Different God of Cooking [Rebirth]

"Dad, how is your feedlot going?"

When Zhao Fu came back from Xiadong Village, his son's first concern was his farm, and he didn't know whether to cry or laugh.

In 95, Zhao An and his family's business grew larger and larger.Although limited by the current transportation and storage conditions, Zhao's mother has not opened a chain store of Yip's Secret Brine in other cities.

However, the chili sauce with a shelf life of twelve months has already begun to be sold to several surrounding cities. At the beginning, Zhao's father's farm could only raise four to five thousand chickens, not to mention the supply of chicken breasts.

So Father Zhao also intends to build a new farm to increase the amount of breeding.They are even going to bring the farmers in the surrounding countryside to come together for four toothpastes.

Zhao An came up with the idea of ​​his father's farm, and wanted his father to raise a batch of laying hens specially for laying eggs in addition to broiler chickens.

After all, eggs are the raw materials that most burritos need to use, and it is difficult to meet Zhao An's future plans by purchasing alone.

If you have difficulties, find your father!

"Professor Wang has already asked Professor Wang to select the broiler chicks, and we can start raising them in the spring. When the supply starts, your mother's new store must not have opened yet."

When saying this, Zhao's father looked at Zhao's mother proudly, obviously wanting to show off in front of his wife, and his career is also booming.

Zhao's mother was cooking next to her. When she heard this, she turned her head and said, "You'd better ensure the supply of chicken breast and pepper before you can be proud."

"Then hurry up and open more Ye's Secret Stew! Chickens can't just grow chicken breasts."

The husband and wife started bickering regardless of Zhao An's presence, Zhao An didn't have any worries, he was already used to the way his parents got along.

But what my father said is indeed a problem. Ye's Secret Brine already has more than ten chain stores in Rongcheng, which has basically reached saturation.

Although there are only a dozen or so, this is already a rather exaggerated number. If it were not for KFC, "Zhao Ji'an", and Dongfeng's export, the expansion of the chain would definitely not be so exaggerated.

Zhao's mother also thought about driving Ye's Secret Brine to other cities, but now there is only one expressway in SC province, which still leads to the neighboring municipality.

The surrounding cities are at least an hour or two by car, and the transportation cost is high, so there is no way to specify the supply of ingredients.So Mother Zhao has not expanded.

The consequence that can be caused is that the consumption of various parts of the white feather chicken is not proportional, the supply of chicken breast meat is in short supply, and there is a surplus of the rest.

It is true that Zhao's father can sell through supermarkets and farmer's markets, but the profits in the middle are divided by dealers.In addition, Zhao's father can't do everything by himself, so he needs to hire sales staff, and the profit is further reduced.

If it weren't for chicken breast meat and scientific research subsidies, Zhao's father would really not be willing to expand his business.

At this time, Father Zhao has already deeply felt how important it is to master the complete food industry chain.

In fact, Zhao An also knew about this, but based on their family's current business, Ye's secret stew, chili sauce, even if they add the burrito world that has not yet opened, it will not form a complete sales chain at all.

Unless it can achieve the scale of KFC in China, but it is too difficult.Zhao An sighed inwardly.

So in addition to the main material such as eggs, other materials should be ordered first.It is mainly some materials with large differences in fineness, such as fresh meat and fruits.

Now there are also some food suppliers in Rongcheng. Although the ingredients they provide may not be the best, they are much more stable than going to the market every time to buy.

Zhao An didn't want others to eat in the burrito world, because the burritos tasted different every time.

Of course, the price will be higher, but Zhao An is not worried about the price.Because in the planning book, it is clearly defined as a mid-range meal, which is slightly cheaper than KFC, but higher than the burritos bought on the street.

This is also the experience I learned from Feng Chaoshou. If you only sell burritos from China or even SC, you will definitely fall into the same embarrassing situation as Feng Chaoshou.

That's why Zhao An insisted on selling burritos from other countries in Burrito World, so as to improve the quality of the entire store.

In fact, Zhao An also felt very helpless in this situation.

Take custards and crepes, for example.In fact, the textures of the crusts of both are soft and soft, and even the crusts of egg baked cakes have a certain sweetness.

However, the filling of the egg cake is made of Chinese local flavor ingredients such as shredded potatoes, fried shredded pork, sesame seeds, minced meat with bean sprouts, and meat sauce.

Although cream fillings will also appear in the future egg cakes, it is only after cream became popular in China.At least so far, few people associate cream with egg cakes.

The fillings of crepes are mostly cream, chocolate sauce, fresh fruit, and jam.

Zhao An has no doubt that if one does a market survey, which of the two fillings is more advanced and expensive, most people will choose the latter.

And the reason is because of the blind worship of Western food in this era, thinking that Western ingredients are high-end.

Zhao An scoffed at such an idea. These are the most common ingredients in the West, and the cost will not be higher than that of Chinese ingredients.

For Zhao An, which kind of food can make people feel happy is an excellent food, regardless of the country.

