It's not easy to be a supermodel [Comprehensive British American American Entertainment]

The next day Letty opened for MarcJacobs' sub-line MarcbyMarcJacobs, and then walked the shows of CK, Ralph Lauren and Michael Kors.

At the same time, MarcJacobs' autumn and winter fashion blockbusters are also freshly released.

In fact, Letty had already seen the finished film that Mark emailed a few days ago, and she was surprised that there were quite a few scenes of her cut into it—it’s not a lot anymore, It can be said that there are many!

It is said that the fine-cut version that will be broadcast on various media is only seven seconds in total, but the scene of her alone takes up five seconds.Two seconds is her personal shot, and three seconds is the shot of her walking in Times Square with Angela.

The advertisement will premiere on all major media tonight, including TVs, but the public doesn't know it beforehand, they just turn on the TVs as usual, waiting for their favorite programs to start broadcasting.

For example, NBC TV's ace TV series "Friends" has been aired for nearly ten years since 1994. Its popularity has remained high. It has been broadcast to the tenth season, which is also the last season. Countless old fans squat on time every night In front of the TV, waiting for this TV series that accompanied them growing up.

"Annie! Turn on the TV for me, it's time for Friends!"

"Oh——" Annie responded to her mother who was cooking in the kitchen with a lack of interest, and then muttered in a low voice: "What's so good about that old TV series?"

The moment the switch button was pressed, the TV screen lit up. Annie was about to put down the remote controller and glanced at the screen, but at this moment her hands were frozen in midair, and her eyes were glued to the screen, unable to move away. .

A suffocatingly beautiful face occupies most of the screen, but no matter how you zoom in on the screen, you can't find a trace of flaws on her face. The pores are so thin that you can hardly see it, and the skin is smooth and delicate. The long and slightly curly eyelashes are distinct, and a pair of smoky gray eyes seem to come through the screen, staring directly at you, hitting your heart directly.

The center of those eyes is like a smudged watercolor, and the color of the periphery gradually deepens. It looks light smoky gray in a well-lit environment, clear and bright like morning dew, but once it gets dark, it will become faint again. blue, as deep as the ocean.

The black-haired beauty has a sharp face, and the blade-like hairstyle sets off her temperament even more intimidating. Her lips are beautifully shaped, full but not the exaggerated thick lips of Angelina Jolie. Well, not everyone likes full lips after all.

The black-haired beauty staring straight at the camera turned her face away. From this angle, she can see her sharp jawbone line, the bridge of her nose is straight, and the nose wings are retracted, so the tip of her nose is very small, and every angle is like a fine art. Like a product, it has been carefully calculated by the Creator.

But, it's her complexion that's really stunning.

The dark brown skin is healthy and sexy. When the sun shines on it, it has a charming luster like marble. Coupled with her slightly cold and ruthless appearance, the exotic temperament is natural.

The two-second shot clearly passed by in the blink of an eye, but Annie felt as if it had been a long, long time. When the scene changed, the background changed to the Times Square she was familiar with. The black-haired beauty and another brown-haired beauty just now The beauties walked in the square arm in arm, smiling like flowers, becoming a beautiful scenery.

"What's the matter? Has the broadcast started yet?" Another shout came from the kitchen.

"Ah, not yet! It's still commercial time!"

After regaining her senses, Anne immediately put down the remote controller, went back to her room and turned on her laptop, entered keywords such as "Marc Jacobs advertisement" in the browser, and then pressed Enter, the results were displayed on Facebook and Twitter. A lot of related posts were blown up.

"Does anyone know who the brunette model in the Marc Jacobs ad just now is?!"

"I want to know too! Is it an actor or a model?"

"It seems to be Leticia Lopez, a Latin American, who is very popular in the fashion industry recently."

"Latin? It's true that this face looks very mixed."

"Can anyone recommend me some tanning products? My boyfriend will definitely like her skin tone..."

"...Give it up, people's skin color is natural at a glance, besides, brown skin must match this exotic appearance to look good."

Seeing this, Annie felt the urge to go out to bask in the sun tomorrow.

Oh my god, how can there be such a beautiful complexion?It's not that Anne hasn't seen brown-skinned beauties before, but most of them have plump bodies with protruding backs, and they all exude a sexual atmosphere, which makes her feel a bit vulgar... But the black-haired beauty in the advertisement has a A very unique temperament, even if she has a healthy and sexy appearance, she will not make her feel obscene or pornographic, on the contrary, she is superior.

What I want to say is that her sexiness is restrained, in her bones, not in her body, even if she wraps herself tightly, it will not hinder her charm.

But after thinking about it, she is a pure white person, even if she goes to the sun, she may not be able to get the same effect, at most she will turn red, and it is impossible to get such a beautiful honey color.And it doesn't look like it was exposed to the sun, but it looks like a natural one, because the skin tone is too even, if it is exposed to the sun, it will not look so good.

