When the time comes to June, the Northeast region has entered a period of heavy rain.I don't know what happened this summer. The amount of precipitation is abnormally sufficient. It rains every day, not to mention the whole day, and it is often accompanied by lightning and thunder.

When Shang Yiluan finished answering the last question that the students couldn't understand, the teaching building was already empty.The last one to walk out of the classroom, Shang Yiluan was a little bit unmotivated by the rainy weather that lasted for several days.

Standing at the side door of the Three Teachings, Shang Yiluan watched the pouring rain in front of him, and unconsciously tightened his coat.

Putting on the umbrella, Shang Yiluan stepped away from the safe area of ​​the teaching building.The rain was heavy and the wind was also strong. Shang Yiluan walked cautiously, feeling as if the umbrella in his hand was about to be snatched away by the strong wind.

Passing the big pillar in front of the side door, Shang Yiluan stopped suddenly, and circled the pillar in a mysterious way. Shang Yiluan didn't know why he did this, as if there was a child holding an umbrella at the other end of the pillar , to pick her up from get out of class...

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"Now, the design draft has passed the review, and the next step is to make clothes, but there is one point, don't rush to do the second part of the first theme. Now you are only responsible for the other three parts."

"If you don't do it now, when will you do it?"

"That part is not included in our sales, so just make the outfit on the model. With the manpower and material resources of our studio, it shouldn't be a problem to finish it within ten days, so I plan to wait until the show is finalized, and choose a good one." The model is then tailored."

"why is that?"

"I think the original historical subject matter must be an authentic Chinese catwalk show. Black hair and yellow skin are the characteristics of our Chinese people, so we have to follow this characteristic. In order to better restore history, I will sum up the figure and appearance of the Xia Dynasty people in that period, and then ask Meili to go to China to find models according to the requirements, and if you can’t find professional ones, ordinary people can do it too.”

"You mean, you want to find ordinary people who are not models to walk the show?"

"Yes, that's what it means."

"However, it takes time for a model to walk on the catwalk. Not everyone can control this stage." Bai Wei disagreed with Liu Yifeng's bold decision.

"That's why I said to look for the original flavor. For this part, the model is no longer walking the runway, but more about performing, displaying, and restoring. What is the restoration? It is the Xia Dynasty. The most authentic aspect of the Chinese people is the atmosphere, the heaviness of history, which is on the body rather than under the feet. And the most important thing is that I think the walking posture of today's T-stage male models is not good-looking at all, and it is just right Give me a chance to tune|teach me my way, don't you think?"

"It seems that you have already made up your mind."

"It's just that Meili needs to go to China again."

"Don't worry, she prefers to go to China to do business than here. By the way, there is one more thing to inform you. I have officially changed the name of 'Wei' to 'Wei Feng', your name."

"What? You put my name in there?"

"Yes."

"This is your brand, why do you need to add my name?" Liu Yifeng was really flattered by Bai Wei's move.

"Didn't you say that what we want to do is our own Chinese brand. I think only the word 'Wei' is too individualistic, so I decided to add your name to it."

"Then you don't need to add me~ I will leave in three years, wouldn't it be embarrassing for you to guard 'Wei Feng' alone?"

"The reason I did this is to let everyone know what you mean to me and to 'Wei Feng'. Without you, there would only be 'Wei' in the past and no 'Wei Feng' now. ···" Liu Yifeng's joining is far more meaningful than that of Galeries Lafayette when he took over Chanel. Bai Wei believes that Liu Yifeng's talent is enough to make Wei Feng a more successful brand than Chanel.

"Let's not talk about that, I even designed a new logo, can you see if it works?" Bai Wei showed Liu Yifeng her latest achievement with an iPad.

"The bottom is your F, and the top is my W, just like a crown on your head, and then two arcs with arrows wrap you and me, symbolizing that I have fulfilled you, and you have also accomplished how do I?"

"I have to say that this design of yours is more beautiful than most of the logos of luxury goods nowadays~" Liu Yifeng looked at the black pattern in front of him with joy in his eyes.

"Has this logo been registered?"

"Not yet, I wanted to tell you to register after this test, so you have passed the test now?" Bai Wei looked at Liu Yifeng with anticipation.

"Uh, you give me two days and I'll see if I can make some changes, okay?"

"Okay, I'll wait for you, don't worry."

Watching Bai Wei leave, Liu Yifeng copied Bai Wei's newly designed logo in the drawing book.This logo is indeed beautiful, perfect, symmetrical, and has a good meaning, but she just feels a little petty. To put it bluntly, the problem is that the color of individualism is too strong.

