my high math teacher

The patriotic sentiment of all Chinese people is unprecedentedly high, even if the two designers of D&G released an apology video, it will not help.Liu Yifeng was angry and sad at the same time, it would be great if the Chinese could have their own luxury brand...

For a whole week, Liu Yifeng hardly went out. She lay in bed thinking all day long, if she had enough conditions to start a Chinese luxury brand, how would she go about this way?What marketing method is she going to use to make this brand popular?Or even an instant hit?

This incident has caused more and more netizens on Weibo to start advocating Hanfu, wanting to carry forward Hanfu.But in Liu Yifeng's view, only Hanfu is far from enough, let alone a single form of Hanfu, no matter how fancy the pattern is, it can't get rid of aesthetic fatigue.Moreover, although the origin of Hanfu began with the Yellow Emperor, after all, there have been so many dynasties in the middle, and it is absolutely impossible to cover the 5000-year history of Chinese civilization just by promoting Hanfu.

So, how can we fully reflect the evolution of China's 5000-year civilization in modern clothing?

Liu Yifeng frowned, one picture after another kept flashing in his mind.

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At 12 o'clock on December 16th, Beijing time, the two said their final goodbyes at Beijing T12 Terminal. Shang Yiluan packed a lot of snacks for Liu Yifeng, because Liu Yifeng's flight will last more than 2 hours.

"Okay, hurry up and catch your car, it's dark when you get home, I have to worry about you, and there's no way to make phone calls on the plane."

"Well, you must take care of yourself when you are abroad~"

"Well, don't worry, I'll be back within a month at most~"

"You must come back safely, you know?"

"Well, I promise you. You too, take good care of yourself at home, eat and sleep on time, eh?"

"Yeah." After the last kiss goodbye, Liu Yifeng's figure disappeared in the security inspection channel.

Shang Yiluan was staring at the crowded security checkpoint in a daze. She never thought that the first trip of the two as a couple happened before Liu Yifeng was sent abroad.

Two days ago, on a Friday afternoon, Shang Yiluan finished his class and went home to meet up with Liu Yifeng. The two packed their luggage and headed to the high-speed rail station, arriving in Beijing at 10:30 in the evening.

All day on Saturday, the two first visited the Summer Palace and the Old Summer Palace, then took advantage of the dark to see the Bird's Nest and the Water Cube, and finally took photos in front of the gate tower of Tian A Gate.

Early on Sunday morning, two people watched the flag-raising ceremony at Tian A Gate Square. It was always a great regret for Liu Yifeng not to be able to watch the flag-raising after so many visits to Beijing, so the two of them were not too tired, sleepy or tossing. Still got up early to go out.

After breakfast, the two wandered around Dashilan, and Shang Yiluan bought a lot of snacks for Liu Yifeng at the convenience store.

Back at the hotel, the two of them took Liu Yifeng's big suitcase and hurried to the airport, so the scene just happened.

When Shang Yiluan returned to the hotel, his body was lying on the bed in a large font. It had only been an hour since they separated, and the place in his heart was already so empty.Looking at the last message from Liu Yifeng, Shang Yiluan suddenly feels aggrieved. When Liu Yifeng contacts her again, the straight-line distance between them will become 6560 kilometers.

The return journey alone took an inexplicably long 6 hours. Shang Yiluan neither ate nor drank, and stared blankly at the scenery outside the window with a pair of big eyes.She didn't like riding alone in the car, and she hated going home alone, especially when she thought that it would be like this every day for the next month.

Shang Yiluan suddenly felt his nose sour, and hot salty liquid gushed out from the corner of his eyes.

Wearing sunglasses, others could not see this beautiful woman weeping silently, but wondered why the liquid kept dripping onto her expensive woolen coat.

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"Hi~beauty~ miss me?" It has been 36 hours since I saw Liu Yifeng's face again, Shang Yiluan looked at the familiar face on the screen, and tears welled up in his eyes instantly.

"I was worried that it would disturb your rest if it was so late, but then I thought that you might not be able to sleep if you haven't seen me for so long, so I might as well let you take a look at me first~ Sure enough, my inference is good~"

"Is everything going well after sitting on the plane for so long?"

"Well, I'm just tired, but fortunately it's our own plane, so we can have fun with the flight attendants~"

"You!" The feeling of wanting to cry was broken in an instant, at this moment Yiluan just wanted to slap Liu Yifeng on the forehead.

"Haha~ Just kidding~"

"Where are you now?"

"Me? I'm still at the airport. Isn't this the video with you as soon as I got off the plane and picked up my luggage? The person my dad contacted will come to pick me up. I'll just sit here and wait for him."

"You, the one who picks the bed, have to live in a stranger's house for almost a month. I'm really worried for you..."

"That's why I put on my own quilt, pillow, and bed sheet. Isn't it the same as being at home now? It's a pity that you are missing by my side..." Although tired, Liu Yifeng's eyes are still so affectionate , Shang Yiluan once again felt like crying.

"Oh! He sent me a message, I'm leaving~"

"Well, hang up, I'll make a video call with you after you settle down."

"Go to sleep after you hang up the phone~ It's late, do you know that?"

"okay."

