like to express something different from ordinary people to gain everyone's attention, especially in 2009, the era of rapid Internet development.
The first batch of Internet celebrities and Internet companies have appeared on the Internet stage, and more and more people want to gain the attention of others on the Internet.
Of course, there are also some people who hate the rich, dark, and narrow-minded. In their eyes, whatever the rich do is evil.
Anyway, all kinds of voices gathered together, and they were all clearly opposing Hongxiu.
In addition to forums, many platforms have appeared on the Internet in the past two years that allow everyone to express their opinions.For example, a forum under a certain search engine, or a blog launched by a certain portal website imitating foreign blogs.All kinds of speeches are varied and emerge in endlessly.
"The Behind-the-Scenes Layout of Hongxiu Company", "Referring to the Campus Catering Market", "Exposing the True Face of Conscientious Entrepreneurs"...
Humans are creatures that are easily swayed by public opinion, especially when it's hard to tell the truth from the fake.
These nonsense analyzes are indeed based on a series of recent actions of Hongxiu Company.A considerable part of them were successfully persuaded.
In fact, as long as Zhao's mother is willing to disclose the profitability of the entire company, all the rumors can be broken.
However, who knows that under such circumstances, Hongxiu Company did not make any statement, as if admitting this statement...
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