Different God of Cooking [Rebirth]

Among the many visitors seeking cooperation, Father Zhao finally reached an agreement with the two.

They still buy from the main store at a fixed price every day, and then they can sell them under the name of "Yip's Secret Brine Chain Store".

However, all agreements were negotiated orally between the two parties, and there was no witness from anyone.

Zhao's father and Zhao's mother thought very simply, as long as they could buy stewed vegetables from themselves.The processing fee in the middle is enough to increase your income again.

As for other aspects, it was only mentioned to them, the experience of chaining the first and second stores before.How to promote the chain store when it starts to operate, how to increase the flow of customers through good sanitation, how to attract customers...

Because his parents had vetoed his opinions before, Zhao An did not put forward any opinions on this matter, but just silently remembered their respective business locations.

Both of them own shopfronts near the farmer's market, so they took off their original signboards and replaced them with "Yip's Secret Brine Chain Store" to start business.

From this point of view, they had a much higher starting point than Zhao Da and Wang Huaide, and already had a certain stable passenger flow.

At the beginning, the two of them would indeed come to Zhao's mother every day to buy stewed vegetables, and told Zhao's mother the amount needed for the next day.

In the first month, the amount they needed was clearly increasing.

Even if it can be cleaned and marinated in the shop, except for lunch time, the husband and wife have to stay busy in the shop from morning to night every day.

Even though their income has increased significantly, the two still feel particularly fortunate.They think that this is already the limit of their own store, and they plan to maintain the current scale.

But Zhao's father and Zhao's mother suddenly discovered that the amount of stewed vegetables purchased every day by the two newly joined chain stores suddenly began to decline.

Zhao's mother also asked about the situation with great concern, but the other party's answer was only "business is not good recently".

Zhao's mother was very puzzled by this. Obviously, the business of the main store, the first store, and the second store is getting better and better.But in the end, Zhao's mother didn't continue to ask.

When the family is together, Zhao's father and Zhao's mother will inevitably talk about these things.After Zhao An heard this, he also had some guesses in his heart.

"Xiao Shu, do me a favor this weekend?"

"Okay!"

Ji Jiashu agreed without asking any questions, since Zhao An would not harm him anyway.

On Saturday afternoon, Zhao An took Ji Jiashu to a street where the two had never been before. There was a farmer's market nearby. At this time, the flow of people was very crowded, and they were all people who came to buy vegetables after get off work.

Zhao An quickly saw his goal of coming here today - the third store of Ye's Secret Brine Chain, which was information that Zhao An had secretly remembered before.

"An'an, is this your chain store?"

Because of the previous report by "Rongcheng Daily", Ji Jiashu also knew about the chain store.

"Well, later you go to the store to help me buy some stewed vegetables, buy more different kinds of stewed vegetables. Don't tell them that I asked you to buy stewed vegetables."

Whether it was a verbal discussion about the chain store before, or buying braised vegetables at the main store, the other party had met Zhao An more than once, so it was naturally impossible for Zhao An to buy braised vegetables in person.

Ji Jiashu nodded, expressing that he must complete the task, and took the money from Zhao An.

Zhao An watched Ji Jiashu walk towards the third chain store, and at the same time observed the flow of people in the third chain store.

There is indeed a problem.

Although the customer flow of the third store is not as good as that of the main store, it is definitely not worse than the stewed vegetables stall of Cousin Zhao Da and Uncle Zhao.With this flow of people, the amount of stewed vegetables sold every day far exceeds the amount bought from the main store.

From the time the other party signed the verbal agreement with his parents, Zhao An knew that something would definitely go wrong.

As for what the other party did, Zhao An also had a rough guess in his mind.Not long after, the accountant Jiashu came back with a bag full of stewed vegetables.

Zhao An took Ji Jiashu and left the vicinity, then directly opened the plastic bag.

Judging from the color and aroma alone, Zhao An was sure that this was not the stewed vegetables made by Zhao's mother.In order to confirm again, Zhao An still tasted every dish.

The stewed vegetables are lacking in aroma and salty; the potatoes are obviously cut into large pieces, and the taste is not good;

As for the taste, Zhao An could feel that the other party was imitating Zhao's mother's taste, but the quality of the spices and ingredients was obviously not as good, resulting in a big gap in the final taste.

Zhao An was not surprised by this result.

In order to ensure the quality of stewed dishes, Zhao's father and Zhao's mother strive for perfection from the selection of ingredients and spices to the stewed process.

As a result, the cost of stewed vegetables is much higher than that of other vendors. Coupled with Zhao's mother's processing costs, it can be said that the profit margin of stewed vegetables is obviously squeezed.

Anyway, the two parties agreed verbally, and there was no penalty for breach of contract. In front of money, of course they used their brains.

Now that there is a signboard of "Yip's Secret Brine Chain Store", no one cares whether the products sold are Ye's Secret Brine.

They were chefs before, and they also have a certain understanding of stewed vegetables.So he directly started to imitate Zhao's mother's marinade, and then made and sold it by himself.

In order not to make Zhao's father and Zhao's mother suspicious, they chose to gradually reduce the amount of stewed vegetables they bought every day.

After Zhao An got the result, he was going to throw away the pocket directly.

Ji Jiashu didn't understand the move, and said: "Why throw them away, it's too wasteful."