It turned out that her name was Leticia Lopez.

Annie copied this name, and pasted it in the frame of the browser to see where she came from.

——? !

Annie's eyes were wide open, so she was only one year older than her?Is this possible? !

She suddenly felt a little pathetic, she was born only one year earlier than her, and she was still in high school, not to mention her appearance, but Leticia was already a model who had appeared in high-end and four major fashion weeks, Also filmed commercials for Marc Jacobs, had a scandal with Tony Stark...

Before she knew it, Anne had watched Leticia's catwalk video and reports for more than an hour.

Anne would buy perfumes from Dior and Chanel, but she doesn’t understand fashion, and she doesn’t care about fashion affairs. Occasionally, she learns from TV advertisements that a certain brand has launched a new product, and she will pay more attention when she passes by a physical store in the future. Buy it if you like it.

Annie naturally didn't have the slightest research on the steps, but when she watched Leticia's catwalk video, she felt that she walked very comfortably and smoothly, and the competition with other models was immediately revealed.

She once again felt the magical charm of this Latina female model, which made people unforgettable.

In fact, most people have the same attitude as Annie. Some of them are loyal fans of a certain brand, but they don’t pay special attention to what new styles the brand launched during the fashion week. Anyway, when they want to buy, the physical store will naturally With it, I don't care who the endorsement model of the brand is, let alone the opening model of the fashion show.

What they care about is whether a certain series of lipsticks will launch new colors and when there will be discounts, unless the endorsement is a certain Hollywood superstar.

If you ask them to count the names of five supermodels, they may not be able to count them.

Therefore, it is very difficult for models on catwalks to become popular, and the exposure rate outside the fashion industry is too little. At this time, the importance of advertisements and magazine covers is highlighted.

The quickest way to get known to the general public who don't care about fashion is to find a famous boyfriend (or girlfriend?), like Kate Moss dated Johnny Depp, Gisele Bundchen and Leon Nado DiCaprio is dating.Although none of them became supermodels because of men, and they developed a relationship after they became famous, but their romances with these Hollywood superstars did make their names known to more people.

Of course, only a small number of people specifically searched for Letty on the Internet, and more people just thought that the brunette girl on TV just now was very beautiful. They didn't know her name, but they remembered the brand Marc Jacobs.

When Letty had a video conference with Martin the next night, he deliberately reflected some data after the commercial aired.

"The number of times you are searched on Google has doubled since Fashion Week, and it has quadrupled or five-folded after the ad was released. As for the sales of Marc Jacobs, it has started to increase slowly, but there is no need to worry. Consumers need a period of time. The buffer time is estimated to increase rapidly in a few days."

"I can feel this too." Letty echoed, "In the past two days, my Twitter followers have increased rapidly, and now it is five thousand or six thousand."

"Very good." Martin on the display showed a satisfied smile, "Our strategy will be successful when there are millions."

"Millions?" Letty muttered, "I think with the current momentum, even if I do appear on "Oprah's Talk Show", it will still be a bit difficult to reach 100 million, right?"

"You don't have to worry about this - I specially asked a data analyst to analyze the future trend of social media, and the results show that the number of users of Facebook will be at least three times that of the current one year later, and the same is true for Twitter. There may be some Negative factors that have not been accounted for, but the social media effect will only multiply and multiply like a snowball."

Letty nodded as she listened, "So you're trying to make me a popular Twitter user?"

The manager lifted his glasses and smiled at her through the screen: "No, I hope you can become a social queen, the kind with tens of millions of fans, Letty."

……

After New York Fashion Week, Letty rushed to London again.

Compared with the other three major fashion weeks, London Fashion Week is not as famous and influential. Most of the participating brands are second- and third-tier brands, so Letty left for Milan after only eight shows.

At the Versace show, Natasha introduced her to her friend, fellow Russian supermodel Eugenia Volodina.

In fact, Letty and Eugenia are quite familiar. The latter is a well-deserved show bully. Letty has met her several times at Paris Haute Couture Fashion Week, and now she will meet again at New York and Milan Fashion Week. The shows we walked together have eight or nine out of ten shows, but we haven't spoken to each other all the time.

Until now, Letty, Eugenia and Natasha finally appeared on the same show at the same time, and Natasha could introduce them to each other.

She is one year older than Natasha and three years older than Letty. She made her debut early and is now one of the most popular supermodels.

Eugenia's character is more restrained than Letty imagined. After chatting for a few words, the Russian supermodel left her the impression of gentleness. This may be Natasha gave her a concept that Russians are very bold. , but it was more about Eugenia's performance on the runway—noble and domineering, imposing, which made her intuitively feel that the other party should be a bold and unrestrained woman, but she didn't expect it to be a gentle young lady .

