Different God of Cooking [Rebirth]
Chapter 53 Learning
When Zhao's father saw this report, he immediately became angry.It's not aimed at the author "Zhao Ji'an", but at the owners of the fourth and fifth stores of the chain.
Before that, he had doubts about the amount of braised vegetables they bought every day. Now that he saw this report, Father Zhao still didn't understand.
Zhao's mother couldn't stop her angry husband at all, and she couldn't leave the head office, so she could only let Zhao's father go to the other party to reason.
After entering the store, Zhao's father had already confirmed that it was not his wife's stewed vegetables without even tasting it.
Seeing Father Zhao's arrival, the shop owner also knew that the matter had been exposed, and at first wanted to discuss it with Father Zhao, so that the major incident could be reduced to a minor one.
"Boss Zhao, what's the matter with you?"
"You immediately gave me the signboard!"
"Boss Zhao, you can't say that. At the beginning we agreed to allow me to join Ye's Secret Brine. How can you unilaterally go back on your word now? Aren't you bullying people?"
On the other hand, the villain filed a complaint first, throwing all the faults to Zhao's father.
At this time, Zhao's father was so angry that he didn't want to say anything.
As an honest farmer, he had never had any entanglements with others in terms of honesty before. He never expected that someone would deceive people with the brand name that their family managed to create.
Father Zhao directly patted the Rongcheng Daily in front of the other party. He knew that he would definitely not be able to speak out against this scoundrel, and he had already thought about how to deal with this problem.
No matter how ugly the other party's face was after seeing the content of the report, Zhao's father walked directly to the chain store.
Sure enough, Zhao's father's request was once again rejected, and he returned home sullenly.
"How are you going to solve this matter?"
Zhao's mother looked worried at the taciturn Zhao father. She had only seen such an angry husband once, when the village party secretary deliberately allocated a piece of barren land to Zhao's father.
It didn't take long for Zhao's father to make up his mind to take her and Zhao An into the city to fight hard. She was especially afraid that Zhao's father would get into a dead end and make another decision by himself, and she would not be able to stop him then.
"It's all our fault and those customers wouldn't have been scammed if I didn't trust them so easily."
Father Zhao directly took all the faults on himself, because many words in that report hit Father Zhao's heart.
As the owner of the chain, this is condoning deceit.
"En." Zhao's mother also nodded, she regrets this matter now, she knows how influential the Rongcheng Daily is, and what will customers think of Ye's secret brine in the future?
Zhao's mother also knows that for anyone or any company, once it loses its reputation, it cannot be saved.
"Apologize, apologize to everyone."
Father Zhao revealed his decision. His plan was to put up posters near the two chain stores to apologize to the customers.
"But those two shopkeepers will definitely hinder."
Zhao's mother's tone was full of worry, and she already had a clear understanding of the character of the two shopkeepers.
The other party not only imitated her stewed vegetables, but also greatly discounted the selection of ingredients, which was clearly stated in the newspaper.
When Zhao An finished school in the afternoon, Zhao's father and Zhao's mother hadn't reached a conclusion yet.
Although Zhao An couldn't bear to see his parents in a state of desperation, he didn't regret it.
Instead of letting these hidden dangers continue to brew and ferment, which will eventually directly lead to the complete loss of the reputation of Ye's secret brine, it is better to pierce the abscess and remove the carrion within a controllable range in advance, so that it is possible to recover as soon as possible.
What's more, Zhao An had left a way out for Ye's secret bittern in the manuscript, and he didn't completely kill Ye's secret bittern with a stick.
What is criticized in the article is the defect of the business model of Yip's secret brine, not the taste and quality of Yip's secret brine itself.More importantly, at the end of the manuscript, Zhao An, as "Zhao Ji'an", promised to continue to pay attention to this matter.
Even in a short period of time, readers and diners are full of disappointment with Ye's secret stew, but "Zhao Ji'an" has a way to greatly restore the reputation of Ye's secret stew.
Of course, the premise is to respect the facts, and your parents will not make the same mistake again.
"Mom and Dad, let's do what Zhao Ji'an says."
