Different God of Cooking [Rebirth]

Near Xishuang Commercial District, inside Xinfu Tea House.

"Boss, this is the information collected recently."

Wang Zegang handed Zhao An a thick stack of materials, which he had collected in the capital for more than a month.

"It's been a hard month."

Looking at the hundreds of pages of handwritten materials in his hand, Zhao An sighed sincerely.These are all collected and organized materials, and there will only be more original materials.

Hearing Zhao An's words, Wang Zegang subconsciously touched his fat belly, and said sincerely:

"It's not hard at all."

For more than a month, Wang Zegang basically ate more than half of the capital.Not only the business district, but also the streets and alleys, Wang Zegang has explored and tasted them one by one.Food types, prices, and tastes are all recorded in detail.

Zhao's mother has done similar investigations, but Zhao's investigation time in the capital is only three to five days, which is not comprehensive, and the investigation method is also very subjective.

And Wang Zegang's market research this time has detailed methodology and indicators from the very beginning, both in quantity and quality have been significantly improved, and only in this way can we collect enough accurate data.

The capital city is too big, and there are hundreds of restaurants that need to be investigated.Therefore, Wang Zegang basically eats five meals a day. In addition to breakfast and lunch, there are also extra meals for afternoon tea and supper.

As a work task to collect data, all catering expenses will naturally be reimbursed by Zhao An.How could it be possible for Wang Zegang not to gain weight after more than a month of gourmet life.

But Zhao An didn't really think it was an easy job because of Wang Zegang's self-effacement, not to mention Wang Zegang's obesity caused by market research, just to strictly follow the plan to conduct catering research is a very hard work things, not to mention collecting information and writing a summary report.

After carefully looking at the report submitted by Wang Zegang, it was worthwhile for Wang Zegang to spend nearly [-] yuan in the past month.

"The real estate situation, should we also collect it?"

"Well. At the back of the document."

When it comes to work matters, both of them are a lot more serious.Wang Zegang has become more and more accustomed to Zhao An's rigor and seriousness at work, and handles the work as efficiently as possible.

"If you want to open a branch in the business district of Beijing, the competition may be too great. And the profit margin will be greatly reduced. After all, there is no food supply chain in Beijing."

Wang Zegang briefly reported various research data to Zhao An.

Opening a branch is something that Zhao An has planned long ago, not only for "One Tree", but also for "Cake World" and "Yip's Secret Brine".

The reason why Zhao An asked Wang Zegang to conduct a large-scale tasting in the capital is to learn more about the taste preferences of consumers in the capital, considering that the three major restaurants all need to improve their taste.

Especially Ye's secret stew, which has a strong spicy taste, which is different from the traditional taste of Beijing cuisine.Although Zhao An knows that in the future, many catering brands with spicy flavors will spread all over the country, but the times are different, and Zhao An dare not completely apply the business methods of later generations.

The shop price is one of the biggest costs of restaurants.

"Sure enough, housing prices in Beijing are still too expensive."

After looking at the housing prices in the capital, Zhao An also had a headache.

Everyone in the world says that the real estate prices in the capital city of later generations are desperately high, but as China is a populous country, the real estate prices in its capital city have always remained high.

In particular, the price increase in the decade of the 90s was not at all inferior to the increase in the property market after 05.

According to the information collected by Wang Zegang, the commercial housing in the capital has reached 4 to 5000 per square meter, and the prices of shops in the first-tier commercial districts that Zhao An really likes can easily exceed [-].

"If you buy it at the current price, the return of funds will be very slow. So we can consider buying real estate in second-tier business districts."

Wang Zegang also gave his own suggestions.As far as he knows, both Zhao An and Hongxiu Foods tended to directly purchase the ownership of the stores they opened before.

Even for the other two "One Tree", Zhao An has already started negotiating prices with each other.Wang Zegang would naturally think that this time Zhao An also tended to buy the shop directly.

After calculation, Wang Zegang believes that it is more appropriate to buy the shop in the second-tier business district.

"No, the store still has to be opened in the most core business district. This is the first time Hongxiu Foods and us have entered the capital. Once the brand is the first impression in the minds of consumers, it is difficult to change it. We must Take this opportunity."

Zhao An said firmly.

In the field of psychology, there is a theory called the primacy effect, which means that although the first impression formed is not necessarily correct, it is the most vivid and firmest.This theory is also applicable to communication theory.

As everyone knows, there are countless products that occupy the market through price advantages at the beginning.However, in order to increase brand value and obtain brand premium in the future, they can only spend a lot of money year after year to hire image spokespersons and bid for advertising space. However, it is still difficult to reverse the impression of their own brand in the hearts of the public.

On the contrary, some foreign companies, because they entered the Chinese market relatively early, gained a foothold in the early days of the market opening, and became the most sought after foreign brands in China.