Even when she introduced herself, her voice was as gentle and crisp as a warbler: "Just call me Eugenia, nice to meet you."

But when she takes the stage, she will change again and become a queen with her feet on the stars.

But it doesn't matter, as long as Letty wants to, she can talk to anyone.

"Call me Letty or Leticia. I wanted Natasha to introduce you to me a long time ago." After a pause, she tried to make her jerky pronunciation clearer, "денаходитсятуалет—— Uh, am I right? Natasha just taught me that."

Eugenia's beautiful face with sharp eyebrows was stained with confusion, but she blinked her beautiful and gentle eyes, and she still pointed her in a good direction: "For the toilet, it's over there."

Letty was taken aback, what toilet?

Seeing her more confused expression than herself, Eugenia suddenly understood something, and couldn't help explaining: "...Actually, you just said 'Where is the toilet', hello 'Здравствуйте'."

Letty: "..."

...So, she greeted a Russian she just met in half-toned Russian, but asked "Where is the toilet"?

The tricked Letty gritted her teeth and turned her head, but how could there be Natasha?

"Natasha Polly!!!"

After Versace's fall/winter show, Letty made an appointment with Natasha and Eugenia for dinner when she received an unexpected text message.

After putting away her mobile phone, Leti asked the two people in front of her: "By the way, I have a friend who is going to be on the catwalk tomorrow, can she come?"

"Okay." Natasha readily agreed, and showed a curious expression, "She is also a model? Do we know each other?"

"Probably not, because this is the first time she has participated in the four major fashion weeks."

"Is that so..."

This friend is none other than Freya.

She had just arrived in Milan, and in order to participate in this Milan fashion show, after learning that Letty was also in the same city, she took the initiative to contact her.

The two haven't seen each other since Freya moved to Paris. The last time Letty went to Paris to participate in Fashion Week, both of them were busy and didn't have time to see each other. They just took advantage of the opportunity that both of them were going to participate in Milan Fashion Week. Get together old.

The three went to the restaurant to sit down first, and soon after, a handsome brown-haired girl with a suitcase appeared, Letty happily went up to her and hugged her.

"Long time no see! How are you doing recently?"

"Not bad, how about you?"

"I've just arrived, and I happen to be hungry."

Letty hooked Freya's shoulders and introduced her to the other two, with an inexplicable pride in her tone: "This is Freya, she is the one who opened the MiuMiu fashion show we are about to leave."

Eugenia exclaimed: "It's the first time to participate in the four major fashion weeks to open for MiuMiu?"

"Did you forget the one next to me?" Freya pointed helplessly at the black-haired girl, "Compared to her, I'm nothing, right?"

"No, no, no, she is a monster and cannot be compared." Natasha waved her index finger and said half-jokingly.

Letty sneered, "Oh, where is the toilet?"

Natasha looked innocent: "...Isn't it, are you still angry?"

Freya didn't understand, and asked in a daze, "What toilet?"

But it seems that Miuccia Prada really likes Freya, otherwise why would she start with a newcomer who set foot on the fashion week for the first time?Even Letty can only be qualified after going through a high-end fashion week.

The surname "Prada" has already indicated Miuccia Prada's identity. She is the youngest granddaughter of Mario Prada, the founder of Prada, a luxury brand that started with high-end leather products, and is now the current chief designer of Prada.

MiuMiu is Miuccia Prada's nickname, which also became the name of Prada's sub-line brand launched by her in the future.

MiuMiu is the same as MarcbyMarcJacobs. The target consumers are younger groups. They are more youthful in style. The colors are mostly plain colors, and the main line of Prada is rarely used in black. Coupled with cute patterns, it will fade away like this. A bit of Prada's mature charm provides cute and wearable clothes for a group of women who are still young at heart.

Therefore, models favored by designers are most likely to become popular, such as Letty, who is now becoming more and more famous, and Mark has contributed a lot.Freya can be favored by Miuccia Prada, and it is estimated that her popularity is not far away.

Maybe it can also set off a neutral upsurge in the fashion industry?

Eugenia couldn't help sighing: "The newcomers are really amazing."

Natasha has become a frequent visitor of the four major fashion weeks since her debut one year ago, and her steps have been widely recognized. However, the two in front of her are able to open for first-line brands such as LV and MiuMiu when they appear on the four major fashion weeks for the first time. Unexpectedly, the future of the new generation of models depends on the three of them to support the sky.

After dinner, Letty planned to send Freya to the hotel, but the latter told her that she couldn't even find the hotel, so Letty took her back to her own hotel, anyway, the room was a double room with two beds , Their destination tomorrow is also the same, there can be a care.

