Different God of Cooking [Rebirth]

"An'an, why are you going to Qiuxi Road for dinner again?"

At 11:30, Zhao An pulled Ji Jiashu out of the house from in front of the piano.Then take a special bus and spend half an hour to Qiuxi Road.

Normally, the two of them would either spend more than 20 minutes going directly to Zhao An's house for lunch, or they would find a "fly restaurant"[1] near Ji Jiashu's house for lunch.

"My mother asked us to have dinner together."

Zhao An's explanation made Ji Jiashu even more confused. Today is not a special festival, so why did he come out to eat with great fanfare.

If I had known that my aunt was here, I should ask my dad for more money today, so that I can treat my aunt and Zhao An to dinner.Ji Jiashu felt a little regretful.

When the two arrived at Qiuxi Road, Mother Zhao was already waiting for them.And I have already selected the place to eat today, a restaurant called "Feng Chao Shou".

Chaoshou is a famous snack in Rongcheng.Chaoshou is somewhat similar to wontons in the north and wontons in the coast, but in fact the volume, texture and even the filling are different.

And Fengchaoshou is a snack bar with a long history in Rongcheng. It has been moved to Qiuxi Road in the 60s, and it can be regarded as one of the dining signs of Rongcheng.

The main food sold is also very distinctive. It is not a traditional Sichuan restaurant, but specializes in selling snacks from the Bashu area.

Feng Chao Shou, Chicken Chao Shou, Bell Dumplings, Dan Dan Noodles, Zha Zha Noodles, Sad Jelly, Cold Noodles, Burning Noodles, etc.

The real reason why Zhao's mother came here is because Fengchaoshou also has its own branch, and Zhao's mother wanted to learn a thing or two.

"Come on, Xiaoshu, eat more today."

After Mother Zhao brought the two of them into Fengchaoshou, she ordered all the signature dishes, which are signature snacks to be precise.

About seven or eight items, each serving is not particularly large, at least for fifteen or sixteen-year-old Zhao An and Ji Jiashu, it is not a problem to eat two or three servings each.

This is also one of the reasons why Mother Zhao wants to bring the two of them. She wants to try all the signature snacks of Fengchaoshou, but she can't finish them all by herself.

"Come on, little tree, come and taste this."

One of the advantages of several people ordering meals together is that they can taste several different dishes. Zhao's mother has been adding dishes to Ji Jiashu, and then asking Ji Jiashu's opinion at the same time.

And this is another purpose for Zhao's mother to call Ji Jiashu here. She needs Ji Jiashu's help to give some advice.

In fact, Zhao's mother and Zhao An can also complete this work, but in order to be comprehensive and objective, Zhao's mother still called Ji Jiashu.

Food taste has always been a very personal matter, and it is also a matter closely related to experience, habits, and growth.

For example, as I mentioned before, there are many different ways to make the classic Sichuan dish fish-flavored shredded pork. A scallion party may not be used to the fish-flavored shredded pork with green onions.

Zhao's mother has been cooking at home for 20 years. Zhao's mother knows that Zhao An's taste is very similar to her own, so she is worried that when the mother and son go out to eat, they have exactly the same preferences for the dishes, and there is no way to make an objective evaluation.

Ji Jiashu often expresses his opinions when eating. Although they all praise Zhao's mother, but in Zhao's eyes, Ji Jiashu is very sensitive to taste, so Zhao's mother asked Zhao An to call Ji Jiashu.

In fact, Zhao's mother was overthinking this. Although Zhao An's taste is biased towards SC people, as a piano star who often travels to various countries and various well-known restaurants, Zhao An has been able to objectively evaluate the taste of different ingredients and dishes. .

For example, Zhao An personally does not like to eat foie gras in French cuisine, but he understands the unique smell, delicateness, and tenderness of foie gras, and he can taste and judge whether a foie gras dish is authentic .

After all, a very important course in socializing is to take different people to eat in different restaurants and make them feel satisfied.

Zhao An would not tell his mother these things. First, there was no way to explain it. Second, it was natural and logical for Zhao An to come out with Ji Jiashu.

At this time, Zhao's mother and Ji Jiashu were tasting various snacks, while Zhao An was considering the feasibility of the restaurant.

It's the restaurant!

Zhao's mother never forgot her experience in the capital, and she has been thinking about opening up new industries.It's not entirely about making money, it's more of a passion.

Yip's secret stew and chili sauce are their signature products, and their taste and texture must be stable in order to gradually increase their brand influence.

This also means that Zhao's mother doesn't have to think about improving the taste in a short period of time. What needs to be done now is to standardize the operation of Ye's secret brine chain stores, and this is not Zhao's favorite thing to do.

Therefore, under Zhao An's suggestion, Zhao's mother has recruited special supply management personnel to be responsible for checking the daily purchase of ingredients and spices in each chain store, and also has special financial personnel to manage the finances.

What Zhao's mother needs to do now is regular and irregular spot checks and supervision.

Such days are really boring for Zhao's mother, and now Zhao's father's joint operation in the countryside and white-feathered broiler breeding are doing well, so Zhao's mother began to think about doing other things.

Zhao's mother did not rush forward, but started to conduct market research based on the business and management knowledge she had learned from books, and Feng Chaoshou was the first stop for Zhao's mother's research.

As the first stop of Zhao's mother's research, Feng Chaoshou has many distinctive features.