"Then, goodbye~ my dear~"

"Bye bye, dear~" Staring at the disappearing video window, Shang Yiluan took a long time to put down the phone, the other side of the bed lost its original warmth, even her body felt cold.

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"Liu Yifeng?"

"Bai Wei?"

"Really you?"

"Why are you here?"

"Why are you here?"

Find a coffee shop, two people sit facing each other, meet in two different cities one after another for a month, what kind of fate should this be?

"At this time, you should be in Milan. Why did you come to Moscow?"

"We originally planned to launch our new brand's first show before Christmas, but the D&G incident has intensified. The whole of Italy is surrounded by Chinese patriotism. Naturally, we in Milan will not be undisturbed. What's more, two days Didn’t the former Prada’s Big Red Mouth Monkey also cause suspicion of racial discrimination?”

"I read the news, but didn't this incident happen in New York?"

"But Prada is an Italian brand. In one month, two cases of racial discrimination were reported one after another. What's more, Prada's first store opened in Milan." Bai Wei swallowed her coffee and sighed, "Anyway, Because of these two incidents, we are not in the mood to plan our debut."

"Is that all?" Liu Yifeng frowned. Isn't it just right to launch the first show of the national style brand in this special period?Even if it is affected, it won't be to the point of giving up the debut, right?It can be seen that what Bai Wei said just now is by no means the whole truth.

"Heh~ Since you guessed it, I won't hide it from you. Yes, there is another main reason that I didn't mention."

"What is it?"

"After chatting with you that day, I returned to the studio in Milan and saw the new products we were about to release. Suddenly, I realized that we were still following the old path. That is to say, our design results did not jump out of our The inherent pattern, these works are still the same as before, scattered and pieced together, stuffed into a show, described in one sentence: no soul." After speaking, Bai Wei sighed again.

"The other day you said that we Chinese should have our own luxury brands, but when I looked at the ready-made clothes, I couldn't find any trace of the 5000-year history of Chinese civilization. I couldn't bear the banner of the rise of the nation... ·" Bai Wei shook her head and put her hands on her forehead.

"Actually, after that day, I thought a lot about this issue. I was thinking, if I have enough conditions, how can I create a brand, and what should I do to make my brand a hit."

"Is there an answer?"

"I have some systematic ideas, but I'm afraid it will be difficult to realize."

"Why do you say that?"

"What I want to do is an unprecedented, unprecedented big show performance. It is too difficult for our culture to express clearly by pointing to a few sets of clothes, so I am thinking that maybe making up for it in other ways can make the show more attractive. point."

"Other ways? Acting?" Bai Wei looked puzzled, not understanding what Liu Yifeng meant.

"You should have watched the Victoria's Secret show more or less, right?"

"Well, I pay attention every year."

"Then what do you think is the beauty of Victoria's Secret's show compared to other big-name press conferences?"

"Uh, long legs?"

"No, no, no." Liu Yifeng shook his head and denied, "The point is that Victoria's Secret is a show, while the others can only be called press conferences."

"Ok?"

"Every Victoria's Secret show is divided into unit themes, and models are even screened before the show, in order to make the show better. What about the topic of Victoria's Secret every year? One, the venue; two, the singers; three , who will wear the most expensive wings."

"You mean, we're going to follow this model?"

"What I mean is that we need to form our own model and make a real and interesting show that can make foreigners understand Chinese culture better."

"How to do it?"

"Victoria's Secret integrates singing into the catwalk, and we can not only integrate singing into it, but also integrate performance into it."

"But the main task of the press conference is to deliver the works to the cameras of the reporters~"

"How much profit does a company that makes women's underwear have throughout the year? Excluding men, the elderly, and children, how many of the remaining women can afford Victoria? And how many of the people with spending power are willing to consume Victoria?" What about the secret ones? Don’t forget, Gucci, Prada, Dior… These big brands also sell underwear. Faced with such a consumer group, the Victoria’s Secret show is the biggest. The reason is very simple, there are always some rich people Willing to spend money to go to the scene to see Bai Huahua's long legs. The joining of singers can make the Victoria's Secret show popular before it is broadcast, and the number of fans behind famous models should not be underestimated. Even if the product sales are mediocre, but his topic has , his popularity has grown, and with these two things is popularity. Indeed, not everyone will consume Victoria's Secret, but everyone knows the existence of Victoria's Secret. From this point of view, his marketing strategy is very successful .”

"You mean, we also invite well-known singers to sing live, and then invite well-known models to walk the show?"

"I can only say that this is just the standard for every show. If we want to become popular quickly, we must achieve full marks in the charm of the works and the performance of the stage, and each show must be unique."

"Just hearing what you said, I already feel hopeless." Bai Wei was discouraged, and her mood became even more depressed.

"That's why I said, I'm afraid it's hard to do. After all, talking about it is just a matter of lip service, but doing it requires not only someone with sufficient ability to manage the overall situation, but also a lot of manpower and material resources to support it. Among them The most important thing is probably the funds. After Victoria’s Secret holds a show every year, the money spent on hiring models is a lot of money..."

"Hey...how can this be good..."

Bai Wei didn't ask any more questions, and Liu Yifeng didn't answer any more. The two just watched the snow falling outside the window while drinking hot coffee.