Seeing the unsuspecting Ji Jiashu, Zhao An suddenly felt worried, what would happen if Ji Jiashu would be cheated by others in the future.So he picked a piece of kelp from the mouth belt and sent it to Ji Jiashu.

Ji Jiashu didn't dislike it either, and directly took the kelp with his mouth, and after chewing two mouthfuls, he frowned and said, "This taste is much worse than your home's stewed vegetables."

"But when they sold it to customers, they said it was Ye's secret brine."

Zhao An said that there is no further explanation here, Ji Jiashu will be fourteen soon, there are some things that Zhao An does not need to point out.

"They are trying to sell dog meat!"

This kid actually used an idiom, Zhao An almost couldn't hold back his expression, and said to Ji Jiashu: "Let's go, we have to go to another place."

Later, with the help of Ji Jiashu, Zhao An tasted the braised vegetables from the fourth store, which was exactly the same as that of the third store.And they even have imitation chicken chili sauce.

"They've gone too far."

Before Zhao An's mood changed, Ji Jiashu began to complain for Zhao An.

Because he knew that minced chicken chili sauce was Zhao An's idea, and the other party was stealing Zhao An's idea by doing so, and selling it under the condition that customers thought it was authentic Ye's secret stewed chili sauce.

This is bare/naked/naked deception!

"Okay, don't be angry. Let's go back to dinner."

Zhao An pampered Ji Jiashu, and then took Ji Jiashu back to his home.

A few days later, the editorial department of Rongcheng Daily.

"Editor-in-Chief, that Zhao Ji'an has another manuscript?"

"What, are you bragging about Ye's secret brine again? Just throw it away."

The tone of the editor-in-chief was not very good, because he had single-handedly reviewed and approved the previous relevant manuscripts, and he was also concerned about the future development of Ye's secret brine.

After he knew that the report was published, Ye's Secret Brine immediately opened two chain stores.

Coincidentally, his home is near the fourth store of Ye's Secret Brine chain, so he personally witnessed how the taste of the fourth store gradually deteriorated. Up to now, it is no different from ordinary braised vegetable stores. Difference.

He thought that Zhao Ji'an's contribution was to promote the chain store and Ye's secret brine again, so he was very dissatisfied.

"Director, this article seems to be scolding Mrs. Ye."

"What? Show me."

After receiving the letter from his subordinates, the editor-in-chief's expression changed again. After reading all the contents, he was convinced of one thing - this Zhao Ji'an must have nothing to do with Ye's secret brine, otherwise he would never have put Ye's Secret Brine's current chain store strategy has been criticized from the beginning to the end.

Moreover, Zhao Ji'an put forward a lot of opinions in his letter that were incomparably precious to him. If he really had something to do with Ye's Secret Brine, he could directly tell these suggestions to the boss of Ye's Secret Brine.

But you still have to check for yourself.

After getting off work in the afternoon, the editor-in-chief went to the main store of Ye's Secret Stew, and then bought stewed vegetables for home.

When he put Ye's secret brine in his mouth, he decided to adopt Zhao Ji'an's manuscript and arrange it on the Houtianzhu page!

June 1994, 6 Rongcheng Daily·Life Edition

"The Malpractice and Management of Chain Stores——The Fall of Yip's Secret Bittern"

Taking advantage of the success of the chain stores, Ye's Milo, a famous local stewed vegetable restaurant in Rongcheng, opened two chain stores at once.But the quality of these two chains is not satisfactory.I have been paying attention to the development of the local catering industry, so I have conducted in-depth investigation and research on the business model of Yip's Secret Brine.

The chain of Ye's Secret Brine has not formed any contract regulations, and there are no restrictions on chain stores...

I have bought stewed vegetables from five stores, and I obviously feel that the stewed vegetables in the main store, the first store, and the second store are made uniformly, and there is no difference in taste and texture.And has always maintained a good quality and standard...

However, the tastes of the third and fourth stores are not satisfactory. They are obviously self-made stewed dishes, and they are only operating under the name of Yip's secret stew.In my opinion, this is not a chain store at all, there is no unified rules and regulations, production process...

I am not making conveniences for Ye's secret brine, on the contrary, I am more disappointed in Ye's secret brine.

As the founder and operator of the main store, it has not fulfilled any supervision and guarantee responsibilities for its own chain stores. This is a deception to consumers!

There is no way for such a catering industry to gain a foothold in the future...

If you really want to establish your own chain store for Huaxia people, the road to Ye's secret brine will be long and difficult...

First of all, chain stores must be bound by law, and use contracts to bind Shuangfa's obligations and responsibilities...

Secondly, the production of braised vegetables must be scalable.As far as I know, the first and second stores of the chain currently purchase stewed vegetables from the main store.But if the chain store expands further, how many guaranteed quality stewed vegetables can the owner of the main store provide?

Perhaps we can learn from KFC's experience and unify and standardize all production processes.The mission of the main store is to provide technology, ingredients and methods...

Finally, if Ye's Secret Brine wants to develop, it must set up a company and hire professional personnel to manage it...

The above are the author’s rough thoughts on my country’s catering industry. I will continue to pay attention to the future development of Yip’s Secret Brine. After all, this is a possibility for local catering companies.