First of all, it has the characteristics of Bashu. At present, Fengchaoshou also has branches, but it is still somewhat different from chains and franchising in the modern sense.

Zhao An is very happy about his mother's change, not because his family can earn more money, but because his mother has a career that she likes and loves.

Even if many people want to start a business and make money, they seldom consider industries that are vulgar, inferior, and labor-intensive in social concepts.

Such as garbage recycling and classification, planting, promotion, sales of agricultural products, etc.More inclined to those high-tech, new concept industries.

Just like Zhao's father's white-feathered chicken breeding now, if it is put in ten years later, even if the benefits are quite high, few young people will choose to take root in the breeding industry.

Without agriculture and manufacturing, how can there be a service industry?

Zhao An didn't understand these truths since he was a child. In the past, he was also a person who pursued elegance and escaped from vulgarity.

The goal of my struggle from childhood to adulthood is actually very simple, that is, not to be a farmer or worker for a lifetime like my parents.

It was also after his rebirth that Zhao An began to think about these "big and empty" problems.

At the beginning, I was extreme and wanted to make money, no matter what industry I was in.But seeing his parents' efforts and enthusiasm in agriculture and catering, Zhao An's mentality gradually changed.

Maybe it's good to use them as your future career?

These are just some of Zhao An's current thoughts, and he hasn't fully determined them yet.However, this did not prevent him from helping Zhao's mother to make some preliminary preparations and put forward his own ideas.

For example, in the investigation of Laifeng Chaoshou today, when Mother Zhao and Ji Jiashu were considering the taste, Zhao An was thinking about some feasibility issues.

In fact, Fengchaoshou is indeed a relatively famous restaurant in Rongcheng, but Zhao An knows that Fengchaoshou's future development is not ideal.

At least when Shaxian snacks, which also follow the snack route, can be seen everywhere in the country, there are only dozens of branches of Fengchaoshou.Even in SC province, the number of Shaxian snacks is more than that of Fengchaoshou.

Zhao An didn't have a clear understanding of Fengchaoshou's business situation before, but sitting in Fengchaoshou's shop, Zhao An discovered many obvious problems.

Bear the brunt of the problem is positioning, any restaurant should have a clear positioning at the beginning of its establishment, what to sell, how much to sell, and who to sell to.

Feng Chao Shou's main store is located on Qiuxi Road, and it adopts retro decoration. It is obvious that it wants to create a relatively high-end restaurant.

But what Fengchaoshou sells are snacks, and these snacks can be seen everywhere in the streets and alleys of Rongcheng.

Because the production process of snacks is relatively simple, and the raw materials are also very common, it is doomed that it is difficult to widen the gap between the taste of Fengchaoshou and street snacks.

Zhao An had paid attention to the price just now. You can get a bowl of chaoshou for two yuan on the street, but four yuan for Fengchaoshou.

The premium is close to double, but the taste and materials have not been significantly improved. The main difference comes from the dining environment.How many locals in Chengdu are willing to pay this double the premium?

The second is the business model. It is obvious that all the ingredients of Fengchaoshou are processed on-site.Dumplings made by hand on the same day and Chaoshou will be one of the selling points of Feng Chaoshou even ten years later.

Handmade is a major selling point, and some dumpling chains in later generations tried to use this selling point to attract customers.

But Fengchaoshou is not suitable for this selling point. The reason is very simple. As a collection of snacks from all over Bashu, Fengchaoshou needs to produce a variety of semi-finished ingredients with complicated procedures, which is difficult to standardize.

If you only sell dumplings, the production can be completely streamlined, what brand of flour to choose, the ratio of high-gluten flour, low-gluten flour to water, what brand of yeast to choose, how long is the fermentation temperature and time, and the size of each dumpling. , the weight of the minced meat...

All of these can be clearly stipulated to ensure that the taste of dumplings eaten in different chain stores will basically not deviate too much.

Quick-frozen dumplings use this idea to choose a taste and texture that is acceptable to the most people for large-scale production.Reduce costs and increase revenue through economies of scale.

Obviously this is impossible for Feng Chaoshou.Now there are more than ten different snacks on the menu of Fengchaoshou. All the snacks are made on-site from raw materials, so it is difficult to guarantee the uniformity of taste.

This is still the main store of Fengchaoshou, and it is possible that different staff members have different habits of making dumplings, resulting in different tastes of the final dumplings.

Not to mention other branches of Fengchaoshou, can Fengchaoshou guarantee training for all chefs?

Therefore, the taste difference between different stores of Fengchaoshou is particularly obvious.

Although Zhao An hadn't eaten Feng Chaoshou many times in his previous life, as a native of Rongcheng, he had heard many comments about Feng Chaoshou.

Occasionally, Zhao An's friends come to Rongcheng from other places and want to taste Feng Chao Shou, Zhao An will only bring friends to the main store on Qiuxi Road.

Foreigners are willing to taste Feng Chao Shou when they travel to Rongcheng, but locals seldom go to Feng Chao Shou for dinner, especially in branches other than the main store.

As Fengchaoshou, who specializes in selling snacks, he wants to position himself as a mid-to-high-end snack.However, most of the dishes are snacks that can be seen everywhere in Bashu, and local customers are unwilling to accept the high premium.

This is the dilemma of Feng Chaoshou.