It should let more people know that many snacks in China are worse than western ones. This is also one of the reasons why Zhao An planned the world of burritos.

Of course, Zhao An wouldn't be so stupid as to only sell Huaxia's burritos directly, or forcefully unify the prices at this stage.

All he wants to do is to give these burritos a fair chance to compete, which one will be the most popular, or leave it to the market to choose.

Now that Zhao An has even thought about the first event in Burrito World, he will conduct a comparative promotion with the theme of crepes and egg bakes. .

All in all, the supply of ingredients for Burrito World has basically been prepared in advance.

The production process has also been standardized. Zhao An believes that as long as the production process is strictly followed, the final quality can be guaranteed.

The next problem that needs to be solved is the store problem.

Burrito Tianxia is not like Yip's Secret Brine, customers buy it and leave.After all, burritos need to complete part of the cooking process on site, and at the same time provide guests with a place to eat. Of course, clean toilets like KFC are also essential.

Zhao An has already defined Burrito World as a mid-end restaurant, so the address of the shop must be in a bustling and lively place.

It is an exaggeration to say that if the burrito world is established in the Lower East Village, I am afraid that few people will be willing to order food.This is the mismatch between price and consumption level.

The place Zhao An desires most is naturally Qiuxi Road, which is currently the most prosperous area in Rongcheng.

But Zhao An secretly asked about the current prices of shops on Qiuxi Road. At the end of 95, the price of shops on Qiuxi Road was several thousand yuan per square meter.

The burrito world requires at least a few hundred square meters, but it is also several million.Even with the current income of Zhao An's family, it is unimaginable for the time being.

More importantly, the supply of shops on Qiuxi Road is also in short supply. Let alone buying, there are not even shops for rent.

So Zhao An could only settle for the next best thing, and set his sights on the shops around Qiuxi Road.Although it is far away from the most prosperous stage, the surrounding prices are not cheap, one or two thousand per square meter.

When Zhao An recommended the location of the store to Zhao's mother, the more he liked the place, the more he was the first to be excluded because the price was too high.

Another very important reason is that Zhao's mother is actually a little worried about whether Burrito World will succeed.

If the store is bought out with a loan, and Burrito World loses money, it will bring a lot of economic pressure.

In the end, Zhao An racked his brains and tried every means to make use of it, but finally let Zhao's mother choose the street near Chunxi Road.It's just that it's not buying a store, but leasing it.

First select a store with a suitable location and the intention to sell it for lease, with a lease period of one year.

Then look at the business situation of Burrito World, if it is good, then buy the store, if it is losing money, the business will fail.

Zhao An knows that if he chooses to lease now, he will definitely pay more money in a year.Not to mention the inflation throughout the year, just when the business of Burrito World is booming, and if you want to buy a store, the owner will probably take the opportunity to increase the price.

For such a result, Zhao An has nothing to do, after all, their family lacks liquidity now.

Now the most valuable thing in Zhao An's family is Hongxiu food and the ownership of chili sauce.Hongxiu Foods is still a one-person enterprise and has no way to accept capital injection.

Of course, even if it is changed to limited shares in two years, Zhao An is not prepared to rashly accept the injection of capital.The reason is very simple. Zhao An's family assets are too weak, and Hongxiu Food may change owners if they are not careful.

Considering that the decoration of the store will cost a lot of money in the future, Zhao An can only accept such a compromise.

After the lease contract was signed, Zhao's mother began to design the store.

It's just that Zhao's mother didn't participate too much in the design this time, but chose to hand it over to the design company, and Zhao An became the person in charge and coordinator.

The experience of the past few years has made Zhao's mother understand a truth: let professional people do professional things.

I really don't know anything about design and decoration, and many design and aesthetic concepts may not conform to the trend, so I should not participate.

As for the reason why Zhao An was able to participate, the target group of Burrito World is young people.The designed style must be liked by young people, and Zhao An is naturally the first to check.

Knowing that his son was reliable, Zhao An handed over the matter to Zhao An.

In addition to believing, another reason is that Zhao's mother also believes that these industries will be handed over to Zhao An in the future, and it would be good for him to know in advance.

There are many situations in rural areas where 16-year-olds live independently.

However, Zhao's mother was not idle, and she directly spent money to place an advertisement in the Rongcheng Daily.

Career

The new era of world food and catering "burrito world" is about to be established. This catering is affiliated to Hongxiu Foods. Now the recruitment is as follows...

This is a response to the suspicion of "Zhao Ji'an" before, and it is also an advertisement for "Cake World".

Many people came to apply for the job, because the newspaper had already published the article "Zhao Ji'an", letting readers understand the relationship between Burrito Tianxia and Ye's Secret Brine. In their opinion, this is the next Ye's Secret that will achieve great success. halogen.

However, Mrs. Zhao was not in a hurry to identify employees. Recruitment was more of an advertisement, and the effect was better than pure advertisement.