Different God of Cooking [Rebirth]

This report briefly dissects the reasons for KFC's success, which is much deeper than the previous simple report.When Zhao An read this report, he showed a satisfied smile.

Because the signature of this report is "Zhao Ji'an", Zhao An's stage name in his previous life.

When he found out that the public opinion was paying more and more attention to the "KFC phenomenon", Zhao An was thinking about how to use this matter to promote the development of his Ye's secret sauce.

This means that the awakening of the public's attention to the catering industry is a rare opportunity.

However, it is impossible for Zhao An to directly submit a manuscript such as "Rongcheng Cuisine - Ye's Secret Stew" to the newspaper, the meaning of advertising is too obvious.

Zhao An first wrote such an article purely discussing chain stores and sent it to Rongcheng Daily.Zhao An's writing style may not be the best, but Zhao An believes that he knows more about chain stores than most people.

So Zhao An has been paying attention to the recent Rongcheng Daily, and he believes that his contribution will definitely be adopted.What was unexpected was that it was on the same day as the official business hours of my own store.

As for how much impact this article will have on those companies in Rongcheng that may form chain stores, Zhao An is not worried at all, even in the competitive catering industry.

It is impossible to hide the benefits of chain stores just because you are worried that others will also set up chain stores.This knowledge can never be hidden, nor does it need to be.

Perhaps Huaxia chain restaurants started to develop earlier, and it is unknown that competition can make the entire market more dynamic.These are all things for later, let's continue to talk about the Rongcheng Daily.

Zhao An reckoned that the name "Zhao Ji'an" had already been used by the editors of the Rongcheng Daily, otherwise he wouldn't have given himself such a big page.

After returning home, Zhao An took out the letter paper left over from last time, and continued to write manuscripts for Rongcheng Daily.

About a week later, Zhao An saw the name "Zhao Ji'an" in the mail room of the community, which was a reply letter from Rongcheng Daily.

No one except him knew the relationship between Zhao An and "Zhao Ji'an". He couldn't let the editor of Rongcheng Daily know that this was a letter written by a middle school student.

When the envelope was opened, there were three things.The first is the manuscript notice and manuscript fee.

Fortunately, the censorship of contributors is not so strict these days, and money is also allowed to be sent in envelopes.So Rongcheng Daily sent back the 50 yuan manuscript fee directly.

The other piece of paper is the notice of drafting. Rongcheng Daily is very satisfied with the content of the previous submission, and hopes that "Zhao Ji'an" will submit manuscripts to Rongcheng Daily first, and they will also give priority to reviewing manuscripts.

Zhao An couldn't help laughing when he saw the draft notice. I'm afraid the editor of Rongcheng Daily didn't expect that his second draft had already been submitted, and the time should have come by now.

Rongcheng Daily Building, Life Edition Editorial Department.

"Editor-in-Chief, did that Zhao Ji'an come in with another manuscript?"

"So fast? What are you writing, or is it a chain model?" A middle-aged man raised his head from the thick documents.

"It's almost the same, but it's a little different." The young staff also said with some doubts.

The editor-in-chief of the life board was very dissatisfied with the subordinate's answer, and said loudly: "Bring it here and show it to me."

The editor-in-chief saw that the content of the report was indeed different from what he had imagined, but in the end he made a decision: "Xiao Li, go to the place above this afternoon for an interview and take some photos. If it is true, the editor of the post-acquired life page The layout is given to him."

After quickly browsing the content of the manuscript, Xiao Li asked hesitantly: "Editor-in-Chief, is this suspected of being an advertisement?"

"So I ask you to interview and take pictures first. If there are any exaggerated situations, then take it down." The editor-in-chief has already made up his mind.

In the afternoon, Xiao Li set off with his camera on his back. When he arrived at Ye's Milu, it was around four o'clock in the afternoon, and only Mother Zhao was there.

Seeing the clean, concise, and novel store, Xiao Li's trust in the manuscript has increased a bit.

After explaining his intentions, Xiao Li was immediately warmly received by Zhao's mother, and brought out a small portion of all the stewed vegetables for Xiao Li to taste.

After tasting the stewed vegetables, Xiao Li has basically believed the manuscript's introduction to Ye's secret stew.But the task still needs to be done.

The first question is "I don't know, what's the boss's name?"

Mother Zhao replied with a smile: "My surname is Ye."

Xiao Li smiled embarrassedly, seeing the name of the store, he shouldn't have asked this question.This boss obviously has nothing to do with that "Zhao Ji'an", am I stupid?

Xiao Li quickly got to the point, asked Zhao's mother several related questions, and then took photos of the main store, and left directly. After all, the photos of the other two chain stores also needed to be taken.

When eating at home in the evening, Zhao's mother told Zhao's father and Zhao An about the Rongcheng Daily interview in the afternoon, and the smile on her face couldn't stop.

I didn't expect that I, a rural woman, would have a day in the Rongcheng Daily.

Perhaps the Rongcheng Daily is less formal than the SC Daily, but the people in Rongcheng obviously prefer the Rongcheng Daily because the content is more grounded.

Zhao An listened to his father's regret, and wanted to laugh, but he didn't dare to speak, so he could only hold back.

The next day, Zhao's mother got up early like Zhao's father, but she didn't accompany Zhao's father to buy vegetables, but went to the post kiosk newsstand to buy newspapers.