"But how do you apologize to the guests?"
Father Zhao still has a bit of a conscience.
"Then publish it in the newspaper."
Advertisement space and even space in newspapers can be purchased, after all, newspapers rely on these revenues to make profits.
Father Zhao thought about the influence of "Rongcheng Daily" and that many diners would pay attention to "Rongcheng Daily". After all, they knew about Ye's secret brine through the daily.
So the next day, Father Zhao came to the Rongcheng Daily Building, gritted his teeth and spent a whole month's income to buy a place that was conspicuous and large enough to publish the apology letter.
The editor-in-chief believes that this matter has a high degree of attention, and readers will be willing to know about the follow-up of this matter, so he published the apology letter on the front page of the life edition, rather than on the advertisement column in the crack or corner.
"apology letter
I, the owner of Yip's Secret Stew, would like to extend my sincerest apologies to all the diners.Because of our own management loopholes, some chain stores have sold non-Yip's secret stewed dishes, causing you customers to suffer deception and losses.
Our store will no longer provide the source of goods to the third and fourth stores of the original Yip's secret brine chain, and the cooperation agreement will be terminated.
Our store promises to establish relevant management and supervision systems as soon as possible to effectively guarantee the rights and interests of all customers.Also please supervise.
Yip's Secret Brine Main Store”
Of course, Father Zhao did not write the letter of apology. Since Father Zhao received money, the editors would naturally help Father Zhao write the letter of apology.
The editor-in-chief of the Life Edition has also tasted the braised vegetables in the main store, the first store, and the second store, and knows that the taste and quality of Yip's secret brine have not declined in any way, but there have been mistakes in management.
So when arranging this matter, I asked my subordinates to write a little more in favor of Yip's secret brine.After all, he didn't want such a delicious stewed vegetable restaurant to close down.
But no matter how tactful and biased, the business of Ye's secret brine has also declined obviously.
Fortunately, there have always been many repeat customers of Ye's Secret Stew, so they are very clear that the taste and ingredients of the three stores of Yip's Secret Stew have not changed much, so they continue to buy from Ye's Secret Stew.
Otherwise, if you switch to other restaurants, there will definitely be a cliff-like loss.
Zhao Da and Wang Huaide didn't complain about the decline in business, because they also knew that since they used the name of Ye's secret brine, it would be a situation where all prosperity and all losses.
What's more, they are relatives of their own family and have helped themselves a lot. They are very supportive of Zhao's father and Zhao's mother's decision.
At the same time, Uncle Zhao and Sanbo Zhao's crops are gradually maturing.
The growth of potatoes is only three to four months, and now they can start to provide potatoes to Ye's secret stew.And waiting another month for lotus root and chili is about the same.Even the bean curd sticks are made with the help of the eldest aunt and the third aunt.
Taking advantage of the time when the business has slowed down a bit, Father Zhao went back to Xiadong Village to finalize the transportation. A brand new national road has been repaired, and it only takes one hour to transport it to Rongcheng.
After solving the source of vegetarian dishes, Zhao's father and Zhao's mother were much more relaxed.This kind of ease refers to the fact that there are a little less things to do at the stewed vegetables stall, but the two of them still have more important things to do.
That is "learning"!
After this incident, Zhao's father and Zhao's mother's biggest harvest is: they know that if they want to do a good job in the chain store, it is not enough to just make stewed vegetables and choose ingredients.
Looking back at the previous success of Yip's Secret Brine, there was too much luck.But that's just the end of it. If you make another mistake, Ye's Secret Brine may go out of business directly.
Now Ye's secret brine is the guarantee of their family's income. If they don't manage it well, what will happen to the family's future livelihood?
Zhao's father and Zhao's mother actually wanted to rectify according to the suggestions in Zhao Ji'an's report at first, but they found that they couldn't even understand what others were saying.
What is the establishment of a company?What are the obligations and responsibilities of signing a contract and binding both parties?What is the unification and standardization of production?What else is a professional...
The husband and wife were at a loss. Even though they hadn't studied for many years, they still resolutely forced themselves to start studying.