So Zhao An knew very well that if he wanted to start his own industrial brand, he must not be stingy with the promotional expenses in the early stage.According to the words of the future, it is "you can't set the force at a low level from the beginning."

What's more, it's still the late 90s, which is the best time for brand formation, and Zhao An is unwilling to miss it.

"Yip's Secret Brine" is a snack food in Zhao An's plan, and it is not suitable for sale in business circles. The most prosperous business district opens the first branch.

Zhao An continued:

"Get in touch with people who are willing to rent out their space, even if it costs a little more."

"But in terms of product price? If the original price is followed, the profit margin may be very low."

Wang Zegang frowned, he was weighing the brand and profit margin.He understood that Zhao An was about to give up short-term high returns.

"The price of each product is increased by 5 cents to 1 yuan, and the forecast report is made again."

This is also the price strategy of a large chain like KFC. In areas where real estate is expensive, there will be a small increase to make up for the cost.

Of course, Zhao An didn't really plan to give up the pavement investment strategy he had formulated at the beginning, but because he knew how amazing and abnormal the current real estate growth in Huaxia was, especially in Beijing, Peng, Hai and other cities.

At the same time, he also knew that around 2003, Huaxia's real estate would experience an unexpected plunge, and it would be more appropriate to purchase at that time.

These understandings of the future market trends are the guarantee that Zhao An will not make mistakes in his investment choices.

Zhao An continued to browse the information on food supply. In the past month or so, Wang Zegang also visited various farmers' markets and had exchanges with some food suppliers.

Compared with housing prices, the supply chain is the real headache for Zhao An.

In Rongcheng, Father Zhao's food supply has become more and more abundant and sound.Except for the staple food such as flour and some processed products, most of the ingredients of Burrito Tianxia and Yip's Secret Brine can be provided.

But in Beijing, all food supplies need to be re-established.

"One Tree" originally used a big brand on the market, which is relatively easy to deal with. "Curly Burrito World" and "Yip's Secret Stew" are in trouble.

If a new food supply chain is built, not only will the quality of ingredients not be guaranteed for a long time and stability, but profit margins will be greatly squeezed.

"In terms of food supply, I will let my father handle this matter. You should continue with the work you are doing. It will take one or two months to sign contracts, design, decoration, and training. Finish."

Zhao An finally decided to turn to his father for help. Zhao An is still not as professional as Zhao's father in controlling the ingredients.

What's more, now Yuehua Food Company has been officially registered, and Zhao's father has also hired many employees.

Because he has maintained a good cooperative relationship with SC Agricultural University, Zhao's father was able to hire several agricultural university graduates with high salaries.

After all, Yuehua Foods has just been established. If it is not recommended by the professor, college graduates may not necessarily fall in love with Yuehua Foods. "Bold" graduates like Wang Zegang are not common.

All this is worthwhile in Zhao An's view. Most of these agricultural university graduates have practical experience in agriculture, and they are already helping Zhao's father expand the territory of crop production and transportation.

That's why Zhao An dared to let his father come to the capital to help.

"Okay, I will finalize the paving and decoration as soon as possible. By the way, the rent information of the nearby houses is also sorted out, but the time is relatively short and the information collected is relatively small."

Seeing far more housing information than he expected, Zhao An was even more satisfied with Wang Zegang's ability to handle affairs.

Last night, after Zhao An returned to school, he contacted Wang Zegang temporarily and asked him to collect some information about the family housing.

Because the incident happened suddenly, Zhao An just wanted Wang Zegang to help provide the addresses and contact information of some real estate agents.As a result, Wang Zegang made a brief review of the prices, environments, and locations of nearby commercial housing.

"Ok, thanks."

Zhao An expressed his gratitude to Wang Zegang frankly. This matter belongs to Zhao An's private matter.Zhao An has always made a clear distinction between public and private affairs.

"Boss, do you need me to accompany you to see the house this afternoon?"

"no need."

"Then today?"

"Today is a holiday. It was supposed to be a holiday. I asked you to come out to work and it's considered overtime. You can rest in the afternoon."

"thank you boss."

Although Zhao An is Wang Zegang's first boss, Wang Zegang is convinced that Zhao An is definitely an outlier among bosses.He kept in touch with his college classmates, and often heard them complain about how their bosses were perverted.

Just as Zhao An trusts Wang Zegang, Wang Zegang also believes that Zhao An is a boss worth fighting for.

Wang Zegang left without even eating lunch.The place where the two of them met was so close to Yang Yin, and Zhao An's various behaviors made Wang Zegang take it for granted that his boss had an appointment with Ji Jiashu.

The way my boss and friends get along is too close, and Wang Zegang, as a subordinate, cannot blend in.Rather than being embarrassed by staying here, it is better to leave earlier and wisely.

However, what Wang Zegang didn't know was that Ji Jiashu had already accompanied his roommates to play today.Zhao An was alone all day today.

But Zhao An is not alone, there are many things that need to be done alone...