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"The main purpose of calling everyone to a meeting today is to discuss Wei Feng's logo design. Today I am here to officially declare that 'Wei' has officially changed its name to 'Wei Feng'. The English is simply W·F. No objection is accepted." Liu Yifeng Seeing Bai Wei sitting down straight, she felt something was wrong with the atmosphere.

"Okay, let's take a look at the screen now. This is the new logo designed by Bai Wei. Do you have any comments?"

"No objection." Abnormally, everyone lowered their heads and said nothing, without the previous enthusiasm.

"No objection, right? Okay, I have an objection!" As soon as these words came out, Liu Yifeng immediately became the focus.

Standing up, Liu Yifeng unhurriedly switched the PPT, on the screen were the logos of major fashion brands.

"English is not like our Chinese, where we can pay attention to the orderliness and flatness of the characters. That is to say, Chinese is currently the most beautiful language in the world. There is no doubt about it."

"We have such an outstanding culture, how can our logo be designed according to the cultural level of foreigners?"

"As you can see, the logos of first-line luxury goods on the market are basically the abbreviations of the founders' names, just like YSL, LV, Chanel's double C and Gucci's double G. I don't like stereotypes. I don't like following the crowd, so I can't accept a design like initials." As he spoke, Liu Yifeng was already standing beside Bai Wei.

Now, everyone's attention is on Bai Wei.Bai Wei's expression was very ugly, she didn't understand why Liu Yifeng would embarrass her in public, she had clearly said that she liked this design.

"As shown in this picture, the only thing that makes me feel fresh is Versace. As we all know, the Versace logo adopts the shape of Medusa, a snake demon in mythology, and draws inspiration from ancient Greece, Egypt, India and other countries. Created by magnificent culture. Medusa represents fatal attraction, and using it as a symbol symbolizes that Versace not only has detached opera-style magnificence but also has strong avant-garde fashion art. This design really wins my heart~ ~" Liu Yifeng switched to the next PPT page and enlarged the Versace logo so that everyone present could see it clearly.

"It's a beautiful logo and one of my favorite logo designs in the fashion industry, but, for a patriot like me, it's a fatal mistake."

"As you all know, Versace was founded in 1978. It is a local brand in Italy. Coincidentally, the headquarters of Versace is also in Milan." Liu Yifeng walked around the meeting room slowly, and returned to the original point, "Its mistake That is, there is no trace of Italian style on this logo.”

"Maybe you will say that there is no Italian style that can be used in the logo. If you can think so, then I will be very pleased, because we are not Italian, and we are not trying to be an Italian local brand. We are Chinese, we do It is the fashion of the Chinese themselves!"

"I'm not saying that Bai Wei's design is not good. On the contrary, compared with the logos on the screen, Bai Wei's design is already very artistic. However, our logo must have Chinese characteristics. You can tell at a glance that this is our Chinese brand!" The atmosphere eased, and Liu Yifeng also returned to his place.

"I have been researching for the past two days, wondering what elements can highlight our Chinese characteristics? In the end, I focused on 'flowers'. Flower patterns have appeared in our country for thousands of years. Not only will it be sewn on clothes, but flower patterns often appear on various ancient cultural relics of bottles and jars, blue and white porcelain is the most powerful proof."

"Every country has its own flower that symbolizes its own culture. For example, Japan has cherry blossoms, the United States has roses, and Italy has daisies... so who can tell me now, what is China's national flower?"

"peony!"

"You're right or wrong~" Smiling apologetically to those who were rushing to answer, Liu Yifeng continued his statement, "Only peonies are truly beautiful, and they move the capital when they bloom. This poem comes from Liu Yuxi's "Appreciating Peony", single From these two poems, we can see the significance of peony to Chinese people. But I have to say with great regret that there is no clear conclusion on China’s national flower so far.”

"Why is this happening? Because in addition to peonies, there are plum blossoms in China~ Indeed, a plum blossom is a small one with only 5 petals. How can it be compared with the 'king of flowers' peony? But don't forget Fei Yuqing's song, "Snowflakes are fluttering, the north wind is blowing, the world is boundless ~ a cut plum blossom, standing proudly in the snow, just for the Iraqi people ~", when winter comes in the north, everything is silent, wrapped in silver, But only this little plum blossom blooms in the bitter cold wind. Noble, tenacious, and modest, this is the character of plum blossoms. Not only are plums ranked among the four gentlemen with orchids, bamboos, and chrysanthemums, but they are also three friends with pine and bamboo. China The first of the ten famous flowers, the first of a hundred flowers, spring alone in the world~”

"So, we're going to use a five-petal plum blossom as the logo?"