However, both of the husband and wife only have a junior Chinese diploma, and they are not eligible to study in evening schools.At the same time, the night school that mainly teaches high school knowledge is not suitable for the two.
The two can only choose to study by themselves by buying books.
Self-study is a particularly difficult thing. Even if a person has enough perseverance, it is difficult to find exactly what he needs to learn in the vast sea of books without guidance.
Fortunately, there was Zhao An. When he saw that Zhao's father and Zhao's mother were determined to study, he proposed to study according to "Zhao Ji'an's suggestion"——
Whatever suggestion Zhao Ji'an gave, he should understand the knowledge first, and then expand around it.
At this time, Zhao An had already finished the final exam of the first semester of junior high school, and Zhao An, who had once again won the first place in the grade, was particularly convincing in his studies.
Zhao An took the initiative to help the two choose books. Later, Zhao An said that he was also very interested in this knowledge, so he began to "study together" with Zhao's father and Zhao's mother.
He is guiding his parents in some subtle ways.
In December 1993, Huaxia had just passed the "Company Law", coupled with the "General Principles of Civil Law" passed in 12, so that the husband and wife had a preliminary concept of the company.
They have set a goal to make Yip's Secret Brine a real company.
It's just that there are still too few books on the management of enterprises in 94, especially the development of chain stores and the catering industry.
Zhao An didn't know how to pass on this knowledge to his parents.
What he is looking for now are some books about modern industry, trying to let his parents accept the concepts of "food industrialization" and "production automation" as much as possible.
In order to connect these knowledge together, Zhao An sent several related articles to Rongcheng Daily and SC Daily.
Because of the previous incident, Zhao's father and Zhao's mother had already developed the habit of newspapers, paying special attention to Zhao Ji'an's articles.
If from time to time because Zhao is one of the most common surnames in China, and Ji An is also a relatively common name, Zhao An would have the urge to change his vest.
In order to hide his identity, it is impossible for Zhao An to stare at Ye's Secret Brine for reporting.He has written several articles in a row on various aspects of the food industry, all of which are of course quite useful.
At this time, Zhao An unexpectedly received a letter.
Before that, he had doubts about the amount of braised vegetables they bought every day. Now that he saw this report, Father Zhao still didn't understand.
Zhao's mother couldn't stop her angry husband at all, and she couldn't leave the head office, so she could only let Zhao's father go to the other party to reason.
After entering the store, Zhao's father had already confirmed that it was not his wife's stewed vegetables without even tasting it.
Seeing Father Zhao's arrival, the shop owner also knew that the matter had been exposed, and at first wanted to discuss it with Father Zhao, so that the major incident could be reduced to a minor one.
"Boss Zhao, what's the matter with you?"
"You immediately gave me the signboard!"
"Boss Zhao, you can't say that. At the beginning we agreed to allow me to join Ye's Secret Brine. How can you unilaterally go back on your word now? Aren't you bullying people?"
On the other hand, the villain filed a complaint first, throwing all the faults to Zhao's father.
At this time, Zhao's father was so angry that he didn't want to say anything.
As an honest farmer, he had never had any entanglements with others in terms of honesty before. He never expected that someone would deceive people with the brand name that their family managed to create.
Father Zhao directly patted the Rongcheng Daily in front of the other party. He knew that he would definitely not be able to speak out against this scoundrel, and he had already thought about how to deal with this problem.
No matter how ugly the other party's face was after seeing the content of the report, Zhao's father walked directly to the chain store.
Sure enough, Zhao's father's request was once again rejected, and he returned home sullenly.
"How are you going to solve this matter?"
Zhao's mother looked worried at the taciturn Zhao father. She had only seen such an angry husband once, when the village party secretary deliberately allocated a piece of barren land to Zhao's father.
It didn't take long for Zhao's father to make up his mind to take her and Zhao An into the city to fight hard. She was especially afraid that Zhao's father would get into a dead end and make another decision by himself, and she would not be able to stop him then.
"It's all our fault and those customers wouldn't have been scammed if I didn't trust them so easily."
