my high math teacher

After playing around in the UK, the two returned to Milan and continued to prepare for the third big show.

"This time our historical theme is the Western Zhou Dynasty, as you all know. Continuing the culture of the Shang Dynasty, the handicraft industry of the Western Zhou Dynasty was still dominated by bronze wares. At the beginning of the founding of the dynasty, its shape, decoration and variety were roughly similar to those of the Shang Dynasty. Therefore, Said, we try not to use elements related to bronze ware in this unit. It is worth mentioning that the ceramics of this period have undergone significant development, so you can refer to it yourself and choose the elements you want to add to your design.”

"The most important point is that during the Western Zhou Dynasty, the use of jade was more common among nobles. It was not only used as a gorgeous decoration, but also as a ritual vessel in ceremonies. Therefore, I propose to establish W·F Jade as soon as possible. Group, specializing in accessories and other handmade products to match clothing, shoes, bags, etc.”

"What about the handmade accessories in our department?"

"When the Yushi team joins in, let those people withdraw from your department, and your department will only be in charge of bags."

"Okay, I understand."

"Jade group, isn't it a little exaggerated to set up a new department just for making jade?" Bai Wei, who thought the show would become easier and more relaxed, couldn't sit still. The studio had just established an embroidery department half a year ago. Now that it's only in the preparation stage for the third big show, Liu Yifeng is actually planning to join a new department?Not to mention anything else, although the new studio has three floors, the area is limited after all. According to this progress, in a year or two, wouldn't Bai Wei even have to give up her own office?

"I think the establishment of the jade group is not just for our third show. Our silk products were sold out in an instant on the winter solstice last time, and that marketing has actually earned us a lot of profits. Now it is June 6 There are only two months left for the summer solstice, and this time I still focus on silk, but until this year's winter solstice, I plan to release a jade product, which will be sold simultaneously with our other limited products, so I have a long-term perspective in making this decision considerate."

"In other words, this department does not only make jade, right?"

"Bingo!" Snapped his fingers, Liu Yifeng signaled everyone to applaud Bai Wei's intelligence.

"Everyone knows that the two products we sold in limited quantities last time were both silk products. Although the pricing is indeed slightly higher than that in the domestic market, our prices are very fair and reasonable for the limited luxury goods in the entire industry. Take For example, the 'supreme' red chopsticks launched by supreme sold out in 70 seconds for $20? I really can't figure it out, don't consumers have any brains? A pair of ordinary chopsticks for $70 is enough to buy in China A pair of anti-virus chopsticks made of sterling silver~ What's more, his authentic products are not as good as domestic copycats~"

"Hahaha~" The stalk of silver chopsticks, which is necessary for Gongdou drama, made everyone laugh, and Liu Yifeng also laughed out loud.

"So, our brand must not only bring back the normal aesthetic level of consumers, but also let consumers learn to shop rationally, and let them know that although they may be rich, money does not come from strong winds after all. When shopping, you have to be smart, don’t place an order without even looking at something, this kind of shopping method is very problematic.”

"Then let's go back to our question just now. The silk in our country is light, smooth, and comfortable to wear. It not only dissipates heat quickly but also keeps warm. Because of silk, we opened the first large-scale commercial exchange between the East and the West in world history. The 'Silk Road', and China is also known as the 'Silk Country'. It is not unreasonable for us to promote silk, which is recognized as the best textile in the world, and it is also a major specialty of our country."

"And the jade group I want to set up is not just the jade we recognize in the narrow sense. In fact, jade in the broad sense includes not only Hetian jade and jadeite, but also chalcedony, Xiuyan jade, Nanyang jade, crystal, and agate. , amber, coral and other traditional jade. That is to say, these jades in a broad sense are the products we will vigorously promote in the future. And our main promotion of jade is not only because of historical reasons. Everyone should know that jade can remove heat, Relieve troubles, help voice and throat, nourish hair, nourish five lungs, soothe soul, soothe blood vessels, open eyes and ears, nourish yin and blood, especially for women before and after menopause, wearing jade bracelets will be more suitable."

"There are so many curative effects?" Bai Wei couldn't help asking after seeing so many contents in Liu Yifeng's PPT.

"Of course, because of the marketing relationship, the efficacy of jade may be exaggerated. But it is undeniable that jade is more beneficial to the human body than diamonds. And what is diamond? Isn't it a tool for cutting glass? Because it is polished and shiny, the price is skyrocketing? So, in addition to promoting our traditional jewelry, we should also try to avoid these impractical and meaningless things. Our products must be worth the money. Like a certain If a brand sells crystals at the price of luxury goods, so as to make a fortune, I, Liu, will not go."

"Looking at your attitude just now, it seems that you have a lot of opinions on Swarovski?" After the meeting, Bai Wei couldn't help teasing Liu Yifeng.

"I just don't understand these brand founders, let alone these brainless consumers. After all, is fashion really fashion? Isn't it just relying on hype and topic?"

"The consumption philosophy of the rich is to buy what is expensive. Anyway, in their eyes, everything is just a prop for appearance and status. They don't care whether the thing is worth it~"

"Yeah, even old godmothers are now in the fashion industry. This world is getting weirder and weirder."

-------------------------------------

All the staff in the studio have devoted themselves to the preparation stage for a new round of big shows, and all actions are going according to the original track. Although a new jade department has been established, there is nothing for Liu Yifeng to worry about mentally. Liu Yifeng, who had a good job, once again felt that he was a little free.