It's a pity that Zhao's mother couldn't find the words "Ye's secret brine" after searching through today's newspapers.

Zhao An hurriedly comforted him, other newspapers also need time, we will wait.

Sure enough, on the third day, Mother Zhao finally saw the report she wanted in the Rongcheng Daily.

The life version occupies an entire main board, and there are black and white photos.

"Development of Chain Stores in Rongcheng—Record of the Development of "Yip's Secret Brine""

The report briefly records the operation method of Ye's Secret Stew, and that Ye's Secret Stew is the first catering enterprise in Rongcheng to use "chain stores".

There are also three photos, which are the main store, the first store of the chain and the second store of the chain. Of course, there are three stall owners entering the country in the photos, of course they are Mother Zhao, Zhao Da and Wang Huaide.

It was mentioned in the report that the main store of Yip's Secret Brine was the first store, and then there were two chain stores in turn.There are not many introductions to the detailed dishes.

The report mainly analyzes what kind of enterprises the chain stores are suitable for, rather than introducing the dishes and development history of Yip's secret brine.

"Xiao Li didn't ask clearly. Although we are the main store here, the first store of the chain store was the first to open."

Zhao's father looked at the wrong information in the newspaper and was a little dissatisfied.

"It's okay, it's okay, it's just a small mistake."

Seeing that she appeared in the newspaper, Zhao's mother didn't care about it in the slightest.

The content of the report was of course Zhao An's intentional typo. He originally wanted to prevent others from mistakenly thinking that he was the boss or employee of Ye's Secret Brine through some mistakes.

But I didn't expect that the reporter in charge of the interview didn't ask these things in detail.It seems that he has a lot of trust in "Zhao Ji'an".

What Zhao An didn't expect was that this incident became an anecdote in the development history of Ye's Secret Brine, and because "the first store was not the main store", more people knew about Ye's Secret Brine.

Even though the main content of this report was not to praise Ye's secret stew, Zhao's father and Zhao mother obviously felt that their business was getting better and better, and many people even spent half an hour walking here to buy stewed vegetables.

Similarly, the business of the first chain store and the second chain store suddenly exploded.

The resident population of Rongcheng exceeds 1000 million, and the daily circulation of Rongcheng Daily exceeds [-]. The influence of a main page is unimaginable to Zhao's parents and Zhao's mother.

Of course, apart from the influence of Rongcheng Daily itself, the relationship with KFC is also inseparable.

In terms of influence alone, KFC does not know how many times better than Yip's Secret Broth.

Zhao An's first article shifted people's attention to KFC from KFC to chain stores.

Because the content of the article is informative and the arguments are well-founded, most readers have an "illusion": KFC's success is because it is a chain store, while ignoring many other advantages of KFC.

At this time, Zhao An's second report successfully directed people's attention from the advantage of the chain store to Ye's secret brine.

KFC is successful because it is a chain store, and Yip's secret brine is a chain store, so Yip's secret brine is also particularly successful.

This kind of erroneous syllogism is too common in life and in the media. It is true that Zhao An originally thought of taking advantage of KFC's popularity to promote his own Ye's Secret Broth.

But he didn't expect the effect to be so good, too good to control.

In the next week, reporters from three newspapers successively came to interview Ye's secret brine; there was also a queue in front of the three Ye's secret brine, and the main store had the most people.

What really exceeded Zhao An's expectations was that several businessmen successively came to ask Zhao's father and Zhao mother if they would resell Ye's secret brine to them, and some of them even offered a price of 5 yuan.

This is an era when households with 5 yuan are proud enough. Zhao's father and Zhao's mother almost agreed to [-] yuan.

Zhao An hastily settled the bill for his parents, and both parents had a deep affection for Ye's secret sauce, so they reluctantly refused.

These businessmen did not force it, because they had already seen the business opportunity.As for whether Zhao's father and Zhao's mother are really willing to sell Ye's secret brine to them, it is not particularly important. They believe that Zhao's father and Zhao's mother, who were born as farmers, cannot beat them in business.

Zhao An looked at the confident businessmen and said nothing.

Another change was that many people came to tell Zhao's father and Zhao's mother that they wanted to open a chain store of Ye's secret brine.

These are people who have a certain understanding of chain stores and have smelled the benefits, but they are not like the previous businessmen who have enough financial resources to establish chain enterprises by themselves.

Zhao An also expressed to his parents that he should not open a chain store for the time being, but this time Zhao's father and Zhao's mother did not accept Zhao An's opinion.

They didn't sell Ye's secret brine before because they knew how to catch fish and kill chickens to get eggs. But now others want to open a chain store, why should they refuse?

More chain stores means higher income.

More importantly, the success of Zhao Da and Wang Huaide made them believe that other chain stores can also be successful.

What's more, the kitchen of the main store is large enough to provide one or two more chain stores, so the two began to choose partners.

At the beginning, Zhao An was very worried and anxious. He was not opposed to the expansion of the chain, but the foundation of his family was not stable enough.

I must make myself an adult as soon as possible, so that I can have more and even independent decision-making power, Zhao An thought to himself.

On the other hand, Zhao An also gradually realized that maybe being frustrated now is not a bad thing for his parents.