Father Zhao directly took all the faults on himself, because many words in that report hit Father Zhao's heart.
As the owner of the chain, this is condoning deceit.
"En." Zhao's mother also nodded, she regrets this matter now, she knows how influential the Rongcheng Daily is, and what will customers think of Ye's secret brine in the future?
Zhao's mother also knows that for anyone or any company, once it loses its reputation, it cannot be saved.
"Apologize, apologize to everyone."
Father Zhao revealed his decision. His plan was to put up posters near the two chain stores to apologize to the customers.
"But those two shopkeepers will definitely hinder."
Zhao's mother's tone was full of worry, and she already had a clear understanding of the character of the two shopkeepers.
The other party not only imitated her stewed vegetables, but also greatly discounted the selection of ingredients, which was clearly stated in the newspaper.
When Zhao An finished school in the afternoon, Zhao's father and Zhao's mother hadn't reached a conclusion yet.
Although Zhao An couldn't bear to see his parents in a state of desperation, he didn't regret it.
Instead of letting these hidden dangers continue to brew and ferment, which will eventually directly lead to the complete loss of the reputation of Ye's secret brine, it is better to pierce the abscess and remove the carrion within a controllable range in advance, so that it is possible to recover as soon as possible.
What's more, Zhao An had left a way out for Ye's secret bittern in the manuscript, and he didn't completely kill Ye's secret bittern with a stick.
What is criticized in the article is the defect of the business model of Yip's secret brine, not the taste and quality of Yip's secret brine itself.More importantly, at the end of the manuscript, Zhao An, as "Zhao Ji'an", promised to continue to pay attention to this matter.
Even in a short period of time, readers and diners are full of disappointment with Ye's secret stew, but "Zhao Ji'an" has a way to greatly restore the reputation of Ye's secret stew.
Of course, the premise is to respect the facts, and your parents will not make the same mistake again.
"Mom and Dad, let's do what Zhao Ji'an says."
"But how do you apologize to the guests?"
Father Zhao still has a bit of a conscience.
"Then publish it in the newspaper."
Advertisement space and even space in newspapers can be purchased, after all, newspapers rely on these revenues to make profits.
Father Zhao thought about the influence of "Rongcheng Daily" and that many diners would pay attention to "Rongcheng Daily". After all, they knew about Ye's secret brine through the daily.
So the next day, Father Zhao came to the Rongcheng Daily Building, gritted his teeth and spent a whole month's income to buy a place that was conspicuous and large enough to publish the apology letter.
The editor-in-chief believes that this matter has a high degree of attention, and readers will be willing to know about the follow-up of this matter, so he published the apology letter on the front page of the life edition, rather than on the advertisement column in the crack or corner.
"apology letter
I, the owner of Yip's Secret Stew, would like to extend my sincerest apologies to all the diners.Because of our own management loopholes, some chain stores have sold non-Yip's secret stewed dishes, causing you customers to suffer deception and losses.
Our store will no longer provide the source of goods to the third and fourth stores of the original Yip's secret brine chain, and the cooperation agreement will be terminated.
Our store promises to establish relevant management and supervision systems as soon as possible to effectively guarantee the rights and interests of all customers.Also please supervise.
Yip's Secret Brine Main Store”
Of course, Father Zhao did not write the letter of apology. Since Father Zhao received money, the editors would naturally help Father Zhao write the letter of apology.
The editor-in-chief of the Life Edition has also tasted the braised vegetables in the main store, the first store, and the second store, and knows that the taste and quality of Yip's secret brine have not declined in any way, but there have been mistakes in management.
So when arranging this matter, I asked my subordinates to write a little more in favor of Yip's secret brine.After all, he didn't want such a delicious stewed vegetable restaurant to close down.
But no matter how tactful and biased, the business of Ye's secret brine has also declined obviously.
Fortunately, there have always been many repeat customers of Ye's Secret Stew, so they are very clear that the taste and ingredients of the three stores of Yip's Secret Stew have not changed much, so they continue to buy from Ye's Secret Stew.
