Different God of Cooking [Rebirth]

In the following period of time, Zhao's mother often took Zhao An and Ji Jiashu to various restaurants in Rongcheng to taste various delicacies.

Of course, if it happened that Zhao's father returned to Rongcheng from Xiadong Village, Zhao's mother would "show mercy" and take her husband with her.

The husband and wife originally thought that they would not be able to adapt to this kind of separated life, but after a period of time, they found that this kind of life style is also quite good.

When they didn't meet each other, the two of them were doing what they liked, and then saw their savings rising steadily.

When they meet, they will care about whether the other party has worked too hard recently.

Because I feel guilty for not being with each other, and then be more gentle with my other half, it makes the two people more passionate and intimate when they meet.

Mrs. Zhao and Mrs. Zhao are not yet forty, and they are both very enthusiastic. Sometimes Zhao An feels that he is superfluous and should not be a light bulb beside them.

At such times, Zhao An would find Ji Jiashu to practice the piano, out of sight and out of mind.

Ji's father and Ji's mother were very grateful to Zhao's mother for taking care of Ji Jiashu. They hadn't found a chance to thank him for the Xinghai Cup last time, and now Zhao's mother often took Ji Jiashu out for dinner.

Seeing Ji Jiashu's rapid growth, the couple thought that they should thank Mother Zhao for everything.

So Zhao's mother's catering advisory group has two more members who will appear from time to time.

After more than two months like this, Zhao's mother and her party almost finished eating the famous restaurants in Rongcheng, but still failed to come up with a specific plan.

The first thing to rule out is the traditional restaurant model.

Traditional restaurants have too high requirements for chefs, and the dishes prepared by different chefs are too different.Among the well-known Sichuan cuisine restaurants in Rongcheng, none of them have decades of inheritance.

The famous brand attracts chef apprentices, and it takes ten years to become a chef from an apprentice to a chef.Then it is possible for these apprentices to take charge of or open a new branch of a restaurant.

Zhao's mother is not arrogant to think that her cooking level can be compared with these chefs, and this kind of business model is not what Zhao's mother likes.

Zhao's mother also thought about a fast food model similar to KFC, but after investigation and research, KFC's fast food model was built on a rather large and complex supply chain.

Now Zhao's mother also understands what is called a supply chain. For example, Zhao's father's supply of ingredients to Ye's Secret Stew and Rongxing Food Market belongs to the supply chain.It's just that this supply chain is still too thin to support it at all.

Another option is dim sum and bakery shops.More and more coastal and western cakes, breads, and snacks were introduced into Rongcheng.

Now Rongcheng is especially popular to buy pastry products with exquisite appearance and sweet taste.Zhao's mother is also a little moved, but she doesn't know how to pastry, so do you want to learn from scratch?

"Mom, this is the plan I made. I sorted out what we discussed before."

Zhao An handed over a handwritten proposal to Mother Zhao.

It is only 95 years now. Although there are already microcomputers on the other side of the ocean, they are far from popularized.No matter how much Zhao An misses the future office, it is of no use.

"Let me consider."

After receiving a thick stack of plans, Mother Zhao began to look at it seriously.

The matter of her wanting to open a restaurant is also a relatively important matter in the family.So she has been discussing with Father Zhao and Zhao An.

Since Zhao An went to high school, Zhao An's status in the family has become higher and higher. Although there is no way to make a decision on a certain matter, when Zhao's parents and Zhao's mother have disputes, Zhao An's opinion will be decisive. One ticket.

Moreover, Zhao's mother knew about the investigation of the restaurant, and her son had participated in the whole process. Zhao An's understanding of the investigation results was even higher than her own.

Zhao An had discussed several proposals proposed by Zhao's mother before, but in the process of discussion, several key issues had not been resolved, so the proposals were ruled out.

Now that Zhao An took the initiative to take out a plan, Mother Zhao attached great importance to it.

Corporate Planning: Burrito World

Burritos are a kind of gourmet practice that exists in all countries in the world.Different countries and indeed burritos have distinct characteristics...

The characteristics of burritos: easy to make, rich in variety, can be used as snacks or staple food, high acceptance, easy supply chain suggestions, simple quality control...

World Famous Burritos:

Finger cakes - hand cakes are evolved from green onion cakes and originated in the Huaxia Bay area.It can be paired with eggs, pork char siu, beef patties, grain heart sausage, rattan pepper chicken chops, bacon, square ham, chicken tenders, vegetables and other accessories, and can also be paired with soy sauce, cumin spicy sauce, tomato sauce, spicy sauce, Sweet chili sauce, sweet salad dressing, black pepper sauce, pork rib sauce and other sauces are crispy and delicious, suitable for all ages.

Pancake Guozi—composed of mung bean flour pancakes, eggs, and Guozi (fried dough sticks) or thin crispy "Guo grate", served with noodle sauce, diced green onion, fermented bean curd, chili sauce (optional) as condiments.

Spring rolls - there are too many types of Huaxia spring rolls, such as fried spring rolls, southern Fujian spring rolls, Putian spring rolls, bean curd spring rolls, etc...

Crepes - crepes are baked or pan-fried on both sides and can be used as a dessert base or as a delicacy on its own.The most common ingredients include flour, eggs, milk, cream and salt, and there are mainly two flavors, sweet and salty.

