Different God of Cooking [Rebirth]

The guests come and go, but Zhao An still insists on the post of cashier.

Burrito World started its official operation on March 3, and it has been two months now.Even though the business of burritos is booming now, there are also various twists and turns in the middle.

Although the design draft passed Zhao An's review, it was the first time for the design company and the decoration company to undertake this kind of decoration, so they had no experience in many things.Such as the customization of signboards, tables and chairs, tableware and many other items.

It took three to four months to design and decorate.

This is all money, and the rent of the facade will not be reduced because it has not yet opened.

In March, when the renovation was about to be completed and all kinds of kitchen utensils had settled in, Mother Zhao really started to recruit staff.

Cooks, service, cleaning... There are more than ten employees in total, and the average salary in Rongcheng has risen to more than 96 in 200.

Moreover, Zhao's mother is very picky when recruiting employees. She must pay attention to personal hygiene and have basic cultural literacy. Naturally, the salary cannot be lower than the average salary.

That's another big expense.

Zhao's mother didn't dare to let them start welcoming guests directly, and the training took another few days.Especially in the production of the back kitchen, in order to ensure the consistency of the taste, a lot of materials are wasted in practice.

At this time, both Mother Zhao and Zhao An deeply realized how important semi-finished ingredients are.

Take KFC's hamburger as an example. The bread and patties have already been prepared in advance, and they only need to be placed in a specific device, and after a certain period of automatic cooking, they can be quickly made into hamburgers.

It can be said that their back kitchen, even a new employee can complete all operations.

In the world of burritos, the cake liquid of all burritos needs to be prepared by yourself.Even though Zhao An has made a fairly detailed and precise process, there are still a lot of steps that need to be operated.Beat eggs, mix well, bake and more...

Watching the recruited chefs learn every step from scratch, Zhao Anxin thought that in the future, the production time of each item of Burrito Tianxia must be basically the same as that of KFC, even if there is a gap, it should not be too far behind.

Of course, Zhao An also knows how far away this is, and others are the result of decades of hard work.

After everything was in place, on March 1996, 3, China's first burrito shop officially opened on Fuxing Street in Rongcheng.

For most restaurants, the most difficult part - attracting customers in the early stage, there is no difficulty here in Burrito World.

Zhao's mother's recruitment notice had already introduced Burrito World, but Zhao An privately contacted reporters from newspapers and TV stations and asked them to interview Zhao's mother.

"The Next Goal of Rongcheng Catering Star", "Rongcheng Outstanding Female Entrepreneur"...

These reports gave the citizens of Chengdu a preliminary impression of Burrito World.

A few days before the opening, Zhao's mother even bought a page of the newspaper to place an advertisement, which once again aroused everyone's memory.

Although the cost is not small, in terms of cost performance, it is impossible for any other restaurant or even an enterprise to have such a good publicity effect.

On the first day of opening, although the burrito world is not yet full of water, there are still an endless stream of customers.

March 3 happened to be a Saturday, and Zhao An also went to the store to help, and Zhao's father returned home from Lower East Village two days early.

Although there are many emergencies, such as the cooking speed is too slow, the ordering speed is too slow, the cleaning is not cleaned in time, the tableware turnover rate is low, and so on.

However, there is Zhao An at the front desk, Zhao's mother in the backstage, and Zhao's father is responsible for the supply of ingredients. The first day of the official opening of Burrito World did not have any fatal mistakes.

In the evening, when Zhao's father counted the income, both of them were stunned.On the first day, there were more than 800 passengers, and the turnover reached more than 5000 yuan.

This is still in the early days of business, with a 6000% discount on all food products. Normally, the turnover should be more than [-].

Because Zhao's father was responsible for the supply of ingredients, he knew the cost of ingredients very well.Even if Zhao An and the others choose the best ingredients, plus water and electricity, it will not exceed 3000 yuan.

The cost of rent is spread to more than 200 yuan per day, and the wage cost is also less than 200 yuan. In this way, the profit of Burrito World can be more than 2000 yuan a day.

At this time, Zhao An reminded his parents that there is still 6% value-added tax and 10% personal income tax that need to be paid. In this way, the net income of Burrito World today is not that exaggerated.

"That day there will be 1000 yuan."

Mother Zhao still felt that this was a number she could not even imagine.

Zhao An sighed. It was also because there were no competitors now, and the early publicity effect was unexpectedly good. Can Burrito World really maintain such popularity?Zhao An was very worried.

Zhao An didn't continue arguing with his parents either, the parents would know more about the benefits in the future.Now that Burrito World has had a good start, he can't miss this opportunity, after all, he is now half the boss of Burrito World.

The opening promotion period lasted for a total of seven days, and before the seven days were over, various problems had already occurred.

Some of these problems were completely unexpected by Zhao An, and it could even be said that they were caused by Zhao An.

The first is the loss of tableware.

When conceiving the world of burritos, Zhao An actually thought about the choice of tableware.It's just that his idea is to use porcelain and iron knives and forks as much as possible.