Otherwise, if you switch to other restaurants, there will definitely be a cliff-like loss.
Zhao Da and Wang Huaide didn't complain about the decline in business, because they also knew that since they used the name of Ye's secret brine, it would be a situation where all prosperity and all losses.
What's more, they are relatives of their own family and have helped themselves a lot. They are very supportive of Zhao's father and Zhao's mother's decision.
At the same time, Uncle Zhao and Sanbo Zhao's crops are gradually maturing.
The growth of potatoes is only three to four months, and now they can start to provide potatoes to Ye's secret stew.And waiting another month for lotus root and chili is about the same.Even the bean curd sticks are made with the help of the eldest aunt and the third aunt.
Taking advantage of the time when the business has slowed down a bit, Father Zhao went back to Xiadong Village to finalize the transportation. A brand new national road has been repaired, and it only takes one hour to transport it to Rongcheng.
After solving the source of vegetarian dishes, Zhao's father and Zhao's mother were much more relaxed.This kind of ease refers to the fact that there are a little less things to do at the stewed vegetables stall, but the two of them still have more important things to do.
That is "learning"!
After this incident, Zhao's father and Zhao's mother's biggest harvest is: they know that if they want to do a good job in the chain store, it is not enough to just make stewed vegetables and choose ingredients.
Looking back at the previous success of Yip's Secret Brine, there was too much luck.But that's just the end of it. If you make another mistake, Ye's Secret Brine may go out of business directly.
Now Ye's secret brine is the guarantee of their family's income. If they don't manage it well, what will happen to the family's future livelihood?
Zhao's father and Zhao's mother actually wanted to rectify according to the suggestions in Zhao Ji'an's report at first, but they found that they couldn't even understand what others were saying.
What is the establishment of a company?What are the obligations and responsibilities of signing a contract and binding both parties?What is the unification and standardization of production?What else is a professional...
The husband and wife were at a loss. Even though they hadn't studied for many years, they still resolutely forced themselves to start studying.
However, both of the husband and wife only have a junior Chinese diploma, and they are not eligible to study in evening schools.At the same time, the night school that mainly teaches high school knowledge is not suitable for the two.
The two can only choose to study by themselves by buying books.
Self-study is a particularly difficult thing. Even if a person has enough perseverance, it is difficult to find exactly what he needs to learn in the vast sea of books without guidance.
Fortunately, there was Zhao An. When he saw that Zhao's father and Zhao's mother were determined to study, he proposed to study according to "Zhao Ji'an's suggestion"——
Whatever suggestion Zhao Ji'an gave, he should understand the knowledge first, and then expand around it.
At this time, Zhao An had already finished the final exam of the first semester of junior high school, and Zhao An, who had once again won the first place in the grade, was particularly convincing in his studies.
Zhao An took the initiative to help the two choose books. Later, Zhao An said that he was also very interested in this knowledge, so he began to "study together" with Zhao's father and Zhao's mother.
He is guiding his parents in some subtle ways.
In December 1993, Huaxia had just passed the "Company Law", coupled with the "General Principles of Civil Law" passed in 12, so that the husband and wife had a preliminary concept of the company.
They have set a goal to make Yip's Secret Brine a real company.
It's just that there are still too few books on the management of enterprises in 94, especially the development of chain stores and the catering industry.
Zhao An didn't know how to pass on this knowledge to his parents.
What he is looking for now are some books about modern industry, trying to let his parents accept the concepts of "food industrialization" and "production automation" as much as possible.
In order to connect these knowledge together, Zhao An sent several related articles to Rongcheng Daily and SC Daily.
Because of the previous incident, Zhao's father and Zhao's mother had already developed the habit of newspapers, paying special attention to Zhao Ji'an's articles.
If from time to time because Zhao is one of the most common surnames in China, and Ji An is also a relatively common name, Zhao An would have the urge to change his vest.
In order to hide his identity, it is impossible for Zhao An to stare at Ye's Secret Brine for reporting.He has written several articles in a row on various aspects of the food industry, all of which are of course quite useful.
At this time, Zhao An unexpectedly received a letter.
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