"I designed one, I don't know if you like it or not, please look at the big screen~"

"This, this is..." The plum blossom can be drawn with just a few simple strokes, but the logo on the screen is very complicated, so everyone looks at each other in blank amazement.

"Plum blossoms are too simple, and it is difficult to be associated with our brand founder Bai Wei, so after consulting the information, I decided to integrate plum blossoms, peonies, and roses into our logo. As shown in the picture, the outside A circle of 5 petals is the simplest plum blossom, and coincidentally, the simplest rose that grows in our country is also a five-petal petal, but the petals are heart-shaped, so I have slightly sought some changes in the original shape of the plum blossom, I also incorporated the characteristics of rose petals into it. I added the floor plan of peony to the core of the plum blossom, which means that our brand is not only noble and tough, but also symbolizes elegance and magnificence. The most amazing thing is The reason is that after combining the simple plum blossom petals on the outside and the floor plan of the peony at the flower core, the overall logo looks very similar to the foreign rose, which is now commonly known as rose, which means that our brand is not only from the local but also in line with international standards .And the most important thing is that the design is centrally symmetrical, so no matter what angle you look at it from, the logo can be recognized at a glance. What do you think of my design?"

"Wow~" After Liu Yifeng's explanation, everyone no longer had doubts and applauded spontaneously.

"Then, what about the color? Is it the current stick figure, or should the middle of the petals also be filled with color?"

"My opinion is to seek changes according to the needs, whether it is simple strokes, coloring, or even filling half and leaving half, the key depends on where we want to put the logo. If it is pure black clothes What, then naturally there is no need for coloring, what do you think?"

"I have no opinion."

"I don't mind either."

"What about you?" Looking at Bai Wei, Liu Yifeng waited for Bai Wei's evaluation.

"Very good, I like it very much."

"Then, if there is no objection, let's finalize the plan, huh?"

"it is good!"

At the end of the meeting, the heads of various departments left the meeting one after another, discussing nothing but the logo just now. Now, the seniors doubted Liu Yifeng much less.

"Do you not like my design?" Bai Wei's state was a bit unusual, recalling her behavior just now, Liu Yifeng felt a little apologetic.

"No, I like your design very much, I just, like your design too much..." Seeing Wei Feng's new generation logo on the screen, Bai Wei's heart was indescribably excited.

"When you just said that you couldn't accept the design of English abbreviations, I didn't understand. I didn't understand why you kept me from coming down in front of so many people. I didn't expect that you gave me such a big surprise... ·”

"I'm sorry, you know, every time we mention our culture, my emotions are a little uncontrollable..."

"You don't need to apologize, it should be me who apologizes to you~" Enduring tears of excitement, Bai Wei looked at Liu Yifeng seriously, "I shouldn't doubt you..."

"From now on, I will not question any decisions you make, I promise."

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After work, Bai Wei drove Liu Yifeng to a store on Monte Napoleon Street.

"This is the first physical store I opened when I was in BAIWE. Although the sales volume is not optimistic, but I have been paying rent to maintain it. I really can't bear to see this place being occupied by other brands." Liu Yifeng said in Baiwei I walked into the store under the leadership of the staff. There are two floors. Although it is a bit old, it can be seen that a lot of effort was put into the decoration at that time.

"This location is pretty good, and the area is so big, the rent should be very expensive, right?" Gucci, Prada...almost all Italian + French fashion brand stores can be found on this street, so Monte Napoleon Street is also known as Known as a famous shopping street.

"That's right. My previous studio was three times the size of this place, but the rent was only half of that here. It can be said that in the days when I was short of funds, this shop was my biggest expense." Bai Wei took Liu Yifeng around the store. Although the store had already been evacuated, it was full of Bai Wei's memories.

"Wei Feng's first physical store, let's open here~"

"It can be seen that you have put a lot of effort into this store, but with my current plan, I'm afraid this store needs to be redecorated, are you willing?"

"As long as you can make this place achieve the results I want, I don't have any objections to smashing it or throwing it away as you like."

"Okay, do you have the floor plan of this store?"

"I have it on my computer."

"Send it to me after I go back. When I finish the design, I will find workers to redecorate it. Don't worry, I will definitely let this store shine like it should have."

"Well, please." Bai Wei looked directly into Liu Yifeng's eyes, which were full of confidence.

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