Turkish barbecue burrito - Turkish barbecue comes from Turkish cuisine, one of the three major cuisines in the world. The authentic Turkish barbecue is made of beef, mutton, chicken, and fish.A thin pancake roll with mixed roasted pork, the combination of soft and glutinous pancake with crispy, fragrant and plump roasted pork creates a wonderful taste

Indian curry burrito – a crispy pancake made of rice batter, covered with spicy mashed potatoes, and eaten with coconut chutney, pickles, tomato lentil sauce and more.

Kebab Burritos - The main ingredient is any kind of meat, such as beef, lamb, pork.The meat is first skewered into cones and baked on a huge electric grill, which is rotated to cut off slices of meat.Served with lettuce, tomato, onion, garlic sauce and wrapped in round scones.

Malaysian net cakes, Mexican tacos, egg cakes...

Production equipment research...

Funding input and expected profit...

Target groups……

Business model……

Zhao An wrote tens of thousands of characters in this plan, and nearly [-] pages of eloquence. He paid special attention to format and font when writing.

One is due to his perfectionism, even if it is a plan, he must be perfect.The second is to let my mother pay attention to this plan.

Zhao's mother didn't look at the production methods of various burritos in detail, but mainly looked at various analyzes and conclusions. The more she looked, the brighter her eyes became. Obviously, she also realized the feasibility of Zhao An's plan.

"Why do you want to make burritos?"

Zhao's mother was a little curious about why Zhao An thought of burritos, after all, she hadn't seen Zhao An particularly like eating them.

"Actually, I was inspired by KFC. Only food like KFC that can be made and used quickly can be qualified as fast food. Didn't we decide from the beginning not to be a traditional restaurant that needs to wait for two or three 10 minutes? I So I wanted to learn from KFC."

Then Zhao An explained a lot of content, for example, he had considered hot dogs and sandwiches before, but because of many considerations such as familiarity, novelty, and complexity, he was finally excluded.

"The problem is that many of your burritos are foreign, and I don't know how to do them either."

Zhao's mother was obviously a little embarrassed.

"Did you forget the crepe you made before? I think it's delicious."

Zhao An had given Zhao's mother a book "Gourmets from Around the World" before, and there was a recipe for crepes on it, and Zhao's mother had indeed made it for Zhao An.

"The problem is that I don't make authentic crepes."

"It doesn't matter whether it's authentic or not, as long as the important Chinese people like to eat it. What's more, we will hire someone to do it in the future, and you don't need to do it yourself."

Zhao An continued to persuade.

Originally, catering companies would adapt to local conditions and adjust their tastes.There are also obvious differences in the taste of McDonald's, KFC in China and foreign countries.

"We are Chinese, so it's not good for all the restaurants we open to sell foreign burritos?"

Zhao An then began to persuade Zhao's mother that although Chinese food is extensive and profound, the fastest-growing food types in recent years are definitely all kinds of foreign dishes.

"So I wrote egg cakes, pancakes, spring rolls and other special burritos in our country in the burritos. The range of burritos is very large and can include many delicacies.

The reason why it is called the world of burritos is that the method of burritos can wrap all kinds of delicious ingredients.Another point is to provide burritos with different flavors from all over the world.

We provide customers with a variety of choices, allowing customers to choose their favorite taste. "

This is also one of the reasons why Zhao An chose the burrito shop in the end.

Afterwards, Zhao's mother discussed many issues with Zhao An, such as how to attract local customers in Rongcheng. After all, the first store must be opened in Rongcheng, and the citizens of Rongcheng must be interested.

The answer is also very simple, that is the combination of egg cakes and foreign burritos.

As a traditional snack in Rongcheng, egg cakes can actually be classified as burritos.Foreign burritos can attract more young people who are willing to try new products.

There is also the issue of the food supply chain, which is also a point that Zhao An is most proud of.

Because the production of burritos is very special, except for pancakes that need to be made on-site, most burritos can actually be made into semi-finished products in advance, and then simple secondary processing in the store.This can greatly reduce production costs.

The same is true for various burrito fillings. In the future, it is entirely possible to set up a special food company to produce various semi-finished ingredients.

However, this is something after the scale of the Burrito World chain has taken shape, so there is no need to consider it for the time being.

Zhao An has also thought about product positioning. At the beginning, he must focus on foreign burritos.

This is also a helpless move. Now people will accept a foreign burrito for five yuan, but few can accept pancakes with all kinds of fillings for five yuan, even though the cost of the latter may be higher.

And for a long time, the premium of Western food in China was particularly obvious.

So Zhao An wanted Burrito World to take advantage of this trend to lay a foundation, and then promote Huaxia's own burritos step by step in the future.

The mother and son chatted for a long time, and had to admit that burritos have many unique advantages:

The production process is simple, the taste is rich, the fashion is high, the price is relatively cheap, the chef is less dependent, and it can be taken away...

In fact, many restaurants in later generations tried to use burritos as a selling point, but the effect was not as famous as a chicken roll from KFC.

One of the most important reasons is that it is difficult for the brand to form a scale, but it is still 95. If it is really possible to establish a restaurant specializing in selling burritos, Zhao An believes that it will be successful.

"Mom, let's try."

"Then try it!"