Different God of Cooking [Rebirth]

Yip's Secret Brine is inviting people to try new products for free!

This news quickly spread throughout the foodie circles in Rongcheng. Although Ye's secret brine is not considered a stewed vegetable shop worth a special trip to taste in the eyes of many old gourmets, the influence of Ye's secret brine in Rongcheng cannot be denied.

Since Ye's secret brine was exported to the lighthouse country, Ye's secret brine has been endorsed by the government.

Compared with the coastal cities, the economic gap between Rongcheng and the coastal cities is too large, especially now that the country's economic growth is mainly driven by exports, and any company that can generate foreign exchange is a golden hen.

However, the transportation in Rongcheng is impassable, and the manufacturing industry is not congenitally qualified. Under such circumstances, Ye's Secret Brine is naturally favored by the Rongcheng government.

Even if the foreign exchange orders brought by Ye's secret brine are only [-] to [-] US dollars, the Rongcheng government likes to recommend minced chicken chili sauce when attracting investment.

If each western country can earn [-] to [-] US dollars, that is not a small amount of income.This is the small calculation of the Rongcheng government.

They will also show enterprises and governments in other provinces in China that if they cannot earn foreign exchange, it is good to earn some of their own money.

Under such circumstances, everyone, including those Chengdu citizens who were not very fond of Ye's secret brine, was forced to receive information about Ye's secret brine and Hongye food company.

For example, Rongcheng Daily published a related report today, but it was not a compliment to Ye's secret brine, but a question.

"Taste of Ye's secret brine, leave the watermelon and pick up sesame seeds? "

It was reported that Yip's Secret Brine recently launched a series of new products, and then held a free tasting event.

It is a matter of course for a food company to launch a new product for tasting.It's just that the new product launched by Yip's Secret Stew is not stewed vegetables, but various burritos, which is a bit surprising.

In addition to the famous snack egg cakes in Rongcheng, the finger cakes in the Huaxia Bay Province, there are crepes in the Iron Tower Country, and the barbecue burritos in Turkey.

According to the report, the tasting activity is only held at the main store of Yip's Secret Stew. According to Zhao Hongxiu, the owner of Yip's Secret Stew, different adjustments will be made according to the reactions of customers.

The author of this report is naturally "Zhao Ji'an" who is particularly concerned about the food industry in Rongcheng.

His report basically described the tasting activity objectively and in detail, and commented:

"Curries are a widespread way of eating in the world. As a food lover, I have tasted crepes and barbecue burritos in Modu and Pengcheng. I have to say that these burritos made by Yip's secret sauce are delicious. Quite authentic, each with its own characteristics.

However, as a specialty store of stewed vegetables, Ye's Secret Brine is obviously not doing business properly now that it sells burritos.

The cooking and sales environment of stewed vegetables and burritos is completely different, and these burritos are made by the owner of Yip's Secret Stew, so they are not scalable.

Although the taste is good, if Ye’s secret brine wants to sell everything, it will only be reduced to four different things..."

In the eyes of others, although this report praised the taste of the burritos, it was positive and negative.Obviously not optimistic about the burritos launched by Yip's Secret Brine.

Even Zhao's mother was a little unhappy when she saw this report, and couldn't help saying to Zhao An who had just returned home from school:

"I didn't say that these burritos will be sold in Ye's Secret Brine in the future. But this Zhao Ji'an is indeed very powerful, just as we thought."

Many articles before "Zhao Ji'an" benefited Zhao's father and Zhao's mother a lot. On the one hand, Zhao's mother attached great importance to Zhao Ji'an's comments and opinions, and on the other hand, she was a little unconvinced and wanted to prove herself.

Zhao An didn't dare to tell his mother that Zhao Ji'an was himself. Others thought that this article was a compliment, but it was just the opposite.

Zhao An is sure that when most people read this article, they will remember the authentic and delicious taste of Ye's secret stewed burritos.

After all, Zhao Ji'an is now considered by most people, even if he is not a gourmet, he is still an expert in the field of food, and what he said is quite credible.

What is the most likely difficulty that a restaurant will encounter in the early stage of opening, that is, lack of reputation and insufficient customer flow.

The aroma of wine is not afraid of deep alleys, this concept should have been abandoned long ago.

If Zhao's mother didn't have Zhao An's efforts to promote and shout when she first started selling stewed vegetables, she would never have achieved what she is today.

Zhao An has never studied publicity or advertising, but he is considered a half-star and has seen too many cases.

One of the most commonly used methods is bundling promotion, bundling low-popularity with high-popularity.This kind of thing often happens in all walks of life, not to mention that this time it was tied up with his own business, Zhao An didn't have the slightest bit of guilt.

Tie-up also pays attention to skills. If you just throw out Ye’s secret brine, and then say that Hongxiu Foods is going to open a new restaurant, it can attract customers, but a large number of people will have doubts: one of Ye’s secret brine Can you make all kinds of burritos for stewed vegetables?

Zhao An knew that the burrito made by Zhao's mother was delicious, but it was definitely not shocking and could make people linger.Taste with suspicion, and the final evaluation will definitely be three points lower.