Although most fast food uses paper and plastic products like KFC, Zhao An is a moderate environmentalist in his heart.

He used to think that the consumption of plastic and paper was too much, so when designing this time, he specially asked the decoration design company to find someone to order a large number of tableware with the logo of Burrito World.

Porcelain or iron tableware is used as long as the food is eaten in the store, and paper packaging and plastic bags are provided when customers want to pack.

However, in less than two days, Zhao's mother discovered that a large number of food forks originally prepared for crepes had disappeared in the store.Even the plate with the logo has been reduced by a certain amount.

It was only then that Zhao An realized what a stupid thing he had done, his ignorant perfectionism.

Even after 20 or [-] years, the knives and forks of Pizza Hut or Western restaurants are often lost, let alone today when the economy and quality are still to be developed?

Burrito World is originally a mid-end consumer place, targeting a wide range of consumers.In this case, the loss of tableware is very normal.

Zhao An Zhao's mother is not distressed about the tableware, but the speed of the loss has affected the normal business. It is impossible to buy a large number of dining forks every day.

Later, Zhao An had to find a design company to design a special food paper that does not use burritos to wrap burritos.When eating in the store, plates will still be provided instead of other tableware.

Fortunately, all the food in Burrito World can be wrapped in paper.

Zhao An realized that his idea of ​​catering business was still too ideal, and he was talking about business.In the case of not breaking the law, let the burrito world survive first, and then consider taking more social responsibilities.

At the beginning, the staff will be a little busy, but as they become more proficient, the dining turnover rate of Burrito World has also increased significantly, and it will not let a large number of customers stay in the store.

After the opening promotion period, the business of Burrito World has basically stabilized, and there are much fewer people than a few days before the opening.

Zhao An had no choice but to use the power of public opinion from TV stations and newspapers to carry out a wave of publicity.It's just that the propaganda angle this time is very tricky, Zhao An didn't even dare to use the name "Zhao Ji'an".

For example, after learning that Burrito Tianxia on Fuxing Street sells egg baked cakes, there are more vendors selling egg baked cakes near the street, and there are even finger cakes and crepes.

Barbeque burritos and crepes are temporarily not sold because of the machine.

The prices of these vendors are directly one yuan less than the single products of Burrito World, and they have indeed diverted a lot of customer traffic.

Zhao An is not afraid of competition. Since someone wants to grab business, both parties should do business in an aboveboard manner.

An article titled "Why Burritos Are So Expensive in the World" was published in Rongcheng Daily, and Rongcheng reported that it was expensive.

The report introduced the environment, service, sanitation, taste and even ingredients of Burrito World from the perspective of a diner.

Then compared with the vendors on the street, the price difference of ingredients, the payment of taxes and fees, the rent of the venue, excellent service, and high standards of hygiene are the reasons why the burrito world dares to sell at this price.

Zhao An's idea is simple: if a person is not willing to spend one yuan to buy these services, safety, and make a living, then he is not a target customer of Burrito World, and it doesn't matter if he is attracted.

Although this report did not explicitly state it, it actually pointed out how the catering industry gained a foothold and how to make money. Zhao An is not afraid that others will learn from these experiences.

Even if there will be a head-to-head competition between restaurants and Burrito World in the future, by then Zhao An is confident that he has already defeated each other through the supply chain and brand image.

However, things are not easy.One month later, the average daily income of Burrito World finally reached 1000, and Zhao's mother found that the raw materials and sales were not in line.

The burritos are still made by hand, and there is no way to determine the sales through the quantity. It is very likely that someone enriched their own pockets during the cash register process.

So Zhao An looked for the seller of the cash register in Rongcheng, and it took some time to enter the menu into it.

The cash register was only moved to the store two days ago, and Zhao An made a special trip today to teach the cashier how to order food, how to print receipts, and how to collect money and give change.

Of course, Zhao An is also responsible for the training of the service staff in the store, how to introduce the menu, how to guide customers, expression management...

Zhao An brought some of his previous understanding of the catering industry to Burrito World.

At the beginning, some waiters thought that Zhao An was just the boss's son, who came to the store to play around, and didn't take him seriously, just being lazy all the time.

Zhao An didn't directly reprimand him either, after all, he is not yet 18 years old.However, after he returned home and analyzed the pros and cons with his parents, he personally announced his expulsion before business opened the next day.

Only at this time did the employees realize how strict the young master was.Afterwards, Zhao An's management of Burrito World became much easier.

Of course, it is not only due to Zhao An that Burrito World can quickly open up the market and gain a firm foothold.

During this period of time, Zhao's mother has been supervising the back kitchen, and at the same time listening to the opinions of the guests, and even held a new product tasting event, constantly adjusting the taste of the burrito world.

These measures have made Burrito World more and more famous in Chengdu.

Seeing that the Burrito World is slowly getting on the right track, Zhao An is also relieved a lot, after all, he still has a lot of things to do recently, such as how to make up for Ji Jiashu who has been neglected for a long time.