"It seems that you are a little absent-minded today. Are you uncomfortable?" Everyone had lunch together, and Bai Wei was a little fuzzy watching Liu Yifeng's state.

"We have now started the third round of preparations. We have experience and a certain mass base, so the current situation is a bit leisurely for me."

"Huh? Studying history, doing handicrafts, drawing pictures every day... Do you still feel free with so much work?" This stage is when Bai Wei has the most headache, and she doesn't feel idle at all.

"I mean, although we need to spend the same amount of thought and the same amount of time preparing for the show every time, but now we have a fixed routine, everything just needs to be done step by step, but in this case, I feel a bit ···”

"Not challenging?"

"Yes, that's what it means."

"Ah..." Bai Wei took a bite of the pizza and let out a long sigh, "You said you couldn't settle down, it seems to be true, and it's a serious one." For the third time, Bai Wei, who was physically and mentally exhausted, didn't even have the strength to fight back this time.The studio has just established the jade department, Bai Wei originally thought that Liu Yifeng would spend a period of time in the jade department because of the 3-minute enthusiasm, learning carving and grinding... But it's only been a few days, she's getting tired of it .

"Cough..." Liu Yifeng scratched his hair, a little embarrassed.

"Then, what do you want to do now?"

"You also know that the first half of my life was quite hard and simple. Although I don't choose to buy cheap clothes, I can't afford these luxury brands after all. What about me? , and sooner or later I will return to my original life, so I thought, can I set up a brand in my own name?"

"You mean, you want to be a more civilian brand?"

"That's what it means. You know, personally, because I'm still relatively young, I'm more inclined to trendy brands, and my consumption tendency is that 500 yuan for a small shirt is still a reasonable price. You know I like the pattern of skulls more. Many of my clothes, bags, and hats have this kind of element. What about the brand that mainly makes skull elements? According to my previous living standard, I couldn’t afford it at all. Then later I found an online store, the price was right for me, and it happened to be a trendy brand, and I liked all the designs, so I bought a lot of items from that store after that, unfortunately, This store didn't quite satisfy my love of skeletons, so I really wanted to make one of those."

"Then do you hope that your brand will completely break away from Wei Feng?"

"Actually not, my plan is to hope that we can establish a group, just like the Volkswagen Group in the automobile industry or the Unilever Group in the laundry industry. I hope that our clothing can not only serve the upper class, but also supply More people, strive to let all social strata, at least the common people of all strata in China, have the opportunity to wear our clothes."

"A clothing brand is going to be established as a group? Your ambition is really big~" Bai Wei shook her head, but her eyes were full of yearning.

"Then what is Unilever? Hasn't it formed the scale it is today? A single shampoo has established so many brands, why can't we?"

"That's right! I support you!" In terms of ambition, Liu Yifeng is indeed above Bai Wei.

"Look at our current brand, it is mainly based on the national style, so now I want to make a trendy brand for ordinary people, and the consumers are mainly college students. Then you can completely set up a high-end series for the rich, famous, and socialites. Is it handmade?"

"Have you thought about all this?"

"Our current model must undergo some changes after a few years. It is definitely not enough to show twice a year, and we can't just talk about national style and ethnic elements. I hope our brand can replace this. All competitors in the industry, our style is bound to be more diversified."

"So when do you plan to start this project?"

"It's not urgent. After all, we have only held two shows, and it's only been more than a year. It's good to start other units after we have established a firm foothold in Guofeng. Take your time."

"What about your trendy brand? When do you plan to do it?"

"I have been browsing Taobao today. In fact, from my point of view, there are many good shops on Taobao. Unfortunately, they have not been able to become bigger and stronger. Anyway, if I have time or inspiration, I will Draw the blueprints first, and if there is an opportunity at that time, you can buy one or several shops, and then set up a few factories, which is enough, and my idea is still very easy to realize."

"Then you think my couture collection is difficult?"

"Not really, I think the real difficulty is those units that you haven't been able to clearly classify. Pursuing diversification is not an easy task. After all, once you open it, you have to continuously invest in new works, otherwise This branch would be untenable."

"I think there must be something in your mind that you haven't told me." Seeing Liu Yifeng's hesitation, Bai Wei guessed that she must have something to hide.

"Hehe, you guessed it again, you're almost turning into a roundworm in my stomach~" Liu Yifeng bit the straw, smiled and shook his head.

"Since I guessed it~ then you can say it~ Anyway, sooner or later you have to say it~"

"I am, very dissatisfied with the abuse of Chinese elements by those big names."

"Abused?" Bai Wei quickly grasped the key words of this sentence.

"For example, the word '福' on the foundation, the pig's head on the bag... Please~~ Look at their designs, they have no sincerity at all." Liu Yifeng pursed his mouth as he spoke, and the distasteful look naturally made him laugh Bai Wei.

"Hahaha~ Every year when this kind of Chinese design comes out, I also dislike it in every possible way."

"So, when we gain a firm foothold, we must take back our own things! We can't let them ruin it anymore~"

"Okay, okay, those designers with shitty brains will be amazed by our design sooner or later!"

"Hahaha~" There was shit in his head, hearing Bai Wei's evaluation of his colleagues, Liu Yifeng could only laugh and raised the Coke in his hand to clink glasses with her.