Freya took a towel to take a shower, and Letty posted a group photo taken during the meal just now on Twitter.

Five minutes after the photo was released, her personal homepage was quite lively——

【Naomi Campbell has liked your photo. 】

[Marc Jacobs has liked your photo. 】

[Bruce Wayne has liked your photo. 】

[Natasha Polly has reposted your photo. 】

[Eugenia Volodina has reposted your photo. 】

"What are you looking at?"

After taking a shower, Freya covered her head with a towel, wiped her wet hair, and her heroic face was covered with moisture. She leaned over curiously, and Letty smelled the aroma of the shower gel on her body. .

Looking at the blue page on the laptop, Freya exclaimed, "You really like using Twitter."

Letty glanced at her dripping hair and asked, "Shall I help you dry your hair?"

"Okay, sorry to bother you."

Now one of Letty's tweets can get more than 700 likes in one day. It can't be said that there is no influence, but it is indeed too small to be ignored.

After all, the career of models is subject to some restrictions. They are not as exposed as actors or singers. After all, models are not idols. In essence, they are just hangers for designers and tools for displaying clothes. .

Moreover, they do not have their own works, such as movies or songs, and it is quite difficult for the outside world to get in touch with them.

That's why Letty's fan accumulation speed is so slow. Compared with artists with the same exposure rate, it is indeed not enough.

However, what if it is 70, 700, or even [-] million?From the very beginning, Letty told Martin that she wanted to become the most expensive celebrity supermodel in the fashion industry, and fame was linked to her worth. The higher the popularity, the more brands would come to her door, and the contract amount would be higher. Big.

If it is true at that time, as Martin said, when social media becomes the mainstream, she will have tens of millions of fans, and her influence may be even greater than that of Hollywood superstars!

……

Paris Fashion Week is immediately after Milan Fashion Week, and the degree of attention is comparable to that of Milan.

Just looking at the six major blue-blood brands, Dior, Chanel, and LV are in Paris, Prada and Gucci are in Milan, and the rest CK is in the United States. From this distribution, we can see the dominant position of Paris Fashion Week.

There is still about an hour before the opening of the LV autumn and winter fashion show. After dealing with the backstage affairs, Mark will leave and go to the front desk to meet his distinguished guests.

Two of the most important figures are Karin Rohfeld, the editor-in-chief of the French version of "VOGUE", with the same status as Anne Wintour, and Emmanuel, the fashion director who also works for the French version of "VOGUE". Ott.

After greeting each other with a few irrelevant topics, Karin first asked: "Who is the one who started today?"

"Leticia? Yes." Mark said, but he thought in his heart: Karin actually asked Leticia on her own initiative?It seems that the editor-in-chief of the French version of "VOGUE" is very interested in her.

"But that girl is probably under a lot of pressure today." Karin has seen Letty's catwalk show at Paris Haute Couture Week, and she agrees with her strength. It is precisely because of this that she is particularly curious about her relationship with these supermodels. Where is the gap.

Emanuel echoed: "Yes, after all, her opponents are not weak."

Today's show is undoubtedly the one with the most supermodels among the many fashion shows that Letty has gone through. For those supermodels, her "genius" aura will be dimmed by half.

"Mr. Stark! Mr. Stark!"

The shout from a distance moved Mark's ears, and he smiled at the two ladies: "Sorry, excuse me."

Both Karin and Emanuel showed understanding expressions, "I wish you all success."

The reporters who were surrounding the CEO of Stark Industries in a semicircle and frantically snapping pictures saw Mark walking towards this side, and consciously gave way to him.

The art director of LV walked up to him while talking: "Oh Tony—you have received my invitation letter? Why didn't you tell me before you came here."

Tony took off his sunglasses and said in an unwavering voice, "I have a surprise for you—Surprise!"

Mark: "...Thank you so much."

He took a few glances at the billionaire, "What brought you here again this time?"

"Mark, can you stop imagining that I appear with a purpose every time? Well, I was discovered by you." The brown-haired man blinked mischievously, then leaned closer to Mark's ear, as if sharing a secret, Just as Mark was concentrating on waiting for him to share some secrets with himself, he heard him say in a dawdly way: "I'm here for you."

Mark turned and left with a cold face.

A man's teasing came from behind him: "Hey, don't be so cold!"

Half an hour later, all the guests were seated, and Tony was sitting in the position with the best view of the audience. Next to him were Karin Rohfeld and Emmanuel Ott of the French version of "VOGUE", and "Harper's Bazaar" Glenda Bailey of the International Herald Tribune, Susie Menkes of the International Herald Tribune and Benjamin Faison of the New York Times.

They still don't know that the LV autumn and winter show in 2005 will be called "the textbook of Taiwan steps" by countless people later.