At this time, a neutral, objective, and even a little critical opinion can make diners put down all their doubts.

Zhao An also didn't feel any guilt about this. He could still guarantee that what he wrote and said as "Zhao Ji'an" was true and objective, and he didn't even bother to falsify.

"But An'an, he said that the foreign burritos we made are very authentic, is it true?"

Zhao's mother was still a little surprised by the other party's compliment.

"Of course, Mom, look at how many books you have bought. We have collected all the information that can be collected on the market. We also went to a French restaurant to taste crepes. The taste is of course authentic."

Zhao's mother is also a serious person. Since she decided to start the burrito business, she really spared no effort to learn.

It has been more than two months since the plan of "Burricotta World" was confirmed, and Zhao An's winter vacation was about to start, and Zhao's mother started the tasting activity.

At this time, there are not a hundred or eighty of the various experiments at home.

Not to mention Zhao An, even Ji Jiashu can't help showing an expression of wanting to escape when he sees Zhao's mother's burrito.

Although the burritos are good, I can't stand eating them every day.

But there is always a need for someone to try it, and finally Zhao An came up with an idea.When Mother Zhao needed someone to try it, Zhao An would go home and take the prepared burritos to class and ask her classmates to help them taste them.

Burrito World was originally a plan for young people, and the taste of high school students is naturally the most important feedback.

The students in these classes knew that Zhao An had a mother who was very good at cooking and had a soft mouth. Now Zhao An has become the second most popular existence in the class.

First, it was naturally Ji Jiashu.

Speaking of the last time I went to a French restaurant to taste crepes, Zhao's mother showed a first-class heartbroken expression and said:

"That's right, if their crepes aren't authentic, they're a black shop."

Zhao An finally found a French restaurant in Rongcheng in 95, on the street of the embassy and consulate.

Most of the guests who come and go are foreigners. They spend in China with their own wages, and the consumption level can be imagined.

A crepe about the size of a palm costs 16 yuan, and Zhao An and Zhao's mother ate more than 100 yuan for a meal, which is worth half a month's income of an ordinary worker!

Zhao's mother felt that she was not full at all, and of course she didn't dare to order any more.

This crepe left an indelible impression in Zhao's mother's mind, so that the crepe that Zhao's mother restored now tastes almost the same as the crepe that she ate that day.

Of course, in Zhao An's view, the crepes he tried that day could only be considered qualified, not only for Chinese people, even in the Iron Tower Country.

Crepe making seems very simple, the pancake made of wheat flour, and the wrapped inside.

But the softness, sweetness, and burnt degree of pancakes are all key, not to mention the taste and grade of common fillings, cream, jam, fresh fruit, chocolate sauce, etc.

However, the crepes made by Zhao's mother are definitely qualified as fast food and instant food.

Zhao An was also the first person to try all the other burritos.

He will try his best to keep the various pies with their own characteristics, such as the softness of the cake crust, the fluffiness of the finger pie, and the milky aroma of the crepe.

At the same time, some improvements that are more suitable for the tastes of Chinese people will be made. For example, the common fruit in crepes is blueberries, but blueberries are basically invisible in China now, let alone the issue of acceptance.

Strawberries, which come in second, are only available in spring, and now it's winter.Zhao An suggested to his mother to add apples.After all, apples are also one of the common fillings for crepes.

However, if you comment on the most serious part of Zhao An's preparation process, it is neither the writing of the planning book, nor the taste and tasting of different burritos, but the standardization of the production process.

When Zhao's mother makes burritos at home, she usually adds and controls raw materials by feeling, such as the ratio of high-gluten flour to low-gluten flour, how much water to add, how much sugar to add, and so on.

This is a major feature of Huaxia's family cooking. Everything is in moderation, everything is feeling, and everything is experience.It also led to a family-style transmission of the tastes of the Chinese people.

It is difficult to find measuring tools in Chinese kitchens, such as gram scales, beakers, measuring spoons, etc.

Zhao's mother is also very good. She can touch the dough with her hands to determine whether the baked finger cakes are soft enough.

For semi-liquid materials such as crepes and egg cakes, she scoops them up with a spoon and pours them down from the air. According to the dripping state, she can determine the taste of the final product.

But for Zhao An, who is determined to make burritos into a chain store, this is not enough.

Although Ye's secret stewed vegetables have been programmed, they still lack experience in standardizing the burrito making process.

So Zhao An directly applied for funds from Zhao's mother, bought a large number of weighing tools and returned.After the two had basically determined the final taste, Zhao An started to standardize the process.

The first is the purchase of raw materials. Now the foreign trade market has just begun to develop, and it is difficult to recruit new ingredients for many professional ingredients.Even if you go to the mall to buy flour, it is just a simple distinction between high and low gluten, and there is no label for the specific content.

Under such circumstances, Zhao An could only lock in the brand and type.Until the raw material market is further developed, or until a more suitable flour is found, only this brand will be used for burritos.

Similarly, for ingredients such as jam, sugar, butter, milk, ham sausage, meat floss, etc. that can be bought in the market, Zhao An has already determined the brand and type.

But more ingredients are in trouble.